2013 Local Search & Mobile Las Vegas by Michael Dorausch
Slides from my local presentation from 2013 Pubcon Las Vegas. Slides are never as good as actually being there since I prefer to discuss topics not often shared on screen.
23. Q: What model mobile
phone do you have and
who provides the
default map app on it?
(2012)
24. Q: What model mobile
phone do you have and
who provides the
default map app on it?
(2013)
25. Q: What model mobile
phone do you have and
who provides the
default map app on it?
(2013)
26. Location+Branding+Trust
• Most of us choose the closest location
of the brands we trust.
• reviews=trust
• Combination of 2 out of 3 is good
• Combination of 3 out of 3 is gold
29. 4 Thoughts
•
•
•
•
Not every search is suited for mobile
Our responsibility to improve results
Ask for help from customers
Don’t obsess on the bleeding edge stuff