2. TODAY’S SPEAKERS
Janet Helm, MS, RD
jhelm@webershandwick.com
@JanetHelm

3. a A virtual bulletin board or collage of
images found on the web
b An engaging platform that allows
you to browse other pinboards
c A branding-style social network
with real-time trending
d A visual search engine with direct
links
e Breakout social network of 2012

4. Saving links to recipes they want
to try, clothes they want to buy,
1 books they want to read, or
furniture they want in their house
one day.
2 Planning a kid’s birthday party,
wedding, or holiday meal.
3 Filing ideas for a dream vacation
or dream home.
Demonstrating expertise and
4 promoting their own blogs, books,
presentations, photography and
other products.

5. 1. See it. 3. Describe it.
4. Share it out.
1 See it
2 Pin it
2. Pin it. 5. Others repin,
comment or like.
3 Describe it
4 Share it out
5 Others repin, comment or like

6. It’s a visual social network that
organizes images by topic and lets
you reshare with just one click.
Members can comment, repin, like it
and share pins on Facebook,
Twitter, or email.
a pin An image added to Pinterest
pinboard A set of theme-based pins
pinning The act of visually sharing
content
repin Reposting someone else’s pin

7. Facebook Photo
Blogs & Twitter Sharing

8. Mom Bloggers Food Bloggers.
Food Bloggers
80% women
Ages 25-54
Household income: $25-75k
98 minutes/month

9. Moms Foodies
DIY-ers

10. Fashionistas Techies
Travelers

11. One of the top 10 most visited
1 social networks and growing at a
faster rate than Twitter
2 It drives site traffic
3 It’s a search powerhouse
4 It’s inexpensive and user friendly
5 Ranked highest in trust (BlogHer)

12. Categorize Your Boards
Include an accurate description,
not simply a “yum” or “cool”
Always cite original source and
provide attribution
Give credit or alert Pinterest user
by adding @ in front of name
Add # to flag topic or event
(similar to Twitter) to make your
AS
pins more searchable
If you are repinning, do not
automatically keep current
description; see if appropriate
You can add URL of site, or
Add $ to insertinsert banner on a
include $ to price price
banner on a photo
photo

13. Food & Drink is fastest-growing
pinboard category
It’s the category most likely to be
repinned, on average generating
over 50% more repins than the
next most repinned category
(style and fashion)
Over 60% of pinboards fall into the
top 5 categories: home, arts and
crafts, style and fashion, and food

15. up

17. Add a $ followed by the numerical
price to the description of your pin
to help drive purchase
Pin will link to owned e-commerce
channels
The pin will appear in the Gifts
category for targeted searches

19. Channel for distributing video
content
Watch videos within Pinterest site
Pin anything from product
tutorials, crafts and cooking
demos to media appearances
and industry presentations

21. Pin Hints: Product insights and
ideas without promoting
• Recipes
• DIY projects
• Cooking techniques
• Video tutorials
• Seasonal ideas

22. Create boards that showcase the
lifestyle you represent, not simply
the products you sell
Identify complementary topics and
related interests
Repin like-branded sites to
increase reach
Encourage users to share their
tastes/interests and experiences
with your brand

23. Pin Hints:
• Use boards for visual
storytelling
• Let others contribute their
stories

24. 1 First, consult Terms of Service
2 Ask users to create special
pinboards to enter
3 Users send link of their pinboards
so you can evaluate entrants
4 Winners can be best boards,
most likes/repins or sweepstakes

25. Pin Hints
• Share company culture
• Humanize your brand
• Highlight your people
• Let personalities shine

26. Pin Hints:
• Enable other users to create
their own pins on your board
• Create a guest pinner gallery
• Leverage customer testimonials
in visual way

27. Pin Hints:
• Enlist spokespeople to spread
brand messaging through
relevant pins
• Tap a top pinner to live pin from
an event

28. Pin Hints:
• Showcase offline activities
• Live pin events
• Curate event highlights
• Search for pins post-event
• Use hashtags to flag your pins
• Create seasonal resources

30. Find new brand advocates and
potential new consumers
Target in on your customers’ likes
and dislikes, crowdsource ideas
Enhance your search engine
optimization by seeing what your
customers are pinning
Search who pinned you:
pinterest.com/source/yourwebsite.com

31. Repin, like or comment on pins
that align with your brand
Give a shout out to loyal fans with
@name in the description
Create activities to get consumers
to interact with your boards Hi Craftzine,
Lee Jeans repinned your pin, „Denin “Do-it-all bins.”
Happy Pinning!
– Ben and the Pinterest Team

33. “Our goal is to connect everyone in the world
through the 'things' they find interesting. We think
that a favorite book, toy, or recipe can reveal a
common link between two people.
1 Pin from the original source, not
an image search With millions of new pins added every week,
Pinterest is connecting people all over the world
2 Pin from permalinks; the actual
blog post, not homepage
based on shared tastes and interests.”
3 Avoid too much self promotion
Brand Best Practices
> Pinning from various sources rather than one
specific site.
> Repinning from within the site to engage with others
– repinning is one of the most social activities on
Pinterest and it’s how users can build network of
followers.
> Creating at least a few boards that cover a broad
range of interests, rather than maintaining a single
board devoted to one topic.

35. Go to Pinterest.com and sign up
(invitation is no longer needed)
Connect with Twitter or Facebook
(no business pages)
Add Pinterest to bookmark to
easily pin images
Add “follow” and “pin it” buttons to
your blog or website
Pin strategically and be pinnable!