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Interesting Failures and Unexpected Success
A Trip Down Memory Lane.
Satjiv S. Chahil
Innovation Advisor
Sony Electronics
Tel Aviv, Israel
January 29, 2014
IR Innovation
Unexpected
Unexpected
FROM NEW YORK TO BERLIN TO BEIJING
Unexpected
Interesting Failures and Unexpected Success
Lessons Learned:
“Opportunities for innovation in everything.”
1. There are infinite innovative ideas - execution is key.
2. Be adaptable & look broader than the original target market.
3. Must understand segmentation & cultural implications of innovations.
4. Look beyond your industry.
5. Beyond economic & tech impact – lifestyle impact.
6. Business justification can be completely different than foreseen.
7. Create buy-in within internally & externally with all stakeholders.
8. Persistence & patience are essential for successful commercialization.
9. Adoption usually happens in a hockey stick manner.
10. Partnerships & ecosystems are key to mass adoption.
Thank You
What next?
THANK YOU!
SATJIV@CHAHIL.COM

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iNNOVEX2014 - Satjiv Chahil

  • 2. Interesting Failures and Unexpected Success A Trip Down Memory Lane. Satjiv S. Chahil Innovation Advisor Sony Electronics Tel Aviv, Israel January 29, 2014
  • 3.
  • 4.
  • 5.
  • 6.
  • 9.
  • 10.
  • 12. FROM NEW YORK TO BERLIN TO BEIJING
  • 13.
  • 15. Interesting Failures and Unexpected Success Lessons Learned: “Opportunities for innovation in everything.” 1. There are infinite innovative ideas - execution is key. 2. Be adaptable & look broader than the original target market. 3. Must understand segmentation & cultural implications of innovations. 4. Look beyond your industry. 5. Beyond economic & tech impact – lifestyle impact. 6. Business justification can be completely different than foreseen. 7. Create buy-in within internally & externally with all stakeholders. 8. Persistence & patience are essential for successful commercialization. 9. Adoption usually happens in a hockey stick manner. 10. Partnerships & ecosystems are key to mass adoption.
  • 16. Thank You What next? THANK YOU! SATJIV@CHAHIL.COM

Editor's Notes

  1. The First All-In-One Multifunction Office integrating PC & Telephony with an easy-to-use graphical interface The first TV-based Web browser Multimedia Player The first flat panel TV-AV-PC-WEB device.