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1. A lead generation website is one that inspires a visitor to
make an investigation or opt in to get more information
about goods and services.

2. When setting up a new website for the needs of lead
generation, or adapting a site that does not have an opt-in
box, consideration should be made when choosing an
email program.

3. Lead Generation Website Autoresponders

4. There are several fantastic corporations that will handle all
your emails and these programs can be engineered to
send out a collection of pre-written messages as soon as
somebody signs up.

5. In most cases you can make a decision to require a double
opt-in process to aid in guarding you and your prospects
from getting penalised due to spam mail complaints or
not. I've found requiring prospects to approve their
request for more information significantly decreases the
quantity of leads you'll at last get.

6. You'll also want to write your follow-ups to provide
valuable content - not just a sales spiel. Think about it.
How long do you stay subscribed to amail list that offers
nothing less than a pretentious sales message every other
day?

7. Consider also the information you ask for when you design
your opt-in box. People do not like giving out too much
info at first, but always get the subscriber's first and last
names and you can also have a box for any other info
relevant to your business.

8. For example, you might have a drop down box that lists
the products on your site and from that you can find out in
particular what information your subscriber is hunting for.
If you have six different products you may then build 6
different list in your e-mail program and target info and
other products specifically to those folks.

9. Whenever you set up autoresponders or any sort of email
campaign, it's important that your e-mails are checked
and checked again. Many folks are not impressed by
typos, and even more won't read an e-mail that is a mile
long. Make your mails precise and to the point, and
written in short paragraphs, in simply digestible lumps.

10. Once your list has grown to a respectable size, you can
send out a once per month newsletter, informing
subscribers about new services and products you have
added.

11. Address your customer by his first name, not "dear
subscriber" as is typically seen, and write your copy as if
you are writing to a chum, don't blind subscribers with
"get this" or "buy this", it turns folks off. The easiest
way effect a sale is by helping folk, by giving them
important information and anything free is good, for
instance a free e-book.

12. Make sure that everything you send your customer is
relevant and of worth. If your "unsubscriber" list builds
too swiftly, that's a sure sign you do something
wrong, though you will always get some folks that
unsubscribe.

13. So understand that your auto responder and the emails
you send out are at the heart of your lead generation
website. You wouldn't have a lead generation website
without it. So spend a while modifying and refining this
aspect of your system. Don't just throw out some e-mail
pitches. Relate. Form a relationship. Ask for feedback and
collaboration.

14. A lead generation website never sleeps so that you can!

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