How to connect your business to customers using Facebook and video, presented to members of the NEC Chamber of Commerce on Oct. 6, 2009

1. Facebook and Video
to grow your
business network
Distinguish yourself by becoming an online networking
leader to connect with customers and drive new business
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2. Hello
My Name is
Chris Celek
Pronounced Sell-ick in English.
Pronounced Sell-ick in Polish
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3. What we mean
by Social Media
• Conversation
• Contributions
• Network, not broadcast
• Trust, not expert
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4. Expert? Heck no,
but I follow my own advice
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5. Why should we spend
any time on this?
• 200 million active users on Facebook.
• 50% of U.S. users over 35.
• 35-44 single-biggest demographic group.
• 55+ fastest-growing group of users.
Source: comscore.com
June 2009
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6. Why should we spend
any time on this?
More than half of all C-Level executives under 40
search for business information themselves.
New Forbes/Google report
June 22, 2009
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7. So many choices, so little time
Pick 2-3 social media sites that:
• Your target audience uses.
• You can update consistently.
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8. The world’s gone Facebook
• Personal profiles.
• Group pages.
• Fan pages.
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9. Facebook not just for kids
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10. What is Facebook ?
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11. Facebook is social network
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12. What is Facebook?
• Status updates about your business
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13. Send customers to your web site
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14. Customize your message
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15. Fan Page —
carefully choose
your business
category
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16. What to say on Facebook
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17. Tell customers about your events
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18. What to say on Facebook
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19. What to say on Facebook
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20. What to say on Facebook
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21. What to say on Facebook
• Engage
customers
with a
contest
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22. What to say on Facebook
• Photos of
customers,
who tell
their
friends,
family.
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23. Respond to customers
• Personal
communication
• Active
networking
• Contact to
follow up directly
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24. Facebook as newsletter
• Update your
customers.
• Offer tips, hints,
advice.
• Feature your
customers.
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25. Facebook as newsletter
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26. Share with customers
• Behind-the-
scenes at
your store,
office.
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27. Tell customers what you do
• Describe
products,
services.
• Contact info.
• Link to your
web site.
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28. Photos popular with users
• Photos from
your events.
• Photos of your
products,
services.
• Invite
customers to
share photos.
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29. Facebook for coupons
• Promote
your
products.
• Pick your
audience.
• Measure
success.
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30. Connect your social profiles
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31. Fans = networking opportunity
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32. Fans = networking opportunity
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33. Search for competitors’ news
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34. Search for competitors’ news
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35. Interact with customers
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36. Video to introduce
your business
Distinguish yourself by becoming an online networking
leader to connect with customers and drive new business
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37. Show, don’t tell
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38. Introduce your business
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39. Demonstrate your products
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40. Describe your services
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41. Be seen as expert, helpful
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42. Yes, it’s for business
• Hire pro to get professional video, sound quality.
• Be yourself on camera.
• Promote video on all your social profiles.
• Invite customers to give referrals.
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