The text used on ancillary materials like adverts and digipaks is crucial for providing information to draw in potential customers. The text shows the band name and song title, allowing people to find and purchase the product. It also informs audiences about the genre so they know if they would like it. The text and design elements used in the example advert and digipak are intended to target people who like alternative indie and grunge rock genres. Elements like the worn text style and capitalized letters make large eye-catching statements. Using consistent text styles and symbols across the advert and digipak enhances their effectiveness at promoting the product.

2. The text used on our ancillary texts are very crucial as its what give the
most informative piece of the advert or digipak, as it shows the band
name, the song title, this means they can be drawn in to buy it, or
even buy it on itunes as they now have the name and artist to go find
it meaning the audience is purchasing the product because of the
information seen on the ancillary texts making them both very
effective. The text can then inform people about what sort of genre
the main product is so can inform the audience about whether they
would like it or not.

3. ADVERT
Our text is ‘ARMY RUST’ and we found this unique design online to make it really
original, however the slightly worn away look makes it seem more grunge rock genre
and then the capitalised letters that really stand out and make a large eye catching
statement makes it more alternative indie genre. This means people who like this
genre will be more attracted to buy our product, however using this font on both the
advert and digipak makes the two together very effective.
The smaller writing on the advert is in simple ‘Calibri’ font as i wanted to draw more
attention to the title of the song and the artists name, however the words that i use
connect to the digipak to make them effective. By using ‘Album’ audiences instantly
think that there is a whole album to buy and the main song is ‘radioactive’.
This section of the text is the same as the the top except with out the slightly worn
look making them different so noticeable yet bigger then the smaller text so people
can identify the band.

4. Digipak
This digipak involves the same ‘//’ double slash which is used
on the advert making them relatable and modern as it is a
technique we found used in other advert and digipaks like
London grammar.
The main part of the digipak also involves the symbol as well
as text as this symbol is used in the main product advert and
digipak making it noticeable throughout our products and
therefore making the identifyability of the main product and
ancillary texts more effective.