Overview wessanen april 2011

Royal Wessanen nv Who we are: an overview (updated: April 2011) “ To make our brands most desired in Europe”

Royal Wessanen - who we are ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Revenue 2010 €712 mln WE Grocery Revenue €231 mln EBITDA €12 mln Avg. Capital Employed €66 mln FTE’s 435 Frozen Foods Revenue €116 mln EBITDA €9 mln Avg. Capital Employed €56 mln FTE’s 505 WE HFS Revenue €273 mln EBITDA €11 mln Avg. Capital Employed €95 mln FTE’s 837 ABC Revenue €93 mln EBITDA €2 mln Avg. Capital Employed €46 mln FTE’s 382 Corporate centre & non-allocated EBITDA €(11) mln FTE’s 63

A long and rich history 2015 will mark 250 th anniversary of Wessanen ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Key figures ¹ Continuing operations; ² Attributable to Wessanen equity holders 309 269 Average capital employed 150 177 Shareholders’ equity 2,276 29 (6.1) 19.8 5.3 712 FY 2010 175 Net debt 13.3 ‘ Normalised’ EBIT ¹ (219.7) Net result ² 2,139 (44.4) 703 FY 2009 EBIT ¹ Average number of FTEs Revenue ¹ In € million

Organic food market is still attractive ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Organic food - an evolving European market place ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Our Vision ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Our Mission ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Roadmap focused on 3 different business models Brands in Grocery Description ,[object Object],[object Object],Countries, Brands & Entities France: Bjorg, Benelux: Zonnatura, Biorganic, Merza UK: Kallo, Whole Earth Germany: Whole Earth Italy: Bjorg ,[object Object],[object Object],[object Object],France: Bonneterre, Evernat NL: Ekoland, De Rit, Fertilia Germany: Allos, Tartex, De Rit Brands in HFS ,[object Object],[object Object],France: Biodistrifrais, Kalisterra NL: Natudis, Kroon Belgium: Hagor UK: TOL UK Whole-sale In HFS Business

Our building blocks ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

European brand-platform-category map ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],France Grocery HFS TBD TBD TBD Netherlands Grocery HFS Germany Grocery HFS UK Grocery HFS TBD TBD Other Europe Grocery HFS TBD Consumer Benefit Platform ,[object Object],[object Object],TBD TBD TBD TBD TBD TBD TBD TBD

Requiring strong central steering and different organisation and governance model Financial Holding Strategic Architect Strategic Orchestrator Operator Financial Strategic guidelines Strategic development Operational Stand-alone business Shared skills Shared business systems Same business systems Degree of Business Integration Nature of Corporate Guidance Wessanen in transition Maximize value creation by adapting governance model, decision rules and effciency and effectiveness HQ support functions

Strategic objectives 2011-2013 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Wessanen Europe Grocery ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Point of Sales PR 100,000 Samples Promotions Print Radio Ambient near outlets Whole Earth - Munich introduction Second ’City campaign’ after successfull launch Hamburg

Wessanen Europe HFS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Frozen Foods ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

American Beverage Corporation (ABC) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Royal Wessanen nv “ To make our brands most desired in Europe”

Overview wessanen april 2011

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Overview wessanen april 2011