Empfohlen
Empfohlen
Weitere ähnliche Inhalte
Was ist angesagt?
Andere mochten auch
Ähnlich wie 2010 istte choi lu cai
Ähnlich wie 2010 istte choi lu cai (20)
Mehr von Suh-hee Choi
Mehr von Suh-hee Choi (20)
Kürzlich hochgeladen
Kürzlich hochgeladen (20)
2010 istte choi lu cai
- 1. PURDUE TOURISM AND HOSPITALITY RESEARCH CENTER DIMENSIONS OF TOURIST LOYALTY — CONTEXTUAL CONSIDERATIONS Suh-hee Choi Tracy (Ying) Lu Liping A. Cai Purdue Tourism and Hospitality Research Center www.purdue.edu/tourism
- 2. PURDUE TOURISM AND HOSPITALITY RESEARCH CENTER Background Loyalty
- 3. PURDUE TOURISM AND HOSPITALITY RESEARCH CENTER LoyaltyAttitudinal Behavioral Brand loyalty involves a deep commitment of repurchase and favor towards the brand without oscillation (Oliver, 1999).
- 4. PURDUE TOURISM AND HOSPITALITY RESEARCH CENTER LoyaltyAttitudinal Behavioral ? in Tourism
- 5. PURDUE TOURISM AND HOSPITALITY RESEARCH CENTER http://hubpages.com/hub/Family-Weekend-Getaway http://bassonline.com/wp/2009/06/10/fantastic-father-and-son-orlando-fishing-trip
- 6. PURDUE TOURISM AND HOSPITALITY RESEARCH CENTER http://yfrog.com/76maldives009j
- 7. PURDUE TOURISM AND HOSPITALITY RESEARCH CENTER
- 8. PURDUE TOURISM AND HOSPITALITY RESEARCH CENTER Attitudinal Behavioral in Tourism
- 9. PURDUE TOURISM AND HOSPITALITY RESEARCH CENTER Attitudinal Behavioral in Tourism
- 10. PURDUE TOURISM AND HOSPITALITY RESEARCH CENTER Behavioral and attitudinal Loyalty Cognitive Loyalty Affective Loyalty Conative Loyalty Action Loyalty Attitudinal Loyalty Behavioral Loyalty
- 11. PURDUE TOURISM AND HOSPITALITY RESEARCH CENTER Affective Loyalty Conative Loyalty Action Loyalty Attitudinal Loyalty Attitudinal Loyalty Behavioral Loyalty Behavioral Intentions? Commitment/ Trust? expression of visiting again
- 12. PURDUE TOURISM AND HOSPITALITY RESEARCH CENTER Affective Loyalty Conative Loyalty Action Loyalty Attitudinal Loyalty Attitudinal Loyalty Behavioral Loyalty Behavioral Intentions? expression of visiting again
- 13. PURDUE TOURISM AND HOSPITALITY RESEARCH CENTER Cognitive Loyalty Affective Loyalty Conative Loyalty Action Loyalty Commitment/ Trust? Perceived Quality? Attitudinal Loyalty Attitudinal Loyalty Behavioral Loyalty
- 14. PURDUE TOURISM AND HOSPITALITY RESEARCH CENTER Cognitive Loyalty Affective Loyalty Conative Loyalty Action Loyalty Commitment/ Trust? Behavioral Intentions? Perceived Quality? Attitudinal Loyalty Attitudinal Loyalty Behavioral Loyalty Loyalty
- 15. PURDUE TOURISM AND HOSPITALITY RESEARCH CENTER Behavioral Loyalty Cognitive Loyalty Affective Loyalty Conative Loyalty Action Loyalty Attitudinal Loyalty Behavioral Loyalty Behavioral Intentions Real Behavior
- 16. PURDUE TOURISM AND HOSPITALITY RESEARCH CENTER Behavioral Loyalty Cognitive Loyalty Affective Loyalty Conative Loyalty Action Loyalty Attitudinal Loyalty Behavioral Loyalty Behavioral Intentions Real Behavior
- 17. PURDUE TOURISM AND HOSPITALITY RESEARCH CENTER Cognitive Loyalty Affective Loyalty Conative Loyalty Action Loyalty Commitment/ Trust? Behavioral Intentions? Perceived Quality? Behavioral Loyalty Attitudinal Loyalty Behavioral Loyalty Loyalty
- 18. PURDUE TOURISM AND HOSPITALITY RESEARCH CENTER Behavioral and attitudinal Loyalty Cognitive Loyalty Affective Loyalty Conative Loyalty Action Loyalty Attitudinal Loyalty Behavioral Loyalty
- 19. PURDUE TOURISM AND HOSPITALITY RESEARCH CENTER Loyalty Attitudinal Behavioral
- 20. PURDUE TOURISM AND HOSPITALITY RESEARCH CENTER Attitudinal Behavioral in Tourism
- 21. PURDUE TOURISM AND HOSPITALITY RESEARCH CENTER DECONSTRUCTING LOYALTY Loyalty Attitudinal Behavioral Attitudinal Behavioral in Tourism Proposition 1: The correlation between behavioral and attitudinal loyalty in tourism is lower than that in the generic product purchase situation. Loyalty Kozak and Rimington (2000)
- 22. PURDUE TOURISM AND HOSPITALITY RESEARCH CENTER Proposition 2: In long-haul travel, the correlation between behavioral and attitudinal loyalty is lower than that in short-haul travel. Attitudinal Behavioral Loyalty in Tourism e.g., Types of Travel External Factors DECONSTRUCTING LOYALTY
- 23. PURDUE TOURISM AND HOSPITALITY RESEARCH CENTER Attitudinal Behavioral Novelty-Seeking Traits Personal Factors Loyalty in Tourism Proposition 3: The correlation between behavioral and attitudinal loyalty in tourism is lower among the people with high levels of novelty- seeking traits. DECONSTRUCTING LOYALTY
- 24. PURDUE TOURISM AND HOSPITALITY RESEARCH CENTER Attitudinal Behavioral Risk-Aversion Personal Factors Loyalty in Tourism Proposition 4: The correlation between behavioral and attitudinal loyalty in tourism is higher among the risk-aversion segments. DECONSTRUCTING LOYALTY Oppermann (1998)
- 25. PURDUE TOURISM AND HOSPITALITY RESEARCH CENTER Attitudinal Behavioral e.g., Types of Travel External Factors e.g., Lifestyle Personal Factors Loyalty in Tourism DECONSTRUCTING LOYALTY
- 26. PURDUE TOURISM AND HOSPITALITY RESEARCH CENTER CONCLUSION • Delineation of the dimensions of loyalty • Different relationships between attitudinal and behavioral loyalty
- 27. PURDUE TOURISM AND HOSPITALITY RESEARCH CENTER IMPLICATION • Importance of attitudinal / behavioral loyalty • Future studies
- 28. PURDUE TOURISM AND HOSPITALITY RESEARCH CENTER Thank you.