The Social Media Storyteller - Why it is Critical to Tell a Compelling Story Online and How to Do it

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Learn how to tell the best stories about you and your company online. Engage clients and prospects quicker. Get them to say, “Wow! I need that” with compelling business stories and messages shared as you market, sell, and build relationships online. This session is packed with immediately applicable ideas and tips. We cover the most important applications today: blogs, email, LinkedIn, Slideshare, Facebook, and Twitter.

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The Social Media Storyteller Why it is Critical to Tell a Compelling Story Online and How to Do it The Marketing Executives Networking Group March 18, 2010 Copyright © 2010, The Chief Storyteller ® , LLC. All rights reserved. www.TheChiefStoryteller.com

Copyright © 2010, The Chief Storyteller ® , LLC. All rights reserved. www.TheChiefStoryteller.com

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Identify New “Want’s” and “Where’s” ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Copyright © 2010, The Chief Storyteller ® , LLC. All rights reserved. www.TheChiefStoryteller.com

Synch to “Want’s” & “Where’s” ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Copyright © 2010, The Chief Storyteller ® , LLC. All rights reserved. www.TheChiefStoryteller.com

Write to the 10 th Grade Level ,[object Object],— International Astronomical Union Definition of a Plutoid, 6/2008 Copyright © 2010, The Chief Storyteller ® , LLC. All rights reserved. www.TheChiefStoryteller.com

Develop an Editorial Calendar ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Copyright © 2010, The Chief Storyteller ® , LLC. All rights reserved. www.TheChiefStoryteller.com

The Five Senses Scan… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Copyright © 2010, The Chief Storyteller ® , LLC. All rights reserved. www.TheChiefStoryteller.com

Evaluate Your Messaging ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Copyright © 2010, The Chief Storyteller ® , LLC. All rights reserved. www.TheChiefStoryteller.com

Mini Case Studies Copyright © 2010, The Chief Storyteller ® , LLC. All rights reserved. www.TheChiefStoryteller.com

216,502 fans Mar 2010 Copyright © 2010, The Chief Storyteller ® , LLC. All rights reserved. www.TheChiefStoryteller.com

2,761 followers Mar 2010 Copyright © 2010, The Chief Storyteller ® , LLC. All rights reserved. www.TheChiefStoryteller.com

Camex 2009 21/60 Copyright © 2010, The Chief Storyteller ® , LLC. All rights reserved. www.TheChiefStoryteller.com

5 Agencies (4 for multi-cultural) $340MM promotional campaign {$145MM for multi-cultural} 1970 78% 1980 75% 1990 65% 2000 67% 2010 69% (goal)

Steve Jost Census Communications Director Advance letters increase response rates 6 to 12 % Every 1% increase in returns reduces taxpayer costs by $85 MM Copyright © 2010, The Chief Storyteller ® , LLC. All rights reserved. www.TheChiefStoryteller.com

Sep 14, 2008 Copyright © 2010, The Chief Storyteller ® , LLC. All rights reserved. www.TheChiefStoryteller.com

20,020,419 views, March 17, 2010 since July 2009 Copyright © 2010, The Chief Storyteller ® , LLC. All rights reserved. www.TheChiefStoryteller.com

The Social Media Storyteller Why it is Critical to Tell a Compelling Story Online and How to Do it Ira Koretsky President & CEO The Chief Storyteller ® LLC. +1 (301) 718 – 8368 [email_address] Newsletter: www.thechiefstoryteller.com/cc blog: www.chiefstoryteller.com Twitter: @chiefstorytellr Copyright © 2010, The Chief Storyteller ® , LLC. All rights reserved. www.TheChiefStoryteller.com

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The Social Media Storyteller - Why it is Critical to Tell a Compelling Story Online and How to Do it

1. The Social Media Storyteller Why it is Critical to Tell a Compelling Story Online and How to Do it The Marketing Executives Networking Group March 18, 2010 Copyright © 2010, The Chief Storyteller ® , LLC. All rights reserved. www.TheChiefStoryteller.com

10.

13.

18.

21.

25.

29.

31.

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40. 5 Agencies (4 for multi-cultural) $340MM promotional campaign {$145MM for multi-cultural} 1970 78% 1980 75% 1990 65% 2000 67% 2010 69% (goal)

45. Steve Jost Census Communications Director Advance letters increase response rates 6 to 12 % Every 1% increase in returns reduces taxpayer costs by $85 MM Copyright © 2010, The Chief Storyteller ® , LLC. All rights reserved. www.TheChiefStoryteller.com

59.

60. The Social Media Storyteller Why it is Critical to Tell a Compelling Story Online and How to Do it Ira Koretsky President & CEO The Chief Storyteller ® LLC. +1 (301) 718 – 8368 [email_address] Newsletter: www.thechiefstoryteller.com/cc blog: www.chiefstoryteller.com Twitter: @chiefstorytellr Copyright © 2010, The Chief Storyteller ® , LLC. All rights reserved. www.TheChiefStoryteller.com

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As the word “networking” is used so frequently these days, get students to think about the definition of networking prior to discussing what it is and is not.
As the word “networking” is used so frequently these days, get students to think about the definition of networking prior to discussing what it is and is not.
As the word “networking” is used so frequently these days, get students to think about the definition of networking prior to discussing what it is and is not.
As the word “networking” is used so frequently these days, get students to think about the definition of networking prior to discussing what it is and is not.

The Social Media Storyteller - Why it is Critical to Tell a Compelling Story Online and How to Do it

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