2. Definition eMarketing is the process of marketing a brand using the Internet. It includes both direct response marketing and indirect marketing elements and uses a range of technologies to help connect businesses to their customers.
3. With other words… “…identifying, understanding, collaboratively creating, and meeting a segment of human and social needs, wants, desires, wishes digitally.”
15. Benefits of eMarketing businesses now have a truly global reach range of products and services two-way communication channel provide an immediate impact greater buying power access to the niche markets relatively inexpensive measurable
17. Website development Lead Generator web site - promotional web site for branding, informational E – commerce web site – help customer select the brand even if he will not buy it from store Information architecture web site
21. 25% of SEO = onsite Title URL Text and links META Description
22. 75% of SEO = link building The popularity of the pages that link to you influences your popularity Collect quality links from good authority websites Link> banner Choose the rights text of the link
25. Display Ad & Rich Media Placement of text ad links, banners, expandable banners, rich media, video ads Various targeting options – contextual, behavioral, geographical Extensive reach through vertical web portals, ad networks, ad exchanges and CPA networks Generates targeted sales, leads, builds brand awareness
26. Display Ad Price Models CPM – cost per thousand (Mile) Fixed price per 1000 views Hard to monitor and verify PPC – pay per click Fixe price every time s.b. clicks on the link Google Words PPA You pay per specific action
37. Cross channel marketing integration Mix the channels Don’t fix the budget for one channel Channels are blurred – tv on mobile 67% of the brands run cross-channel marketing campaigns
