1. Different Sectors of TOURISM
Principles of Tourism II.
Oct. 7, 2013
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2. Session Objectives:
1. Provide an overview of aviation operation and careers
available in airline companies.
2. Review the top airline and airport around the world.
3. Classify airlines and airports
4. Identify major airline players both local and abroad
5. Identify the 2013 top Airlines company.
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3. AIR TRANSPORT
 is one of the major modes of travel in which
travelers are chartered from tourist destination to
another. Without this industry, other tourism
industries, like car rentals, hotels and resorts, food
establishments and tourist spots, will be at a
standstill.
 Air transport includes moving passengers, and
their personal belongings, from one location to
another by plane.
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4. INDUSTRY OVERVIEW
TWO CLASSIFICATIONS OF THE AIR TRANSPORT INDUSTRY
– (ATAG – Air Transport Action Group)
1. CIVIL AVIATION SECTOR
– Comprised of airports, airlines, air navigation service,
providers, and activities that directly serve passengers or
provide airfreight services.
2. CIVIL AEROSPACE SECTOR
– Comprises the manufacture and maintenance of aircraft
systems, frames, and engines, as well as aviation- specific
ground equipment.
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5. INDUSTRY OVERVIEW
 IATA
- International Air Transport Association
 ICAO
- International Civil Aviation Organization
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6. INDUSTRY OVERVIEW
• IATA - International Air Transport Association
Is the trade association for the world's airlines, with a
vision “to be the force for value creation and
innovation driving a safe, secure and profitable air
transport industry that sustainably connects and
enriches our world.”
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7. INDUSTRY OVERVIEW
• ICAO - International Civil Aviation Organization
is a specialized agency of the United Nations. It
codifies the principles and techniques of international
air navigation and fosters the planning and
development of international air transport to ensure
safe and orderly growth. Its headquarters are located
in the Quartier International of Montreal, Quebec,
Canada.
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8. INDUSTRY OVERVIEW
• ICAO - International Civil Aviation Organization
The ICAO
Council adopts standards and
recommended practices concerning air navigation, its
infrastructure, flight inspection, prevention of
unlawful interference, and facilitation of bordercrossing procedures for international civil aviation.
ICAO defines the protocols for air accident
investigation followed by transport safety authorities
in countries signatory to the Convention on
International Civil Aviation (Chicago Convention).
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9. INDUSTRY OVERVIEW
IATA has 243 airlines members as of April 2012. Below are the sample of
airline member and their IATA and ICAO codes
Airline
IATA
Designator
3-Digit
Code
ICAO
Designator
Country
Emirates
EK
176
UAE
UAE
Qatar Airways
QR
157
QTR
Qatar
Singapore Airlines
SQ
618
SIA
Singapore
ANA All Nippon Airways
NH
205
ANA
Japan
Asiana Airlines
OZ
988
AAR
Korea
Cathay Pacific Airways
CX
160
CPA
Hongkong
Etihad Airways
EY
607
ETD
UAE
Garuda Indonesia
GA
126
GIA
Indonesia
Turkish Airlines
TK
235
THY
Turkey
Qantas Airways
QF
081
QFA
Australia
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10. INDUSTRY OVERVIEW
Airline
IATA Designator
3-Digit Code
ICAO Designator
Country
Phil. Air
Lines
PR
079
PAL
PHILS.
• The ICAO aircraft type designator
is a code assigned by the International Civil Aviation Organization to
aircraft operating agencies, aeronautical authorities, and services. The codes
are unique by airline
IATA airline designators,
sometimes called IATA reservation codes, are two-character codes
assigned by the International Air Transport Association (IATA) to the world's
airlines. IATA airline designators are used to identify an airline for commercial
purposes in reservations, timetables, tickets, tariffs, air waybills and in
telecommunications.
• Numeric 3-digit code – This number is used on tickets as the first three
characters of the ticket number.
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11. INDUSTRY OVERVIEW
Sample ticket with 3-digit airline code
Prefix airline code and airline ticket
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12. Classification of Airlines ( as per United States)
 Major Airlines – these are airlines companies that
generate annual revenues of $ 1 billion or more.
Typically they offer both national and international
flights.
 National Airlines – These airlines have an annual
revenues between $100 million and $ 1 billion. They
offer regional, national and international flights as
well.
 Regional Airlines – These are companies that have
annual revenues of less than $100 million. These
airlines focus mostly on short-haul flights.
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13. Philippine Setting
Major airlines profile
Philippine Airlines
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14. Philippine Setting
Major airlines profile
 Philippine Airlines
– Known as the first airline in Asia, PAL first chartered
flight on March 1941. It is also the first Asian Airlines
that crossed the Pacific via a Manila – Oakland route to
the United States. Today the airline keeps up with the
times by utilizing a computerized booking system.
Operating as Philippine Airlines, is a flag carrier of the
Philippines.
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15. Philippine Setting
Major airlines profile
Cebu Pacific
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16. Philippine Setting
Major airlines profile
 Cebu Pacific
- is known for its low fare and great value strategy. Now operating
a fleet of 21 Airbus (10 –A319 and 11 – A320) Cebu pacific is the
youngest fleet in the Philippines. Today, the airlines flies
international routes and has partnered with other
establishments like car rentals, accommodation, and travel and
tours insurance, to give its clients the finest service it can offer.
- The airline is a subsidiary of JG Summit Holdings. Cebu Pacific
is currently headed by Lance Gokongwei, presumptive heir of
John Gokongwei, the chairman emeritus of JG Summit. Cebu
Pacific carried 12,3 million passengers in 2012 and is now the
largest carrier in the Philippines.
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17. Philippine Setting
Major airlines profile
Zest Air
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18. Philippine Setting
Major airlines profile
 Zest Air
– Formerly known as Asian Spirit, Zest air offers flight to 24 local
destinations. It is operated by AMY Holdings Corporation (AHC).
It started its operations in 2008. The company is aggressive in
expanding as it continues to upgrade its fleet to gain a share of the
market. In 2013, the airline became an affiliate of Philippines Air
Asia operating their brand separately.
- The airline was originally founded as Asian Spirit, the first airline
in the Philippines to be run as a cooperative. On 16 August 2013,
the Civil Aviation Authority of the Philippines (CAAP), the
regulating body of the Government of the Republic of the
Philippines for civil aviation, suspended Zest Air flights until
further notice due to safety issues. AirAsia and Zest Air's strategic
alliance, the two companies have rebranded as AirAsia Zest.
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19. Philippine Setting
Major airlines profile
Air philippines
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20. Philippine Setting
Major airlines profile
 Air Philippines Corporation
- now operating as PAL Express (formerly Airphil Express, Air
Philippines), is a low-cost airline that operates both domestic
and international scheduled services from Manila, Cebu, Davao
and Zamboanga. The airline was re-branded for a number of
times, first as Air Philippines, then as PAL Express.
- The new Airphil Express is Philippine Airlines' answer to Cebu
Pacific Air's dominance on the low cost travel market in the
Philippines which significantly shrunk its market share and
relegated it to the no. 2 spot from its dominant no. 1 position
since inception. It allowed PAL to focus on the premium market
where it does not have competition in the domestic Philippine
market.
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21. Worlds Top Airlines
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22. World Airline Awards
 The World Airline Awards are a primary benchmarking tool for
Passenger Satisfaction levels of airlines throughout the world,
delivering a unique survey format based on analysis of
business and leisure travelers, across all cabin travel types
(First Class, Business Class, Premium Economy Class and
Economy class passengers).
 Air travelers completed an online survey questionnaire about
their experience with airlines on the ground and onboard,
during a 10-month period. The survey measures passenger
satisfaction across more than 40 key performance
indicators of airline front-line product and service including check-in, boarding, onboard seat comfort, cabin
cleanliness, food, beverages, inflight entertainment and staff
service. The Survey covered over 200 airlines, from the largest
international airlines to smaller domestic carriers.
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23. Skytrax World Airline Awards 2013
Airline of the Year:
Emirates
World's Best Cabin
Staff: Cathay Pacific
World's Best Low-Cost
Airline: Air Asia
Best Economy Class:
Garuda Indonesia
Best Business Class:
Qatar Airways
Best First Class:
Etihad Airways
Best In-Flight Entertainment:
Emirates
Best Signature Dish:
Malaysia Airlines' Satay
Service
Best Premium
Economy:
Air New Zealand
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24. Global Airline Rankings in the 2013 World Airline
Awards.
2013
1 Emirates
2 Qatar Airways
3 Singapore Airlines
2012
8
1
3
4 ANA All Nippon Airways
5
5 Asiana Airlines
2
6 Cathay Pacific Airways
4
7 Etihad Airways
8 Garuda Indonesia
9 Turkish Airlines
10 Qantas Airways of TOURISM 2
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15
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25. 2013 World Airline Awards.
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26. 2013 World Airline Awards.
1. Emirates
- is an airline based in Dubai, United Arab Emirates.
The airline is a subsidiary of The Emirates Group,
which is wholly owned by the government of Dubai's
Investment Corporation of Dubai. It is the largest
airline in the Middle East, operating over 3,000
flights per week from its hub at Dubai International
Airport, to more than 150 cities in 74 countries
across six continents. Cargo activities are
undertaken by the Emirates Group's Emirates Sky
Cargo division.
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27. 2013 World Airline Awards.
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28. 2013 World Airline Awards.
2. Qatar Airways Company.
-operating as Qatar Airways, is the state-owned flag
carrier of Qatar. Headquartered in the Qatar Airways
Tower in Doha,[3] the airline operates a hub-and-spoke
network, linking over 100 international destinations
from its base in Doha, using a fleet of more than 100
aircraft.
-operates services across Africa, Central Asia, Europe,
Far East, South Asia, Middle East, North America, South
America and Oceania.
The airline has more than 20,000 staff, with 14,000
people employed directly and a further 6,000 in its
subsidiaries.
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29. 2013 World Airline Awards.
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30. 2013 World Airline Awards.
3. Singapore Airlines Limited (SIA)
-is the flag carrier and 5-star airline of Singapore.
Singapore Airlines operates a hub at Changi Airport
and has a strong presence in the Southeast Asia, East
Asia, South Asia, and "Kangaroo Route" markets. The
company also operates trans-Pacific flights, including
the world's two longest non-stop commercial flights
from Singapore to Newark and Los Angeles on the
Airbus A340-500. Singapore Airlines carried around 18
million passengers in 2012, up from 16.9 million in
2011.
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31. 2013 World Airline Awards.
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32. 2013 World Airline Awards.
 4. All Nippon Airways Co., Ltd
- also known as ANA, is Japan's largest. It is
headquartered at Minato, Tokyo, Japan. It operates
services to 49 destinations in Japan and 32
international routes and employed over 14,000
employees as of May 2009. In May 2010, ANA's total
passenger traffic is up year-on-year by 7.8%, and its
international services grow by 22% to 2.07 million
passengers in the first five months of 2010. ANA's
main international hubs are at Narita International
Airport outside Tokyo and Kansai International
Airport outside Osaka.
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33. 2013 World Airline Awards.
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34. 2013 World Airline Awards.
5. Asiana Airlines Inc. formerly Seoul Airlines)
- is one of South Korea's two major airlines, along
with Korean Air. Asiana has its headquarters in
Asiana Town in Seoul. The airline has its
international hub at Incheon International Airport.
It operates 14 domestic and 90 international
passenger routes, and 27 cargo routes throughout
Asia, Europe, North America, and Oceania. As of
December 2012, the company employs 9,595 people.
Asiana is also currently an official sponsor of the
South Korea national football team.
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35. 2013 World Airline Awards.
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36. 2013 World Airline Awards.
6. Cathay Pacific
- is the international flag carrier of Hong Kong, with its
head office and main hub located at Hong Kong
International Airport. The airline's operations include
scheduled passenger and cargo services to 168 destinations
in 42 countries worldwide, including codeshares and joint
ventures, with a fleet of wide-body aircraft, consisting of
Airbus A330, Airbus A340, Boeing 747 and Boeing 777
equipment. In 2010, Cathay Pacific and Dragonair carried
nearly 27 million passengers and over 1.8 million tonnes of
cargo and mail.
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37. 2013 World Airline Awards.
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38. 2013 World Airline Awards.
7. Etihad Airways
-is the flag carrier of the United Arab Emirates. Established
by Royal decree in July 2003 and based in Abu Dhabi, Etihad
commenced operations in November 2003. The name
derives from the Arabic word for "union"
 The airline operates more than 1,300 flights per week to
86 passenger and cargo destinations in the Middle East,
Africa, Europe, Asia, Australia and the Americas, with a
fleet of 72 Airbus and Boeing aircraft. In 2012, Etihad
carried 10.3 million passengers, a 23% increase on the
previous year, delivering revenues of US$ 4.8 billion and
net profits of US$ 42 million. Etihad Airways is the fourth
largest airline in the Middle East and it is the second
largest airline in the United Arab Emirates, after the
Dubai-based airline Emirates.
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39. 2013 World Airline Awards.
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40. 2013 World Airline Awards.
 8. Garuda Indonesia
- publicly known as Garuda Indonesia, is the flag carrier
of Indonesia. It is named after the mythical giant bird
Garuda of Hinduism and Buddhist mythology. Garuda
Indonesia is headquartered at International Airport in
Jakarta.
- The airline operates flights to a number of destinations
in Southeast Asia, East Asia, the Middle East, Europe
and Australia from its main hub.
- Garuda Indonesia was the official sponsor of the 2011
SEA Games. The airline received its IATA Operational
Safety Audit (IOSA) in 2008 and 2010. In 2012, the airline
officially spun-off its Citilink low-cost operations.
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41. 2013 World Airline Awards.
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42. 2013 World Airline Awards.
 9. Turkish Airlines
-is the national flag carrier airline of Turkey,
headquartered at the Turkish Airlines Istanbul. It
operates scheduled services to 40 domestic and 198
international airports in Europe, Asia, Africa, and the
Americas. With an increase to 104 destination countries,
the carrier's destination network from one hub is the
world's largest. Also, with 238 destinations, the airline is
the fourth-largest carrier in the world by number of
destinations.[
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43. 2013 World Airline Awards.
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44. 2013 World Airline Awards.
10. Qantas
- is the flag carrier of Australia.The name was
originally "QANTAS", an acronym for "Queensland
and Northern Territory Aerial Services".
Nicknamed "The Flying Kangaroo", Qantas is
Australia's largest airline, the oldest continuously
operated airline in the world and the second oldest
in the world overall.
- Qantas carries a 65% share of the Australian
domestic market and carries 18.7% of all passengers
travelling in and out of Australia.
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45. Airports
- is a tract of land where aircraft can take off and
land. An airport is usually equipped with hardsurfaced landing strips, a control tower, hangars,
aircraft maintenance and refueling facilities, and
cargo. Airports, for millions of people, are jump-off
points to travel from one destination to another.
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46. 2013 TOP AIRPORTS
2013
1
2
3
4
5
6
7
8
9
10
Worlds Top Airports
Singapore Changi Airport
Incheon International Airport
Amsterdam Schiphol Airport
Hong Kong International Airport
Beijing Capital International Airport
Munich Airport
Zurich Airport
Vancouver International Airport
Tokyo International Airport (Haneda)
London Heathrow Airport
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2
1
4
3
5
6
7
9
14
11
46

47. 2013 TOP AIRPORTS
1. Changi Airport
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48. 2013 TOP AIRPORTS
2. Incheon Airport
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49. 2013 TOP AIRPORTS
3. AMSTERDAM Airport
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50. 2013 TOP AIRPORTS
4. HONGKONG Airport
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51. 2013 TOP AIRPORTS
5. BEIJING CAPITAL INT’L Airport
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52. 2013 TOP AIRPORTS
6. MUNICH Airport
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53. 2013 TOP AIRPORTS
7. ZURICH Airport
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54. 2013 TOP AIRPORTS
8. Vancouver International Airport
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55. 2013 TOP AIRPORTS
9. Tokyo International Airport
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56. 2013 TOP AIRPORTS
10. London Heathrow Airport
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57. Civil Aviation Authority of the
Philippines (CAAP)
 is an agency of the Philippine government under the
Department of Transportation and Communications.
 It is the national aviation authority of the Philippines,
responsible for implementing policies on civil aviation
to assure safe, economic and efficient air travel.
 The agency also investigates aviation accidents via its
Aircraft Accident Investigation and Inquiry Board
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58. Airport Classifications by CAAP
1. International Airports – Airport that is capable of
handling International flights.
2. Principal or Domestic Airports – Offers Domestic
Flights. They are further classified into Class 1 and Class
2.
1.
2.
> Class 1 airports – Serve jet aircrafts that have a
seating capacity of 100.
> Class 2 airports – Serve propeller aircrafts with at least
a seating capacity of 19.
3. Community airports – usually used for general aviation
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59. International Airport in the Phils.
1. NAIA Airport
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60. International Airport in the Phils.
2. CENTINIAL Airport
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61. International Airport in the Phils.
3. NAIA terminal 3 Airport
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62. International Airport in the Phils.
4. DAVAO Airport
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63. International Airport in the Phils.
5. MACTAN Airport
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64. International Airport in the Phils.
6. CLARK Airport
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65. International Airport in the Phils.
7. LAOAG Airport
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66. International Airport in the Phils.
8. GEN SAN Airport
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67. AVIATION CAREER OPPOTUNITIES
 Line Personnel – Comprising the majority of airline
personnel, line personnel are directly involved in the
production and selling of airline services. The
engineering and maintenance group, flight operations,
and sales and marketing team usually compose this
group.
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68. AVIATION CAREER OPPOTUNITIES
 Operation – The people in this area are generally
responsible for airline operations in terms of safety
and efficiency. Some of their functions include airline
and flight crew scheduling and training.
 Engineering & Maintenance – The maintenance
personnel is responsible for assuring the safety and air
worthiness of the aircraft.
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69. AVIATION CAREER OPPOTUNITIES
 Sales and Marketing Personnel – Their main
responsibility is to set fares, and strategically market
and oversee the promotions of the airline. They are
also in charge of customer service, cargo sales,
reservations and food service.
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70. AVIATION CAREER OPPOTUNITIES
FLIGHT CREW
PILOT – Leads the whole team in the flight. His major
responsibility is making major command decisions,
leading the crew team and managing emergencies for
the safety and security of airline passengers
First Officer– The second in command and also provides
a second opinion on piloting decisions, keeping pilot
error to a minimum.
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71. AVIATION CAREER OPPOTUNITIES
FLIGHT CREW
Flight Attendants – is one of the lucrative position in
the airline industry. They are mainly in charge of
passenger/ guest interaction and answers to all
passengers/ guest request and safety needs. There is one
FA assigned in a flight for every 50 passengers.
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72. AVIATION CAREER OPPOTUNITIES
OTHER POSITIONS IN THE AIRLINE INDUSTRY.
 Reservation Clerk
 Airport check in personnel
 Airline security
 Avionics engineers
 Airframe technicians
 Flight dispatchers
 Baggage handlers
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