2. To make an effective combination of main product and ancillary
text the products have to enhance each others visibility and want
by the audience, to be truly effective they need to be bought and
played and liked by the audience. To make the enhance each
other they need to have similar techniques in both the main
product and ancillary texts , so for ours we had the band
members that are featured heavily in the main video and placed
on the front in plain sight on the ancillary texts.
3. The use of the identifiable images means audiences that have
seen the band before can buy or watch the product, this would
make the main product and ancillary texts effective. It also buils
the star identity of the band members as being seen in the
videos and then on advert posters buils the bands identity and
reputation in the alternative indie rock genre which adds to the
audience knowing them and purchasing the product.