A speculative research project exploring the Midtown Sacramento Twitter community.

1. ! The
effective !! ! !
Use of
! ! ! ! !
United State Clothing | Hot Italian | Capitol Garage | Urban Hive

2. Client: United State Clothing
Last Activity: 8:22 PM Jun 4th
http://unitedstateonline.com/
Followers: 765
http://twitter.com/UnitedState_
Commerce
What you are doing well:
Fresh
A boutique is always filtering in new limited editions and custom
pieces. The store’s inventory is different every day. The content of
your Twitter feed mirrors that brand truth, freshness.
Integration
Your social media platforms are well integrated. The twitter feed on
your website shows visitors that you actually update your feed daily
with relevant info and insider events.
Culture
Sac Press Recommendation:
In-store Twitter Feed
The quality of the feed is so good that you can broadcast it on a
dedicated display in store or in the storefront display. The
presence of the feed in-store would prompt patrons to follow all of
your great events/happenings online.
A blending of virtual space and commercial space.

3. Client: The Urban Hive
Last Activity: 8:06 AM Jun 5th
Followers: 1,403
http://theurbanhive.squarespace.com/
https://twitter.com/theurbanhive
What you are doing well:
Community
People are engaging with your resident artists at the “TED talks”. Twitter
is a great way for potential attendees to learn when the talks are
happening. Once community members and potential resident artists
come to your talks, they “ReTweet” about what a great experience it was.
This ensures a steady flow of new people through a facility that would
otherwise be just another studio space.
Twitter Lists
Your Twitter feed is funneling artists and community members to your
feed and the “Urban Hive Artists” list within. This ensures that the
individual artist who make up the cooperative will be highlighted as well.
Sac Press Recommendation:
Art Walk
Second Saturdays are a great time to host a mobile art walk. Rally
at The Urban Hive. Broadcast the event to your existing followers
and tell them to bring a friend. Once The Hive takes flight, you can
tweet your current location as you go. Stragglers will join in and
anyone who is in the area who is following you will know where the
Hive is. With the influx of visitors on Second Saturday you are
bound to network and collect new followers.
Followers often turn into customers and can
refer new artists to the cooperative.
Sat 6:34 pm
“RT Just saw “The Hive”. They are headed to The Beatnik Studios”

4. ! The
Ineffective ! ! ! !
Use of
! ! ! ! !
Old Soul Co. | Clubhouse 24 | The Beat | Bows + Arrows

5. Client: Old Soul Co.
Last Activity: 11:38 AM Jun 2nd
Followers: 204
http://www.oldsoulco.com/
http://twitter.com/oldsoulco
What you are doing well:
Timing- You are tweeting when your followers are in the area. Your
heavy tweet times are during the workday.
Sac Press Recommendations:
Tweet what comes out of the ovens
Nothing beats FRESH baked goods. You are uniquely located
within a 2 block radius of 4 of the largest commercial/state
structures in the city. Keep a mobile device next to the ovens and
unleash your deliciousness into the Twittersphere.
If you tweet it, they will come.
Don’t dilute your Twitter marketing
When your followers opt-in to your twitter feed, they are looking to
your authority as artisan bio-bakers and roasters. Cluttering your
feed with unrelated tweets can weaken your brand identity and
net you fewer followers.

6. Client: Bows & Arrows
Last Activity: 4:26 PM Oct 8th, 2009
Followers: 102
http://twitter.com/BowsandArrows17
http://www.bowsandarrowsvintage.com/
What you were doing well:
Why did you stop?
You were doing so well. Your feed was full of impromptu sales and
insider events.
Sac Press Recommendation:
Hide & Go Seek
Twitter never sleeps. Why not follow your followers to the bar on
the weekends. Leaving cryptic clues as to where you are going to
appear for free merch giveaways is a great way to keep your fans
checking your Twitter feed. You are a fun brand and we think you
can pull this off. Think “Where’s Fluffy?”, the band from Nick and
Norah's Infinite Playlist.
Friday 11:45 pm
“RT B&A is at Streets of London doing a surprise giveaway. Lets Run over!”

7. Resources & Tools
A powerful third party search Tag cloud tool
http://search.twitter.com/advanced http://tweetcloud.com
Graphs your Twitter Stats
• Tweets per hour Photo searching tool
• Tweets per month http://www.cooliris.com
• Tweet timeline
• Reply statistics
http://tweetstats.com
(You have to play with this to fully appreciate it!)
http://www.nearbytweets.com
Ranks Twitter profiles based on 5 metrics.
A rating is given to a profile out of 7 million plus
profiles on Twitter.
http://twitter.grader.com