This presentation illustrates how design has been evolving and what is the meanings of design. Then it describes what are the ket attributes of designers in the future context.

1. © Sooshin Choi, 2014
SOOSHIN CHOI
Professor of Design
Provost & Vice President For Academic Affairs
College For Creative Studies
FORMER Education VP, IDSA
BECOMING
A BETTER DESIGNER
FOR THE FUTURE

2. •Designing things
•Designing designers
•Designing design education
SOOSHIN CHOI
AUTOMOTIVE
DESIGN
GM Korea
Daewoo Motors
1978 -
1986

3. Chapter 1
•Things
•For Industry
•Doing
•Drawing and Making
•Beautiful & Useful
Chapter 2
•Experiences
•For Market
•Thinking, and Doing
•Drawing, Making, and
Researching
•Usable & Enjoyable
Chapter 3
•Values
•For Better World
•Thinking, Doing, and
Connecting
•Drawing, Making,
Researching, and
Communicating
•Meaningful & Valuable
Object
Motivation
Scope of work
Learning
Goals
EVOLUTION OF DESIGN

4. Design Is Like An Elephant
DESIGN

5. Hammer
DESIGN IS LOGIC
Make It Work.

6. Magic Mouse, Apple
DESIGN IS LOGIC
MAGIC
Make A Surprise.

7. Include Fitness, Ryan Eder
DESIGN IS LOGIC
MAGIC
MUSIC
Touch Heart

8. Designers Are Like Blinds Trying To See An Elephant
DESIGNERS

9. •CONDUCTOR
•CONNECTOR
•CONCEPTOR
DESIGNERS’ FUNCTIONS

10. •SOUL
•SKIN
•SKELETON
DESIGNERS’ LAYERS

11. DESIGNERS’ ORGANS
•BRAIN
See people as users or customers.
•HEART
See users or customers as people.
•GUT
Deliver what YOU believe is right.

12. Be a designer
who shapes
tomorrow
SOOSHIN CHOI
Professor of Design
Provost & Vice President For Academic Affairs
College For Creative Studies
Sooshin@CollegeForCreativeStudies.edu