Social media to target clients by it’s very nature (lack of privacy) is a difficult task, but there are ways to make it work. Use social media to reach the influencers and the connecters in your clients networks. By employing the powerful strategy you will reach clients, help change hearts and minds, and move the dial towards the great work of pregnancy help ministries.
2. IS SOCIAL MEDIA RIGHT?
Can Social Media be used to reach clients?
Will young women with an unplanned/unwanted
pregnancy become a fan of a pregnancy help
Facebook page or follow a Twitter account?
What about privacy?
4. IS SOCIAL MEDIA RIGHT?
Can Social Media be used to reach clients?
Will young women with an unplanned/unwanted
pregnancy become a fan of a pregnancy help
Facebook page or follow a Twitter account?
What about privacy?
Probably not - Issues of privacy
and timing?
5. ARE OTHERS REACHING CLIENTS?
Has Social Media been used successfully by other
ministries to reach clients that deal with sensitive
issues like domestic violence, mental illness or
substance abuse?
6. WHERE’S THE PROOF?
Has Social Media been used successfully by
ministries to reach clients that deal with sensitive
issues like domestic violence, mental illness or
substance abuse?
Lots of talk and just “a little bit of action”
7. 3 WAYS YOU CAN USE SOCIAL
MEDIA TO REACH CLIENTS
32. SIMPLE & SHORT VIDEOS
Local - local search is BIG
Search - “World’s Largest Search Engine”
Keywords - pick local and relevant terms
SEO - Bonus to your website
37. THE NEXT BIG THING
Mobile
83% of Teens Own a Phone
Female African American teens send the most
texts
Hispanic/African American teens talk the most
on cellphones
Smartphone growth LAST quarter was 58%
39. BE MOBILE READY
Website Mobile
Friendly
Reserve .mobie
TODAY
Shortcodes (not yet)
QR Codes - Next,
next big thing
Hinweis der Redaktion
Start by asking 2 questions - Is Social Media right?
So, is Social Media right? Why would a woman join a social networking group - the very nature of an unplanned pregnancy is “unplanned”!
To paraphrase Toby Keith - A little less talk and a Lot more Action
To paraphrase Toby Keith - A little less talk and a Lot more Action
First! In March 2010, Facebook surpassed Google in the number of visits per day. What are people doing on Facebook?
Second! Mark Horvath a former drug addict, con artist, and briefly homeless found the Lord through a faith-based homeless shelter. He now has an inspiring project called Invisible People. Using a small video camera.... He started using Twitter to document and link to his videos. That is where he began to see the impact of social media. Now he is the go-to place for the homeless as well as those who want to help the homeless in their community. Read the comments on his YouTube videos and you’ll see hundreds of homeless men and women reaching out for help - then going to his website and finding resources. Homeless people like to hear other homeless people share their stories and are encouraged by this to find help.
Example Invisible People - Mark uses YouTube videos to reach the homeless and help people care about the homeless in their community.
One of the models, had been homeless. On a the ATM discussion forrum ... I was taught to call homeless people bums, to ignore them, to be afraid of them..Because of invisiblepeople.tv I’ve ......
Third!
Twitter has become the de facto Newsreader. Lots of linking, lots of sharing of information.
City Saheli - South Asian Girlfriend
QuePasa - Spanish and Portugese speaking
BlackPlanet - Largest Black community online
The Grio - West African
Examples from various social media channels
Disability Rights Idaho is a good example of a client-facing Facebook page. There’s good info for both donors/activists and people who’ll benefit from the work they do.
Chris - Facebook Family Life Services example combining their Facebook page to attract donors and reach clients
Chris - YouTube (embedded above) Teen Pregnancy Video - highlight the poignant comments showing how desperately teens are searching YouTube for help and trying to find that they are not alone. Show how Keywords and Search are everything. Show stats on YouTube visits by teens.
Chris - YouTube (180,000 views) Teen Pregnancy Video - highlight the poignant comments showing how desperately teens are searching YouTube for help and trying to find that they are not alone.
Reaching out to potential clients - sympathetic voice, elements that would appeal to young women (video, etc)
Stats and information - Paint a compelling story of why they need to have their websites mobile friendly, learn to speak in 140-160 characters, be ready to explore local search like FourSquare/Gowalla/Yelp (geolocation) and start thinking about QR codes and shortcodes.
If you are redesigning your website, think Mobile. There are easy ways to convert basic websites to a mobile friendly version. Many options are free. Instant Mobilizer (w/ .mobi)
Reserve your .Mobi - $8.00 at Go Daddy and free Instant Mobilizer
Shortcodes - $3000 - $5000 with monthly fees.
QR