The document discusses the importance of conversations over broadcasting in today's interconnected world. It argues that social media is changing how companies should engage with customers by enabling direct conversations at scale. To succeed with social media, companies must join online conversations in a human voice, focus on serving others rather than selling, and empower employees to participate authentically.

1. Conversations aren’t Marketing

3. We no longer live in a world of silos and back room deals. We live in an interconnected world which requires companies to rethink everything… Rethink Everything

4. Social Media is tearing down the walls that keep us apart and changing the rules that have kept us from being human inside our companies.

5. Why is Social Media Important

8. Conversations Aren’t Marketing So What Are They and How do they work for my business?

13. Required Reading

15. How do we join conversations? How do we join conversations?

16. Lurking and Learning

17. Seagull Commenting

18. Adding Value

20. What’s your intention?

21. Paying Attention

22. Be of Service

23. Being Served

24. What does it feel like when… ?

26. Business is Personal

27. Scott Becker photo by Kris Krug Scott Becker Meet my best friend

28. Kristie Wells photo by Kris Krug say hello to my wife Kristie Kristie Wells

29. Kris Krug photo by Chris Heuer Kris Krug President of Bryght Friend Source of Referrals One of my vendors Our Wedding Photographer

30. It’s nothing personal, it’s just business. Do you want to work with anyone you personally don’t like or respect? Me neither.

31. Employees are Social Brand Ambassadors Already!!!

33. Social Media isn’t an object, Its what you do with it

35. The New Kula Ring

36. A Social Object

37. So What do we do?

38. The Golden Rules of Marketing

42. Social Media Web Strategy The next big thing: Web-based media projects designed to serve customers and influencers directly (some customers may be considered “influencers”). These social media projects – which are beginning to siphon dollars from ad budgets – may have nothing to do with advertising and PR, at least on the surface. They are intended to serve content in a variety of mediums designed for sharing and participation across platforms.

43. But the Social Rules Trump the Tools People are only using the tools and technologies to get the things they need from each other , rather than from traditional institutions like corporations. Corporations who can appropriately empower individuals to be communicators and part of the online social ecosystem will benefit from the digital social world.

46. Be The Media Company

47. Will it Blend | Eeepy Bird

48. Chris Heuer http://www.chrisheuer.com/ http://twitter.com/chrisheuer [email_address] m.408.834.0884