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Integrating Social Media and Best Practices

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Chris Kovac
Chris Kovac

From the Integrated Marketing Summit 2010 in Atlanta. Includes social media marketing and engagement best practices and traditional marketing integration. @chriskovac

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Social Media Integration and Best Practices With Chris Kovac of Nicholson Kovac
Agenda Quick Bio (@chriskovac) ,[object Object],Objective for today Theory of Influence (Razorfish – Fluent) Where to Start? ,[object Object],Social Media Integration & Engagement ,[object Object]
Business CasesSoapbox ,[object Object],Q&A
Mobile – Local – Social
Shameless Self-Pub Integrated Marketing Communications (agency) Full service Located in Kansas City, MO 45/55 B2C vs. B2B Strategic-driven creative Integration
Nicholson Kovac and Social Media NK New Media Studies Ag Animal Health Health Care Professionals Interesting insights
“Consumers are the new media” Tim Williams – Ignition Group
Social Influence Marketing (Fluent) ,[object Object]
Trade Show
Online and Offline WOM
Razorfish fluent Whitepaper(progressive) ,[object Object]
Measurable,[object Object]
Powerful Market Research Tool
Strategy
Engagement (Tactics)
Integration
ROI,[object Object]
Trade Show
1580 followers on Twitter = Influence of Nearly 15.5M
Dan 1170 Followers = 16.9M
Quality vs. Quantity
How do We Find the Key Influencers?
Listen and Analyze
Technology,[object Object]
Rule of 3
From general to specific
2008: General Issues (news)
MRSA/HAIsAviation ,[object Object]
Late 2009/2010: Users beginto mention brands in the context of a specific issues ,[object Object],[object Object]
Where to Start? ,[object Object]
Measurable
Develop Strategies
Existing MarCom Integration
Roadmap (Blueprint)
Who, What, When
Resource Management
“One thing”
Listen First
Then Engage!,[object Object]
Listen to stream of communicationsQualitative and Quantitative ,[object Object],Intelligence ,[object Object]
Strategy
Integration

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Integrating Social Media and Best Practices