This document provides an overview of using social ads on Twitter and Facebook. It discusses why social ads are an effective channel, how to set up promoted tweets, promoted accounts, and promoted trends on Twitter. It also explains how to set up traditional Facebook ads, promoted posts, and sponsored stories. It emphasizes that social ads are most effective when promoting high-quality, engaging content on social media channels. The document encourages brands to take advantage of social ads as part of their overall social media marketing strategy.

1. SOCIAL ADS
an introduction

2. TWITTER
advertising

3. WHY
Is this just another ad channel?

4. ACCESS
How to get started with
Step 1

5. ACCESS
Step 2

6. ACCESS
Step 3
http://youtu.be/3e5H9b9IM_Q

7. CRAFTING ADS
Step 1

8. CRAFTING ADS
Step 2

9. CRAFTING ADS
Step 3

10. CRAFTING ADS
Step 4

11. Promoted Tweets
Use Promoted Tweets to amplify your message with targeting options on Twitter.com and across mobile
devices to reach the right person, in the right place, at the right time.

12. Promoted Accounts
Use Promoted Accounts to quickly scale a follower-base of advocates and influencers for your brand.
Whether you are gearing up for a big product release or
looking to expand your online presence, building a strong base
of engaged Twitter followers who share and amplify your
messages can help your marketing take off.
The Promoted Account is featured in search results and within
the Who To Follow section.
Twitter’s account recommendation engine identifies similar
accounts and followers to help users discover new businesses,
content, and people on Twitter. Your Promoted Account
appears in this section for users who have been identified as
most likely to have interests similar to your account.

13. [BONUS]
What about Promoted Trends?
Twitter hosts viral conversations that reflect some
of the hottest topics of the moment. These trends
are featured prominently next to a user’s timeline.
Because of this placement, a Promoted Trend gets
massive exposure and is ideally placed to kickstart
or amplify a conversation on Twitter and beyond.
This option is reserved for national brands or
individuals with $120k+ budgets.

14. FACEBOOK
advertising

15. WHY
Is this just another ad channel?

16. Facebook Ads Are More Successful Than Google Ads
Click-through rate (CTR) is a way of measuring the success of an online advertising campaign
for a particular website. The click-through rate of an advertisement is defined as the number of clicks
on an ad divided by the number of times the ad is shown (impressions), expressed as a percentage.
For example, if a banner ad is delivered 100 times (100 impressions) and receives one click, then the
click-through rate for the advertisement would be 1% -or- .01
At Agency M, we see click-through rates as high as 4-6%

17. A QUICK NOTE ON EDGE RANK

18. ACCESS
How to get started with traditional ads
Step 1
https://www.facebook.com/advertising

19. ACCESS
How to get started with traditional ads
Step 2

20. ACCESS
How to get started with traditional ads
Step 3

21. ACCESS
How to get started with traditional ads
Step 4

22. ACCESS
How to get started with traditional ads
Step 5

23. Promoted Posts
An easy way to reach more people with your posts in news feed

24. Promoted Posts
An easy way to reach more people with your posts in news feed
http://youtu.be/1f7G4bVVqO0

25. Promoted Posts
An easy way to reach more people with your posts in news feed

26. Sponsored Stories
Your fans are doing the work for you!
http://youtu.be/ce3P79ktpTk

27. Sponsored Stories
Your fans are doing the work for you!

28. EXEMPLAR BRAND
Twitter and Facebook ads are only as good as the content they’re promoting.
http://youtu.be/lF8ovUfxG6c

29. REMEMBER...
Social ads are supplemental to consistent, creative, engaging
social media messaging.
Having said that, they ARE a super effective tool to have in your social marketing toolbox.

30. THANK YOU!

31. JOIN US IN NOVEMBER