This document discusses how to have "pillow talk" with Destination Marketing Organizations (DMOs) or tourism organizations to build partnerships. It recommends getting to know them by joining local tourism groups, volunteering, inviting them to events, and learning about their goals. The pillow talk involves speaking their language of emotions and values, sharing successes as if they contributed, and making them feel good about partnerships. Benefits include potential changed marketing views, funding opportunities, increased credibility, more niche exposure, and networking.