For my Visual Communication class at Drake University. All images are copyright.

1. Design basics
JMC59 • Chris Snider

2. Design FAILs

15. Design success

21. Why does
design matter?

22. Design principles
• Contrast
• Repetition
• Alignment
• Proximity

23. Contrast
If two items are not the same, then make them different.
Really different.

26. Repetition
Repeat some aspect of design throughout the entire piece.

28. Alignment
Nothing should be places on the page arbitrarily.
Every item should have a visual connection
with something else on the page.

30. Proximity
Group related items together.
Physical closeness implies a relationship.

31. My Flower List My Flower List
Marigold Marigold
Pansy Pansy
Rue Rue
Woodbine Woodbine
Daisy Daisy
Cowslip Cowslip
Carnation
Carnation
Primrose
Primrose
Violets
Violets
Pink
Pink

34. TYPOGRAPHY

35. Type vocabulary

66. Design rules of thumb

72. Principles of using type

80. Using color

82. Complementary
Across from each other on the
color wheel.

83. Triads
Equal distance from each other.

84. Split
complement
Use the two colors on either
side of the compliment.

85. Analogous
Three colors that are next
to each other on the wheel.