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1. Following Andrew Goodwin's
theory, there are multiple parts to
my music video that show
relationships between the lyrics
and the visuals. In the video, the
chorus says ‘bang bang’ which is
represented through the artists
popping a balloon, making a ‘bang’
noise. There is also the clip in
which one of the artists hair is
shaped like hearts for the lyrics :
“there goes your heart”.
The relationships use the typical conventions of a real music
video, explained by Goodwin, and make the video visually
appealing for the audience to watch. By doing this, it also helps
clarify a meaning of a song, or creates interpretations of the
audiences thoughts behind the lyrics. I think my music video has
developed this convention of a real media product, as instead of
trying to develop a storyline through relationships between lyrics
and visuals, it shows the relationships by representing the same
sounds as the lyrics (bang) and the literal imagery of the lyrics
(hearts in he artists air).

2. Goodwin explained that demands of the record label include the need for close ups
of the artists. This is also a common characteristic of a ‘popular culture’ music video.
Therefore, we used and developed this convention widely and effectively in our
music video. This was to conform to the expectations, from other music videos of
this nature, and to appeal to our target audience. Through showing close ups of our
artists, their girly makeup, hair and outfits are made obvious and noticeable to the
audience, so an element of personal identity can be made when relating or aspiring
to be like them.
MUSIC VIDEO

3. Sexual representations are common features of music videos from this genre. It is
usually to appeal to the male gaze (theory by Laura Mulvey), and appeal to a male
audience. Existing media products are very obvious when presenting the women in
the videos to the male audience. A common way of doing this is focusing on body
parts that are seen to be ‘sexually appealing’ and enticing to men such as lips and
legs, and to show as much flesh as possible. Our video has developed this convention
as our target audience is for younger teenagers, therefore we made the ‘male gaze’
more appropriate and less provocative. Although our video does show the girls in
skirts, revealing some flesh, it is not as much as existing music videos show.
MUSIC VIDEO

4. To portray the ‘male gaze’ in our music video we used camera ‘panning’
to show the female artists body. On two occasions in our music video,
sexual representations occur when clips show the girls legs. The camera
moves up slowly to show the whole of the girls body image, and to
portray a ‘desirable’ look to attract a male audience. This can also relate
to the female target audience as they would aspire to be and look like
their idols.

5. The mis-en-scene in ‘pop’ music videos are generally very similar. The
studio appearance, whether a green screen has been used or just a plain
background is common in music videos that are targeted at the younger
audience, who may need entertaining more. A party scene is also a
common feature of music videos of this genre as they are appropriate
for the fast, upbeat tempo of the style of music. Our music video
follows this convention of existing music videos

6. . We also used props as part of the mis-en-scene to appeal to our target
audience of young girls. The feather bowers, hats and headbands
appeal to the younger audience, whereas the alcohol reference, party
dress and heels appeal more to an older audience. Existing music
videos also use props to appeal to their target audiences, therefore our
music video follows this convention effectively.