1. 2014 MAPLE LEAF MONSTER JAM® TOUR
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2. FELD ENTERTAINMENT ® IS THE WORLD’S LEADING PRODUCER OF
LIVE ENTERTAINMENT EXPERIENCES THAT LIFT THE HUMAN SPIRIT
AND CREATE INDELIBLE MEMORIES.
• Feld Entertainment captures the hearts of audiences across 6 continents
and 70 countries, in over 5,000 performances.
• Over 30 million people worldwide flock to Feld Entertainment
productions every year.
• Feld Entertainment is the largest provider of live action
family entertainment in the world.
‐ Acquired Ringling Bros. and Barnum & Bailey® in 1967
‐ Acquired Motor Sports properties in 2008
‐ Renowned Disney licensee for over 30 years
WELCOME TO FELD ENTERTAINMENT®
If you suddenly sense the hairs standing up on the back of your neck, you know you're in
the right place. We've become quite famous for creating that kind of electricity, the kind
that tells you something magical is about to happen and the show is about to start. It's all
part of the Feld Entertainment experience and just one of the many thrills we
spine-tingling, giggle-making specialists provide.
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3. Monster Jam®
Monster Energy AMA Supercross
An FIM World Championship
Disney On Ice celebrates 100 Years of Magic
Disney On Ice presents Let’s Celebrate!
Disney On Ice presents Passport to Adventure
Disney On Ice presents Princesses & Heroes
Disney On Ice presents Rockin’ Ever After
Disney Live! Mickey’s Music Festival
Disney Live! Mickey’s Rockin’ Road Show
Disney Live! Three Classic Fairy Tales
Disney Junior Live On Tour! Pirate and Princess
Adventure
MARVEL Universe LIVE
Coming July 2014
FELD ENTERTAINMENT®
CANADIAN EVENTS
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4. WHAT IS THE MAPLE LEAF MONSTER JAM® TOUR?
INTRODUCTION
MONSTER JAM® IS THE HOTTEST EDGE-OF-
YOUR-SEAT, LIVE MOTOR SPORTS
PROPERTY ON THE PLANET AND LARGEST
TOURING FAMILY SHOW IN CANADA!
THESE STADIUM AND ARENA EVENTS
BLOW THE ROOF OFF TRADITIONAL
MOTOR SPORTS RACING, AS 1,500 HP
MONSTER TRUCKS FLY 30 FEET IN THE AIR,
FLATTENING ANYTHING IN THEIR PATH.
MONSTER JAM EVENTS ARE AN
ELECTRIFIED, ENTERTAINING ATMOSPHERE
WITH A VARIETY OF SPECIALTY ACTS AND
EVENTS INCLUDING:
• FREESTYLE MOTOCROSS EXHIBITIONS
• ATV "QUAD WARS" RACING
• PRO STADIUM AND ARENA 4WD TRUCK
COMPETITION
• TRANSFORMING, FIRE-BREATHING, CAR-
CRUSHING ROBOTS
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5. *INCLUDES ALL OF NORTH AMERICA
ATTENDEES
250K+ ATTENDEES
AUDIENCE
FAMILIES WITH CHILDREN & TEENS
18-34MS
MARKETS & EVENTS
8 TOP MARKETS WITH 19 PERFORMANCES
TIMING
JANUARY - AUGUST
MEDIA ADVERTISING
$1.1 MILLION IN PAID MEDIA ADVERTISING
$600K+ IN EARNED MEDIA VALUE
DEDICATED FANBASE*
7M+ MONSTERJAM.COM UNIQUE VISITORS
32M+ MONSTERJAM.COM PAGE VIEWS
SOCIAL MEDIA*
343K+FACEBOOK FANS
14K+ TWITTER FOLLOWERS
28M+ FELD YOUTUBE CHANNEL VIEWS
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WHAT IS THE MAPLE LEAF MONSTER JAM® TOUR?
STATISTICS

6. A BIG PART OF THE MONSTER JAM EXPERIENCE IS THE MONSTER
JAM PARTY IN THE PITS!
FANS ARE INVITED DOWN TO THE FLOOR OF THE STADIUM TO ATTEND A PRE-SHOW DISPLAY
OF ALL THEIR FAVORITE MONSTER JAM MONSTER TRUCKS. FANS ARE ENCOURAGED TO TAKE
PHOTOS, SNAG OFFICIAL MAPLE LEAF MONSTER JAM TOUR MERCHANDISE, LEARN MORE ABOUT
OUR SPONSORS, MEET THE DRIVERS AND MUCH MORE!
PARTY IN THE PITS
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7. WHAT IS THE MAPLE LEAF MONSTER JAM® TOUR?
THE SUPERSTARS OF THE SHOW
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8. TAKING THE MONSTER JAM WORLD BY STORM, NORTHERN NIGHTMARE AND DRIVER
CAM MCQUEEN ARE THE MOST ANTICIPATED DUO ON THE MAPLE LEAF MONSTER JAM TOUR!
RECENTLY CROWNED THE 2012 MONSTER JAM WORLD FINALS™ FREESTYLE CHAMPION, CANADIAN
NATIVE CAM MCQUEEN HAS PROVEN HIS SUCCESS TO THE WORLD AS A TOP DRIVER, POSITIVE
ROLE MODEL AND VALUABLE PARTNER IN EFFORTS TO EXPAND THE REACH AND POPULARITY OF
MONSTER JAM THROUGHOUT THE CANADIAN MARKETS.
BORN IN KELOWNA, BRITISH COLUMBIA, CAM HAS A LIFE-LONG HISTORY IN THE MOTORSPORTS
INDUSTRY- WORKING FOR SEVERAL DIFFERENT RACE TEAMS, INCLUDING A FACTORY
KTM MOTOCROSS TEAM, A NORTHWEST SERIES STOCKCAR TEAM AND
TRAVIS PASTRANA RACING.
WHAT IS THE MAPLE LEAF MONSTER JAM® TOUR?
CAM MCQUEEN & NORTHERN NIGHTMARE
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9. MARKET DATES VENUE
1 TORONTO, ON 1/18-19/2014 ROGERS CENTRE
2 VANCOUVER, BC 2/1/2014 BC PLACE STADIUM
3 EDMONTON, AB 2/8-9/2014 REXALL PLACE
4 WINNIPEG, MB 2/15-16/2014 MTS CENTRE
5 LONDON, ON 3/8-9/2014 BUDWEISER GARDENS
6 HAMILTON, ON 4/5-6/2014 COPPS COLISEUM
7 HALIFAX, NS 5/31-6/1/2014 SCOTIA SPEEDWORLD
8 CALGARY, AB 9/13-14/2014 STAMPEDE PARK
MAPLE LEAF MONSTER JAM® TOUR?
2014 SCHEDULE
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10. MAPLE LEAF MONSTER JAM FANS ARE:
• 12.5+ MILLION NORTH AMERICAN ADULT FANS
• 61.7% MALE
• 57% MORE LIKELY TO BE MALES AGES 18-34
• 64.6% CAUCASIAN
• 49.9% HAVE AT LEAST ONE CHILD IN THEIR HOUSEHOLD
MONSTER JAM FAN LIFESTYLE:
• 285% MORE LIKELY TO RIDE A MOTORCYCLE
• 176% MORE LIKELY TO OWN AN ATV
• 151% MORE LIKELY TO GO HUNTING
• 139% MORE LIKELY TO PURCHASE A NEW TRUCK IN 2014
• 86% MORE LIKELY TO GO FISHING
• 70% MORE LIKELY TO WORK IN CONSTRUCTION TRADES
• 54% MORE LIKELY TO EAT AT QSR’S 10+ TIMES A MONTH
• 52% MORE LIKELY TO COMPLETE A DIY REPAIR
• 39% MORE LIKELY TO SHOP AT A C-STORE IN THE LAST WEEK
Source: Scarborough Research Multi-Market 2012 Release 2
Fan: Very/Somewhat Interested
*Monster Jam fan is defined as somewhat or very interested in Monster Trucks
WHAT IS THE MAPLE LEAF MONSTER JAM® TOUR?
AUDIENCE DEMOGRAPHICS
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11. 78% OF MLMJ FANS HAVE VISITED AN AUTOMOTIVE STORE WITHIN THE PAST YEAR
WITHIN THE PAST YEAR MLMJ FANS ARE MORE LIKLEY TO HAVE PERFORMED THE FOLLOWING DIY
AUTO REPAIRS:
•202% MORE LIKELY TO HAVE PERFORMED MUFFLER REPAIR
•182% MORE LIKELY TO HAVE PERFORMED CAR AUDIO REPAIR
•178% MORE LIKELY TO HAVE PERFORMED TRANSMISSION REPAIR
•168% MORE LIKELY TO HAVE PERFORMED DIY SHOCKS/STRUTS REPAIR
•153% MORE LIKELY TO HAVE PERFORMED A TUNE UP/SPARK PLUG REPLACEMENT
•140% MORE LIKELY TO HAVE PERFORMED BREAK REPAIR
•129% MORE LIKELY TO HAVE PERFORMED NEW TIRE REPLACEMENT
•125% MORE LIKELY TO HAVE PERFORMED OTHER DIY AUTO REPAIRS
•99% MORE LIKELY TO HAVE REPLACED ANTI-FREEZE
•78% MORE LIKELY TO HAVE PERFORMED AN OIL CHANGE
•77% MORE LIKELY TO HAVE CHANGED THEIR CAR BATTERY
WHAT IS THE MAPLE LEAF MONSTER JAM® TOUR?
AUDIENCE DEMOGRAPHICS CONTINUED
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Source: Scarborough Research Multi-Market 2012 Release 2
Fan: Very/Somewhat Interested
*Monster Jam fan is defined as somewhat or very interested in Monster Trucks

12. SPONSORSHIP OPPORTUNITIES
HOW TO LEVERAGE MONSTER JAM®
MONSTER JAM OFFERS POTENTIAL PARTNERS THE MOST UNIQUE
AND EXCITING, SALES-DRIVEN OPPORTUNTIES AVAILABLE.
THE MOST POWERFUL PART OF MONSTER JAM IS THE FOUND IN THE LEVEL OF INTIMACY
OUR PROGRAM SHARES WITH ITS FANS. THE ABILITY TO CONNECT AND EDUCATE CONSUMERS
THROUGH MONSTER JAM IS UNPRECEDENTED. SOME EXAMPLES OF SPONSORSHIP ACTIVATION,
BRANDING AND ADVERTISING WITH MONSTER JAM INCLUDE:
• MEDIA ADVERTISING INTEGRATION
• TRUCK DISPLAYS AT RETAIL LOCATIONS
• EXCLUSIVE DISCOUNT TICKET OFFERS
• GEO-TARGETED SOCIAL MEDIA PROMOTIONS
• IN-VENUE DIGITAL AND BANNER SIGNAGE
• LIVE EVENT COMMERCIALS & GIVEAWAYS
• ON-SITE MARKETING THROUGH DISPLAY
• COMMUNITY OUTREACH PROGRAMS
• SPONSORING IN-SHOW ELEMENTS
• TRAFFIC DRIVING RETAIL CAMPAIGNS
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13. OFFICIAL PARTNER
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14. AS AN OFFICIAL PARTNER OF THE MAPLE LEAF MONSTER JAM TOUR KAL TIRE WILL
RECEIVE:
OFFICIAL STATUS
KAL TIRE WOULD BECOME THE EXCLUSIVE AND OFFICIAL “AUTOMOTIVE SERVICE” PARTNER OF
THE MAPLE LEAF MONSTER JAM TOUR
MEDIA BENEFITS
• KAL TIRE WILL BE INCLUDED IN 50% OF PAID TELEVISION, RADIO, OUTDOOR, PRINT AND
ONLINE AS APPLICABLE WITH A VALUE OF $550,000 CAD.
o ONE (1) AUDIO MENTION
o ONE (1) LOGO ID PER AD (WHERE APPLICABLE)
• INCLUSION IN 100% OF PRINT AND GRASSROOTS CREATIVE; INCLUDING POSTERS,
COUPONS AND FLYERS IN LOCAL MARKETS
• KAL TIRE HAS PROMOTIONAL RIGHTS TO USE THE MONSTER JAM LOGO AND MONSTER
TRUCK IMAGERY IN MARKETING MATERIALS, TRADE PUBLICATIONS, ELECTRONIC MEDIA
AND WEB
KAL TIRE SPONSORSHIP OPPORTUNITIES
OFFICIAL PARTNER
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15. AT EACH MAPLE LEAF MONSTER JAM TOUR EVENT KAL TIRE WILL RECEIVE THE
FOLLOWING BENEFITS:
LIVE EVENT
• TWO (2) 4’ X 20’ BANNER PLACEMENTS IN ARENAS ON THE TRACK WALL
• TWO (2) :15 SECOND PUBLIC ADDRESS ANNOUNCEMENTS PER EVENT
• TWO (2) ELECTRONIC SCOREBOARD MENTIONS
• ONE (1) COMMERCIAL SPOTS (:30) TO BE PLAYED ON THE JUMBOTRON SCREEN DURING
EACH EVENT
• OPPORTUNITY TO HAVE ONE (1) DISPLAY SPACE WITH BRAND AMBASSADORS IN THE PIT
PARTY AT EACH EVENT (SIZE TBD) TO PROMOTE AND SHOWCASE THE HOME DEPOT
PRODUCTS AND SERVICES
• OPPORTUNITY TO HAVE ONE (1) DISPLAY SPACE WITH BRAND AMBASSADORS AT EACH
MAIN EVENT (SIZE TBD) ON THE CONCOURSE TO PROMOTE AND SHOWCASE THE HOME
DEPOT PRODUCTS AND SERVICES
– WITH VENUE APPROVAL
TICKETS & HOSPITALITY
• FORTY (40) COMPLIMENTARY TICKETS PER EVENT
• 20% DISCOUNT OFF ADDITIONAL TICKET PURCHASED
• KAL TIRE WILL HAVE A TOTAL OF ONE (1) VIP SUITE’S TO HOST UP TO 25 PEOPLE, DURING THE
TOUR
KAL TIRE SPONSORSHIP OPPORTUNITIES
OFFICIAL PARTNER
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16. ADDITIONAL ASSETS
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17. KAL TIRE WILL BE PROVIDED THE FOLLOWING DEALER ACTIVATION OPPORTUNITIES:
• KAL TIRE MAY HOST A TOTAL OF THREE (3) MONSTER JAM TRUCK APPEARANCES AT DEALER
LOCATIONS IN MAPLE LEAF MONSTER JAM MARKETS OF THEIR CHOICE, DURING THE 2014 TOUR
• EACH THREE (3) HOUR APPEARANCE WILL HAPPEN DURING THE WEEK LEADING UP TO THAT
MARKET’S PERFORMANCES AND THE HOME DEPOT WILL HAVE THE ABILITY TO INCLUDE LOCAL
MEDIA, GIVEAWAYS, CONTESTING ETC.
• FELD WILL MAKE BEST EFFORTS TO HAVE ANY FELD TRUCK AND DRIVER AVAILABLE FOR THE
APPEARANCES. GRAVE DIGGER or NORTHERN NIGHTMARE WOULD BE AN IDEAL CANDIDATE!
AS HOST OF A MONSTER TRUCK APPEARANCE KAL TIRE WILL RECEIVE:
• A BANK OF DEDICATED PROMOTIONAL MEDIA WITH LOGO RECOGNITION AND TAGLINE
• THE ABILITY TO PASS THROUGH APPEARANCE TO A LOCAL VENDOR PARTNER (PARTNERS TO BE
APPROVED BY FELD)
• THE ABILITY TO LEVERAGE APPEARANCE WITH LOCAL EARNED MEDIA/PR OPPORTUNITIES (I.E.
LOCAL MORNING SHOW, ETC.)
• TAILORED PROMOTIONAL OFFER TO DRIVE CONSUMER ENGAGEMENT
–I.E. POTENTIAL DISCOUNTED MONSTER JAM TICKET OFFER, SPECIAL TICKET OFFER OR
OTHER PROMOTION, ETC.
*WEATHER PERMITTING
KAL TIRE SPONSORSHIP BENEFITS
RETAIL ACTIVATION
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18. KAL TIRE WILL HAVE THE OPPORTUNITY TO RUN A PROMOTIONAL CONSUMER CONTEST IN
CONJUNCTION WITH THE MAPLE LEAF MONSTER JAM TOUR AND THE MONSTER JAM WORLD FINALS
MONSTER JAM WORLD FINALS
• KAL TIRE WILL HAVE THE ABILITY TO OFFER CUSTOMERS OR POTENTIAL CUSTOMERS THE
OPPORTUNITY TO WIN A TRIP FOR TWO (2) TO THE MONSTER JAM WORLD FINALS IN LAS VEGAS.
-NOTE: KAL TIRE WILL BE RESPONSIBLE FOR ALL COSTS ASSOCIATED WITH THE CONTEST.
MAPLE LEAF MONSTER JAM WILL WORK WITH KAL TIRE TO PROMOTE THE WORLD CHAMPIONSHIP
CONTEST BY:
• PROVIDING MENTIONS ON MAPLE LEAF MONSTER JAM DIGITAL AND SOCIAL MEDIA
• PROVIDING ADDITIONAL CONTEST ANNOUNCEMENTS DURING EACH MAPLE LEAF MONSTER
JAM TOUR EVENT
• PROVIDING ADDITIONAL JUMBOTRON MENTIONS DURING EACH MAPLE LEAF MONSTER JAM
TOUR EVENT
KAL TIRE WILL ALSO BE PROVIDED WITH A PRE-DETERMINED NUMBER OF MAPLE LEAF MONSTER JAM
MERCHANDISE AND TICKETS TO BE USED IN ADDITIONAL KAL TIRE PROMOTIONS.
KAL TIRE SPONSORSHIP BENEFITS
CONTESTING
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19. LOCAL PARTNER
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20. AS AN OFFICIAL LOCAL PARTNER OF THE MAPLE LEAF MONSTER JAM TOUR KAL TIRE
WILL RECEIVE:
OFFICIAL STATUS
KAL TIRE WOULD BECOME THE EXCLUSIVE AND OFFICIAL “LOCAL AUTOMOTIVE SERVICE”
PARTNER OF THE MAPLE LEAF MONSTER JAM TOUR
MEDIA BENEFITS
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KAL TIRE SPONSORSHIP OPPORTUNITIES
LOCAL PARTNER

21. BUSINESS STRUCTURE
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22. OPTION #1 – PREMIER PARTNER
TERM
• 1 YEAR (with first right of negotiation for 2015)
• PREMIER SPONSOR OF THE MAPLE LEAF MONSTER JAM TOUR
• EIGHT (8) MAPLE LEAF MONSTER JAM TOUR EVENTS*
INVESTMENT:
• $125,000 CAD
OPTION #2 – LOCAL PARTNER
TERM
• 1 YEAR
• LOCAL SPONSOR OF THE MAPLE LEAF MONSTER JAM TOUR
• ONE (1) MAPLE LEAF MONSTER JAM TOUR EVENTS*
INVESTMENT:
• $17,000 - $25,000 CAD (DEPENDING ON THE MARKET)
- ADDITIONAL EVENTS MAY BE ADDED TO THE 2014 EVENT CALENDAR. IN WHICH CASE THE HOME DEPOT WILL HAVE FIRST RIGHT
OF REFUSAL TO PARTNER WITH THE ADDED EVENTS
- ACTIVE SPONSOR = OFFICIAL SPONSORS OF THE TOUR WITH TANGIBLE AND INTANGIBLE RIGHTS
- PASSIVE SPONSOR = NO TANGIBLE OR IN TANGIBLE RIGHTS BUT CAN BE INCLUDED IN ANY HOME DEPOT
RELATED MARKETING EFFORTS AND SUBJECT TO AVAILABILITY, WITHIN THE HOME DEPOT ONSITE BOOTH.
BUSINESS STRUCTURE OPTIONS
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23. APPENDIX
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24. MONSTER JAM WANTS TO GIVE BACK TO ITS FANS BY GREAT WORK
IN THE COMMUNITIES THAT WE PERFORM IN!
IN 2012, THE MAPLE LEAF MONSTER JAM TOUR AND DRIVER OF NORTHERN NIGHTMARE,
CAM MCQUEEN “CRUSHED HUNGER” BY PARTNERING WITH VARIOUS FOOD ORGANIZATIONS
TO HELP FAMILIES IN NEED AND INSPIRE FANS TO TAKE ACTION AGAINST HUNGER.
DURING 2013 AND 2014, MONSTER JAM IS ONCE AGAIN TAKING ACTION AND ROLLING OUT
AN EFFORT TO “CRUSH YOUR FEARS” ACROSS CANADA WITH OUR PARTNER, KIDS HELP PHONE.
COMMUNITY SUPPORT
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25. MARKET DATES VENUE ATTENDANCE
1 TORONTO 1/19-20/2013 ROGERS CENTRE 74,111
2 VANCOUVER 1/26/2013 BC PLACE 35,830
3 EDMONTON 2/9-10/2013 REXALL PLACE 38,621
4 LONDON 2/16-17/2013 JOHN LABATT CENTRE 19,512
5 WINNIPEG 2/23-24/2013 MTS CENTRE 28,687
6 HAMILTON 4/6-7/2013 COPPS COLISEUM 24,596
7 HALIFAX 6/1-2/2013 SCOTIA SPEEDWORLD 15,287
8 CALGARY 8/24/2013 STAMPEDE PARK TBA
2013 HIGHLIGHTS
ATTENDANCE
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26. SOURCE VALUE
Television $525,000
Radio $450,000
Print, Outdoor, Digital $125,000
Earned Media Value $600,000
Total Media Value $1.7 MILLION
EACH MARKET ON THE MAPLE LEAF MONSTER JAM TOUR IS GIVEN
UNIQUE AND UNDIVIDED MEDIA ATTENTION.
STRATEGIC PLACEMENT OF KEY ADVERTISING IN MARKET IS PLANNED WITH THE HELP OF
TOP NATIONAL, REGIONAL AND LOCAL TELEVISION NETWORKS, RADIO STATIONS AND PRINT AND
DIGITAL MEDIA PARTNERS. SOME OF THESE PARTNERSHIPS INCLUDE MEDIA PLACEMENT WITH YTV,
FAMILY CHANNEL, ASTRAL AND CORUS ENTERTAINMENT.
2013 HIGHLIGHTS
MEDIA RECAP
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27. "CONFIDENTIAL AND PROPRIETARY NATURE OF PROPOSAL: THIS PROPOSAL IS PROPRIETARY
TO FELD ENTERTAINMENT. FELD ENTERTAINMENT RESERVES ALL RIGHTS IN SUCH PROPOSAL.
ACCORDINGLY SPONSOR AGREES TO PROTECT THE CONFIDENTIALITY OF ALL INFORMATION
CONTAINED IN THIS DOCUMENT, EXCEPT AS MAY BE REQUIRED BY ANY APPLICABLE LAW,
GOVERNMENT ORDER, OR REGULATION, OR BY ORDER OR DECREE OF ANY COURT OF
COMPETENT JURISDICTION. SPONSOR SHALL NOT, WITHOUT PRIOR WRITTEN CONSENT OF
FELD MOTOR SPORTS, PUBLICLY DIVULGE, ANNOUNCE OR IN ANY MANNER DISCLOSE TO
ANY UNRELATED THIRD PARTY, ANY INFORMATION OR MATTERS REVEALED HEREIN, OR ANY
OF THE SPECIFIC TERMS AND CONDITIONS OF THIS PROPOSAL, AND EACH PARTY SHALL DO
ALL SUCH THINGS AS ARE REASONABLY NECESSARY TO PREVENT ANY SUCH INFORMATION
FROM BECOMING KNOWN TO ANY PARTY OTHER THAN THE PARTIES TO THIS PROPOSAL.
FELD ENTERTAINMENT AND SPONSOR UNDERSTAND THAT THERE WILL BE ADDITIONAL
DETAILS, INCLUDING BUT NOT LIMITED TO LEGAL AND FINANCIAL DETAILS, WHICH WILL
REQUIRE FURTHER NEGOTIATION AND DISCUSSION BETWEEN THE PARTIES. IT IS UNDERSTOOD
THAT FELD ENTERTAINMENT WILL NOT BE OBLIGATED TO SPONSOR OR ANY OTHER ENTITY
UNTIL A WRITTEN AGREEMENT APPROVED BY FELD ENTERTAINMENT CORPORATE OFFICE HAS
BEEN EXECUTED BY BOTH PARTIES."
LEGAL DISCLAIMER
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