Presented at the Social Media Congres in Utrecht, Netherlands, this presentation relates to how to rehumanize business using web tools. (This deck was later modified into Don't Scare Me).

1. business goes
human
or How Social Media Isn’t
Just Some Hokey Buzzword
the Kids are Throwing Around
chris brogan
to Make Money. Or Is It? president
New Marketing Labs

3. who is this strange man and why should you listen?
http://www.chrisbrogan.com
http://twitter.com/chrisbrogan
chris@chrisbrogan.com

5. social
media

15. Cafe-Shaped Conversations

16. social media stuff
blogs | podcasts | video
wikis | social networks | etc.

17. inside | outside
inside: collaboration
outside: communication

18. communication
really, social media is about
new tools and strategies

19. communication ads finding context

20. communication ads finding context

21. communication
really, social media is about
re-humanizing business

22. communication make our own meaning

23. communication our own business voice

24. communication connects brands to people

25. communication
your phone isn’t a strategy.
it’s a tool.

26. why all the fuss?
two-way, interactive, diy,
crowdsourced, 1-1, async

27. why all the fuss?
two-way, interactive, diy,
crowdsourced, 1-1, async

28. why all the fuss?
two-way, interactive, diy,
crowdsourced, 1-1, async

29. dell
blog | community site |
content blog | presence

30. gm
gmnext | podcasts | blogs

31. whole foods
blogs | podcasts | presence

32. comcast
presence

33. ibm
blogs | podcasts | networks
virtual worlds | presence

34. about branding
how the web changes the
voice of your product/svc

35. about branding
how the web changes the
voice of your product/svc

36. my brand story
my take on the future of
brands, plus personal branding

40. put our toe in
the strategy behind
the tools

41. a sample strategy
goal: warm up prospective buyers
strategy: home base / outposts / passports
step: build a home base
step: build outposts
step: build passports
step: LISTEN
step: make a distribution chain of “helpful”

49. strategies
lead gen | awareness
customer service | diy

50. Listen first steps
listening | commenting
passports

51. second steps community | conversation | participation | DIY

52. third steps build armies

53. third steps build armies

54. advice
take small bites. find new
roi. follow the lab rats.

55. sample projects sales or lead gen blog.

56. sample projects sales or lead gen blog.

57. the most words on any of my slides.
awareness / attention / reputation / trust
be there before the sale
be helpful
be “one of us”
connect, connect, connect
share as much and as often as you can
don’t be afraid to sell ; be afraid to sell impersonally
build cafe-shaped conversations
give your ideas handles
build armies

58. questions?
this is where I can be
really helpful.

59. chris brogan
chris@chrisbrogan.com
www.chrisbrogan.com
+1-617-759-3639
twitter.com/chrisbrogan