Social Media who substantially changed the way consumers, businesses, and organizations communicate. As one of the fastest growing forms of marketing ever, social media whose taken the internet world by storm with approximately 91% of adults using that regularly. Not only that, but businesses across the globe are starting to use social media as a marketing tool for their companies. In fact, 87% of the Fortune 100 now use social media. Internet Technology is GREAT, But It Has Caused Problems for Some Local Businesses. The Web has changed the way consumers spend their money. It has also changed the way your business can truly CONNECT with your local target market. Traditional Advertising Methods Are No Longer as Effective as They Once Were. So, it's time to market your business in a way that would cut advertising cost and get results. Could Online Marketing Be The Missing Piece of the Puzzle for YOUR Small Business? With sites such as: Facebook, Twitter, Google+, LinkedIn and Youtube your business can build long lasting relationship with your customers resulting in loyal - long term sales. Contact us for more information about how social media marketing can help you connect with local consumers. http://spancept.com/ consult@spancept.com

1. How Social Media Can Help You
Connect With Local Consumers
Presented by: Robert Leisk
robert@spancept.com
www.spancept.com

2. What is Social Media?
Social media is “media for social
interaction and communication.”
Enabled by easily accessible and
scalable online platforms, social media
has substantially changed the way
consumers, businesses, and
organizations communicate.

3. Social Media Facts & Trends
Every Business Should Know About
Consumer Usage Stats:
 Social media is the fastest-growing
form of online interaction
 91% of adults use social media
regularly
 53% of adult social networkers follow
a brand
 55% of consumers share their
purchases on Facebook, Twitter,
Pinterest, and other sites

4. Social Media Facts & Trends
Every Business Should Know About
Social Media and Business Stats:
 Approximately 30% of companies
are now using social media for
business
 87% of the Fortune 100 now use
social media
 80% of businesses use social media
to monitor their competitors

5. Most Popular Online Activities
Social Networking – 65% Using Search Engines – 92%
Using Email – 92% What Are Shopping – 71%
Consumers
Doing
Online?
Watching Videos – 71% Reading Content – 90%

6. Internet Technology is GREAT,
But It Has Caused Problems for
Some Local Businesses…
The Web has changed the way consumers spend their money…
It has also changed the way your business can truly
CONNECT with your local target market…

7. Traditional Advertising Methods Are No
Longer as Effective as They Once Were
TRADITIONAL METHODS ONLINE METHODS
• Yellow Page Books • Social Media
• Newspaper Ads • Local Search
• TV Commercials • Online Videos & More!

8. What Does This Mean for
Your Business?
You Should :
1. Put your business in front of
your target audience online
2. Spend your marketing dollars
where they can yield the best
returns
3. Utilize the power of online
marketing to stay connected
to your local market

9. Could Social Media Be The Missing Piece
of the Puzzle for YOUR Small Business?
Social Media is No Longer a
Trend…
It’s the NEW Way to Do
Business!

10. Why Social Media Marketing?
It’s POWERFUL For Helping You…
 Build Your Brand
 Connect with Local Consumers
 Generate New Leads
 Generate Repeat, Loyal Customers

11. Some of the Top
Social Media Sites
Facebook Nearly 850 Million Users
Twitter Over 450 Million Users
Google Plus Nearly 400 Million Users
LinkedIn Over 150 Million Users
YouTube 490 Million Unique Visitors per Month

12. Facebook User Stats
 Top social media site
 More than 50% of active users login daily
 More than 7 million apps and websites are
integrated with Facebook
 Approximately 3 billion Facebook “Likes”
or “Comments” per day

13. Facebook Features
 Can create Facebook Pages
to represent your business
and build a following
 Timeline Layout
 Can create groups and
events
 Can easily find people to
connect with

14. Twitter User Stats
 15% of online adults use Twitter
 More than 50% of Twitter users follow
companies, brands, or products
 79% are likely to recommend brands they
follow
 57% of businesses that use social media
for business use Twitter

15. Twitter Features
 Ability to Send and Read Other
Users’ Updates (Tweets)
 Twitter Messages are Limited to
140 Characters
 Can Send and Receive Updates
via the Twitter Website, Text
Messages, or Emails

16. Google Plus (Google+) User Stats
 Fastest network to reach 10
million users (only took 16 days
– Twitter took 780 days and
Facebook took 852 days)
 Owned and operated by
Google
 Google+ users spend more
than an hour per day across
different Google products

17. Google Plus (Google+) Features
• +1 Feature – allows you to instantly get new
people in your circle from your blog or webpage
• Circles – allow users to organize contacts into
groups for sharing across various Google services
• Hangouts – used to facilitate group video chat
• Messenger – allows instant messaging within
circles and is available to Android, iPhone, and
SMS Devices
• Sparks – is a front-end Google Search that enables
users to identify topics they may want to share with
others.

18. LinkedIn Usage Stats
 Approximately 2 new members join every
second
 Students and college graduates are the
fastest-growing demographics on the site
 In 2011, its revenues reached $522 million
 It is the 36th most-visited website in the
world

19. LinkedIn Features
 Network mostly contain professionals
such as business owners, executives,
and high-level thinkers
 Members are sharing insights in more
than one million LinkedIn Groups
 Ultimate site to connect with
like-minded individuals

20. YouTube Usage Stats
 2nd largest internet search engine – right
behind Google
 Gets 10% of all internet traffic
 More than 2billion views per day
 Users spend an average of
approximately 900 seconds per day on
YouTube

21. YouTube Features
 Bulletins allow you to post a link to a
video directly on your subscribers’ and
friends’ pages
 Ability to put a link to your website –
as well as additional information – in
the Video Description box
 Users can easily share your videos
with their networks with the integrated
social media sharing buttons

22. Pinterest – The Newcomer
 Quickly became one of the top 10 social networking sites
 Over 9 million Facebook-connected users
 Nearly 12 million monthly unique visitors
 Fastest site in history to break through the 10 million unique
visitor mark

23. Pinterest Features
 Used as a virtual online “pinboard”
 Users collect photos and link to
products they like
 Users share all of the pins they love
with their network

24. How Social Media Can Help
 Customer Service
 Generate New Leads
 Perform Market Research
 Build an Email Marketing List
 Run Special Deals and Promotions
 Monitor and Manage Your Reputation
 Provide Links to Valuable Free Information

25. ANY
QUESTIONS

26. Thank you for viewing our presentation!
For More Information About Social Media,
Contact Me Today.
Spancept Inc.
Robert Leisk
robert@spancept.com
www.spancept.com