Chlkboard Developers Event

your local mobile ad network

Friday, May 21, 2010

Da Crew
_________
Saumil Nanavati _________
Dr. Bernard Leong

Sydus (Singapore), Epicentric (Silicon Thymos Capital LLP, A-Prof @ NTU,
Valley), Scient (SV), Motorola (Mid-West SGentrepreneurs.com
America)
Select accolades:
Select accolades: 1) 2010 Young Professional of the Year from the Singapore
1) Spirit of Enterprise Award 2006: recognizing top Computer Society IT Leader Awards.
entrepreneurs of Singapore
2) Human Genome Project
2) Smart 50 ZDNet Asia 2007: Awarded Sydus as Asia’s smartest/
visionary technology companies 3) Outstanding Young Alumni Award 2007

3) CNBC e-Generation: Profiling technopreneurship and its leaders in 4) Phd Cavandish Laboratory, Cambridge University
Asia
5) Postdoctoral Fellowship, Wellcome Trust Sanger Institute, UK
4) International Herald Tribune: Asian Entrepreneur Watch

5) BBC Click TV show: showcasing world's first 3G radio
Selected accolades of confession:
6) Business Times (multiple): Powerhouses changing face of 3G
telecom, Music Marketing 1) Inability to deal with bugs which I cannot replicate.
7) INSEAD: Asia Innovation Policy Study
2) Trusting the cloud too much.

Select accolades of confession:
1) my code nearly destroyed some lives

2) master of code destruction: bug finding in 10 mins or your money
back


F&B Outlets 2007 Retailers 2007
Total: 5,224 Total: 18,121

2%
1.20%
2% 1%
22% 16%

76%
81%

Rev < $1m Rev < $1m
Rev with $1m < $5m Rev $1m-$5m
Rev with $5m & above Rev $5m-$10m
Rev $10m-$25
Rev $25 and above

Helping retail merchants to generate more walk-in
trafﬁc by targeting near-by customers



With Chlkboard, a retailer can:




communicate promotions,





today’s specials,





today’s specials,

and sales.


Years
Years

Year


Our run rate: Faster than a
speeding bullet
Birthdate: December 20, 2009

Alpha launch date: Jan 10, 2010

Retailer trial (beta): Jan 21, 2010

Number of retailers: 150

Ave number of sampled promotions / month: 50

Singapore Reach: 130,000+++

Number of technology iterations: 4 in 3 months

Number of goof ups: xxx and counting


More numbers....

Web Social Media Current Mobile
0.05% 0.52% 0.14%


More numbers....

0.05% 0.52% 0.14%

Chlkboard


More numbers....

0.05% 0.52% 0.14%

Chlkboard
14.4%
avg


More numbers....

0.05% 0.52% 0.14%

Chlkboard
14.4%
avg

Brewerkz: 17.60%

What do I get?


What do I get?
Build what you are good at--No need for sales teams


What do I get?

Just like you--Hyper local and relevant


What do I get?


Retain your GUI integrity--Huge API ﬂexibility (more on
this in couple of mins)


What do I get?



24-hour or less API deployment


What do I get?



24-hour or less API deployment

Transparency--let the best app & CTR win!


Show me the moneyyyyy!



What we take: 40%



What we take: 40%

What do you get: 60%



What we take: 40%

What do you get: 60%
Awesome!!! But...60% of what?


“Simpler”--Language we all
understand

Pricing:
Value package: $45.month.outlet
Social package: $60.month.outlet


Thank you


Evolution of Web
Advertising

Banner ads Social
Search & Context
Media
based advertising
advertising


What about mobile
advertising?

?
Banner ads Social
Semi-Context Media
based advertising advertising


What are the issues that Mobile
Advertising are suffering from?


Relevance and locality for the consumer


Ads are not presented well on the mobile phone and
locality for the consumer


Inability for the consumer to share a mobile ad
using social media tools


How does Chlkboard do
it differently?


Relevance + Local + Real-Time + Flexibility + Social


Relevant & Local Ads in Real-Time that can be
integrated across various smartphone mobile
platforms.

Provide the developers the
ﬂexibility to display the ads
in the best possible way
adapted to their app.


Making mobile ads viral and distribute across different
social media platforms.


GPS
Lat-Long
http://www.chlkboard.com/api/search.php

API

Developer Key

20 Promotions


Example Requests
Search for promotions near the Hackerspace SG:

http://www.chlkboard.com/api/search.php?
lat=1.300&lng=103.86&key=1234567890

Search for the top 3 new promotions near the Hackerspace SG
that were updated:

n=3&lat=1.300&lng=103.86&key=1234567890

Search for the top 3 new restaurant promotions near
Hackerspace SG that were updated:

cat=restaurants&n=3&lat=1.300&lng=103.86&key=1234567890


Request Parameters for API

Developer Key - hash
lat-long - ﬂoating point number [-90, 90]
Number of promotions: 10, max:20
Category - default: all


JSON Output
The response will be in JSON:
{
"results": [
   {
   "name": "Chez L'Ami Jean",
   "lat": latitude of business,
   "lng": longitude of business,
   "promo": HTML for the promotion with an embedded <a> tag to our page for this
business,
"url": Static link for promotion,
   },
   {
   same as above but for another business/promotion
   }
  ]
}

Basically, this is a JSON response with 0 or more results in the 'results' array.


Analytics

Number of Ad Impressions

Number of Click-thrus

Location, Frequency and Time-
stamp of consumers

Promotion frequency and time-
stamp


How do you as
developer can sign up?
Register here or email us at
developer@chlkboard.com with
your name
your app
your company name if applicable


SG Malls
Wong Hong Ting and Zhou Wenhan


PieceHunters by
AzukiSoft
Gibson Tang


Chlkboard Developers Event

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