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2. Kirill Pozhidayev
 Customer support
CEO
ProMedia Management Service in the sphere of media is not just
random projects. It is a process. It is a
continuous work on controlling transactions,
their verification, optimization, solving hundreds
and thousands emerging problems. The agency
supplies the Customer with the expert
information and serves as his/her agent and
representative in all the complicated situations.
This process requires professional management
 Strategic planning
It is analysis of the market and of the position of
the brand, development of the communication
strategy, setting tasks for the Media Planning
section.
 Media research
The analysis of the media market and its
developments, based on all the data available
within the advertising industry.
 Media planning
A broad range of unique planning and
distribution instruments, creative approach to
standard tasks .
 Media buying
All media and carriers, both standard and non-
standard types and layouts. Strategic approach
and unique arrangements with the contactors.
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4. Vyacheslav
Chulyukanov
CEO ProMedia
 1997 – The company is founded. The agency grows rapidly to
become one of the major players at the regional television
market. The stuff is 15 people.
 2000 – ProMedia starts to plan and implement advertising
campaigns in all the media both at the regional and at the
national levels
 2001 – The Agency starts to provide service in marketing, media
service, development and production of creative content, special
projects
 2002 – ProMedia becomes a full-fledged member of the Russian
Association of Communication Agencies (AKAR)
 2003 – provides service in creating the marketing and
communication brand strategy
 2004 – foundation of the designated agency ProMedia
Consulting. New spheres of operation: media and marketing
consulting, audit, research, optimization of investments in
advertising, brand-building
 2007 – foundation of the ProMedia Communication Partners
holding
Today more than 60 employees work for the agency.
Main spheres of operation of the agency – strategic planning,
media research, media planning, media buying
But the main thing is… that we are still young! 
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5. ProMedia thoroughly analyses the
information on the specifics of the
Customer’s market.
That is why the Customers receive the
most efficient solutions, individually
developed strategies and products fully
We deeply suited to their marketing tasks.
understand the
business-models of
our clients
Alexey Agapeev THAT’S WHY WE OFFER THE MOST
Media-research director
EFFICIENT SOLUTION WITH THE
OPTIMAL INVESTMENT
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6. Strategic planning
Partners:
TNS Gallup Media | COMCON | GFK | Russian Research |
Magram Research | Romir Monitoring | MIC | VCIOM
PEOPLE are the main. The most important is not “the
soft”. It is the team of experienced analysts, working for
Julia Ustinova the agency for many years.
Media Planning Director

7. Marketing & Strategic Research
WHAT WE CAN IF YOU TRUST US
(AND GIVE US DETAILED INFORMATION ABOUT YOUR PRODUCT)
It is analysis of the market for  Successful implementation
the product and of the of all the research applicable to the
advertising industry
position of the brand,
development of the
communication strategy,  Using the data available for
all the research period
setting tasks for the Media
Planning section.
 Executing the independent
accumulated analysis on the
And after that – the analysis perennial basis
of the media market based
on all the data available
within the advertising
industry.
Ljuba Granson
Director, Marketing &
Strategic Research

8. Media planning
Julia
CREATIVE WAYS FOR STANDART Khamsina
Media Director
TASK SOLUTIONS
Main principles
for media planning:
Careful selection of media
according to Client’s target audience
media consumption
Accurate calculating of media
investments
Never forget that “Media is a
message”
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9. Media-buying
HOW TO ENHANCE THE EFFICIENCY OF ADVERTISING
CAMPAIGNS
A broad range of the unique  Long-term relationship with the
instruments of planning and major contractors
distribution, creative
approach to standard tasks.  Always up-to-date information on
media market
All media and carriers, both
standard and non-standard  The choice of time for approving
types and layouts. the conditions
Strategic approach and  Multi-stepped system of buying
unique arrangements with Optimization of the distribution
costs
the contactors
 Risk analysis for the secured
budget
 Budget packaging
Alexey Shpolsky
Director, Media Buying

10. 6 REASONS TO TRUST
 People. Employees of ProMedia are experts in their field, many of
them are well-known at the market, have well-deserved professional
reputation and are even famous.
 Money. ProMedia is a financially stable business. Even in the
situation of the economic crisis our billings grow, do not fall. Our old
customers stay with us. And new customers come.
 Connections. Using its connections the agency is able to offer the
best conditions at the market, to be always aware of the current
developments, and take into consideration ALL the factor that make
possible to influence prices.
 Partnership. ProMedia started up as a B2B-agency. No wonder that
over the years it has formed solid business relationships with the best
specialized Russian companies. Whatever ProMedia cannot make –
ProMedia can buy from its partners.
 Business code. ProMedia has its own business code, the
foundation of all its operations. That is – user-friendly cooperation
between the Customer and the agency. You will appreciate it when
you start working with the agency.
 Independency. ProMedia is not a part of any international “network”.
ProMedia is a Russian brand. There is no other “protection”, no
“backup” businesses. The agency totally relies on itself.

11. Vyacheslav
Chulyukanov
CEO ProMedia
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12. PROMEDIA COMMUNICATION PARTNERS
Россия, Москва, ул. Усачева, д.33 стр.2
Тел./факс +7 (495) 626-5346
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