2. May 2011, "Amazon.com
Says Kindle E-Book Sales
Surpass Printed Books for
First Time" (It only took 4
years!)
"Amazon also says that
2011 has had the fastest
year over year growth rate
for its U.S. books sales in
over a decade, including
both eBooks and print"
3.
4. Safari Books Online
• Subscription Model
• HK$349.99 unlimited
access to over 25,000
books
5. “Social News Magazine”
• Mobile Internet + Apps
• My favorites: “Reader” Apps
• Flipboard
• Zite
• Pulse News
• Yahoo Livestand
8. ePub 3.0: Rich Media Enhancements
EPUB 3 is the next phase of ebook
development,
• Video and audio support
• Audio can be synchronized with text
• Embedded font support a baseline
• Now based in HTML5 and CSS3
• Better support for fonts, styling and
languages
• Javascript for interactivity
• Greater ability for references and
linking
9.
10.
11. Breakthrough e-Publishing Strategy
1. Information Literacy
• information overloaded > youth need information
discernment, integration, and application
2. Communication Quality and Communicator Character
• generating content from web = quality information?
• content depth + quality communication
• fundamental character
3. Dialogic Communication
• communication + communion + community
• dialogical
12. Breakthrough e-Publication on Mobile Device
1. eBooks in “EPUB” format
2. eBookstore
• Partner with eBookstore App to distribute BT
publications
3. Appgazine
• Breakazine in e-Magazine format
4. App-Book: eBook with multimedia
content and interactive function
13. ePublication on Mobile Device
1. eBooks in “EPUB” format
•Published eBook apps on iPhone platform, July 2010,
HK Book Fair
15. 2. eBooks in eBookstore
Partner with
首尚文化書店
(Handheld
Culture)
BT eBooks
in partner’s
eBookstore
16. 2. eBooks in eBookstore
•All newly publish
books on 2012
HK Bookfair
have eBook
version in
“Handheld
Culture” (首尚文
化) eBookstore
17. Purchase eBook and download to multiple devices
iPhone
iPad
Android Phones
18. 3. Appgazine: Breakazine in eMagazine format
• Develop Breakazine in
digital format on iOS and
Android platform
• Produce Repackage
content from all Breakazine
issues, allow readers to
access, search and
download past issue
content
• Use as a Marketing tool to
promote and reach out to
more potential users
23. 4. App Books: Newly published books only in eFormat
Two Pilot Projects
a. Issue Based: DreamLife DIY
b. Character Based: Life Journal of
Josephine So
24. a. DreamLife DIY
• “DreamLife DIY” is an App-book to facilitate readers to seek their
life-long vocations.
• It is an integrated selection of both new and classic articles from
various Breakthrough publications including “Breakazine!”,
“Breakthrough” magazine and independent book titles
Breakazine! Books Classic Magazines
26. Future plans
• Continue to work with different
partners
• Start in house development
and production
• Publish up to 100 ebooks in
upcoming year
• Target to have all titles to have
e-version in 3 years
• Develop full interactive version
of Breakazine!
27. Production Requirement!
1. Hardware & Software
• Upgrade digital publishing applications : Adobe
Creative Suite 6.0 Design Premium, to develop the
latest standard format of e-books and e-
magazines, as well as web technology like HTML5.
• To deploy a new Content Management System
(CMS) to simplify the publications into e-books, e-
magazines, websites and mobile devices.
28. Production Requirement!
2. Human-ware + Training:
• Training on Design Team, Editorial Team,
Web Producer, IT Team
• Form special task force work on pilot
projects
• Allocate special budget for outsource
existing projects
29. Production Requirement!
3. Partnership
• To closely work with external technology
partners in delivering this project, especially in
the content management system and mobile
technology area
34. Some Tools For You…
• Issuu.com
• Free digital publishing platform for
magazines, catalogues, newspaper…
• Wix.com
• Drag & drop editing tools that are super
powerful and easy-to-use to build
beautiful web sites
• Adobe TV
• Learn about CS6.0 and other Adobe
products
35. Thank You
Andrew Choi
Email/Facebook: andrewchoi@mac.com
