Wessanen presentation we are to give to investors at ING Benelux Conference on Thursday 12 September 2013. Highlighting strategy, markets we operate in, Q2 and year-to-date figures and our sustainability performance
1. Royal Wessanen
A leading European player in healthy & sustainable food
www.wessanen.co @RoyalWessanen
ING Benelux Conference London
Thursday 12 September 2013
London, ING Offices, 60 London Wall
2. In a nutshell
ï¶ Turnover âŹ711mln (2012) | 2,064 employees (on average)
A leading European organic food player
ï¶ Own operations in Benelux, France, Germany, Italy, UK + export operations
ï¶ Pioneering brands | indulgence & nutritional
ï¶ Well-managed supply chain | Strong focus on quality, innovations, brands
ï¶ Â±20% own production, rest sourced from 3rd
parties based on our recipes/packaging
ï Factories in UK (tea), Germany (vegetable spreads) (cereals/bars/spreads/honey) and
Italy (soy/non-dairy drinks)
Organic food market
ï¶ Attractive growing part of food market | âŹ22bn market
ï¶ Increasing - although still low - per capita consumption
ï¶ No colouring/flavouring | GMO-free | no artificial fertilisers | animal welfare
ï¶ Unique certification system | grown and processed according to EU regulation
2
3. A long and rich history
ï¶ 1765 - Incorporated around river De Zaan
ï Adriaan Wessanen started to trade in mustard, canary and other seeds
ï¶ Around 1910 introducing first consumer products such as
oatmeal and cocoa
ï¶ 1913 - Distinguished title Royal (100 years ago !)
ï¶ 1959 - Listed on Euronext Amsterdam
ï¶ 2009 - Strategic reorientation â focus on organic food in Europe
ï¶ 2015 - Marking our 250th
anniversary
3
4. 4
Portfolio approach â focus on organic food
44
2009 2012
âŹ711m
Focus and investment into core brands &
categories in organic in Europe
Grocery
HFS
IZICO
ABC
Others
âŹ1585m
1
Branded part of our Grocery and HFS business
5. 5
Nutrition and food issues Transparency
Sustainability Weight and obesity
ORGANIC
6. To build the most desired brands
in Europe in our focus area
6
Healthy
nutrition
Ethical
sustainable
Authentic
taste
Functional
food
7. Strategic objectives
7
Sales growthSales growth
âą Grow core brands
âą Grow core categories
âą Build strongholds in new markets
âą Country specific growth strategies
âą Launch fewer, bigger, better
innovations
âą Execute acquisitions shortlist
Profitability
improvement
Profitability
improvement
âą Central sourcing savings
âą Pricing strategies towards
customers
âą Improve operational excellence
with SAP
âą Filling own factories
EnablersEnablers
âą Improve talent performance
management / building
connected leadership
âą Simplify how we are conducting
business
âą Activate Organic Expertise Centre
(OEC), integrate Quality
Wessanen 2015
A more integrated
consumer and customer driven organisation,
being focussed, less complex, more efficient and integrated
8. âWessanen 2015â
1. Create more focus on our activities
âą Reduction of approx. 300 FTE
âą One-off costs âŹ(21) mln cash
âą Savings âŹ15 mln p.a. from beginning of 2014 onwards
3. Addressing low-yielding and non-performing activities
ïŒ Strongly reducing German grocery presence, changing go-to-market approach
ïŒ Focus in Italian grocery on non-dairy (soy)
2. Reduce complexity and simplify processes
âą Cutting the tail / reducing number of SKUs at
â Dutch brands; â French HFS brands; Export
ïŒ Centralising quality department
âą In the Netherlands, focus on one franchise formula (Natuurwinkel), to end GooodyFooods formula
ïŒ Supply chain to manage our plants as of 2013 and to streamline processes
âą Further increased focus on core brands and core categories
ïŒ Expansion number of CBTs (category brand teams)
ïŒ Split Benelux operations in branded and distribution organisation
ïŒ Split French HFS operations in branded and distribution organisation
9. Q2 2013 performance
ï¶ We have to cope with uncertain economic times, low consumer confidence and
increasing unemployment
ï¶ Consumer appreciation for healthy and sustainable food is continuously growing
ï Consumers are gradually incorporating more of a sustainable agenda when making food
purchases
ï Consumers show growing engagement with healthier food via alternative food solutions
such as organic, free from, ethical and local provinence
ï¶ 'Wessanen 2015' is progressing well
ï Wessanen becoming a more profitable company, being more focused on its core
activities, more agile and more efficient
ï Savings of âŹ15 mln expected from 2014 onwards
ï¶ ABCâs first half year performance was very disappointing
9
10. Looking forward
Macro economy
ï¶Europe has to deal with deteriorated consumer confidence and increased unemployment
ï¶Organic and natural food markets continue to trend positively
âWessanen 2015â
ï¶Implementation running smoothly
ï¶All progress, including FTE reductions and savings, closely monitored
H1 results
ï¶We have made significant progress in our core operations and IZICO
ï Improvement driven by own actions at our various businesses
ï¶Unfortunately, ABCâs H1 performance was very disappointing. We therefore have initiated
immediate short term corrective actions to return ABC to profitability in 2014.
Full year 2013
ï¶2013 will be another challenging year
ï¶âStore is open while we are renovating and innovatingâ
10
12. Grocery
ï¶ France growing, driven by Dr. SchĂ€r, Krisprolls, Gayelord Hauser
ï For the latter, we ran a sizeable promotional campaign
ï¶ Bjorg slightly up, impacted by of a temporarily category delisting at
a customer
ï New large TV campaign to be aired in Q3
ï¶ Acquisition Alter Eco closed at end of May
ï¶ UK branded business posted a strong performance
ï¶ Market share gains in its major categories
ï Tea, dairy alternatives and stocks & gravies
ï¶ Kallo is to be rebranded into KallĂž from September
ï Supported by social media campaign, story-telling books and
sampling events
ï¶ In the Netherlands, Zonnatura and Dr SchĂ€r both showed a good
performance
ï¶ Zonnaturaâs new TV commercial "what happened to our food?" was
well received
In ⏠mln H1-13 H1-12
Revenue 144.0 138.1
Autonomous growth 1.3%
Normalised EBIT 15.6 10.0
As % of sales 10.8% 7.2%
Exceptional items (1.2) (0.9)
EBIT 14.4 9.1
12
13. Health Food Stores (HFS)
ï¶ Wholesale reporting lower sales
ï Natudis has been growing
ï France lower volumes
âą Moving part fruit & vegetables to Biodistrifrais
âą Bonneterre ceased chilled and larger part fruit & vegetables
ï¶ Refocus Bonneterre company going well
ï Cutting the tail programme implemented
ï Bonneterre and Evernat brands making inroads at specialty chains
and buying groups
ï¶ Our brands showed a good performance
ï Allos, Tartex and Bonneterre growing
ï In total, brands do represent 2/3 of total HFS sales
ï¶ Autonomous growth and operating result strongly up
ï Volumes and gross margins up in all 3 markets
ï Lower operating costs (first benefits âWessanen 2015â)
ï Marketing spending up due to large campaign at Bonneterre
In ⏠mln H1-13 H1-12
Revenue 106.9 105.9
Autonomous growth 0.7%
Normalised EBIT 2.8 (0.5)
As % of sales 2.6% (0.5)%
Exceptional items (0.7) -
EBIT 2.1 (0.5)
13
14. Export - double-digit growth in H1
ï¶ Reported as part of Grocery and HFS
ï¶ Small dedicated group organised by brand and geography
ï¶ Multiple export markets
ï Most important ones are Nordics, Austria, Italy, Japan, Spain, Switzerland
ï Also includes Russia, Middle East, Far East and Australia
ï¶ Export plans based on clear brand and market choices
ï¶ First half year growth 11%, driven by Clipper, Allos and Whole Earth
14
15. CBTâs starting to deliver tangible results
ï¶ Fully aligned product and packaging launch in 3
countries, produced in own factory
ï¶ âŹ1 mln revenue (full year basis)
ï¶ Additional fixed cost coverage Allos factory
15
To
come
To
come
ï¶ Innovative concept in both channels in France, produced at
own factory, further roll-out in progress
ï¶ âŹ2 mln revenue (full year basis)
ï¶ Additional fixed cost coverage Bioslym factory
CBT Cereals
CBT Dairy alternatives
ï¶ Significant renovation core product across countries to
remove palm oil (consumer issues re. sustainability/health)
ï¶ +12% growth on renovated products in France
CBT Sweet in between
16. Clipper roll-out progressing well
ï¶ France in Q1, Netherlands Q3, Germany in Q4
ï¶ Initial sales in France above budget
ï¶ Year 1 contribution >âŹ1 mln in revenue
17. France Alter Eco â leading in French fairtrade
ï¶ Sale and purchase agreement signed
ï Closing expected early June, depending on satisfaction certain closing conditions
ï¶ France Alter Eco
ï Paris-based
ï Revenue 2012 of âŹ16.5 mln
ï Organic and fair trade products such as chocolate, coffee, tea and juices
ï Developed strong partnerships with farmersâ cooperatives
ï Around 100 products
âą Marketed in grocery, HFS and out-of-home channels
ï Multiple paid 0.2-0.3x revenue
17
18. Strong growth driven by
⹠Brand support (TV/360°)
âą In-store & consumer activation
âą Innovation
18
19. âą First TV commercials since 2007
âą 1st
in April/May, 2nd
September
âą A challenger to all conventional food brands
WHAT HAPPENED
TO OUR FOOD ?
20. 20
âą 11% growth in the UK
âą Integration in UK on plan
âą Roll-out Europe
- France: Q1
- Netherlands: Q2
- Germany: Q3
22. IZICO - integrated frozen foods company
ï¶ Good progress in becoming one company
ï to strengthen its position on Benelux market and in export
ï to further improve profitability
ï to better and more effectively cope with the challenging environment
ï¶ All âWessanen 2015â actions have been completed
ï Closure Deurne plant
ï New structure and roles at various departments implemented
ï Offices combined in Breda
ï¶ Market: retail growing, out-of-home impacted by sluggish demand
ï¶ Bicky continued to grow, while Beckers lost some market share in retail
ï Plans to revitalise Beckers underway
ï¶ In H2 2013, half of âŹ5 mln âWessanen 2015â savings to materialse
In ⏠mln H1-13 H1-12
Revenue 53.2 56.9
Autonomous growth (6.4%)
Normalised EBIT 1.5 0.7
As % of sales 2.8% 1.2%
Exceptional items (0.2) -
EBIT 1.3 0.7
22
23. ABC - Little Hugâs growth offset by Dailyâs
ï¶ Little Hug continues to perform well
ï Growing revenue and market share
ï Continue to invest in brand activation
ï Introduced new flavours Berry Blend and Apple Orchard
ï¶ Dailyâs maintained its clear leadership share in pouch segment
ï Year-to-date, frozen pouches lost >20% (volume and value)
ï No meaningful improvement foreseen for remainder of 2013
ï Dailyâs underperformed broader RTD market
âą Numerous initiatives: 6 new flavours, new campaign and grown
distribution coverage.
ï¶ Expected FY13 revenue breakdown
ï Little Hug 45-50%, single serve fruit drinks >10%
ï Dailyâs 40-45% (2/3 frozen pouches, 1/3 non-alcoholic mixers)
ï¶ FY2013 operational loss (EBITE) expected of US$5-10 million
ï¶ FY2014, we expect ABC to be profitable again
In US$ mln H1-13 H1-12
Revenue 79.2 97.6
Autonomous growth (18.8%)
Normalised EBIT (1.4) 6.5
As % of sales (1.8)% 6.7%
Exceptional items (0.5) -
EBIT (1.9) 6.5
23
26. Q2/H1 P&L in more detail
In ⏠mln Q2 2013 Q2 2012 H1 2013 H1 2012
Revenue 187.3 201.0 359.8 371.6 â
Autonomous growth (6.8)% (4.1)%
Gross contribution - - 137.9 142.4 â
As % of revenue - - 38.3% 38.3% â
Normalised EBIT 4.8 6.2 14.1 9.1 â
As % of revenue 2.6% 3.1% 3.9% 2.4% â
Exceptional costs (1.3) (0.3) (2.4) (0.3) â
EBIT 3.5 5.9 11.7 8.8 â
Net financing costs (0.6) (0.7) (1.0) (1.3) â
Income tax expenses (4.1) (2.1) (6.8) (2.9) â
Net result attributable to equity holders (1.2) 3.2 3.9 4.9 â
27. Organic growth in perspective
27
In ⏠mln Q2 13 H2 13 H1 14
Grocery (2) (5) (2-3)
âą Germany - different go-to-market model (0.5) (1) -
âą Italy - withdrawal Bjorg and Efficance brands (0.3) (0.6) (0.3)
âą UK - ending private label contracts (1) (2) (1)
âą NL - terminating Biorganic (0.3) (1.5) (1)
HFS (1) (6) (3-4)
âą France - cutting the tail / ending frozen, F&V (0.5) (4) (3)
âą NL - cutting the tail (0.5) (1) (1)
âą Germany - SAP implementation 1 July 0.7 (0.7) n.m.
IZICO (3) (7) (4)
âą Closing Deurne plant / cutting the tail
28. H1 gross profit / normalised EBIT
ï¶ Gross profit in line with last year
ï Grocery â
âą Underlying improvement
ï HFS â
âą Growth brands and deliberate downsizing part of wholesale operations
ï IZICO â
âą Ending low-margin Halal and breadcrumb activities
ï ABC â
âą Lower pouches sales and provisions for customer returns / obsolete inventory
ï¶ Marketing spending
ï Grocery â
âą France â - phasing towards Q1 and Q3 (new TV campaign to be launched)
âą UK â - due to large media spending on both Clipper and Kallo last year
âą Germany â - revised go-to-market approach
ï HFS â
âą Due to a large billboard/poster campaign in France
ï At ABC and IZICO in line with last year
ï¶ Warehousing / logistics / general & administrative
ï Lower general and administrative costs
ï Lower warehousing and logistical costs
28
31. Successful renewal credit facility
0
25
50
75
100
Q2 11 Q3 11 Q4 11 Q1 12 Q2 12 Q3 12 Q4 12 Q1 13 Q2 13
0
1
2
3
Q2 11 Q3 11 Q4 11 Q1 12 Q2 12 Q3 12 Q4 12 Q1 13 Q2 13
31
ï¶ Three-year secured âŹ100 million revolving credit facility
ï Current facility scheduled to mature in Feb. 2014
ï¶ Uncommitted options to
ï Extend facility for in total two years
ï Increase facility up to maximum aggregate amount of âŹ25 mln (âaccordion facilityâ)
ï¶ Pricing grid narrowed to 110-205 bps over Euribor
ï Based on leverage ratio (Net debt/EBITDAE) (max. remains at 3.0x)
ï¶ Increase in debt (âŹ74.6 mln vs. âŹ62.7mln at end of Q1) due to:
ï Cash out provision expenses âŹ8.4 mln, Alter Eco âŹ5.0 mln and dividend payments
âŹ3.8 mln
Leverage ratio: 2.0XNet debt: âŹ74.6
32. A very sound financial position
In ⏠mln Jun 13 Dec 12
Assets
Property, plant and equipment 74.8 77.4
Intangible assets 66.9 66.8
Investment associates/other 1.2 1.1
Deferred tax assets 9.0 9.2
Non-current assets 151.9 154.5
Inventories 74.5 72.3
Income tax receivables 0.2 -
Trade receivables 111.0 85.7
Other receivables / prepayments 17.7 15.7
Cash (equivalents) 14.7 9.7
Current assets 218.1 183.4
TOTAL ASSETS 370.0 337.9
32
In ⏠mln Jun 13 Dec 12 Âč
Equity and liabilities
Total equity 112.5 110.8
Interest-bearing loans 0.3 60.7
Employee benefits 13.0 15.1
Provisions / Deferred tax liabilities 6.3 5.2
Non-current liabilities 19.6 81.0
Bank overdrafts / current debt 13.9 1.4
Interest-bearing loans/borrowings 75.1 2.5
Provisions 10.7 16.8
Income tax payables 2.9 0.7
Trade payables 72.9 68.3
Non-trade payables/accrued expenses 62.4 56.4
Current liabilities 237.9 146.1
TOTAL EQUITY & LIABILITIES 370.0 337.9
Âč Restated for effect of IAS 19 (revised 2011)
33. Financials Q2 - guidance 2013
Financials Q2
ï¶ Net financing costs âŹ(0.6) mln Q2 12: âŹ(0.7) mln Âč
ï¶ Income tax expenses âŹ(4.1) mln Q2 12: âŹ(2.1) mln
ï¶ Capex âŹ(2.3) mln Q2 12: âŹ(1.7) mln
Financials H1
ï¶ Net financing costs âŹ(1.0) mln FY 12: âŹ(1.3) mln Âč
ï¶ Income tax expenses âŹ(6.8) mln FY 12: âŹ(2.9) mln
ï¶ Capex âŹ(3.6) mln FY 12: âŹ(3.6) mln
Guidance 2013
ï¶ Net financing costs âŹ(2) mln
ï¶ Effective tax rate 53% ÂČ
ï¶ Capex âŹ(8-10) mln
ï¶ Depreciation and amortisation âŹ(13-14) mln
ï¶ Non-allocated expenses (incl. corporate) âŹ(11) mln
33Âč Restated for effects of IAS 19 (revised 2011)
ÂČ Excludes recognition of provision for uncertain tax positions in Q2 2013 of âŹ1.1 million
35. Wessanen business principles
ï¶ Compliance with laws: being a responsible partner in society,
acting with integrity towards all stakeholders and others who
can be affected by our activities
ï¶ Environment: in line with commitment to sustainable
development, we will do all that is reasonable and practicable to
minimise adverse effects on the environment
ï¶ Product safety: we aim at all times to supply safe products
and services
ï¶ Free market competition: we support free market
competition as basis of conducting business; we observe
applicable competition laws and regulations
ï¶ Child, bonded and forced labour: under no circumstances we
are making use of forced or bonded labour; we do not employ
children in violation of relevant conventions of ILO
ï¶ Human rights: we support and respect human rights and
strive to ensure that our activities do not make it an accessory
to infringements of human rights
35
We expect suppliers and business partners to comply with the above principles
36. Commitment to minimise environmental impact
ï¶ Committed to minimising impact on environment by measuring
and monitoring the effects of our operations
ï¶ All our organic products are free of GMO
ï¶ We are working on reducing our CO2 footprint and usage of water
ï¶ Additionally, organic products do not use pesticides, therefore
contributing to a decrease
ï¶ ISO 14001 is an internationally recognised standard for embedding
processes to analyse and reduce our impact on the environment
36
Additional information at www.wessanen.com on
sustainability, such as
GRI G3 table | Performance fact sheet
38. What is organic?!
Strict criteria to be allowed to be labelled organic
Demonstrably free from GMO, pesticides and growth hormones
Strict rules on animal welfare
Severe restrictions on fertilisers, herbicides and pesticides
Severe restrictions on additives and processing aids
All about being produced and processed in line with organic principles
Organic products promote health and well-being
Holding benefits for the planet and for future generations
All about nutrition and taste !
Organic food is controlled by a unique European certification system
At Wessanen, our vision is to make our organic brands most desired in
Europe
38
âSustainability is an essential and
natural part of our daily work.â
39. Palm oil - member RSPO
ï¶ Palm oil is important, versatile raw material for food
ï Only be cultivated in tropical areas of Asia, Africa and South America
ï Concerns that demand causing expansion of plantations into eco-sensitive areas
ï¶ RSPO member (Roundtable on Sustainable Palm Oil)
ï Global multi-stakeholder initiative
ï Encouraging sustainable production/use palm oil
ï Wessanen commits to organisationâs objectives
ï¶ In 2011, we developed policy to govern palm oil sourcing and guidelines for implementation in partnership
with our suppliers
ï¶ Committed to switching palm oil to RSPO certified sustainable palm oil during 2012-13
ï RSPO certified segregated palm oil for organic
ï GREEN PALM certificates for conventional
39
40. Organic Expertise Centre (OEC)
ï¶ Establishment internal expertise center in 2010
ï¶ To stimulate exchange of knowledge / experience that is widely available
within Wessanen
ï¶ To educate and inspire our internal / external stakeholders in organic values
ï¶ To implement and roll-out sustainability strategy
ï¶ Specialists join forces and work on pan-European issues
ï¶ To legitimise our position in organic world by championing the organic case
ï¶ Focal areas will be:
ï¶ Training (incl. training package for newcomers)
ï¶ Knowledge building by teaming up with external researchers and experts
ï¶ Lobbying to promote organic food
ï¶ Communication for more general awareness / knowledge of organic food
ï¶ Hosting annual Organic day for all employees (5 Sept 2013)
40
41. Employee engagement
ï¶ WEacademy
ï 2012 Leadership development programme
ï¶ Focus on strategy execution, connected leadership
ï¶ Employee turnover is a key focus area
ï¶ Competency model deployed
ï¶ Defines behaviour expectations for all employees
ï¶ Translates ambitions/values into behaviour conventions and
skills
0
40
80
120
2009 2010 2011 2012
Injury severity rate
0%
25%
50%
75%
100%
Executives Managers Associates
Men Women
41
0
2
4
6
8
2009 2010 2011 2012
Injury frequency rate