The document debunks common myths about social media. It discusses that social media is used widely by people of all ages, including adults and business customers. While the next big social platform is unknown, responding timely to social media posts and integrating different marketing tactics generates ROI. The document encourages customizing social strategies rather than a one-size-fits-all approach.
2. Social media is a hot topic.
Unfortunately, there’s a lot of misinformation
out there.
3. Ever heard someone say this?
• Social media is just for kids
• B2B customers aren’t using social media
• We know what the next big thing in social is
• It doesn’t matter when I respond, as long as I do
• Everyone sees every post I make for my client
• Social media is free
• There is no ROI in social media
• Social media doesn’t influence search rankings
• Social media is strictly about PR (or marketing/digital/etc.)
• I don’t have time to be on social media
• There’s a one-size-fits-all solution for social media
6. Who’s using social media?
• 92% of people ages 18-29
• 73% of people ages 30-49
• 57% of people ages 50-64
• 38% of people ages 65+
– 18% of which do so daily
The only tools used more are email and search engines
7.
8. Which sites are adults using?
• 1 in 6 use Pinterest
• 1 in 6 use Instagram
• 1 in 6 use Twitter
• 2 in 3 use Facebook
11. “Social media has given the customers a voice. You must
engage with them or soon become obsolete to them.”
- Kevin Espinosa, Social Media Manager | Caterpillar
• Social media helped over 56% of B2B marketers acquire new
business partnerships
• Almost 60% saw improved search rankings
• 69% gained valuable market insight
58. • It takes a lot of planning, work and dedication
• You have to be committed
• You can’t expect it to be free or easy
• Unfortunately, there’s no silver bullet