At CX Interactive we focus on performance based online marketing strategies designed to deliver results.

1. Search Engine Marketing
Capabilities Presentation

2. Company Snapshot
• 200+ full-time staff headquartered in Toronto (offices in
Halifax, Waterloo, and Los Angeles)
• 2009 Best Company of the Year - Canadian New Media
Awards
• 2009 Deloitte’s Technology Fast 50
• 300+ web properties with 35 million monthly unique visitors
• Large affiliate advertising network with 11,000+ affiliates that
generates 1.4 billion gross impressions per month
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3. About CX Interactive
“Assess, Strategize, and Execute Technology and
Digital Marketing solutions that drive
organizational performance”
Practice Areas
Business Performance Applications
Customer Relationship Management (CRM)
Usability Design
Performance Marketing
Performance Media
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4. What Makes Us Unique?
We Eat Our Own Dog Food
• Our own online web properties driven by SEO and
SEM tactics(300+)
• Launched our own Social Media Apps (1M+ Users)
• Our solutions are tested and optimized on our own
businesses before clients
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5. What Makes Us Unique?
Performance Marketing DNA
Cost Per Action Marketing (CPA)
Cost Per Click Marketing (CPC)
Targeted Display (CPM)
Search Marketing
Social Media
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6. Search Marketing Services
Services Offerings:
Search Engine Optimization (SEO)
Search Engine Reputation Management (SERM)
Search Engine Marketing Management (Paid)
Sample of Current SEO/SEM Clients:
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7. College Pro’s Current Situation
Tell Us About Your Situation
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8. SEO Approach & Methodology
A systemic and customized Approach…
Site Analysis
Keyword Analysis
Site Optimization
Content Development
Link Development
Maintenance and Monitoring
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9. SEM Approach & Methodology
• Keyword analysis
• Keyword/Phrase research
– Volume & relevance 1 2
– Bid pricing
• Set budget
Targeting &
• Build comprehensive keyword list and ad groups Optimization
Platform
• Create ad copy and Calls to Action
• Set keyword bids
• Set up conversion tracking mechanisms 3
• Daily/weekly optimization
Establish and track to a CPA Goal
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