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Political Fundraising,[object Object],@chrisfaulkner,[object Object],#postparty,[object Object]
Elements of Your Finance Plan,[object Object],1. Personal Solicitation,[object Object],2. Finance Committee,[object Object],3. Events,[object Object],4. Direct Mail,[object Object],5. Online,[object Object],6. PACS,[object Object]
Personal Solicitations,[object Object],“Money is the mother’s milk of politics.”,[object Object],Jesse Unruh,[object Object],Speaker of the CA Assembly,[object Object],Successful candidates ,[object Object],spend 35-50% of their ,[object Object],time raising money.,[object Object]
Why ask for a contribution directly, either by phone or personal visit?,[object Object],Results can be immediate,[object Object],The most cost effective way to raise $$,[object Object],Return is high,[object Object]
Finance Committee,[object Object],Recruitment:,[object Object],Occupation,[object Object],Membership Lists,[object Object],PAC money,[object Object],Region,[object Object],Interest Area,[object Object]
Lunches,[object Object],Breakfast,[object Object],Fundraising Events,[object Object],Receptions,[object Object],[object Object]
Food
Drinks
Invitations,[object Object]
Direct Mail,[object Object],A direct mail program is the process of soliciting, collecting, and tracking funds,[object Object],Regular, systematic source of income,[object Object],Heavily researched and tracked,[object Object]
Track the results,[object Object],Mail the List,[object Object],3 Steps,[object Object],Obtain the List,[object Object]
Mail the Lists,[object Object],The Letter,[object Object],Ask for money.,[object Object],Tell them why you need it.,[object Object],Tell them when you need it.,[object Object],Ask for a specific amount.,[object Object],Short vs. Long letters.,[object Object],Use of Inserts (i.e. Palm cards),[object Object]
Online Contributions,[object Object],“feed and water your garden”,[object Object],A faster, more efficient, and compelling way to contribute,[object Object],1,[object Object],Media and message tie-in,[object Object],2,[object Object],“Shared” Activity,[object Object],3,[object Object],Importance of the “Small Donors”,[object Object],4,[object Object]

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