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Q4 & FY 2013 results
Analyst & investor meeting
Amsterdam,
21 February 2014
Agenda
Wessanen: key challenges and priorities

2013 key achievements

Financials
Wessanen business segmentation

Revenue €184 mln
(4.3)% growth
RoCE 16.1%
Revenue € 407 mln
2.1 % growth
RoCE 14.7%
Revenue €101 mln
(21.9)% growth
RoCE (5.6)%

Branded

ABC

Discontinued
2013 in a nutshell

Revenue €508.5 mln

EBITE €13.3 mln

‘Wessanen 2015’
completed on plan

Branded = 80% revenue

Our products: 90% respecting our nutritional policies
Organic products 69%

Vegetarian 94%

Fair trade 54%
of coffee, tea, chocolate sold
Wessanen vs the global food challenge

1bn people obese

The rainforest disappears

Too many chemicals in food

Antibiotics are failing

More food allergies

Soil degradation

9bn people by 2050
We focus on food that is good for people
and planet
What we need to eat to be healthy

The environmental impact of food

Michel Granger

Our focus
Structural growth of our markets
Organic market (in € bn)

40
30

€23 bn

20
10
0
2007

2009

2011

20mln vegetarians (est.)

2013

2015E

2017E

2019E

2021E

Healthy & sustainable food

5-7%
What we stand for
Our mission: Healthier food, healthier people, healthier planet

Our vision: We are building a European champion in healthy and sustainable food

Organic

Vegetarian

Sustainable
Food

Nutritional

Fair Trade
4 pillars of healthy and sustainable food

ORGANIC

FAIRTRADE

VEGETARIAN

NUTRITION

HEALTHY AND SUSTAINABLE FOOD
We have a house of strong local brands…
and room for more
Situation assessment
We have a solid foundation
Organic and health food is a long-term growth market

Trusted portfolio of brands
European infrastructure in place
Our core business is improving

...but value creation still limited
5 sources of value creation
Divest non-core
IZICO and Distribution classified as discontinued
ABC to be profitable again in 2014
Grow market share of core brands
Growing markets with existing solid positions to grow
Activate category expertise centres in 2-3 Wessanen markets (CBTs)
Focus on core brands
Increase A&P investments
Acquire selectively

Healthy and sustainable brands in Europe within our core categories
Small to medium-sized companies
Ensure synergies to increase operating margin
5 sources of value creation (cont’d)
Upgrade operations
Supply chain projects (Logistics); reduction non-quality costs through S&OP
Increase filling rate of factories; run on-going productivity projects
Bundle volumes with portfolio alignment & SKU reduction program

Green & entrepreneurial culture
Run business as one Euro business (as long as it creates value), otherwise
local
On-going assessment of operating costs to re-invest in business
Make Wessanen a ‘green place’ to work
2014: improved quality of revenue
Expected growth Branded to be held back by last year of pruning
Core brands and core categories are growing
Portfolio pruning to be completed (e.g. Benelux)
Quality of revenue continues to improve

Wessanen’s operating profit (EBITE) to increase
ABC becoming profitable again
Remainder of ‘Wessanen 2015’ benefits
Additional sizeable step up of investments in marketing
2013 key achievements
Branded - key figures
Revenue

500
450

6%

+4.1%

400

3.8%

7.3%

3%

350

3.5%

300

0%

2012

110

Revenue growth 2013

9%

2013

Revenue

105

Price/mix

Acquisitions Intersegment Currency

Q4 13

2013



Marketing spending

2012



Operating costs

0
Q4 12

Underlying

Gross margin (%)

10

90

Wessanen
2015'

EBIT contributors

+47%

20

95

Reported

EBITE

30

+3.5%

100

Volume


Brand performance
Core brands +3.1%







UK 
Germany 

 -

-









Tactical brands



Agency brands



Private label


Category focus is key
Based on
French Roll out

Joint product development and x-country launch
Roll-out of existing strong products
VEGETARIANS
(no meat, no fish but still consume eggs & dairy products)

Ca 7mln

1-2mln
Very similar

Women, young, high level

FLEXITARIANS/SEMI-VEGETARIANS
(eat meat 2 times a week & less).

Ca 16 mln

Quite close to the
Vegetarians

Ca 28mln

Significantly different

Close to average French
population: older, mid level

Developing deeper consumer insight and
category expertise
Clipper roll-out

NETHERLANDS

FRANCE

Launch plan for the year overachieved by 30%

Still building distribution and awareness

GERMANY
Alter Eco - integration on track
The Alter Eco meter
Measuring positive
impact of products

#1 Fair trade brand in France
3.5% market share on total organic shelf
Long-term partnerships with 40
cooperatives of independent farmers
6% household penetration / 35% awareness
Rodolfo Cometeros Paime, cocoa producer,
ACCOPAGRO Cooperative, Peru
Activation of core brands

TV advertising on substituting palm oil
from biscuits - sales uplift of 30%

TV reportage on the 2nd biggest
channel (M6) at prime time on
Bjorg palm oil substitution
Activation of core brands (cont‘d)

In-store theatre

Trade shows

Cooperation
Focus on core brands in Export

Finland
Lebanon

Chile
Ronald Merckx (CFO)
Financials
New segmentation
New segmentation reflects more accurately the different business models
we operate
Branded:

German and French HFS operations (Bonneterre)
All operations previously reported as Grocery
Distribution:
Natudis (Benelux) and Biodistrifrais (France)

Non-allocated
All corporate costs other than shareholder and stewardship costs are
charged to the operating segments
Better reflects that our corporate center mainly performs functions on behalf
of and for the benefit of these operating segments
ABC- key figures

Q4 traditionally a seasonally weak quarter

In € mln

Q4 2013

Q4 2012

H2 2013

H2 2012

FY 2013

FY 2012

Revenue

12.4

16.9

40.8

53.7

101.2

128.6



(5.3)

0.0

(7.2)

3.9



(13.0)%

-

(7.1)%

3.0%

(0.1)

0.0

(2.4)

3.9

43.1

48.2

(5.6)%

7.9%

Autonomous growth
Normalised EBIT
as % of revenue
EBIT
Average capital employed
RoCE

(21.9)%

-




12%

ABC - performance

47%

31%
10%

Little Hug continued to grow double digit

Brand activation and newly introduced flavours (

Little Hug

Oth fruit drinks

RTD pouches

Non-alc mixers

RTD frozen pouch segment continued to decline >20%
Daily’s performing in line with market
Daily’s clear market leader (46% in 2013)

Back to profitability in 2014
Numerous actions been initiated
Extend listings at new customers; introduce two new RTD pouch flavours
Discontinued operations
IZICO, Natudis and Biodistrifrais all classified as discontinued
operations
Divestment processes has commenced
These are expected to be completed during 2014

Sales process Natudis progressing well
Advanced discussions with Vroegop Ruhe & Co
In € mln

FY 2013

FY 2012

Revenue

183.9

190.7



Normalised EBIT

6.3

0.8



Profit of discontinued operations (net of tax)

4.4

(16.1)


‘Wessanen 2015‘
Sizeable restructuring has been executed during 2013
Strategic initiatives to increase profitability
Addressing low-yielding activities

Cutting the tail projects

Total Wessanen
In total 250 FTE left

Branded, Distribution, IZICO and head offices
One-off costs €(19.2) million
€(2.6) has been expensed in 2013
Annual cost savings of €15 million from 2014 onwards

Half was realised in 2013
Financials
Tax expenses: FY13 €(14.5) mln vs. FY12 €(3.8) mln
€(4.5) mln - write-down deferred tax assets ABC
€(2.0)mln - unrecognised income tax losses
€(3.3) mln - addition to provision for uncertain tax positions
Depreciation and amortisation €(9.9) mln (2012: €(9.6) mln)
Capex €(5.1) mln (1.0% of revenue)
€(5.6) mln in FY 12 (1.1% of revenue)

Non-allocated EBIT
€(3.7) mln vs. €(3.4) mln in FY12
Net debt development 2013
75
60

45

3,8

3,6

5,0
54,9

37,0

30

4,5

1,7

5,1

50,7

9,1
15
Year end
2012

Cash
Provision Taxes paid Interest
inflow expenses,
paid
after WC employee
benefits

Capex

Acq. Alter Dividends
Eco
paid

Other

Year end
2013
Christophe Barnouin (CEO)
Closing remarks
Conclusion
Solid foundation in health and sustainable food
…but value creation still limited
5 sources of value creation
•

Divest non-core

•

Grow market share of core brands

•

Acquire selectively

•

Upgrade operations

•

Green and entrepreneurial culture

2013: Core brands show strong performance
2014: Focus on driving core, finalise portfolio pruning, realise divestments
Wessanen q4 2013 analyst&investor meeting 21 feb

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Wessanen q4 2013 analyst&investor meeting 21 feb

  • 1. Q4 & FY 2013 results Analyst & investor meeting Amsterdam, 21 February 2014
  • 2. Agenda Wessanen: key challenges and priorities 2013 key achievements Financials
  • 3. Wessanen business segmentation Revenue €184 mln (4.3)% growth RoCE 16.1% Revenue € 407 mln 2.1 % growth RoCE 14.7% Revenue €101 mln (21.9)% growth RoCE (5.6)% Branded ABC Discontinued
  • 4. 2013 in a nutshell Revenue €508.5 mln EBITE €13.3 mln ‘Wessanen 2015’ completed on plan Branded = 80% revenue Our products: 90% respecting our nutritional policies Organic products 69% Vegetarian 94% Fair trade 54% of coffee, tea, chocolate sold
  • 5. Wessanen vs the global food challenge 1bn people obese The rainforest disappears Too many chemicals in food Antibiotics are failing More food allergies Soil degradation 9bn people by 2050
  • 6. We focus on food that is good for people and planet What we need to eat to be healthy The environmental impact of food Michel Granger Our focus
  • 7. Structural growth of our markets Organic market (in € bn) 40 30 €23 bn 20 10 0 2007 2009 2011 20mln vegetarians (est.) 2013 2015E 2017E 2019E 2021E Healthy & sustainable food 5-7%
  • 8. What we stand for Our mission: Healthier food, healthier people, healthier planet Our vision: We are building a European champion in healthy and sustainable food Organic Vegetarian Sustainable Food Nutritional Fair Trade
  • 9. 4 pillars of healthy and sustainable food ORGANIC FAIRTRADE VEGETARIAN NUTRITION HEALTHY AND SUSTAINABLE FOOD
  • 10. We have a house of strong local brands… and room for more
  • 11. Situation assessment We have a solid foundation Organic and health food is a long-term growth market Trusted portfolio of brands European infrastructure in place Our core business is improving ...but value creation still limited
  • 12. 5 sources of value creation Divest non-core IZICO and Distribution classified as discontinued ABC to be profitable again in 2014 Grow market share of core brands Growing markets with existing solid positions to grow Activate category expertise centres in 2-3 Wessanen markets (CBTs) Focus on core brands Increase A&P investments Acquire selectively Healthy and sustainable brands in Europe within our core categories Small to medium-sized companies Ensure synergies to increase operating margin
  • 13. 5 sources of value creation (cont’d) Upgrade operations Supply chain projects (Logistics); reduction non-quality costs through S&OP Increase filling rate of factories; run on-going productivity projects Bundle volumes with portfolio alignment & SKU reduction program Green & entrepreneurial culture Run business as one Euro business (as long as it creates value), otherwise local On-going assessment of operating costs to re-invest in business Make Wessanen a ‘green place’ to work
  • 14. 2014: improved quality of revenue Expected growth Branded to be held back by last year of pruning Core brands and core categories are growing Portfolio pruning to be completed (e.g. Benelux) Quality of revenue continues to improve Wessanen’s operating profit (EBITE) to increase ABC becoming profitable again Remainder of ‘Wessanen 2015’ benefits Additional sizeable step up of investments in marketing
  • 16. Branded - key figures Revenue 500 450 6% +4.1% 400 3.8% 7.3% 3% 350 3.5% 300 0% 2012 110 Revenue growth 2013 9% 2013 Revenue 105 Price/mix Acquisitions Intersegment Currency Q4 13 2013  Marketing spending 2012  Operating costs 0 Q4 12 Underlying Gross margin (%) 10 90 Wessanen 2015' EBIT contributors +47% 20 95 Reported EBITE 30 +3.5% 100 Volume 
  • 17. Brand performance Core brands +3.1%    UK  Germany   - -     Tactical brands  Agency brands  Private label 
  • 18. Category focus is key Based on French Roll out Joint product development and x-country launch Roll-out of existing strong products VEGETARIANS (no meat, no fish but still consume eggs & dairy products) Ca 7mln 1-2mln Very similar Women, young, high level FLEXITARIANS/SEMI-VEGETARIANS (eat meat 2 times a week & less). Ca 16 mln Quite close to the Vegetarians Ca 28mln Significantly different Close to average French population: older, mid level Developing deeper consumer insight and category expertise
  • 19. Clipper roll-out NETHERLANDS FRANCE Launch plan for the year overachieved by 30% Still building distribution and awareness GERMANY
  • 20. Alter Eco - integration on track The Alter Eco meter Measuring positive impact of products #1 Fair trade brand in France 3.5% market share on total organic shelf Long-term partnerships with 40 cooperatives of independent farmers 6% household penetration / 35% awareness Rodolfo Cometeros Paime, cocoa producer, ACCOPAGRO Cooperative, Peru
  • 21. Activation of core brands TV advertising on substituting palm oil from biscuits - sales uplift of 30% TV reportage on the 2nd biggest channel (M6) at prime time on Bjorg palm oil substitution
  • 22. Activation of core brands (cont‘d) In-store theatre Trade shows Cooperation
  • 23. Focus on core brands in Export Finland Lebanon Chile
  • 25. New segmentation New segmentation reflects more accurately the different business models we operate Branded: German and French HFS operations (Bonneterre) All operations previously reported as Grocery Distribution: Natudis (Benelux) and Biodistrifrais (France) Non-allocated All corporate costs other than shareholder and stewardship costs are charged to the operating segments Better reflects that our corporate center mainly performs functions on behalf of and for the benefit of these operating segments
  • 26. ABC- key figures Q4 traditionally a seasonally weak quarter In € mln Q4 2013 Q4 2012 H2 2013 H2 2012 FY 2013 FY 2012 Revenue 12.4 16.9 40.8 53.7 101.2 128.6  (5.3) 0.0 (7.2) 3.9  (13.0)% - (7.1)% 3.0% (0.1) 0.0 (2.4) 3.9 43.1 48.2 (5.6)% 7.9% Autonomous growth Normalised EBIT as % of revenue EBIT Average capital employed RoCE (21.9)% -  
  • 27. 12% ABC - performance 47% 31% 10% Little Hug continued to grow double digit Brand activation and newly introduced flavours ( Little Hug Oth fruit drinks RTD pouches Non-alc mixers RTD frozen pouch segment continued to decline >20% Daily’s performing in line with market Daily’s clear market leader (46% in 2013) Back to profitability in 2014 Numerous actions been initiated Extend listings at new customers; introduce two new RTD pouch flavours
  • 28. Discontinued operations IZICO, Natudis and Biodistrifrais all classified as discontinued operations Divestment processes has commenced These are expected to be completed during 2014 Sales process Natudis progressing well Advanced discussions with Vroegop Ruhe & Co In € mln FY 2013 FY 2012 Revenue 183.9 190.7  Normalised EBIT 6.3 0.8  Profit of discontinued operations (net of tax) 4.4 (16.1) 
  • 29. ‘Wessanen 2015‘ Sizeable restructuring has been executed during 2013 Strategic initiatives to increase profitability Addressing low-yielding activities Cutting the tail projects Total Wessanen In total 250 FTE left Branded, Distribution, IZICO and head offices One-off costs €(19.2) million €(2.6) has been expensed in 2013 Annual cost savings of €15 million from 2014 onwards Half was realised in 2013
  • 30. Financials Tax expenses: FY13 €(14.5) mln vs. FY12 €(3.8) mln €(4.5) mln - write-down deferred tax assets ABC €(2.0)mln - unrecognised income tax losses €(3.3) mln - addition to provision for uncertain tax positions Depreciation and amortisation €(9.9) mln (2012: €(9.6) mln) Capex €(5.1) mln (1.0% of revenue) €(5.6) mln in FY 12 (1.1% of revenue) Non-allocated EBIT €(3.7) mln vs. €(3.4) mln in FY12
  • 31. Net debt development 2013 75 60 45 3,8 3,6 5,0 54,9 37,0 30 4,5 1,7 5,1 50,7 9,1 15 Year end 2012 Cash Provision Taxes paid Interest inflow expenses, paid after WC employee benefits Capex Acq. Alter Dividends Eco paid Other Year end 2013
  • 33. Conclusion Solid foundation in health and sustainable food …but value creation still limited 5 sources of value creation • Divest non-core • Grow market share of core brands • Acquire selectively • Upgrade operations • Green and entrepreneurial culture 2013: Core brands show strong performance 2014: Focus on driving core, finalise portfolio pruning, realise divestments