Top Social Solutions for Acquiring and Retaining Members in 2009
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A collaborative presentation with Small World Labs (date: 2/12/2009)
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Top Social Solutions for Acquiring and Retaining Members in 2009
- 1. TOP SOCIAL SOLUTIONS FOR ACQUIRING & RETAINING MEMBERS IN 2009
- 3. Tough times Reality: Economic conditions are impacting associations across the board, both in mission and in membership.
- 9. Social Solution #1 Connections The Tale of the Diabolical Directory “ A classic tale of obsolescence…” One association missed a crucial member need due to their cherished directory How? They merely transferred their paper directory to an online format What happened?
- 14. Social Solution #2 Conversations The Tale of the Alarming Loudspeaker “ A woeful tale of one-way communication…” One association’s consistent approach to keep doing what it’s always done How? A continuation of old practices like brochure website and outbound-focused publications What happened?
- 19. Social Solution #3 Outreach The Tale of the Abominable Advertisement “ A terrifying tale of mass media mayhem…” One association’s noble intention: to spread the word about the benefits of their profession How? Via billboards, nationally televised PSAs, a Got Milk -like ad campaign What happened?
- 25. Sam Eder [email_address] @sameder Chris Bailey [email_address] @chris_bailey www.smallworldlabs.com Thank You! www.gravit8.com