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Interpretive Media Plan for the USGS Upper Midwest
Environmental Services Center
Created by:
Cortney Adair, Christine Kuhn, Ryan Miller, Patrick Otero and Christopher Rada
Legend
Sand Prairie (0.10 Mile)
Savanna Prairie (0.10 Mile)
Oak Savanna (0.13 Mile)
Floodplain Forest (0.15 Mile)
Outdoor Classroom area/Dock
Connecting Trails
N
BLACK RIVER
BACKWATER
DOCK/ OUTDOOR
CLASSROOM
FLOODPLAIN
FOREST
OAK SAVANNA
SAVANNA
PRAIRIE
Image courtesy of USGS
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Table of Contents
Planning Triangle
	 Mission and Goals
	Audience
	Resources
Themes
Conceptual Media Designs
	 Environmental Interpretive Trails
	 Sand Prairie Signage
	 	 Overflowing with Life
		 Fire! Fire! Fire!
	 Savanna Prairie Signage
	 	 Abundance of Life and Beauty
	 	 Human Reliance on Plentiful Prairies
	 Oak Savanna Signage
	 	 Oak Savannas, the Last Stronghold
	 	 Animals of the Oak Savanna
	 Floodplain Forest Signage
	 	 In the Air and Down Below
	 	 Land Structure and Protection
	
		
	
	
	 Outdoor Classroom/Dock Signage
	 	 The World Underwater
	 	 A Waterfull World!
Recommendations		
Photography Credits
			
Introduction
	 University of Wisconsin-Stevens Point undergraduate students Courtney Adair, Christine Kuhn,
Ryan Miller, Patrick Otero, and Chris Rada developed this plan as a part of their Interpretive Media
course.  This plan is being developed for the Upper Midwest Environmental Services Center, or UMESC,
located in Lacrosse, WI.  The UMESC is a research center for the United States Geologic Survey, or
USGS.  The UMESC site is located on the backwaters of the Mississippi River. The site has a variety of
natural habitats, including prairies, river backwaters, an oak savanna, and forests.  On the site, there is
a trail system and an outdoor learning center.  The trail system and outdoor learning center have some
interpretive media on them, but can be developed much further. This plan is being developed to update
some existing interpretive media on the site and to develop new media to enhance the educational
opportunities at the UMESC.
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The Planning Triangle
Why?
Mission
Who?
Visitor
What?
Resources
Interpretive
Master
Plan
Where?When?How?
	 Our media plans are based off of an organized triangle that asks 3 questions that will unify
our conceptual plan for our site:  The Why? (our mission for the site), the Who? (who are the visitors,
what do they hope to gain), and the What? (the site and its aspirations).  These three components will
allow our team to develop a media plan that will stimulate our visitor’s emotionally, intellectually
and behaviorally to actively engage in the experience that the Upper Midwest Environmental Science
Center wants to provide for the public.  We hope to catalyze the involvement of the visitor using
the Upper Midwest Environmental Center combined with the developed media as a channel for
realization that the environment is an intricate part of the public’s life.
Planning Triangle continued
Why? Mission:
	 We are using this part of the triangle to discover the intentions of our chosen organization, and the
reason that it exists.  Questions such as:  Who are we? (referring to our team and the organization), what
do we do?, who do we do it for?, and why do we do it?, are all questions that this section of the triangle
represent.  Meeting with the USGS center and discovering the qualities and components of them will help
form these questions.  
Who? Visitor:
	 Next, is the section for which the facility works with, the public.  Understanding the visitor’s needs
and wants when visiting the UMESC and what they hope to experience or accomplish will help the facility
to gain access to how we can conform to their anticipated outcomes.  The visitor is a vital component in the
triangle as well as for the well-being and stability for the facility.
What? The Site:
	 The UMESC is the medium by which the visitor can make their emotional, intellectual and behavioral
connections to their environment.  With the right components to aid them in the own personal enlightenment
with themselves and their surroundings, the various sites at the facility will facilitate these connections with
the use of media and connectedness.  We will integrate our own knowledge into these sites to accomplish this
goal.
	 These three components, the why, who and what will form a conceptual plan that will hopefully be
used at the environmental center to bestow the knowledge of the natural world to the public, and stimulate
more people to act in regards to it.
Planning Triangle Photograph Citation:Gross, M. & Zimmerman, R. (2002). Interpretive Centers: The history, design and development
of nature and visitor centers. Stevens Point, WI: UW-SP Foundation Press, Inc.
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Mission and Goals
	 U.S. Geological Survey (USGS) Mission
	 	 The USGS serves the Nation by providing reliable scientific information to describe and 	 	
	 understand the Earth; minimize loss of life and property from natural disasters; manage water, 	 	
	 biological, energy, and mineral resources; and enhance and protect our quality of life
	 USGS Upper Midwest Environmental Science Center (UMESC) Mission
	 	 Our science communication philosophy is to better inform the local and regional public of 	
	 USGS science programs, to provide hands-on science opportunities for a diversity of youth, 	 	
	 and to engage the Center as a strong partner in the community
	 Purpose
	 	 The purpose of this media project is to create a series of visual media that will enhance the 	
	 educational resources already in place at the facilities.  The UMESC already has in existence a front 	
	 lobby visitor center area, a trail system, Outdoor Classroom, and a series of pre-set tours for student 	
	 and civic groups.  Our main goals are to enhance the trail system and Outdoor Classroom by creating 	
	 a series of unified trail signs and trailhead kiosks for each ecosystem that the trail passes through as 	
	 well as by implementing more hands-on activities at these sites.
Audience
	 The current audience that attends this site includes a wide diversity of visitors, from
Kindergarten to 99 year olds, including families, politicians, and professionals.  Peak visitation is
spring through fall.  The primary source of interest at this site is learning about the environment
and the Mississippi River.  The client has expressed interest in targeting teachers, students, and
families for the outdoor classroom and trail network already established on the property (Hines,
2012).  This facility uses a variety of science techniques to conduct and implement research
practices to restore and protect ecosystems which will ultimately improve human quality of life
(UMESC, 2012).   
	 As of 2010 the population of La Crosse County was 114, 638.  A majority of this
population (62%) are family households with children being under 18 years old (30%). The
average family size is three.   The majority of this population (32%) has a high school degree or
has some college experience with no degree (22%).  The population enrolled in school has the
highest densities in college or graduate students (38%), elementary students grades 1-8 (35%),
and high school students (18%).  Kindergarten and preschool are the lowest demographic (4%)
(2012, Census).       
	 As of 2000 the population for the city of La Crosse was 51,638, of this there were
10,787 children.  The city census had many similarities with the county census which included
a majority of this population having a high school degree (32%) or some college experience
without attaining a degree (23%).  Similar to the county census the city of La Crosse population
has a high degree of college or graduate students (56%), elementary students (23%), and high
school students (13%).  A small percentage of the population (16%) is under 18 years old (2012,
Census).       	
	 Potential audiences include college students at the local University of Wisconsin-La
Crosse and high school students at the Central High School which make up a large demographic
in the county and city of La Crosse (2012, Census).  This site could provide these demographics
with classroom applications as well as demonstrate future job possibilities in the field of science
and research.
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Resources
Site Resources - Natural
Sand Prairie
	 This section of sand prairie habitat is located in front of the building and includes: a walking trail (0.10
Mile), kiosk, and some plant identification signage. Potential new or replacement interpretive media for
this area would include replacement plant identification on the trail and the replacement of current signage
on the kiosk. This area is the primary point for many groups visiting and could potentially be used as the
starting point for a theme/puzzle throughout the trails.
Savanna Prairie
	 The section of savanna prairie habitat is located behind the main building and includes: a walking
trail (0.10 Mile) and some existing plant identification signage. Potential new or replacement interpretive
media for this area would include replacement plant identification on the trail. It was indicated that this
area needed some form of additional signage to encourage movement through the area and potentially a
trail header.
Oak Savanna
	 The section of oak savanna habitat is located behind the main building and includes: a walking trail
(0.13 Mile) and some existing plant identification signage. Potential new or replacement interpretive
media for this area would include replacement plant identification on the trail. It was indicated that this
area needed some form of additional signage to encourage movement through the area and potentially a
trail header as well.
Floodplain Forest
	 The section of floodplain forest habitat is located directly behind the main building and includes:
a walking trail (0.15 Mile), kiosk, and some existing plant signage. Potential new or replacement
interpretive media for this area would include replacement plant identification signs on the trail and kiosk
signage replacement.
Backwater River
	 The section of backwater river habitat is located behind the main building. It has an Outdoor
Classroom on a long, wooden dock. The Outdoor Classroom contains: learning stations consisting of
boxes filled with educational materials and a floating area utilized in water sampling for educational
purposes. The area shares a kiosk with the floodplain forest area.  There is some existing signage in the
area around the dock. Potential new or replacement interpretive media for this area would include new
signage for the inside lid of the educational boxes, replacement of existing signage around the area, and
also a kiosk signage replacement.
Site Resources - Main Building
Foyer Displays
	 A foyer is located immediately upon entering the building and contains many displays that show the
interaction between scientific research and understanding the natural world.  These displays contain vast
amounts of interpretive media in varying forms including, but not limited to: posters, stickers, pamphlets,
paintings, handouts, and displays.  Potential new or replacement interpretive media for this area would
include replacing current signage and displays and new signage.
Amphibians/Reptiles
	 The main building contains amphibians and reptiles year round, including the Upper Midwest
Environmental Sciences Center mascot. No signage was present at the time of the visit. Potential new or
replacement interpretive media for this area would include new signage.
Rearing Area
	 This rearing area is used to raise and store freshwater fish. It contains many native fish to the Midwest,
fish ages vary from roe to 17 year old lake sturgeon. Primary signage consists of warnings to visitors about
conduct and contamination, also fish identification signage. Potential new or replacement interpretive
media for this area would include replacing current signage and new signage.
Project Resources continued
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Project Resources continued
Invasive and Exotic Species Area
	 This area, sealed off from the rest of the water supply, is used for experiments and testing on invasive
and exotic species. The area contains carp and other invasive species. Primary signage consists of conduct
and contamination warnings. Potential new or replacement interpretive media for this area would include
replacing current signage and new signage.
Conference Room
	 This area is located in the main building. It is currently utilized for varying activities including
meetings, speakers, and large presentations. This main entry area contains a large empty alcove.  Potential
new or replacement interpretive media for this area would include new signage for the alcove.
Themes
Primary Theme
The USGS Upper Midwest Environmental Science Center utilizes its research into ecological
diverse habitats to show people the importance of the natural environment to Midwestern
society.  
	 Sub-themes
1. Prairies
	 Prairies provide a variety of important ecological characteristics which include food for 	
	 many species of birds and small mammals as well as food and medicine for humans.
2. Oak Savanna
	 The oak savanna is a highly diminished ecosystem that connects prairie and forest 	
	 environments providing bountiful opportunities for food and shelter for animals, and a 	
	 unique mixture of different plant species.
3. Floodplain Forest
	 The floodplains shelter and embrace many species that depend on its aquatic and 	 	
	 terrestrial vegetation, and provides protection against the threat of floods and water 	
	 table contamination.
4. Outdoor Classroom/Dock
	 The outdoor classroom/dock offers a glimpse into the aquatic world; backwater areas 	
	 contain many different aquatic, amphibious, and terrestrial species due to the shelter 	
	 and forage provided.
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Conceptual Media Designs
	
	 Environmental Interpretive Trails (Created by Ryan Miller)
		Purpose: This pamphlet will inform visitors about the trail system on site. It will provide
	 	 	 assistance with navigation and help provide a take-home message. The pamphlet will 	
	 	 	 also provide a fun scavenger hunt activity for children.
		Description: This pamphlet is the primary unifying piece that ties the individual trails into one
	 	 	 complete system. The intended distribution sites for this pamphlet is where visitors are 	
	 	 	 greeted or at the sand prairie kiosk. The pamphlet contains a “USGS Junior Scientist” 	
	 	 	 scavenger hunt area that is used for acquiring rubbings from trail signs on each trail.
	 	 	 	 The front page will contain a modified logo for the educational series, and fonts 	
	 	 	 used throughout the system. The two foldouts with the front page will contain an up	
	 	 	 dated map of the site and trails along with info, hours, and acknowledgments. 	 	
	 	 	 The interior of the pamphlet will contain the loop that will be used to track progress
	 	 	 through the trail system. This “loop” will be divided into 5 sections (one per trail) 		
	 	 	 used for the rubbings. The coloration of each area will match the new colors of the
	 	 	 trail map and will be used throughout to continue unity. Each of the trails will have two 	
	 	 	 locations where rubbings are provided, these are to be raised circles approximately 2 	
	 	 	 inches in diameter with a fitting image for the trail cut into them.
		Objectives:
	 	 	 Intellectual: Visitors will enjoy an increased awareness of all the locations of trails.
	 	 	 Emotional: Visitors will feel secure in location and direction which will increase 	 	
	 	 	 	 enjoyment.
	 	 	 Behavioral: Visitors will continue and finish all of the trails.
	
Sand Prairie Panels (Created by Cortney Adair)
	 Sand Prairies: An Abundance of Life
		Purpose: This panel will draw the visitor’s attention to the variety of life that exists within 	
	 	 	 a sand prairie and generally goes overlooked. It will show a small sample of the
	 	 	 different types of plants and animals commonly seen.	 	 	 	
		Description: This panel will be approximately 4’X 3’ (which is the printing size that can
	 	 	 be accommodated at the facilities) and will take up the space on one side of the kiosk 	
	 	 	 panel already in existence on the site. The Panel will show a scene from a sand prairie 	
	 	 	 with magnified plants and animals that can possibly be seen in the prairie. Each plant 	
	 	 	 or animal will have a small text box that gives some information about the species. 	
	 	 	 A larger text box beneath the title will give more general information about sand prairie 	
	 	 	 flora and fauna in general as well as a general description of the habitat. Each text box 	
	 	 	 for the image pop outs will be slightly opaque with the plant or animal partially over 	
	 	 	 the box so that the text wraps around the picture. The rubbing will be located in the 	
	 	 	 bottom right corner.	
		Objectives:
	 	 	 Intellectual: Visitors will learn that there is an abundance of life that can be found
	 	 	 	 within a prairie.
	 	 	 Emotional: Visitors will be fascinated by the amount of animals that can be found in 	
	 	 	 	 such a simple looking habitat.
	 	 	 Behavioral: Visitors will look for birds, insects and snakes in the grasses of the prairie
	 	 	 	 as well as take a closer look at the plants to see if they can identify them
		
		Themes: Sub-theme 1
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	 Fire! Fire! Fire!
		Purpose: This panel will show visitors the importance of disturbance to prairie habitats
	 	 	 and the connection between disturbance and diversity.
		Description: This panel will be 2’ X 1’ in size and will be located on the opposite side of the 	
	 	 	 	 kiosk alongside other pre-existing panels. The panel will discuss the importance 	
	 	 	 	 of fire as a disturbance that helps maintain a healthy prairie habitat. The 	 	
	 	 	 	 background image will be of a prairie on fire. Three large pictures will be placed 	
	 	 	            over the background, they will contain a sequence of events showing a prescribed 	
	 	 	 	 burn and how it looks before and after the burn. There will be a text box grouped 	
	 	 	 	 with the picture located just below each one. The pictures and text boxes will 	
	 	 	 	 have a unified stroke 	 that frames them both to connect them visually together. 	
	 	 	 	 The text box itself will be filled with a slightly opaque color to be determined. 	
	 	 	 	 Beneath the title will be a text box with no fill that briefly discusses the
	 	 	 	 importance of disturbance. In the white space between the other pictures will be 	
	 	 	 	 other small, non-filled text boxes that add little bits
	 	 	 	 of information about the topic as well. The rubbing will be placed in the bottom 	
	 	 	 	 right corner as well.
		Objectives:
	 	 	 Intellectual: Visitors will understand that sand prairies require periodic disturbance
	 	 	 	 such as fire to remain healthy.
	 	 	 Emotional: Visitors will be fascinated by the idea that prairies thrive after a fire, which is
	 	 	 	 normally thought to be a devastating natural disaster.
	 	 	 Behavioral: Visitors will look for signs of disturbance in the prairie.	 	
		Themes: Sub-theme 1
Savanna Prairie Panels (Created by Christine Kuhn)
	 Abundance of Life and Beauty
		Purpose: This panel will show that there are an abundance of birds and small mammals
	 	 	 thriving in prairies.
		Description: This sign will consist of a large picture of a prairie in the background. In the
	 	 	 foreground there will be a variety of pictures including flowering prairie plants, 	 	
	 	 	 wildlife, and birds. There will be text boxes accompanying these pictures which will 	
	 	 	 detail how the prairie is vital for survival.  The unifying themes will also be present 	
	 	 	 in this sign: the rubbing in the lower right of the sign and title format at the top of
	 	 	 the sign. This sign will be located at the beginning of the Savanna Prairie trail and 	
	 	 	 suggested size is 2’ by 3’.
		Objectives:
	 	 	 Intellectual: Visitors will discover how small mammals and birds forage and create
	 	 	 	 shelter in this ecosystem.
	 	 	 Emotional: Visitors will gain awareness for the high amount of importance place upon
				prairies.
	 	 	 Behavioral: Visitors will wonder how to create their own prairies and wonder about
	 	 	 	 prairies found in their communities. Visitors will also look for the abundance of 	
	 	 	 	 wildlife in the prairie.  
		Themes: Sub-theme 1
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	 Human Reliance on Plentiful Prairies
		Purpose: This panel will show that prairies are important ecological systems for humans.
		Description: This sign will also consist of a large picture of a prairie in the background. The
	 	 	 flowering prairie plants, animals, and birds will also be in the foreground again. There 	
	 	 	 will be text boxes next to these pictures and these text boxes will contain how humans 	
	 	 	 relied on the organisms with prairies. The unifying themes will also be present in this 	
	 	 	 sign: the rubbing in the lower right of the sign and title format at the top of the sign. 	
	 	 	 This sign will be located at the end of the Savanna Prairie trail and the suggested size is 	
	 	 	 2’ by 3’.
		Objectives:
	 	 	 Intellectual: Visitors will discover how humans have historically and currently benefit
	 	 	 	 from a healthy prairie.
	 	 	 Emotional: Visitors will be surprised at how influential prairies used to be and continue
				to be.	
	 	 	 Behavioral: Visitors will wonder how to create their own prairies and wonder about
	 	 	 	 prairies found in their communities. Visitors will also look for the wealth of 	
	 	 	 	 food and medicine in the prairie.
		Themes: Sub-theme 1
Oak Savanna Panels (Created Patrick Otero)
	 Oak Savannas, the Last Stronghold
		Purpose: This sign will educate the visitors about the near complete loss of oak savanna
	 	 	 habitat in the upper Midwest region and show the reasons for this loss.
		Description: The panel will have a unified header along with all of the other panels being
	 	 	 put together for this project. This panel will have a picture of a Burr Oak in the 	 	
	 	 	 background. It will have text boxes about how oak savannas were formed, what their
	 	 	 importance is, and why there is much less of them. It will also have a before and after 	
	 	 	 picture of areas in the Midwest that had previously been oak savanna habitat versus 	
	 	 	 current oak savanna habitat. It will be located as an independant sign on the trail.
		Objectives:
	 	 	 Intellectual: Visitors will learn that currently the amount of oak savanna acreage in the
	 	 	 	 upper Midwest region is a miniscule fraction from what it was in pre-settlement 	
	 	 	 	 times, and why the loss of oak savannas has occurred.
	 	 	 Emotional: Visitors will be concerned about the near complete degradation of an
	 	 	 	 important native habitat type.
	 	 	 Behavioral: Visitors will try to see some of the different animal species highlighted on
	 	 	 	 the panel.
		Themes: Sub-theme 2
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	 Animals of the Oak Savanna
		Purpose: This panel will inform the visitors about the abundant wildlife that live and benefit
	 	 	 from the unique transitional zones that oak savannas provide.
		
		Description: The panel will have a unified header along with the other panels. The panel 		
	 	 	 will have a picture of an oak savanna in the background. It will have convey 	 	
	 	 	 why oak savannas are important to different animal species for food and shelter. It will 	
	 	 	 also have text boxes with pictures about some of the wildlife that can be seen in an oak 	
	 	 	 savanna. It will be located as an independant sign on the trail.
		Objectives:
	 	 	 Intellectual: Visitors will learn about different wildlife species that use the oak savannas
	 	 	 	 for survival, and why it is good habitat for them.
	 	 	 Emotional: Visitors will relate to the different animal species that use the oak savanna 	
	 	 	 	 for their survival necessities.
	 	 	 Behavioral: Visitors will try to see some of the different animal species highlighted on
	 	 	 	 the panel.
		Themes: Sub-theme 2
Floodplain Forest Panels (Created by Christopher Rada)
	 In the Air and Down Below
		Purpose: This panel will enable visitors to embrace and understand an ecosystem that
	 	 	 defends our lifestyles and to widen the horizons of those who seek nature for their
	 	 	 personal intellect, curiosity and well-being.
		Description: This panel will be placed in an easily accessible area at the start of the
	 	 	 floodplain area overlooking the water to land interface. The panel will be halved 	 	
	 	 	 horizontally to show creatures in the air and on the ground, as well as some of the 		
	 	 	 biotic factors that are not visible with the naked eye.
		Objectives:
	 	 	 Intellectual: Visitors will learn about different species that inhabit the floodplain, as 	
	 	 	 	 well as gain knowledge about flood control and water purification processes.
	 	 	 Emotional: Visitors will perceive the connection between the floodplain and their
	 	 	 	 personal and environmental resources, and acknowledge the sustainment of 	
	 	 	 	 these areas.
	 	 	 Behavioral: Visitors will see the landscape and contemplate how the floodplain and 	
	 	 	 	 other ecosystems service their ways of life.
		Themes: Sub-theme 3
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	 Land Structure and Protection
		Purpose: This panel will show each visitor the vast array of wildlife that exists in the air as
	 	 	 well as on the land. It will also help them to gain an appreciation for the dependency of
	 	 	 these organisms to the floodplains and the floodplains to the creatures.
		Description: This panel will be placed in an area of the path with a better view of aquatic 	
	 	 	 and aerial life that visits the area. The panel will show how soil, tree physiology and 	
	 	 	 geologic formations act as filter in the protection of our water table, and have water 	
	 	 	 storing capabilities that protect our homes and environments.  
		Objectives:
	 	 	 Intellectual: Visitors will attain knowledge about migratory birds/seasonal birds, and
	 	 	 	 learn about biotic dependency of life of the floodplains.
	 	 	 Emotional: Visitors will feel a sense of responsibility towards the protection of
	 	 	 	 migratory birds.
	 	 	 Behavioral: Visitors will look for the diversity of wildlife and perhaps participate in 	
	 	 	 	 conservation efforts at a later point.
		Themes: Sub-theme 3
Outdoor Classroom/Dock Panels (Created by Ryan Miller)
	 The World Underwater
		Purpose: This panel will allow visitors to make discoveries about the many species that
	 	 	 inhabit freshwater areas. It will show the visitor what can be under the water’s
	 	 	 surface.
		Description: This panel can be placed on the kiosk at the head of the area or posted along
	 	 	 the dock. The panel background will be underwater. This will allow the placement 	
	 	 	 of pictures of species with text boxes in areas that the species would be located in.
	 	 	 The header will be the standard for this project, USGS logo with a gradient across the 	
	 	 	 entirety to the color for this section (blue). On the bottom corner a raised rubbing area 	
	 	 	 will be present with the logo for the dock/outdoor classroom trail.
		Objectives:
	 	 	 Intellectual: Visitors will attain knowledge about species that use freshwater areas.
	 	 	 Emotional: Visitors will begin to reevalute their values.
	 	 	 Behavioral: Visitors will modify their behavior because of knowledge of the ecosystem.
		Themes: Sub-theme 4
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Outdoor Classroom/Dock Panels
	 A Waterfull World
		Purpose: This panel will invite the visitor to gain a deeper understanding of water and its
	 	 	 importance to life for all species.
		Description: Sign panel background of people enjoying watersports. It will contain a unified	
	 	 	 header using the project standard at top. The raised area for rubbings will be located
	 	 	 in the lower right corner of the panel. A picture of the Great Lakes with text box will 	
	 	 	 be included. Other pictures pertaining to freshwater will be used along with textboxes 	
	 	 	 to inform visitors.
		Objectives:
	 	 	 Intellectual: Visitors will gain knowledge about freshwater facts and its importance.
	 	 	 Emotional: Visitors will be surprised to learn how their water usage practices might be 	
	 	 	 	 harming water quality.
	 	 	 Behavioral: Visitors will understand and stop harmful or wasteful water practices.
		Themes: Sub-theme 4
Recommendations
Materials and Cost analysis.
	 	 Due to the capabilities the UMESC has on site to print items, we will not be including the 	
	 pamphlet in this analysis.
Signage:  9 panels at 24x36 in. = 54 sq. foot of printing.
	     1 panel at 36x48 in. = 12 sq. foot of printing.
Support Stands:  Are to be rough wood with a weatherproof box to hold rubbing materials. Cost will be based 	
	 on number of posts; this is expected to vary
Rubbing Circles: This will depend on if the actual rubbing circles are used or a stamp system is utilized
	 two recommendations will be presented for these situations. If using actual rubbing areas, a high 	
	 density resin/ plastic or metal slug 2 inches in diameter should be etched into the emblem for
	 each trail area. This is to be attached over the location indicated on each sign. This will allow the use
	 of charcoal or chalk to be rubbed across the raised area leaving an emblem on the pamphlet. Using the 	
	 circles for stamp blanks is an additional option. If a stamp system is utilized the weatherproof boxes 	
	 on the signage legs would not be needed, however there would be additional interaction needed with 	
	 each visitor.  2 rubbing circles per trail, with a different emblem for each trail bring the total to ten 	
	 (10) raised areas.  
Material Recommendations
	 	 Due to the large amount of sunlight that will be present on many of the signs our primary 		
	 recommendation for material to use would be High Pressure Laminate of at least one-half (1/2)  inch 	
	 in thickness. Using this thickness would remove the need for additional framing for the signs and help 	
	 keep costs low.
	 	 Our secondary recommendation, due to the capabilities the UMESC has on site to print items 	
	 and laminate would be to print and laminate them as needed. However additional sign backing will be 	
	 needed if this is the chosen route.
Costs 	
According to current manufacturer sites an estimate of $65-$85 per foot would be appropriate for a thickness
of one-half (1/2) inch in thickness.
Total Cost: 66 ft. x $65-$80 = $4290-$5280 for 1/2 in. high pressure laminate signage total estimated expense.
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Photography Credits
	
	 Sand Prairie Panels
		An Abundance of Life
			1. Eastern Meadowlark
	 	 	 	 Source: U.S. Fish and Wildlife Service
	 	 	 	 	 http://www.public-domain-image.com/fauna-animals-public-domain-	
	 	 	 	 	 images-pictures/birds-public-domain-images-pictures/western-meadow	
	 	 	 	 	 lark-bird-pictures/western-meadowlark-bird-sturnella-neglecta.jpg.html
			 2. Mesic Sand Prairie
	 	 	 	 Source: Michigan Natural Features Inventory (DNR)
	 	 	 	 	 http://mnfi.anr.msu.edu/communities/community.cfm?id=10696
	 	 	 3. Northern Harrier
	 	 	 	 Source: Kevin Cole (Wikimedia Commons)
	 	 	 	 	 http://commons.wikimedia.org/wiki/File:Northern_Harrier_taking_off.	
	 	 	 	 	 jpg
	 	 	 4. Grasshopper
	 	 	 	 Source:Piccolo Namek (Wikimedia Commons)
	 	 	 	 	 http://commons.wikimedia.org/wiki/File:GrassHoppah.jpg
	 	 	 5. Meadow Vole
	 	 	 	 Source: Maximus Rex (Wikimedia Commons)
	 	 	 	 	 http://commons.wikimedia.org/wiki/File:Meadvole.jpg
	 	 	 6. Big Bluestem
	 	 	 	 Source: U.S. Fish and Wildlife Service
	 	 	 	 	 http://photogallery.nrcs.usda.gov/Detail.asp
	 	 	 7. Pale Purple Coneflower
				Source: Original photo by Christine Kuhn
	
Photography Credits continued
	
	 Sand Prairie Panels
		Fire! Fire! Fire!
			1. Controlled Burn
	 	 	 	 Source: U.S. Fish and Wildlife Service
	 	 	 	 	 http://digitalmedia.fws.gov/cdm4/item_viewer.php?CISOROOT=/natdig
	 	 	 	 	 lib&CISOPTR=2637&CISOBOX=1&REC=4
	 	 	 2. Forest of Fire
	 	 	 	 Source: U.S. Fish and Wildlife Service
	 	 	 	 	 http://digitalmedia.fws.gov/cdm4/item_viewer.php?CISOROOT=/natdig
	 	 	 	 	 lib&CISOPTR=10701&CISOBOX=1&REC=2
	 	 	 3. Presribed Burn Before/After
	 	 	 	 Source: William Wieler (granted permission)
	 	 	 	 	 http://williamweilerstewardship.files.wordpress.com/2012/03/wild-fire.	
	 	 	 	 	 jpg
	 	 	 4. Succession Graph
	 	 	 	 Source: Minnesota DNR	
	 	 	 	 	 http://files.dnr.state.mn.us/assistance/backyard/privatelandhabitat/ben
	 	 	 	 	 efits_prescribed_burning.pdf
	 Savanna Prairie Penels
		Abundance of Life and Beauty
			1. Bobolink
	 	 	 	 Source: U.S. Fish and Wildlife Service
	 	 	 	 	 http://digitalmedia.fws.gov/cdm4/item_viewer.php?CISOROOT=/natdig
	 	 	 	 	 lib&CISOPTR=4382&CISOBOX=1&REC=1
	 	 	 2. Lined Ground Squirrel
	 	 	 	 Source: Wikimedia Commons
	 	 	 	 	 http://commons.wikimedia.org/wiki/File:Spermophilus_tridecemlinea
	 	 	 	 	 tus_.jpg
USGS Upper Midwest Environmental Sciences Center Interpretive Plan USGS Upper Midwest Environmental Sciences Center Interpretive Plan
2726
Photography Credits continued
	
	 	 	 3. Indian Grass
	 	 	 	 Source: U.S. EPA Great Lakes National Program
	 	 	 	 	 http://www.epa.gov/glnpo/image/viz_native2.html
			
	 	 	 4. Butterfly Weed
	 	 	 	 Source: Wikimedia Commons
	 	 	 	 	 http://commons.wikimedia.org/wiki/File:Butterfly_Weed_Asclepias_tu
	 	 	 	 	 berosa_Umbel.jpg	
	 	 	 5. American Kestrel
	 	 	 	 Source: Wikimedia Commons
	 	 	 	 	 http://commons.wikimedia.org/wiki/File:Falco_sparverius_-Canadian_
	 	 	 	 	 Raptor_Conservancy,_Canada_-flying-8a.jpg
	 	 	 6. Grass and Butterfly Rubbing
	 	 	 	 Source: Original photo by Cortney Adair
	 	 	 7. Wisconsin Prairie
	 	 	 	 Source: Original photo by Cortney Adair
		Human Reliance on Plentiful Prairies
			1. Flower Walk
	 	 	 	 Source: U.S. Fish and Wildlife Service
	 	 	 	 	 http://digitalmedia.fws.gov/cdm4/item_viewer.php?CISOROOT=/natdig
	 	 	 	 	 lib&CISOPTR=9859&DMSCALE=100&DMWIDTH=700&DMHE
	 	 	 	 	 IGHT=700&DMX=1958&DMY=974&DMMODE=viewer&DMTE	
	 	 	 	 	 XT=%20prairie&REC=12&DMTHUMB=0&DMROTATE=0
	 	 	 2. Flowers of White Wild Indigo
	 	 	 	 Source: Wikimedia Commons
	 	 	 	 	 http://commons.wikimedia.org/wiki/File:Baptisia_alba_MLA.jpg
Photography Credits continued
	
	 	 	 3. Sandhill Crane
	 	 	 	 Source: Wikimedia Commons
	 	 	 	 	 http://commons.wikimedia.org/wiki/File:Grus_canadensis_-Sacramen
	 	 	 	 	 to_River_National_Wildlife_Refuge,_Dayton,_California,_USA_-fly	
	 	 	 	 	 ing-8.jpg
	 	 	 4. Prairie Chicken
	 	 	 	 Source: U.S. Fish and Wildlife Service
	 	 	 	 	 http://digitalmedia.fws.gov/cdm4/item_viewer.php?CISOROOT=/natdig
	 	 	 	 	 lib&CISOPTR=5078&CISOBOX=1&REC=1
	 	 	 5. Yellow Coneflower
	 	 	 	 Source: U.S. EPA Greak Lakes National Program
	 	 	 	 	 http://www.epa.gov/glnpo/image/viz_native4.html
	 	 	 6. Rosin Weed
	 	 	 	 Source: U.S. EPA Greak Lakes National Program
	 	 	 	 	 http://www.epa.gov/glnpo/image/viz_native3.html
	 Oak Savanna Panels
		Oak Savannas: The Last Stronghold
			1. Pileated Woodpecker
	 	 	 	 Source: U.S. Fish and Wildlife Service
	 	 	 	 	 http://digitalmedia.fws.gov/cdm4/item_viewer.php?CISOROOT=/natdig
	 	 	 	 	 lib&CISOPTR=14174&CISOBOX=1&REC=8
			 2. Oak Savanna Range
	 	 	 	 Source: Wikimedia Commons
	 	 	 	 	 http://en.wikipedia.org/wiki/File:Upper_Midwest_Forest-Savanna_Tran
	 	 	 	 	 sition_Zone_map.svg
	 	 	 3. Oak Leaf Clip Art
	 	 	 	 Source: wpclipart.com (copyright free)
	 	 	 	 	 http://www.wpclipart.com/plants/leaf/fall_leaves/oak_leaf_fall.png.html
USGS Upper Midwest Environmental Sciences Center Interpretive Plan USGS Upper Midwest Environmental Sciences Center Interpretive Plan
2928
Photography Credits continued
				
			
	 	 	 4. Oak Savanna
	 	 	 	 Source: US Bureau of Land Management
	 	 	 	 	 http://www.blm.gov/wo/st/en/bpd.html
	 	 Animals of the Oak Savanna
			1. Deer Clip Art
	 	 	 	 Source: wpclipart.com (copyright free)
	 	 	 	 	 http://www.wpclipart.com/animals/D/deer/deer_4.png.html
	 	 	 2. Wild Turkey
	 	 	 	 Source: Wikimedia Commons
	 	 	 	 	 http://commons.wikimedia.org/wiki/File:Gall-dindi.jpg
	 	 	 3. White-tailed Deer
	 	 	 	 Source: Wikimedia Commons
	 	 	 	 	 http://commons.wikimedia.org/wiki/File:White-tailed_Deer,_female.jpg
	 	 	 4. Acorn
	 	 	 	 Source: Wikimedia Commons
	 	 	 	 	 http://commons.wikimedia.org/wiki/File:WikiVoc-acorn.svg
	 	 	 5. Red-headed Woodpecker
	 	 	 	 Source: U.S. Fish and Wildlife Service
	 	 	 	 	 http://digitalmedia.fws.gov/cdm4/item_viewer.php?CISOROOT=/natdig	
	 	 	 	 	 lib&CISOPTR=395&CISOBOX=1&REC=19
	 	 	 6. Oak Tree
	 	 	 	 Source: Wikimedia Commons
	 	 	 	 	 http://commons.wikimedia.org/wiki/File:Quercus_englmannii_sillouette.
	 	 	 	 	 jpg
	 Floodplain Forest Panels
		In the Air and Down Below
	 	 	 1. Four-toed Salamander
	 	 	 	 Source: Michigan DNR
	 	 	 	 	 http://www.michigan.gov/dnr/0,4570,7-153-10370_12145_12201-		
	 	 	 	 	 61176--,00.html
Photography Credits continued
	 	
	 	 	 2. Wood Turtle
	 	 	 	 Source: Michigan DNR
	 	 	 	 	 http://www.michigan.gov/dnr/0,4570,7-153-10370_12145_12201-		
	 	 	 	 	 33033--,00.html
			
	 	 	 3. Girl with Binoculars
	 	 	 	 Source: U.S. Fish and Wildlife Service
	 	 	 	 	 http://www.public-domain-image.com/people-public-domain-images-	
	 	 	 	 	 pictures/children-kids-public-domain-images-pictures/blonde-girl-		
	 	 	 	 	 watching-with-binoculars.jpg.html
	 	 	 4. Man with Fishing Pole
	 	 	 	 Source: U.S. Fish and Wildlife Service
	 	 	 	 	 http://www.public-domain-image.com/sport-public-domain-images-pic	
	 	 	 	 	 tures/fishing-and-hunting-public-domain-images-pictures/seasoned-fly-	
	 	 	 	 	 fisherman-fishing-in-fast-stream.jpg.html
	 	 	 5. Bluegill
	 	 	 	 Source: MI DNR
	 	 	 	 	 http://www.michigan.gov/dnr/0,4570,7-153-10364_18958-45644--,00.
	 	 	 	 	 htm.
	 	 	 6. Warbler
	 	 	 	 Source: U.S. Fish and Wildlife Service
	 	 	 	 	 http://www.public-domain-image.com/fauna-animals-public-domain-
	 	 	 	 	 images-pictures/birds-public-domain-images-pictures/warblers-pictures/	
	 	 	 	 	 male-prothonotary-warbler-sings-from-a-branch-protonotaria-citrea.jpg.	
	 	 	 	 	 html
			7. Garter Snake
	 	 	 	 Source: MI DNR
	 	 	 	 	 http://www.michigan.gov/dnr/0,4570,7-153-10370_12145_12201-		
	 	 	 	 	 61200--,00.html
	 	 	 8. Green Frog
	 	 	 	 Source: MI DNR
	 	 	 	 	 http://www.michigan.gov/dnr/0,4570,7-153-10370_12145_12201-		
	 	 	 	 	 60117--,00.html
USGS Upper Midwest Environmental Sciences Center Interpretive Plan USGS Upper Midwest Environmental Sciences Center Interpretive Plan
3130
Photography Credits continued
	 	 	 9. Fish ID Images
	 	 	 	 Source: Michigan DNR
	 	 	 	 	 http://www.michigan.gov/documents/dnr/fish-ID_272353_7.pdf
			10. Snag
	 	 	 	 Source: USGS EMESC
	 	 	 	 	 ftp://ftpext.usgs.gov/pub/er/wi/la.crosse/outreach/UWStevensPoint_In	
	 	 	 	 	 terpretiveMedia/Floodplain%20Forest/
	 	 	 11. Bald Eagle
	 	 	 	 Source: Michelle Buntin
	 	 	 	 	 http://www.public-domain-image.com/fauna-animals-public-domain-	
	 	 	 	 	 images-pictures/birds-public-domain-images-pictures/eagle-birds-imag	
	 	 	 	 	 es/bald-eagle-pictures/bald-eagle-bird-haliaeetus-leucocephalus.jpg.html
		
	 	 	 12. Red-headed Woodpecker
	 	 	 	 Source: U.S. Fish and Wildlife Service
	 	 	 	 	 http://www.public-domain-image.com/fauna-animals-public-domain-	
	 	 	 	 	 images-pictures/birds-public-domain-images-pictures/woodpecker-bird-	
	 	 	 	 	 pictures/red-headed-woodpecker-bird-melanerpes-erythrocephalus.jpg.
		Land Structure and Protection
			1. How Wetlands Work
	 	 	 	 Source:Westland Township
	 	 	 	 	 http://westfieldtownshipwatchdogs.com/Floodplains101.aspx
	 	 	 	 	 Permission:
	 	 	 	 	 	 From: westfieldwatchdogs@gmail.com [westfieldwatchdogs@	
						gmail.com]
	 	 	 	 	 	 Sent: Thursday, April 19, 2012 10:13 PM
	 	 	 	 	 	 To: Rada, Christopher D
	 	 	 	 	 	 Subject: Re: Media
	 	 	 	 Feel free to use the graphic. However, please download it to your laptop for 	
	 	 	 	 your personal use. We’d love your feedback on our new site when we elevate in 	
	 	 	 	 the next couple of weeks! We give information to inform our Community about 	
	 	 	 	 facts and issues going on in our area. Thanks for using our site for information 	
	 	 	 	 to increase your studies!
	 	 	 	 	 -Westfield Watchdogs Admin
			
Photography Credits continued
			2. Floodplain Forest
	 	 	 	 Source: U.S. Fish and Wildlife Service
	 	 	 	 	 http://www.public-domain-image.com/nature-landscapes-public-do		
	 	 	 	 	 main-images-pictures/forest-public-domain-images-pictures/bottom
	 	 	 	 	 land-hardwood-forest.jpg.html
	 	 	 3. Flooded House
	 	 	 	 Source: U.S. Fish and Wildlife Service
	 	 	 	 	 http://www.public-domain-image.com/events-happenings-public-do	
	 	 	 	 	 main-images-pictures/housing-and-other-facilities-were-flooded.jpg.	
	 	 	 	 	 html	
	 	 	 4. Tree (rubbing)
	 	 	 	 Source: Dusan Bicanski
	 	 	 	 	 http://www.public-domain-image.com/New-Free-Public-Domain-Photo	
	 	 	 	 	 graphs/slides/alone-tree-in-water.html
	 	 	 5. River Birch, American Elm, Prickly Ash, Jack-in-the-Pulpit and Artist’s Conch
	 	 	 	 Source: USGS UMESC
	 	 	 	 	 ftp://ftpext.usgs.gov/pub/er/wi/la.crosse/outreach/UWStevensPoint_In	
	 	 	 	 	 terpretiveMedia/Floodplain%20Forest/
	 	 	 6. Silver Maple
	 	 	 	 Source: WI DNR
	 	 	 	 	 http://dnr.wi.gov/wetlands/checklist/checklist_b0306a.html
	 	 	 7. Green Ash
	 	 	 	 Source: WI DNR
	 	 	 	 	 http://dnr.wi.gov/wetlands/checklist/checklist_b0307a.html
	 	 	 8. Cottonwood
	 	 	 	 Source: WI DNR
	 	 	 	 	 http://dnr.wi.gov/wetlands/checklist/checklist_b0305a.html
	 	 	 9. Swamp White Oak
	 	 	 	 Source: WI DNR
	 	 	 	 	 http://dnr.wi.gov/wetlands/checklist/checklist_b0308a.html
			10. Soil Structure
	 	 	 	 Source: OH DNR
	 	 	 	 	 http://www.dnr.state.oh.us/H_Nav2/Soils/OhiosSoils/Introductionto	
	 	 	 	 	 Soils/tabid/17818/Default.aspx
USGS Upper Midwest Environmental Sciences Center Interpretive Plan USGS Upper Midwest Environmental Sciences Center Interpretive Plan
3332
Photography Credits continued
	 		
	 Outdoor Classroom/Dock Panels
		TheWorld Underwater
			1. Data Table
	 	 	 	 Source: USGS UMESC
	 	 	 	 	 http://ga.water.usgs.gov/edu/wateruse-total.html
	 	 	 2. Water Treatment
	 	 	 	 Source: USGS UMESC
	 	 	 	 	 http://ga.water.usgs.gov/edu/qa-home-drinksafe.html
	 	 	 3. Water Cycle
	 	 	 	 Source: USGS UMESC
	 	 	 	 	 http://ga.water.usgs.gov/edu/watercycle.html
	 	 	 4. Rubbing
	 	 	 	 Source: Original photo by Cortney Adair
	 	 	 5. Lily Pads
	 	 	 	 Source: USGS
	 	 	 	 	 http://fl.biology.usgs.gov/Snakehead_circ_1251/html/flyer.html
		A Waterfull World
			1. Fish Images
	 	 	 	 Source: USGS UMESC
	 	 	 	 	 ftp://ftpext.usgs.gov/pub/er/wi/la.crosse/outreach/UWStevensPoint_In	
					terpretiveMedia/
			2. Rubbing
	 	 	 	 Source: Original photo by Cortney Adair
	
	 Environmental Interpretive Trails Pamphlet
			 1. Original Map
	 	 	 	 ftp://ftpext.usgs.gov/pub/er/wi/la.crosse/outreach/UWStevensPoint_Interpre	
	 	 	 	 tiveMedia/trailsBrochure.pdf
		
Photography Credits continued
	 		
	 	 	 6. Mallard
	 	 	 	 Source: U.S. Fish and Wildlife Service
	 	 	 	 	 http://www.public-domain-image.com/fauna-animals-public-domain-	
	 	 	 	 	 images-pictures/birds-public-domain-images-pictures/duck-mallard-	
	 	 	 	 	 pictures/close-view-of-mallard-flying-in-open-sky.jpg.html
	 	 	 8. Great Blue Heron
	 	 	 	 Source: U.S. Fish and Wildlife Service
	 	 	 	 	 http://www.public-domain-image.com/fauna-animals-public-domain-	
	 	 	 	 	 images-pictures/birds-public-domain-images-pictures/heron-bird/great-	
	 	 	 	 	 herons/great-blue-heron-bird-ardea-herodias-flies-off-with-its-catch.jpg.	
	 	 	 	 	 html
	 	 	 9. Egret
	 	 	 	 Source: U.S. Fish and Wildlife Service
	 	 	 	 	 http://www.public-domain-image.com/fauna-animals-public-domain-im	
	 	 	 	 	 ages-pictures/birds-public-domain-images-pictures/egret-bird-pictures/	
	 	 	 	 	 great-egret/great-egret-bird-catching-fish-casmerodius-albus.jpg.html
	 	 	 10. Sandhill Crane
	 	 	 	 Source: U.S. Fish and Wildlife Service
	 	 	 	 	 http://www.public-domain-image.com/fauna-animals-public-domain-	
	 	 	 	 	 images-pictures/birds-public-domain-images-pictures/cranes-pictures/	
	 	 	 	 	 sandhill-crane/sandhill-crane-bird.jpg.html
	 	 	 11. Wood Duck
	 	 	 	 Source: U.S. Fish and Wildlife Service
	 	 	 	 	 http://www.public-domain-image.com/fauna-animals-public-domain-	
	 	 	 	 	 images-pictures/birds-public-domain-images-pictures/duck-mallard-	
	 	 	 	 	 pictures/wood-ducks/wood-duck-male-in-water.jpg.html
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Media plan

  • 1. Interpretive Media Plan for the USGS Upper Midwest Environmental Services Center Created by: Cortney Adair, Christine Kuhn, Ryan Miller, Patrick Otero and Christopher Rada Legend Sand Prairie (0.10 Mile) Savanna Prairie (0.10 Mile) Oak Savanna (0.13 Mile) Floodplain Forest (0.15 Mile) Outdoor Classroom area/Dock Connecting Trails N BLACK RIVER BACKWATER DOCK/ OUTDOOR CLASSROOM FLOODPLAIN FOREST OAK SAVANNA SAVANNA PRAIRIE Image courtesy of USGS
  • 2. USGS Upper Midwest Environmental Sciences Center Interpretive Plan USGS Upper Midwest Environmental Sciences Center Interpretive Plan 32 Table of Contents Planning Triangle Mission and Goals Audience Resources Themes Conceptual Media Designs Environmental Interpretive Trails Sand Prairie Signage Overflowing with Life Fire! Fire! Fire! Savanna Prairie Signage Abundance of Life and Beauty Human Reliance on Plentiful Prairies Oak Savanna Signage Oak Savannas, the Last Stronghold Animals of the Oak Savanna Floodplain Forest Signage In the Air and Down Below Land Structure and Protection Outdoor Classroom/Dock Signage The World Underwater A Waterfull World! Recommendations Photography Credits Introduction University of Wisconsin-Stevens Point undergraduate students Courtney Adair, Christine Kuhn, Ryan Miller, Patrick Otero, and Chris Rada developed this plan as a part of their Interpretive Media course. This plan is being developed for the Upper Midwest Environmental Services Center, or UMESC, located in Lacrosse, WI. The UMESC is a research center for the United States Geologic Survey, or USGS. The UMESC site is located on the backwaters of the Mississippi River. The site has a variety of natural habitats, including prairies, river backwaters, an oak savanna, and forests. On the site, there is a trail system and an outdoor learning center. The trail system and outdoor learning center have some interpretive media on them, but can be developed much further. This plan is being developed to update some existing interpretive media on the site and to develop new media to enhance the educational opportunities at the UMESC.
  • 3. USGS Upper Midwest Environmental Sciences Center Interpretive Plan USGS Upper Midwest Environmental Sciences Center Interpretive Plan 54 The Planning Triangle Why? Mission Who? Visitor What? Resources Interpretive Master Plan Where?When?How? Our media plans are based off of an organized triangle that asks 3 questions that will unify our conceptual plan for our site: The Why? (our mission for the site), the Who? (who are the visitors, what do they hope to gain), and the What? (the site and its aspirations). These three components will allow our team to develop a media plan that will stimulate our visitor’s emotionally, intellectually and behaviorally to actively engage in the experience that the Upper Midwest Environmental Science Center wants to provide for the public. We hope to catalyze the involvement of the visitor using the Upper Midwest Environmental Center combined with the developed media as a channel for realization that the environment is an intricate part of the public’s life. Planning Triangle continued Why? Mission: We are using this part of the triangle to discover the intentions of our chosen organization, and the reason that it exists. Questions such as: Who are we? (referring to our team and the organization), what do we do?, who do we do it for?, and why do we do it?, are all questions that this section of the triangle represent. Meeting with the USGS center and discovering the qualities and components of them will help form these questions. Who? Visitor: Next, is the section for which the facility works with, the public. Understanding the visitor’s needs and wants when visiting the UMESC and what they hope to experience or accomplish will help the facility to gain access to how we can conform to their anticipated outcomes. The visitor is a vital component in the triangle as well as for the well-being and stability for the facility. What? The Site: The UMESC is the medium by which the visitor can make their emotional, intellectual and behavioral connections to their environment. With the right components to aid them in the own personal enlightenment with themselves and their surroundings, the various sites at the facility will facilitate these connections with the use of media and connectedness. We will integrate our own knowledge into these sites to accomplish this goal. These three components, the why, who and what will form a conceptual plan that will hopefully be used at the environmental center to bestow the knowledge of the natural world to the public, and stimulate more people to act in regards to it. Planning Triangle Photograph Citation:Gross, M. & Zimmerman, R. (2002). Interpretive Centers: The history, design and development of nature and visitor centers. Stevens Point, WI: UW-SP Foundation Press, Inc.
  • 4. USGS Upper Midwest Environmental Sciences Center Interpretive Plan USGS Upper Midwest Environmental Sciences Center Interpretive Plan 76 Mission and Goals U.S. Geological Survey (USGS) Mission The USGS serves the Nation by providing reliable scientific information to describe and understand the Earth; minimize loss of life and property from natural disasters; manage water, biological, energy, and mineral resources; and enhance and protect our quality of life USGS Upper Midwest Environmental Science Center (UMESC) Mission Our science communication philosophy is to better inform the local and regional public of USGS science programs, to provide hands-on science opportunities for a diversity of youth, and to engage the Center as a strong partner in the community Purpose The purpose of this media project is to create a series of visual media that will enhance the educational resources already in place at the facilities. The UMESC already has in existence a front lobby visitor center area, a trail system, Outdoor Classroom, and a series of pre-set tours for student and civic groups. Our main goals are to enhance the trail system and Outdoor Classroom by creating a series of unified trail signs and trailhead kiosks for each ecosystem that the trail passes through as well as by implementing more hands-on activities at these sites. Audience The current audience that attends this site includes a wide diversity of visitors, from Kindergarten to 99 year olds, including families, politicians, and professionals. Peak visitation is spring through fall. The primary source of interest at this site is learning about the environment and the Mississippi River. The client has expressed interest in targeting teachers, students, and families for the outdoor classroom and trail network already established on the property (Hines, 2012). This facility uses a variety of science techniques to conduct and implement research practices to restore and protect ecosystems which will ultimately improve human quality of life (UMESC, 2012). As of 2010 the population of La Crosse County was 114, 638. A majority of this population (62%) are family households with children being under 18 years old (30%). The average family size is three. The majority of this population (32%) has a high school degree or has some college experience with no degree (22%). The population enrolled in school has the highest densities in college or graduate students (38%), elementary students grades 1-8 (35%), and high school students (18%). Kindergarten and preschool are the lowest demographic (4%) (2012, Census). As of 2000 the population for the city of La Crosse was 51,638, of this there were 10,787 children. The city census had many similarities with the county census which included a majority of this population having a high school degree (32%) or some college experience without attaining a degree (23%). Similar to the county census the city of La Crosse population has a high degree of college or graduate students (56%), elementary students (23%), and high school students (13%). A small percentage of the population (16%) is under 18 years old (2012, Census). Potential audiences include college students at the local University of Wisconsin-La Crosse and high school students at the Central High School which make up a large demographic in the county and city of La Crosse (2012, Census). This site could provide these demographics with classroom applications as well as demonstrate future job possibilities in the field of science and research.
  • 5. USGS Upper Midwest Environmental Sciences Center Interpretive Plan USGS Upper Midwest Environmental Sciences Center Interpretive Plan 98 Resources Site Resources - Natural Sand Prairie This section of sand prairie habitat is located in front of the building and includes: a walking trail (0.10 Mile), kiosk, and some plant identification signage. Potential new or replacement interpretive media for this area would include replacement plant identification on the trail and the replacement of current signage on the kiosk. This area is the primary point for many groups visiting and could potentially be used as the starting point for a theme/puzzle throughout the trails. Savanna Prairie The section of savanna prairie habitat is located behind the main building and includes: a walking trail (0.10 Mile) and some existing plant identification signage. Potential new or replacement interpretive media for this area would include replacement plant identification on the trail. It was indicated that this area needed some form of additional signage to encourage movement through the area and potentially a trail header. Oak Savanna The section of oak savanna habitat is located behind the main building and includes: a walking trail (0.13 Mile) and some existing plant identification signage. Potential new or replacement interpretive media for this area would include replacement plant identification on the trail. It was indicated that this area needed some form of additional signage to encourage movement through the area and potentially a trail header as well. Floodplain Forest The section of floodplain forest habitat is located directly behind the main building and includes: a walking trail (0.15 Mile), kiosk, and some existing plant signage. Potential new or replacement interpretive media for this area would include replacement plant identification signs on the trail and kiosk signage replacement. Backwater River The section of backwater river habitat is located behind the main building. It has an Outdoor Classroom on a long, wooden dock. The Outdoor Classroom contains: learning stations consisting of boxes filled with educational materials and a floating area utilized in water sampling for educational purposes. The area shares a kiosk with the floodplain forest area. There is some existing signage in the area around the dock. Potential new or replacement interpretive media for this area would include new signage for the inside lid of the educational boxes, replacement of existing signage around the area, and also a kiosk signage replacement. Site Resources - Main Building Foyer Displays A foyer is located immediately upon entering the building and contains many displays that show the interaction between scientific research and understanding the natural world. These displays contain vast amounts of interpretive media in varying forms including, but not limited to: posters, stickers, pamphlets, paintings, handouts, and displays. Potential new or replacement interpretive media for this area would include replacing current signage and displays and new signage. Amphibians/Reptiles The main building contains amphibians and reptiles year round, including the Upper Midwest Environmental Sciences Center mascot. No signage was present at the time of the visit. Potential new or replacement interpretive media for this area would include new signage. Rearing Area This rearing area is used to raise and store freshwater fish. It contains many native fish to the Midwest, fish ages vary from roe to 17 year old lake sturgeon. Primary signage consists of warnings to visitors about conduct and contamination, also fish identification signage. Potential new or replacement interpretive media for this area would include replacing current signage and new signage. Project Resources continued
  • 6. USGS Upper Midwest Environmental Sciences Center Interpretive Plan USGS Upper Midwest Environmental Sciences Center Interpretive Plan 1110 Project Resources continued Invasive and Exotic Species Area This area, sealed off from the rest of the water supply, is used for experiments and testing on invasive and exotic species. The area contains carp and other invasive species. Primary signage consists of conduct and contamination warnings. Potential new or replacement interpretive media for this area would include replacing current signage and new signage. Conference Room This area is located in the main building. It is currently utilized for varying activities including meetings, speakers, and large presentations. This main entry area contains a large empty alcove. Potential new or replacement interpretive media for this area would include new signage for the alcove. Themes Primary Theme The USGS Upper Midwest Environmental Science Center utilizes its research into ecological diverse habitats to show people the importance of the natural environment to Midwestern society. Sub-themes 1. Prairies Prairies provide a variety of important ecological characteristics which include food for many species of birds and small mammals as well as food and medicine for humans. 2. Oak Savanna The oak savanna is a highly diminished ecosystem that connects prairie and forest environments providing bountiful opportunities for food and shelter for animals, and a unique mixture of different plant species. 3. Floodplain Forest The floodplains shelter and embrace many species that depend on its aquatic and terrestrial vegetation, and provides protection against the threat of floods and water table contamination. 4. Outdoor Classroom/Dock The outdoor classroom/dock offers a glimpse into the aquatic world; backwater areas contain many different aquatic, amphibious, and terrestrial species due to the shelter and forage provided.
  • 7. USGS Upper Midwest Environmental Sciences Center Interpretive Plan USGS Upper Midwest Environmental Sciences Center Interpretive Plan 1312 Conceptual Media Designs Environmental Interpretive Trails (Created by Ryan Miller) Purpose: This pamphlet will inform visitors about the trail system on site. It will provide assistance with navigation and help provide a take-home message. The pamphlet will also provide a fun scavenger hunt activity for children. Description: This pamphlet is the primary unifying piece that ties the individual trails into one complete system. The intended distribution sites for this pamphlet is where visitors are greeted or at the sand prairie kiosk. The pamphlet contains a “USGS Junior Scientist” scavenger hunt area that is used for acquiring rubbings from trail signs on each trail. The front page will contain a modified logo for the educational series, and fonts used throughout the system. The two foldouts with the front page will contain an up dated map of the site and trails along with info, hours, and acknowledgments. The interior of the pamphlet will contain the loop that will be used to track progress through the trail system. This “loop” will be divided into 5 sections (one per trail) used for the rubbings. The coloration of each area will match the new colors of the trail map and will be used throughout to continue unity. Each of the trails will have two locations where rubbings are provided, these are to be raised circles approximately 2 inches in diameter with a fitting image for the trail cut into them. Objectives: Intellectual: Visitors will enjoy an increased awareness of all the locations of trails. Emotional: Visitors will feel secure in location and direction which will increase enjoyment. Behavioral: Visitors will continue and finish all of the trails. Sand Prairie Panels (Created by Cortney Adair) Sand Prairies: An Abundance of Life Purpose: This panel will draw the visitor’s attention to the variety of life that exists within a sand prairie and generally goes overlooked. It will show a small sample of the different types of plants and animals commonly seen. Description: This panel will be approximately 4’X 3’ (which is the printing size that can be accommodated at the facilities) and will take up the space on one side of the kiosk panel already in existence on the site. The Panel will show a scene from a sand prairie with magnified plants and animals that can possibly be seen in the prairie. Each plant or animal will have a small text box that gives some information about the species. A larger text box beneath the title will give more general information about sand prairie flora and fauna in general as well as a general description of the habitat. Each text box for the image pop outs will be slightly opaque with the plant or animal partially over the box so that the text wraps around the picture. The rubbing will be located in the bottom right corner. Objectives: Intellectual: Visitors will learn that there is an abundance of life that can be found within a prairie. Emotional: Visitors will be fascinated by the amount of animals that can be found in such a simple looking habitat. Behavioral: Visitors will look for birds, insects and snakes in the grasses of the prairie as well as take a closer look at the plants to see if they can identify them Themes: Sub-theme 1
  • 8. USGS Upper Midwest Environmental Sciences Center Interpretive Plan USGS Upper Midwest Environmental Sciences Center Interpretive Plan 1514 Fire! Fire! Fire! Purpose: This panel will show visitors the importance of disturbance to prairie habitats and the connection between disturbance and diversity. Description: This panel will be 2’ X 1’ in size and will be located on the opposite side of the kiosk alongside other pre-existing panels. The panel will discuss the importance of fire as a disturbance that helps maintain a healthy prairie habitat. The background image will be of a prairie on fire. Three large pictures will be placed over the background, they will contain a sequence of events showing a prescribed burn and how it looks before and after the burn. There will be a text box grouped with the picture located just below each one. The pictures and text boxes will have a unified stroke that frames them both to connect them visually together. The text box itself will be filled with a slightly opaque color to be determined. Beneath the title will be a text box with no fill that briefly discusses the importance of disturbance. In the white space between the other pictures will be other small, non-filled text boxes that add little bits of information about the topic as well. The rubbing will be placed in the bottom right corner as well. Objectives: Intellectual: Visitors will understand that sand prairies require periodic disturbance such as fire to remain healthy. Emotional: Visitors will be fascinated by the idea that prairies thrive after a fire, which is normally thought to be a devastating natural disaster. Behavioral: Visitors will look for signs of disturbance in the prairie. Themes: Sub-theme 1 Savanna Prairie Panels (Created by Christine Kuhn) Abundance of Life and Beauty Purpose: This panel will show that there are an abundance of birds and small mammals thriving in prairies. Description: This sign will consist of a large picture of a prairie in the background. In the foreground there will be a variety of pictures including flowering prairie plants, wildlife, and birds. There will be text boxes accompanying these pictures which will detail how the prairie is vital for survival. The unifying themes will also be present in this sign: the rubbing in the lower right of the sign and title format at the top of the sign. This sign will be located at the beginning of the Savanna Prairie trail and suggested size is 2’ by 3’. Objectives: Intellectual: Visitors will discover how small mammals and birds forage and create shelter in this ecosystem. Emotional: Visitors will gain awareness for the high amount of importance place upon prairies. Behavioral: Visitors will wonder how to create their own prairies and wonder about prairies found in their communities. Visitors will also look for the abundance of wildlife in the prairie. Themes: Sub-theme 1
  • 9. USGS Upper Midwest Environmental Sciences Center Interpretive Plan USGS Upper Midwest Environmental Sciences Center Interpretive Plan 1716 Human Reliance on Plentiful Prairies Purpose: This panel will show that prairies are important ecological systems for humans. Description: This sign will also consist of a large picture of a prairie in the background. The flowering prairie plants, animals, and birds will also be in the foreground again. There will be text boxes next to these pictures and these text boxes will contain how humans relied on the organisms with prairies. The unifying themes will also be present in this sign: the rubbing in the lower right of the sign and title format at the top of the sign. This sign will be located at the end of the Savanna Prairie trail and the suggested size is 2’ by 3’. Objectives: Intellectual: Visitors will discover how humans have historically and currently benefit from a healthy prairie. Emotional: Visitors will be surprised at how influential prairies used to be and continue to be. Behavioral: Visitors will wonder how to create their own prairies and wonder about prairies found in their communities. Visitors will also look for the wealth of food and medicine in the prairie. Themes: Sub-theme 1 Oak Savanna Panels (Created Patrick Otero) Oak Savannas, the Last Stronghold Purpose: This sign will educate the visitors about the near complete loss of oak savanna habitat in the upper Midwest region and show the reasons for this loss. Description: The panel will have a unified header along with all of the other panels being put together for this project. This panel will have a picture of a Burr Oak in the background. It will have text boxes about how oak savannas were formed, what their importance is, and why there is much less of them. It will also have a before and after picture of areas in the Midwest that had previously been oak savanna habitat versus current oak savanna habitat. It will be located as an independant sign on the trail. Objectives: Intellectual: Visitors will learn that currently the amount of oak savanna acreage in the upper Midwest region is a miniscule fraction from what it was in pre-settlement times, and why the loss of oak savannas has occurred. Emotional: Visitors will be concerned about the near complete degradation of an important native habitat type. Behavioral: Visitors will try to see some of the different animal species highlighted on the panel. Themes: Sub-theme 2
  • 10. USGS Upper Midwest Environmental Sciences Center Interpretive Plan USGS Upper Midwest Environmental Sciences Center Interpretive Plan 1918 Animals of the Oak Savanna Purpose: This panel will inform the visitors about the abundant wildlife that live and benefit from the unique transitional zones that oak savannas provide. Description: The panel will have a unified header along with the other panels. The panel will have a picture of an oak savanna in the background. It will have convey why oak savannas are important to different animal species for food and shelter. It will also have text boxes with pictures about some of the wildlife that can be seen in an oak savanna. It will be located as an independant sign on the trail. Objectives: Intellectual: Visitors will learn about different wildlife species that use the oak savannas for survival, and why it is good habitat for them. Emotional: Visitors will relate to the different animal species that use the oak savanna for their survival necessities. Behavioral: Visitors will try to see some of the different animal species highlighted on the panel. Themes: Sub-theme 2 Floodplain Forest Panels (Created by Christopher Rada) In the Air and Down Below Purpose: This panel will enable visitors to embrace and understand an ecosystem that defends our lifestyles and to widen the horizons of those who seek nature for their personal intellect, curiosity and well-being. Description: This panel will be placed in an easily accessible area at the start of the floodplain area overlooking the water to land interface. The panel will be halved horizontally to show creatures in the air and on the ground, as well as some of the biotic factors that are not visible with the naked eye. Objectives: Intellectual: Visitors will learn about different species that inhabit the floodplain, as well as gain knowledge about flood control and water purification processes. Emotional: Visitors will perceive the connection between the floodplain and their personal and environmental resources, and acknowledge the sustainment of these areas. Behavioral: Visitors will see the landscape and contemplate how the floodplain and other ecosystems service their ways of life. Themes: Sub-theme 3
  • 11. USGS Upper Midwest Environmental Sciences Center Interpretive Plan USGS Upper Midwest Environmental Sciences Center Interpretive Plan 2120 Land Structure and Protection Purpose: This panel will show each visitor the vast array of wildlife that exists in the air as well as on the land. It will also help them to gain an appreciation for the dependency of these organisms to the floodplains and the floodplains to the creatures. Description: This panel will be placed in an area of the path with a better view of aquatic and aerial life that visits the area. The panel will show how soil, tree physiology and geologic formations act as filter in the protection of our water table, and have water storing capabilities that protect our homes and environments. Objectives: Intellectual: Visitors will attain knowledge about migratory birds/seasonal birds, and learn about biotic dependency of life of the floodplains. Emotional: Visitors will feel a sense of responsibility towards the protection of migratory birds. Behavioral: Visitors will look for the diversity of wildlife and perhaps participate in conservation efforts at a later point. Themes: Sub-theme 3 Outdoor Classroom/Dock Panels (Created by Ryan Miller) The World Underwater Purpose: This panel will allow visitors to make discoveries about the many species that inhabit freshwater areas. It will show the visitor what can be under the water’s surface. Description: This panel can be placed on the kiosk at the head of the area or posted along the dock. The panel background will be underwater. This will allow the placement of pictures of species with text boxes in areas that the species would be located in. The header will be the standard for this project, USGS logo with a gradient across the entirety to the color for this section (blue). On the bottom corner a raised rubbing area will be present with the logo for the dock/outdoor classroom trail. Objectives: Intellectual: Visitors will attain knowledge about species that use freshwater areas. Emotional: Visitors will begin to reevalute their values. Behavioral: Visitors will modify their behavior because of knowledge of the ecosystem. Themes: Sub-theme 4
  • 12. USGS Upper Midwest Environmental Sciences Center Interpretive Plan USGS Upper Midwest Environmental Sciences Center Interpretive Plan 2322 Outdoor Classroom/Dock Panels A Waterfull World Purpose: This panel will invite the visitor to gain a deeper understanding of water and its importance to life for all species. Description: Sign panel background of people enjoying watersports. It will contain a unified header using the project standard at top. The raised area for rubbings will be located in the lower right corner of the panel. A picture of the Great Lakes with text box will be included. Other pictures pertaining to freshwater will be used along with textboxes to inform visitors. Objectives: Intellectual: Visitors will gain knowledge about freshwater facts and its importance. Emotional: Visitors will be surprised to learn how their water usage practices might be harming water quality. Behavioral: Visitors will understand and stop harmful or wasteful water practices. Themes: Sub-theme 4 Recommendations Materials and Cost analysis. Due to the capabilities the UMESC has on site to print items, we will not be including the pamphlet in this analysis. Signage: 9 panels at 24x36 in. = 54 sq. foot of printing. 1 panel at 36x48 in. = 12 sq. foot of printing. Support Stands: Are to be rough wood with a weatherproof box to hold rubbing materials. Cost will be based on number of posts; this is expected to vary Rubbing Circles: This will depend on if the actual rubbing circles are used or a stamp system is utilized two recommendations will be presented for these situations. If using actual rubbing areas, a high density resin/ plastic or metal slug 2 inches in diameter should be etched into the emblem for each trail area. This is to be attached over the location indicated on each sign. This will allow the use of charcoal or chalk to be rubbed across the raised area leaving an emblem on the pamphlet. Using the circles for stamp blanks is an additional option. If a stamp system is utilized the weatherproof boxes on the signage legs would not be needed, however there would be additional interaction needed with each visitor. 2 rubbing circles per trail, with a different emblem for each trail bring the total to ten (10) raised areas. Material Recommendations Due to the large amount of sunlight that will be present on many of the signs our primary recommendation for material to use would be High Pressure Laminate of at least one-half (1/2) inch in thickness. Using this thickness would remove the need for additional framing for the signs and help keep costs low. Our secondary recommendation, due to the capabilities the UMESC has on site to print items and laminate would be to print and laminate them as needed. However additional sign backing will be needed if this is the chosen route. Costs According to current manufacturer sites an estimate of $65-$85 per foot would be appropriate for a thickness of one-half (1/2) inch in thickness. Total Cost: 66 ft. x $65-$80 = $4290-$5280 for 1/2 in. high pressure laminate signage total estimated expense.
  • 13. USGS Upper Midwest Environmental Sciences Center Interpretive Plan USGS Upper Midwest Environmental Sciences Center Interpretive Plan 2524 Photography Credits Sand Prairie Panels An Abundance of Life 1. Eastern Meadowlark Source: U.S. Fish and Wildlife Service http://www.public-domain-image.com/fauna-animals-public-domain- images-pictures/birds-public-domain-images-pictures/western-meadow lark-bird-pictures/western-meadowlark-bird-sturnella-neglecta.jpg.html 2. Mesic Sand Prairie Source: Michigan Natural Features Inventory (DNR) http://mnfi.anr.msu.edu/communities/community.cfm?id=10696 3. Northern Harrier Source: Kevin Cole (Wikimedia Commons) http://commons.wikimedia.org/wiki/File:Northern_Harrier_taking_off. jpg 4. Grasshopper Source:Piccolo Namek (Wikimedia Commons) http://commons.wikimedia.org/wiki/File:GrassHoppah.jpg 5. Meadow Vole Source: Maximus Rex (Wikimedia Commons) http://commons.wikimedia.org/wiki/File:Meadvole.jpg 6. Big Bluestem Source: U.S. Fish and Wildlife Service http://photogallery.nrcs.usda.gov/Detail.asp 7. Pale Purple Coneflower Source: Original photo by Christine Kuhn Photography Credits continued Sand Prairie Panels Fire! Fire! Fire! 1. Controlled Burn Source: U.S. Fish and Wildlife Service http://digitalmedia.fws.gov/cdm4/item_viewer.php?CISOROOT=/natdig lib&CISOPTR=2637&CISOBOX=1&REC=4 2. Forest of Fire Source: U.S. Fish and Wildlife Service http://digitalmedia.fws.gov/cdm4/item_viewer.php?CISOROOT=/natdig lib&CISOPTR=10701&CISOBOX=1&REC=2 3. Presribed Burn Before/After Source: William Wieler (granted permission) http://williamweilerstewardship.files.wordpress.com/2012/03/wild-fire. jpg 4. Succession Graph Source: Minnesota DNR http://files.dnr.state.mn.us/assistance/backyard/privatelandhabitat/ben efits_prescribed_burning.pdf Savanna Prairie Penels Abundance of Life and Beauty 1. Bobolink Source: U.S. Fish and Wildlife Service http://digitalmedia.fws.gov/cdm4/item_viewer.php?CISOROOT=/natdig lib&CISOPTR=4382&CISOBOX=1&REC=1 2. Lined Ground Squirrel Source: Wikimedia Commons http://commons.wikimedia.org/wiki/File:Spermophilus_tridecemlinea tus_.jpg
  • 14. USGS Upper Midwest Environmental Sciences Center Interpretive Plan USGS Upper Midwest Environmental Sciences Center Interpretive Plan 2726 Photography Credits continued 3. Indian Grass Source: U.S. EPA Great Lakes National Program http://www.epa.gov/glnpo/image/viz_native2.html 4. Butterfly Weed Source: Wikimedia Commons http://commons.wikimedia.org/wiki/File:Butterfly_Weed_Asclepias_tu berosa_Umbel.jpg 5. American Kestrel Source: Wikimedia Commons http://commons.wikimedia.org/wiki/File:Falco_sparverius_-Canadian_ Raptor_Conservancy,_Canada_-flying-8a.jpg 6. Grass and Butterfly Rubbing Source: Original photo by Cortney Adair 7. Wisconsin Prairie Source: Original photo by Cortney Adair Human Reliance on Plentiful Prairies 1. Flower Walk Source: U.S. Fish and Wildlife Service http://digitalmedia.fws.gov/cdm4/item_viewer.php?CISOROOT=/natdig lib&CISOPTR=9859&DMSCALE=100&DMWIDTH=700&DMHE IGHT=700&DMX=1958&DMY=974&DMMODE=viewer&DMTE XT=%20prairie&REC=12&DMTHUMB=0&DMROTATE=0 2. Flowers of White Wild Indigo Source: Wikimedia Commons http://commons.wikimedia.org/wiki/File:Baptisia_alba_MLA.jpg Photography Credits continued 3. Sandhill Crane Source: Wikimedia Commons http://commons.wikimedia.org/wiki/File:Grus_canadensis_-Sacramen to_River_National_Wildlife_Refuge,_Dayton,_California,_USA_-fly ing-8.jpg 4. Prairie Chicken Source: U.S. Fish and Wildlife Service http://digitalmedia.fws.gov/cdm4/item_viewer.php?CISOROOT=/natdig lib&CISOPTR=5078&CISOBOX=1&REC=1 5. Yellow Coneflower Source: U.S. EPA Greak Lakes National Program http://www.epa.gov/glnpo/image/viz_native4.html 6. Rosin Weed Source: U.S. EPA Greak Lakes National Program http://www.epa.gov/glnpo/image/viz_native3.html Oak Savanna Panels Oak Savannas: The Last Stronghold 1. Pileated Woodpecker Source: U.S. Fish and Wildlife Service http://digitalmedia.fws.gov/cdm4/item_viewer.php?CISOROOT=/natdig lib&CISOPTR=14174&CISOBOX=1&REC=8 2. Oak Savanna Range Source: Wikimedia Commons http://en.wikipedia.org/wiki/File:Upper_Midwest_Forest-Savanna_Tran sition_Zone_map.svg 3. Oak Leaf Clip Art Source: wpclipart.com (copyright free) http://www.wpclipart.com/plants/leaf/fall_leaves/oak_leaf_fall.png.html
  • 15. USGS Upper Midwest Environmental Sciences Center Interpretive Plan USGS Upper Midwest Environmental Sciences Center Interpretive Plan 2928 Photography Credits continued 4. Oak Savanna Source: US Bureau of Land Management http://www.blm.gov/wo/st/en/bpd.html Animals of the Oak Savanna 1. Deer Clip Art Source: wpclipart.com (copyright free) http://www.wpclipart.com/animals/D/deer/deer_4.png.html 2. Wild Turkey Source: Wikimedia Commons http://commons.wikimedia.org/wiki/File:Gall-dindi.jpg 3. White-tailed Deer Source: Wikimedia Commons http://commons.wikimedia.org/wiki/File:White-tailed_Deer,_female.jpg 4. Acorn Source: Wikimedia Commons http://commons.wikimedia.org/wiki/File:WikiVoc-acorn.svg 5. Red-headed Woodpecker Source: U.S. Fish and Wildlife Service http://digitalmedia.fws.gov/cdm4/item_viewer.php?CISOROOT=/natdig lib&CISOPTR=395&CISOBOX=1&REC=19 6. Oak Tree Source: Wikimedia Commons http://commons.wikimedia.org/wiki/File:Quercus_englmannii_sillouette. jpg Floodplain Forest Panels In the Air and Down Below 1. Four-toed Salamander Source: Michigan DNR http://www.michigan.gov/dnr/0,4570,7-153-10370_12145_12201- 61176--,00.html Photography Credits continued 2. Wood Turtle Source: Michigan DNR http://www.michigan.gov/dnr/0,4570,7-153-10370_12145_12201- 33033--,00.html 3. Girl with Binoculars Source: U.S. Fish and Wildlife Service http://www.public-domain-image.com/people-public-domain-images- pictures/children-kids-public-domain-images-pictures/blonde-girl- watching-with-binoculars.jpg.html 4. Man with Fishing Pole Source: U.S. Fish and Wildlife Service http://www.public-domain-image.com/sport-public-domain-images-pic tures/fishing-and-hunting-public-domain-images-pictures/seasoned-fly- fisherman-fishing-in-fast-stream.jpg.html 5. Bluegill Source: MI DNR http://www.michigan.gov/dnr/0,4570,7-153-10364_18958-45644--,00. htm. 6. Warbler Source: U.S. Fish and Wildlife Service http://www.public-domain-image.com/fauna-animals-public-domain- images-pictures/birds-public-domain-images-pictures/warblers-pictures/ male-prothonotary-warbler-sings-from-a-branch-protonotaria-citrea.jpg. html 7. Garter Snake Source: MI DNR http://www.michigan.gov/dnr/0,4570,7-153-10370_12145_12201- 61200--,00.html 8. Green Frog Source: MI DNR http://www.michigan.gov/dnr/0,4570,7-153-10370_12145_12201- 60117--,00.html
  • 16. USGS Upper Midwest Environmental Sciences Center Interpretive Plan USGS Upper Midwest Environmental Sciences Center Interpretive Plan 3130 Photography Credits continued 9. Fish ID Images Source: Michigan DNR http://www.michigan.gov/documents/dnr/fish-ID_272353_7.pdf 10. Snag Source: USGS EMESC ftp://ftpext.usgs.gov/pub/er/wi/la.crosse/outreach/UWStevensPoint_In terpretiveMedia/Floodplain%20Forest/ 11. Bald Eagle Source: Michelle Buntin http://www.public-domain-image.com/fauna-animals-public-domain- images-pictures/birds-public-domain-images-pictures/eagle-birds-imag es/bald-eagle-pictures/bald-eagle-bird-haliaeetus-leucocephalus.jpg.html 12. Red-headed Woodpecker Source: U.S. Fish and Wildlife Service http://www.public-domain-image.com/fauna-animals-public-domain- images-pictures/birds-public-domain-images-pictures/woodpecker-bird- pictures/red-headed-woodpecker-bird-melanerpes-erythrocephalus.jpg. Land Structure and Protection 1. How Wetlands Work Source:Westland Township http://westfieldtownshipwatchdogs.com/Floodplains101.aspx Permission: From: westfieldwatchdogs@gmail.com [westfieldwatchdogs@ gmail.com] Sent: Thursday, April 19, 2012 10:13 PM To: Rada, Christopher D Subject: Re: Media Feel free to use the graphic. However, please download it to your laptop for your personal use. We’d love your feedback on our new site when we elevate in the next couple of weeks! We give information to inform our Community about facts and issues going on in our area. Thanks for using our site for information to increase your studies! -Westfield Watchdogs Admin Photography Credits continued 2. Floodplain Forest Source: U.S. Fish and Wildlife Service http://www.public-domain-image.com/nature-landscapes-public-do main-images-pictures/forest-public-domain-images-pictures/bottom land-hardwood-forest.jpg.html 3. Flooded House Source: U.S. Fish and Wildlife Service http://www.public-domain-image.com/events-happenings-public-do main-images-pictures/housing-and-other-facilities-were-flooded.jpg. html 4. Tree (rubbing) Source: Dusan Bicanski http://www.public-domain-image.com/New-Free-Public-Domain-Photo graphs/slides/alone-tree-in-water.html 5. River Birch, American Elm, Prickly Ash, Jack-in-the-Pulpit and Artist’s Conch Source: USGS UMESC ftp://ftpext.usgs.gov/pub/er/wi/la.crosse/outreach/UWStevensPoint_In terpretiveMedia/Floodplain%20Forest/ 6. Silver Maple Source: WI DNR http://dnr.wi.gov/wetlands/checklist/checklist_b0306a.html 7. Green Ash Source: WI DNR http://dnr.wi.gov/wetlands/checklist/checklist_b0307a.html 8. Cottonwood Source: WI DNR http://dnr.wi.gov/wetlands/checklist/checklist_b0305a.html 9. Swamp White Oak Source: WI DNR http://dnr.wi.gov/wetlands/checklist/checklist_b0308a.html 10. Soil Structure Source: OH DNR http://www.dnr.state.oh.us/H_Nav2/Soils/OhiosSoils/Introductionto Soils/tabid/17818/Default.aspx
  • 17. USGS Upper Midwest Environmental Sciences Center Interpretive Plan USGS Upper Midwest Environmental Sciences Center Interpretive Plan 3332 Photography Credits continued Outdoor Classroom/Dock Panels TheWorld Underwater 1. Data Table Source: USGS UMESC http://ga.water.usgs.gov/edu/wateruse-total.html 2. Water Treatment Source: USGS UMESC http://ga.water.usgs.gov/edu/qa-home-drinksafe.html 3. Water Cycle Source: USGS UMESC http://ga.water.usgs.gov/edu/watercycle.html 4. Rubbing Source: Original photo by Cortney Adair 5. Lily Pads Source: USGS http://fl.biology.usgs.gov/Snakehead_circ_1251/html/flyer.html A Waterfull World 1. Fish Images Source: USGS UMESC ftp://ftpext.usgs.gov/pub/er/wi/la.crosse/outreach/UWStevensPoint_In terpretiveMedia/ 2. Rubbing Source: Original photo by Cortney Adair Environmental Interpretive Trails Pamphlet 1. Original Map ftp://ftpext.usgs.gov/pub/er/wi/la.crosse/outreach/UWStevensPoint_Interpre tiveMedia/trailsBrochure.pdf Photography Credits continued 6. Mallard Source: U.S. Fish and Wildlife Service http://www.public-domain-image.com/fauna-animals-public-domain- images-pictures/birds-public-domain-images-pictures/duck-mallard- pictures/close-view-of-mallard-flying-in-open-sky.jpg.html 8. Great Blue Heron Source: U.S. Fish and Wildlife Service http://www.public-domain-image.com/fauna-animals-public-domain- images-pictures/birds-public-domain-images-pictures/heron-bird/great- herons/great-blue-heron-bird-ardea-herodias-flies-off-with-its-catch.jpg. html 9. Egret Source: U.S. Fish and Wildlife Service http://www.public-domain-image.com/fauna-animals-public-domain-im ages-pictures/birds-public-domain-images-pictures/egret-bird-pictures/ great-egret/great-egret-bird-catching-fish-casmerodius-albus.jpg.html 10. Sandhill Crane Source: U.S. Fish and Wildlife Service http://www.public-domain-image.com/fauna-animals-public-domain- images-pictures/birds-public-domain-images-pictures/cranes-pictures/ sandhill-crane/sandhill-crane-bird.jpg.html 11. Wood Duck Source: U.S. Fish and Wildlife Service http://www.public-domain-image.com/fauna-animals-public-domain- images-pictures/birds-public-domain-images-pictures/duck-mallard- pictures/wood-ducks/wood-duck-male-in-water.jpg.html