1. Getting Started with
Enterprise Mobility
A GUIDE TO SYBASE’S MOBILITY PLATFORM

2. Enterprise Mobility
With the broadest portfolio of industry-leading
products, an innovative mobility platform that
provides a foundation for future growth, and
the highest levels of management and security,
Sybase enables you to quickly develop and
deploy solutions that deliver rapid ROI on your
mobility initiatives.
ABOUT SYBASE
Sybase’s 20,000+ enterprise mobility customers
(including 85 of the Fortune 100) provide first-
hand evidence of the functionality, reliability
and value of our mobile solutions. Customers
choose Sybase for our solid solutions, innovative
technologies and strong expertise in advising
organizations on deploying strategic mobile
deployments that provide:
www.sybase.com

3. • Broad device, operating • Easy integration with • Feature-rich,
system, and heterogeneous enter- embeddable, zero-
application support prise applications and maintenance database
databases management and data
• Simplified develop-
synchronization
ment capabilities • Proven remote device
technologies built
management
• On-device and specifically for mobile
functionality
in-transit data security environments
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4. Mobility Platform at a Glance
IT analysts and other Sybase’s mobility platform enables organizations
experts most often to implement, manage and expand their mobile
describe a mobile computing initiatives in a coherent, streamlined,
platform as a single, cost-effective manner.
strategic architecture
that allows Mobile Application
Development
organizations to
Developers can leverage
mobilize, manage Sybase’s mobility platform
and secure data to build custom mobile
and business solutions as well as
extend existing enterprise
processes for users
information and
of virtually any applications (including SAP, Remedy, Sybase ASE and
mobile device. S L Anywhere, Microsoft, Oracle, IBM and others)
directly to any mobile device. The platform facilitates
the integration, synchronization, messaging and mobile
data management capabilities required to exchange
information between mobile workers and enterprise
systems. This enables timely decision making while
improving efficiency and increasing profits.
www.sybase.com

5. Mobile Collaboration
Nomadic employees can access and send email
anywhere, anytime in a secure, bandwidth-efficient
Sybase Mobile
way. With online and offline access to Lotus Domino and
Microsoft Exchange email from mobile devices, Sybase
University
enables mobile users to employ their email inboxes for View a series of four
more than just email. Users can take action from their recorded presentations
mobile devices to initiate or complete business processes that discuss mobile
such as submission and approval of expense reports, platforms including
human resources requisitions and purchase orders, or best practices for
to receive notifications and view CRM activities. email and collaboration,
application development
Management & Security
and management
IT departments need to be able to manage and support
remote devices to enforce corporate configuration
and security. GO
standards, perform application updates, distribute and
update data and other types of content and manage
connections between devices and back-end systems.
IT also needs the ability to enforce corporate security
policies, encrypt sensitive data residing on mobile
devices and in transit between those devices and
corporate systems, and to disable or wipe devices
in the event that they are lost or stolen. Sybase allows
IT staff to do all of this and more from a single,
Web-based console.
5

6. MOBILE APPLICATION
Sybase Unwired DEVELOPMENT
Platform greatly Sybase has the technology to mobilize any
simplifies the data or business process to a wide variety of
development, mobile devices. Sybase technology and service
deployment and solutions include RAD tooling to expedite
management of inhouse application development, integrated
mobile enterprise mobile device management and application
applications. provisioning, and a full S L database that
supports multiple platforms.
S L Anywhere Sybase Unwired Platform is a mobile enterprise
provides data application platform, and S L Anywhere is an
management enterprise-caliber embeddable database.
and exchange
technologies
designed to operate
without demanding
regular onsite
IT maintenance.
www.sybase.com

7. MOBILE APPLICATION DEVELOPMENT
Special Reports
Gartner Special Report – Taking a Strategic
Approach to Mobility – This report features
research from Gartner Inc. about mobile
enterprise application platforms.
Embracing Next-Generation Mobile Platforms
to Solve Business Problems – Learn from IDC
about the importance of mobility to enterprise
customers, as well as customer adoption trends
and vital criteria for choosing a mobile platform.
Success Stories
Get started with mobility by requesting Pepsi Bottling Group
trial software today. Sybase provided PBG’s
Start building mobile applications with Sybase sales representatives
Unwired Platform today. Request your copy today by with a tool that enabled
completing this form. A Sybase representative will them to maximize
contact you to complete this request. every customer
interaction and sell
more effectively.
S L Anywhere provides data management and
exchange technologies designed to operate
without demanding regular onsite IT maintenance.
Download your free
More Success Stories
copy now.
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8. Getting Started
Sybase Unwired Platform Data Sheet
Sybase® Unwired Platform is a mobile enterprise
application platform that greatly simplifies the
development, deployment and management of
mobile enterprise applications. The platform addresses
difficult mobile application challenges, such as back-
end integration, development and support of mobile
applications on multiple diverse device types, secure
access and management of these heterogeneous
mobile devices, all within a highly reliable push data
synchronization architecture.
S L Anywhere Data Sheet
S L Anywhere® is a comprehensive package providing
data management and data movement technologies
that enable the rapid development and deployment
of database-powered applications. S L Anywhere
offers enterprise caliber databases that scale from
64-bit servers with thousands of users down to small
handheld devices. S L Anywhere’s data movement
technologies extend information in corporate
applications and enterprise systems to databases
running in mission-critical frontline environments.
www.sybase.com

9. Technical Resources
MOBILE APPLICATION DEVELOPMENT
WHITEPAPER: Mobile Application Development
with Sybase Unwired Platform
DEMO: Device Application Designer support for
Windows Mobile
Shows the deployment of a Windows Mobile
Application onto a Windows Mobile Emulator from
within the Sybase Unwired Platform Eclipse tooling.
Visit the Tech Corner to view
the latest technical tutorials
and code samples for Sybase
Unwired Platform and
S L Anywhere.
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10. MOBILE COLLABORATION
iAnywhere Mobile iAnywhere Mobile Office is a flexible and
Office is specifically powerful solution that lets enterprises securely
designed to securely extend email and business processes to mobile
workers. It combines rich infrastructure
extend email and
support with enhanced on-device security,
business processes
usability and performance. iAnywhere Mobile
to wireless devices. Office offers key features that provide the
foundation for a company’s “mobile inbox of
the future.”
www.sybase.com

11. MOBILE COLLABORATION
Special Reports
Gartner Enterprise Wireless E-mail Software
Market Magic Quadrant – Read this special
report from Gartner that positions Sybase in
the Leaders Quadrant for its secure mobile
email and business process mobilization.
Success Stories
Get started with mobility by
Dexia-Sofaxis
requesting trial software today. Using a mobility solution
powered by iAnywhere
Try iAnywhere Mobile Office today. This product Mobile Office, sales reps
is specifically designed to securely extend email can securely access their
and business processes to wireless devices email accounts as well
including Windows Mobile, iPhone and Symbian. as contact, calendar, and
other information from
their smartphones and
To download your free copy of iAnywhere Mobile
PDAs anywhere, anytime.
Office, click the link below.
More Success Stories
11

12. Getting Started
iAnywhere Mobile Office Overview Data Sheet
iAnywhere Mobile Office is a flexible and powerful
solution that lets you securely extend email and
business processes to mobile workers.
iAnywhere Mobile Office Security Overview
iAnywhere Mobile Office for iPhone
Feature Overview
Secure iPhone Enterprise Data Using iAnywhere
Mobile Office
Get an overview of features that are supported for the
Apple iPhone.
iPhone Quick Install Tips
www.sybase.com

13. Technical Resources
MOBILE COLLABORATION
WHITEPAPER: Mobile Inbox of the Future
Sybase pioneered the concept of a “mobile inbox
of the future,” empowering mobile workers to
securely conduct time-sensitive business processes
from within a familiar secure email application.
TUTORIAL: Business Process Workflow
DEMO: Mobile Inbox of the Future
WHITEPAPER: The iPhone is Here to Stay.
What’s an Enterprise to do About it?
Discusses the challenges of the iPhone in the
enterprise and ways these issues can be addressed
strategically without requiring
changes to existing enterprise
messaging infrastructures.
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14. MANAGEMENT & SECURITY
Afaria provides With Afaria, IT has the level of control and
comprehensive visibility required to proactively manage and
management secure multiple device types, applications,
and security data and communications critical to frontline
capabilities to success, regardless of the bandwidth available.
By putting control in the hands of IT, frontline
ensure that mobile
workers are freed from the burden of manage-
data and devices are
ment tasks, which increases user adoption and
up-to-date, reliable productivity. Afaria uniquely combines mobile
and secure. device management and mobile security from
a single console, providing the best protection
against security threats and compliance issues.
www.sybase.com

15. MANAGEMENT & SECURITY
Special Reports
IDC Report – Read an excerpt from the
2009 IDC Mobile Device Management Forecast.
Forrester Report – Read the report
“Understanding The Critical Role of Device
Management and Security in Your Business’
Mobile Strategy”.
Get started with mobility by Success Stories
requesting trial software today. Cox Communications
has enhanced their
Accelerate your evaluation of mobile device
competitive edge,
management and security with the Afaria increased productivity,
30-day trial. Afaria provides comprehensive and reduced costs by
management and security capabilities to ensure implementing Afaria.
that mobile data and devices are up-to-date,
reliable and secure. This trial is available as
either a DVD or a Web download (approx 2GB).
More Success Stories
15

16. Getting Started
Afaria Data Sheet
Afaria proactively manages and secures mobile data,
devices, and applications and drives a host of results
which ultimately leads to improved profitability.
Getting Started Guide with Afaria
This guide offers the “Do’s and Don’ts”, and guidance
on using the Afaria product.
Trial Newsgroup
The Afaria Trial newsgroup is maintained by Sybase
iAnywhere to assist you with your Afaria trial. You
can access this newsgroup with a web browser.
Mobile Device Management for Dummies
This resource is your complete guide to the
management and security of mobile computing
equipment such as laptops and handheld devices.
www.sybase.com

17. Technical Resources
MANAGEMENT & SECURITY
WHITEPAPER: Breaking New Ground - Increasing
the ROI of Mobility by Moving Complex Data
Describes the business process automation and
content management capabilities provided by Afaria.
WHITEPAPER: 10 Steps to Mobile Security
Shows companies how to take action to formulate
and deploy a mobile security strategy. This white
paper will show you how.
WHITEPAPER: Managing and Securing the
Frontlines of Business
Provides a detailed review of Afaria’s integrated
management and security capabilities including
process automation, managing multiple device
types, data encryption, configuration management,
and distributing software patches and updates.
WHITEPAPER: Managing Mobile Security Threats
to the Enterprise
Examines the unique security threats facing
enterprises as they conduct more and more business
outside of traditional corporate walls.
VIDEO: How to Install Afaria
Walks you through the steps to install Afaria.
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18. As the Largest Global Enterprise
Software Company exclusively focused on
managing and mobilizing information from
the data center to the point of action, Sybase
is working diligently to help organizations
maximize the power of mobility.
To learn more, or speak to a Sybase
representative directly, please visit
www.sybase.com/mobileenterprise.
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WORLDWIDE HEADQUARTERS
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