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Risk in Uncertain
      Times
A approach to assess risk readiness, implications and risk mitigation




                                                               MAY 2009
 “there	
  is	
  nothing	
  more	
  dif/icult	
  to	
  plan,	
  more	
  doubtful	
  of	
  success,	
  nor	
  more	
  
                                       dangerous	
  to	
  manage	
  than	
  the	
  creation	
  of	
  a	
  new	
  system”	
  	
  - Machiavelli




      	
  Risk in uncertain times
      Risk	
  management	
  today	
  is	
  no	
  longer	
  something	
  that	
  can	
  be	
  taken	
  as	
  a	
  given	
  -­‐	
  that	
  the	
  tools,	
  
      processes	
  and	
  procedures	
  in	
  place	
  are	
  doing	
  their	
  job.	
  As	
  we	
  have	
  seen,	
  in	
  recent	
  =mes,	
  risk	
  
      management	
  has	
  failed	
  in	
  a	
  spectacular	
  fashion,	
  arguably	
  a	
  major	
  contributor	
  to	
  the	
  global	
  
      financial	
  crisis	
  currently	
  being	
  grappled	
  with.	
  We	
  hear	
  on	
  a	
  daily	
  basis	
  about	
  “	
  toxic	
  assets”,	
  about	
  
      lack	
  of	
  understanding	
  on	
  “exo=c”	
  financial	
  instruments,	
  about	
  the	
  dubious	
  ethical	
  prac=ces	
  on	
  
      Wall	
  Street	
  and	
  the	
  corporate	
  values	
  absen=ng	
  themselves	
  from	
  the	
  boardroom.	
  When	
  common	
  
      sense	
  failures	
  have	
  played	
  out	
  on	
  the	
  front	
  page	
  of	
  na=onal	
  newspapers,	
  it	
  is	
  clear	
  that	
  some	
  
      organisa=ons	
  did	
  not	
  just	
  have	
  a	
  gap	
  in	
  basic	
  risk	
  assessment	
  procedures	
  -­‐	
  these	
  were	
  symptoms	
  of	
  
      systema=c	
  and	
  cultural	
  collapse	
  manifes=ng	
  themselves	
  in	
  less	
  obvious	
  ways.	
  The	
  most	
  serious	
  
      gaps	
  being	
  papered	
  over	
  did	
  not	
  relate	
  to	
  technology	
  and	
  models	
  -­‐	
  the	
  tools	
  that	
  have	
  been	
  the	
  
      mainstay	
  of	
  risk	
  management,	
  but	
  rather	
  the	
  roles	
  people	
  played	
  and	
  the	
  company	
  decision-­‐
      making	
  processes.	
  At	
  its	
  most	
  basic,	
  catastrophic	
  failure	
  has	
  its	
  origins	
  with	
  people	
  -­‐	
  their	
  
      behaviors,	
  values,	
  ethics	
  and	
  interac=on.	
  

      If	
  we	
  believe	
  that	
  people	
  are	
  an	
  important	
  and	
  oGen	
  mis-­‐aligned	
  aspect	
  of	
  risk	
  management,	
  then	
  
      we	
  need	
  to	
  understand	
  their	
  role	
  in	
  managing	
  the	
  impact	
  of	
  change	
  in	
  uncertain	
  business	
  
      environments	
  and	
  mi=ga=ng	
  the	
  probability	
  or	
  impact	
  of	
  nega=ve	
  changes	
  that	
  could	
  occur	
  in	
  the	
  
      future.




	
  “Let’s	
  today	
  step	
  out	
  of	
  the	
  normal	
  boundaries	
  of	
  analysis	
  of	
  our	
  economic	
  
crisis	
  and	
  ask	
  a	
  more	
  radical	
  question:	
  What	
  if	
  the	
  crisis	
  of	
  2008	
  
represents	
  something	
  much	
  more	
  fundamental	
  than	
  a	
  deep	
  recession?	
  
What	
  if	
  it’s	
  telling	
  us	
  that	
  the	
  whole	
  growth	
  model	
  we	
  created	
  over	
  the	
  last	
  
50	
  years	
  is	
  simply	
  unsustainable	
  economically	
  and	
  ecologically	
  and	
  that	
  
2008	
  was	
  when	
  we	
  hit	
  the	
  wall	
  -­	
  when	
  Mother	
  nature	
  and	
  the	
  market	
  both	
  
said:	
  “No	
  more”	
  ”	
  	
  - Thomas Friedman




	

                                                                                                                                                               Page 2
The new normal requires a new approach



                                           	
  “Societies	
  are	
  said	
  to	
  swing	
  like	
  pendulums	
  between	
  alternating	
  phases	
  of	
  
                                           vigor	
  and	
  decay;	
  progress	
  and	
  reaction;	
  licentiousness	
  and	
  puritanism.	
  
                                           Each	
  outward	
  movement	
  produces	
  a	
  crisis	
  of	
  excess	
  which	
  leads	
  to	
  a	
  
                                           reaction.	
  The	
  equilibrium	
  position	
  is	
  hard	
  to	
  achieve	
  and	
  always	
  unstable.”	
  	
  
                                           - Robert Skidelsky




 It	
  is	
  becoming	
  more	
  apparent	
  that	
  the	
  current	
  downturn	
  is	
  fundamentally	
  different	
  from	
  those	
  
 of	
  the	
  past.	
  We	
  are	
  not	
  just	
  experiencing	
  another	
  phase	
  in	
  the	
  business	
  cycle,	
  but	
  a	
  
 fundamental	
  restructuring	
  of	
  economies.	
  So	
  the	
  old	
  adage	
  “hindsight	
  does	
  not	
  lead	
  to	
  
 foresight”	
  con=nues	
  to	
  ring	
  true	
  today.	
  The	
  tried	
  and	
  true	
  methods,	
  tools	
  and	
  processes	
  of	
  the	
  
 past	
  might	
  not	
  necessarily	
  provide	
  the	
  solid	
  founda=ons	
  for	
  risk	
  management	
  required	
  for	
  
 future	
  growth.	
  We	
  need	
  to	
  embrace	
  the	
  uncertainty	
  that	
  we	
  are	
  grappling	
  with	
  today	
  and	
  look	
  
 to	
  new	
  ways	
  of	
  understanding	
  how	
  to	
  effec=vely	
  include	
  our	
  people	
  in	
  new	
  risk	
  management	
  
 frames	
  and	
  strategies.

 Today’s	
  economic	
  slowdown	
  can	
  serve	
  as	
  a	
  catalyst	
  for	
  organisa=ons	
  to	
  take	
  a	
  more	
  strategic	
  
 perspec=ve	
  on	
  risk.	
  It	
  can	
  create	
  the	
  impetus	
  for	
  organisa=ons	
  to	
  take	
  a	
  more	
  intelligent,	
  fact-­‐
 based	
  approach	
  to	
  understanding	
  their	
  current	
  and	
  future	
  risk	
  requirements	
  as	
  well	
  as	
  
 providing	
  the	
  opportunity	
  to	
  iden=fy	
  and	
  fill	
  gaps.	
  Most	
  importantly,	
  it	
  can	
  drive	
  the	
  mandate	
  
 for	
  overall	
  workforce	
  transforma=on	
  on	
  views	
  towards	
  risk	
  -­‐	
  a	
  rethinking	
  of	
  the	
  work	
  that	
  must	
  
 be	
  done,	
  the	
  manner	
  in	
  which	
  individuals	
  accomplish	
  the	
  work	
  and	
  the	
  role	
  senior	
  execu=ves	
  
 need	
  to	
  play	
  in	
  helping	
  the	
  organisa=on	
  assess	
  and	
  manage	
  risk	
  through	
  difficult	
  =mes.



      Emerging	
  Op+ons	
  has	
  been	
  working	
  with	
  Cogni+ve	
  Edge	
  in	
  the	
  use	
  of	
  “narra+ve	
  techniques”	
  to	
  
      capture	
  and	
  understand	
  the	
  drivers	
  of	
  risk	
  in	
  Context.
      The	
  approach	
  is	
  based	
  on	
  some	
  core	
  principles:
      •	

   Faced	
  with	
  complex,	
  difficult	
  or	
  intractable	
  challenges,	
  we	
  prefer	
  to	
  find	
  several	
  people	
  
             with	
  appropriate	
  exper+se	
  and	
  listen	
  to	
  their	
  stories	
  (generally	
  known	
  as	
  fragments	
  or	
  
             anecdotes)	
  form	
  which	
  new	
  understanding	
  and	
  capability	
  is	
  synthesized.
      •	

   It	
  is	
  not	
  just	
  key	
  employees	
  who	
  manage	
  risk;	
  it	
  is	
  cri+cal	
  to	
  discover	
  who	
  has	
  the	
  ability	
  to	
  
             impact	
  and	
  influence	
  risk	
  and	
  where	
  it	
  these	
  ac+vi+es	
  can	
  occur.
      •	

   Systems	
  to	
  support	
  managing	
  risk	
  need	
  to	
  also	
  support	
  ambiguous	
  enquiries,	
  to	
  reflect	
  the	
  
             way	
  in	
  which	
  people	
  have	
  conversa+ons	
  around	
  the	
  water	
  coolers,	
  par++ons	
  or	
  silos.	
  
             Humans	
  engage	
  in	
  “serendipitous	
  encounters”	
  with	
  others,	
  which	
  can	
  have	
  an	
  impact	
  on	
  
             percep+ons	
  of	
  risk.




	

                                                                                                                                                                     Page 3
Our approach to Risk
        Emerging	
  Op=ons	
  employees	
  a	
  three	
  phase	
  approach	
  to	
  the	
  human	
  face	
  of	
  Risk:


                                                                                          Making sense
                 The Human                               Identification                                                           Risk mitigation
                                                                                             of risk
                 face of Risk                            of Risk areas                                                           & intervention
                                                                                          implications

         This	
  approach	
  provides	
  the	
  ability	
  to	
  very	
  quickly	
  understand	
  what	
  people	
  perceive	
  about	
  risk	
  
         and	
  how	
  they	
  approach	
  addressing	
  and	
  mi=ga=ng	
  risk	
  issues.	
  The	
  workshops	
  and	
  processes	
  
         used	
  are	
  not	
  mutually	
  exclusive,	
  and	
  are	
  designed	
  to	
  sit	
  alongside	
  exis=ng	
  risk	
  management	
  
         programs	
  as	
  an	
  adjunct	
  to	
  and	
  value	
  added	
  missing	
  link.

        Iden*fica*on	
  of	
  Risk	
  areas




        Risk	
  exists	
  at	
  four	
  levels:

             •	

 Strategic	
  –	
  risks	
  ensuring	
  business	
  survival	
  and	
  long-­‐term	
  security	
  or	
  stability	
  of	
  the	
  
                  organiza=on
             •	

 Program	
  –	
  risks	
  involved	
  in	
  managing	
  interdependencies	
  between	
  individual	
  projects	
  
                  and	
  the	
  wider	
  business	
  environment
             •	

 Projects	
  –	
  risks	
  involved	
  in	
  making	
  progress	
  against	
  project	
  plans
             •	

 Opera=onal	
  –	
  risks	
  involved	
  in	
  the	
  day	
  to	
  day	
  running	
  of	
  the	
  business
        Associated	
  with	
  each	
  level	
  of	
  risk	
  are	
  the	
  people	
  aspects	
  of	
  the	
  business	
  that	
  will	
  impact	
  on	
  
        each	
  level	
  of	
  risk	
  and	
  the	
  rela=onships	
  that	
  exist	
  between	
  risk	
  levels:

             •	

 Values	
  by	
  which	
  the	
  organiza=on	
  operates
             •	

 Rela=onship	
  networks
             •	

 Trust
             •	

 Stakeholder	
  rela=onships
             •	

 Transparency
             •	

 Knowledge	
  sharing


      	
  Even	
  the	
  great	
  neo-­liberal	
  ideological	
  standard-­bearer,	
  the	
  long-­serving	
  
      chairman	
  of	
  the	
  US	
  Federal	
  Reserve	
  Alan	
  Greenspan,	
  	
  recently	
  conceded	
  
      in	
  testimony	
  before	
  Congress	
  that	
  his	
  ideological	
  viewpoint	
  was	
  /lawed,	
  
      that	
  the	
  “whole	
  intellectual	
  edi/ice”	
  of	
  modern	
  risk	
  management	
  had	
  
      collapsed	
  - Kevin Rudd




	

                                                                                                                                                         Page 4
Emerging	
  Op=ons	
  uses	
  SenseMakerTM	
  to	
  capture	
  large	
  volumes	
  of	
  narra=ve	
  from	
  the	
  
      organiza=on	
  to	
  unpack	
  staff	
  and	
  management	
  views	
  on	
  risk	
  at	
  each	
  level,	
  its	
  impact	
  on	
  the	
  
      organisa=on	
  and	
  areas	
  where	
  risk	
  is	
  not	
  being	
  managed	
  well	
  from	
  the	
  grass	
  roots	
  level	
  up.	
  
      Literally	
  thousands	
  of	
  stories,	
  anecdotes,	
  pictures,	
  ar=cles,	
  verbal	
  records	
  and	
  much	
  more,	
  
      can	
  be	
  captured	
  at	
  a	
  minimal	
  cost.	
  Those	
  who	
  provide	
  the	
  stories	
  or	
  submit	
  other	
  sense	
  
      making	
  material	
  answer	
  a	
  number	
  of	
  ques=ons	
  that	
  provide	
  the	
  indexing	
  criteria,	
  and	
  
      subsequent	
  repor=ng.	
  Indexing	
  is	
  customised	
  to	
  each	
  organisa=on’s	
  risk	
  profile	
  and	
  central	
  to	
  
      the	
  Cogni=ve	
  Edge	
  Sense	
  Making	
  soGware’s	
  ability	
  to	
  shown	
  paWerns	
  that	
  could	
  uncover	
  
      emerging	
  trends,	
  issues	
  or	
  insights	
  around	
  risk	
  that	
  are	
  not	
  readily	
  apparent	
  with	
  tradi=onal	
  
      methods	
  of	
  data	
  interroga=on.

      SenseMakerTM	
  will	
  allow	
  for	
  the	
  uncovering	
  of	
  paWerns	
  around	
  risk	
  and	
  people’s	
  appe=te	
  for	
  
      risk	
  vs	
  reward.	
  The	
  dataset	
  collected,	
  will	
  also	
  form	
  the	
  basis	
  for	
  the	
  ongoing	
  benchmarking	
  	
  	
  
      of	
  iden=fied	
  risk	
  drivers	
  moving	
  forward.

      The	
  kind	
  of	
  complex	
  organic	
  database	
  created,	
  can	
  help	
  you	
  find	
  out	
  who	
  is	
  saying	
  what,	
  and	
  
      how	
  a	
  challenge	
  or	
  project	
  is	
  being	
  handled.	
  For	
  example,	
  six	
  clicks	
  of	
  a	
  mouse	
  buWon	
  can	
  tell	
  
      you	
  all	
  the	
  stories	
  told	
  by	
  an	
  experienced	
  staff	
  member,	
  facing	
  a	
  crisis,	
  involving	
  deep	
  conflict	
  
      and	
  emo=ons,	
  told	
  from	
  their	
  point	
  of	
  view,	
  with	
  the	
  inten=on	
  of	
  teaching.	
  Depending	
  on	
  the	
  
      number	
  of	
  queries	
  you	
  look	
  at,	
  you	
  can	
  narrow	
  or	
  expand	
  your	
  poten=al	
  insight	
  about	
  what	
  
      might	
  be	
  relevant	
  and	
  what	
  might	
  not.


         SenseMakerTM	
  will	
  provide	
  the	
  organisa*on	
  with:

         •	

   ability	
  to	
  allow	
  mul+ple	
  perspec+ves	
  to	
  be	
  visible	
  and	
  recognized	
  -­‐	
  to	
  make	
  the	
  
                “invisible	
  voices	
  visible”

         •	

   	
  ability	
  to	
  value	
  dissent	
  without	
  requiring	
  aRribu+on	
  of	
  blame

         •	

   Providing	
  perspec+ves	
  and	
  frameworks	
  that	
  enable	
  people	
  to	
  take	
  ac+on	
  in	
  
                addressing	
  complex	
  risk	
  issues	
  

         •	

   Compliment	
  and	
  work	
  in	
  conjunc+on	
  with	
  exis+ng	
  risk	
  tools	
  and	
  processes

         •	

   The	
  use	
  of	
  narra+ve	
  as	
  a	
  key	
  component	
  of	
  collec+ng	
  and	
  understanding	
  knowledge	
  
                in	
  context

         •	

   a	
  founda+on	
  for	
  risk	
  benchmarking

         •	

   The	
  ability	
  to	
  uncover	
  risk	
  related	
  issues	
  origina+ng	
  from	
  changing	
  workforce	
  
                composi+on

         •	

   	
  A	
  boRom-­‐up	
  approach	
  to	
  iden+fying	
  issues	
  masked	
  through	
  organisa+on	
  hierarchy

         •	

   A	
  near	
  real	
  +me	
  view	
  of	
  the	
  organisa+on	
  and	
  how	
  it	
  manages	
  risk

         •	

   	
  An	
  understanding	
  of	
  areas	
  that	
  need	
  greater	
  focus	
  on	
  risk	
  mi+ga+on




	

                                                                                                                                                           Page 5
Making	
  sense	
  of	
  risk	
  implica*ons	
  for	
  the	
  business




Behaviours	
  of	
  personnel	
  in	
  the	
  organisa+on	
  can	
  expose	
  it	
  to	
  significant	
  risk,	
  be	
  it	
  through	
  reputa+on,	
  financial	
  
or	
  ethical	
  considera+ons.

The	
  second	
  arm	
  of	
  the	
  Emerging	
  Op+ons	
  approach	
  to	
  Risk	
  assessment,	
  iden+fica+on,	
  and	
  mi+ga+on	
  is	
  based	
  
on	
  a	
  two	
  day	
  workshop	
  covering	
  three	
  key	
  areas:

      1.       Future	
  Backwards	
  -­‐	
  uncovering	
  mul+ple	
  perspec+ves	
  on	
  risk

      2.       Development	
  of	
  a	
  Risk	
  support	
  framework

      3.       Archetype	
  Extrac+on	
  -­‐	
  developing	
  a	
  shared	
  understanding	
  on	
  risk



The	
  Future	
  Backwards
The	
  Future,	
  Backwards	
  method	
  was	
  developed	
  as	
  an	
  alterna+ve	
  to	
  scenario	
  planning	
  and	
  is	
  designed	
  to	
  
increase	
  the	
  number	
  of	
  perspec+ves	
  that	
  a	
  group	
  can	
  take	
  both	
  on	
  an	
  understanding	
  of	
  their	
  past,	
  and	
  of	
  
the	
  range	
  of	
  possible	
  futures.	
  It	
  can	
  be	
  used	
  to	
  discover	
  what	
  entrained	
  paRerns	
  of	
  past	
  percep+ons	
  of	
  risk	
  
in	
  an	
  organisa+on	
  are	
  determining	
  its	
  future.	
  It	
  can	
  be	
  used	
  to	
  compare	
  and	
  contrast	
  different	
  perspec+ves	
  
as	
  to	
  the	
  present	
  and	
  the	
  future	
  of	
  risk.	
  It	
  can	
  be	
  used	
  to	
  generate	
  mul+ple	
  turning	
  points	
  or	
  decision	
  
points	
  for	
  use	
  in	
  the	
  social	
  construc+on	
  of	
  the	
  Risk	
  Support	
  framework	
  outlined	
  below.




	

                                                                                                                                                                     Page 6
Risk	
  Support	
  framework
A	
  Risk	
  Support	
  framework	
  for	
  each	
  organisa+on	
  will	
  be	
  developed	
  by	
  the	
  workshop	
  par+cipants.	
  
This	
  framework	
  is	
  based	
  upon	
  the	
  Cynefin	
  complexity	
  framework	
  developed	
  by	
  Dave	
  Snowden	
  &	
  
Cogni+ve	
  Edge	
  Pte	
  Ltd.	
  	
  The	
  advantages	
  of	
  this	
  framework	
  include	
  the	
  ability	
  to	
  very	
  quickly	
  
iden+fy	
  types	
  of	
  risk	
  that	
  exist,	
  and	
  priori+se	
  approaches	
  to	
  dealing	
  with	
  this	
  risk.

The	
  framework…..

At	
  the	
  heart	
  of	
  the	
  approach	
  is	
  the	
  Cynefin	
  framework;	
  an	
  open	
  systems	
  model	
  that	
  enhances	
  
sense	
  making	
  and	
  provides	
  support	
  for	
  decision	
  making.	
  	
  

Understanding	
  the	
  dis+nc+on	
  between	
  ordered	
  and	
  unordered	
  elements	
  of	
  a	
  complex	
  or	
  
intractable	
  problem	
  leads	
  to	
  the	
  applica+on	
  for	
  different	
  methods	
  for	
  diagnosis	
  and	
  interven+on	
  
derived	
  from	
  the	
  different	
  contexts.

•    Ordered	
  systems	
  are	
  based	
  on	
  the	
  belief	
  that	
  it	
  was	
  just	
  a	
  maRer	
  of	
  +me	
  and	
  resources	
  before	
  
    the	
  rela+onships	
  between	
  cause	
  and	
  effect	
  could	
  be	
  discovered	
  in	
  any	
  situa+on

•    Unorder	
  -­‐	
  or	
  emergent	
  order.	
  PaRerns	
  are	
  self	
  organising	
  and	
  there	
  too	
  are	
  mul+ple	
  
    possibili+es	
  and	
  op+ons	
  to	
  discern	
  a	
  rela+onship	
  between	
  cause	
  and	
  effect.

The	
  many	
  management	
  tools	
  and	
  processes	
  that	
  we	
  have	
  available	
  to	
  address	
  organisa+onal	
  issues	
  
primarily	
  assume	
  that	
  there	
  is	
  order-­‐	
  a	
  definable	
  rela+onship	
  between	
  cause	
  and	
  effect	
  that	
  can	
  
inform	
  strategy	
  and	
  interven+ons.	
  	
  In	
  current	
  complex	
  and	
  turbulent	
  environments,	
  it	
  is	
  
increasingly	
  obvious	
  that	
  these	
  approaches	
  do	
  not	
  serve	
  us	
  well	
  when	
  dealing	
  with	
  complex	
  
interac+ons.	
  	
  	
  The	
  Cogni+ve	
  Edge	
  methods	
  provide	
  the	
  opportunity	
  for	
  iden+fying	
  the	
  different	
  
elements	
  that	
  need	
  to	
  be	
  managed,	
  and	
  specific	
  tools	
  designed	
  to	
  support	
  ac+on	
  in	
  the	
  unordered	
  
domain.

                                                                                                            Underpinning	
  concepts	
  for	
  using	
  the	
  
                                                                                                            Cynefin	
  framework	
  

                                                                                                            •    Sense	
  Making….

                                                                                                            Unlike	
  many	
  management	
  models	
  and	
  
                                                                                                            frameworks,	
  the	
  framework	
  and	
  the	
  
                                                                                                            boundaries	
  are	
  not	
  predetermined.	
  	
  	
  The	
  
                                                                                                            boundaries	
  emerge	
  through	
  discourse	
  
                                                                                                            rather	
  than	
  fi]ng	
  predetermined	
  
                                                                                                            categories.	
  	
  Sense	
  making	
  is	
  exploratory,	
  
                                                                                                            can	
  detect	
  weak	
  signals	
  and	
  new	
  paRerns,	
  
                                                                                                            but	
  is	
  not	
  a	
  quick	
  fix	
  process	
  .

                                                                                                            •    Social	
  Construc+on….

                                                                                                            Using	
  data	
  drawn	
  from	
  par+cipants,	
  the	
  
                                                                                                            framework	
  is	
  socially	
  constructed	
  within	
  an	
  
                                                                                                            organisa+on	
  using	
  one	
  of	
  a	
  number	
  of	
  
                                                                                                            possible	
  methods.	
  	
  Consultants	
  are	
  
                                                                                                            responsible	
  for	
  providing	
  the	
  opportunity	
  
                                                                                                            for	
  sense	
  making;	
  but	
  they	
  are	
  not	
  involved	
  
                                                                                                            as	
  experts	
  in	
  the	
  collec+on	
  and	
  ini+al	
  
                                                                                                    !       analysis	
  of	
  the	
  data.

                                                                                                            •    Gaining	
  perspec+ve…..

                                                                                                            The	
  fundamental	
  purpose	
  is	
  to	
  enable	
  a	
  
                                                                                                            group	
  of	
  people	
  to	
  see	
  things	
  from	
  mul+ple	
  
                                                                                                            perspec+ves	
  and	
  therefore	
  to	
  gain	
  new	
  
                                                                                                            insights	
  and	
  ways	
  to	
  take	
  ac+on.



                                                                                                                                                                            Page 7
Archetype	
  extrac*on
Archetype	
  extrac+on	
  is	
  an	
  approach	
  to	
  deriving	
  meaning	
  from	
  a	
  body	
  of	
  anecdotal	
  material	
  either	
  gathered	
  
in	
  advance	
  or	
  created	
  in	
  the	
  workshop.	
  The	
  results	
  are	
  cultural	
  constructs	
  (known	
  as	
  emergent	
  proper*es,	
  
these	
  are	
  expressed	
  as	
  archetypes,	
  values,	
  and	
  themes)	
  and	
  can	
  be	
  used	
  directly	
  or	
  contrasted	
  with	
  
espoused	
  values,	
  or	
  with	
  the	
  construc+ons	
  of	
  emergent	
  meaning	
  from	
  different	
  groups	
  (how	
  do	
  managers	
  
see	
  risk	
  themselves,	
  how	
  is	
  risk	
  seen	
  by	
  employees	
  etc).
Archetypes	
  are	
  constructs	
  of	
  shared	
  meaning	
  that	
  encapsulate	
  and	
  ar+culate	
  social	
  understandings	
  about	
  
"the	
  way	
  things	
  are"	
  for	
  a	
  community.	
  Archetypes	
  are	
  not	
  generally	
  about	
  things	
  everyone	
  can	
  easily	
  talk	
  
about,	
  but	
  are	
  usually	
  about	
  things	
  that	
  are	
  not	
  well	
  ar+culated	
  in	
  any	
  other	
  way.	
  The	
  process	
  of	
  deriving	
  
archetypes	
  is	
  about	
  disclosure,	
  discovery,	
  and	
  understanding.

                                                          Archetypes	
  are	
  not	
  stereotypes	
  
                                                          We	
  use	
  three	
  heuris+cs	
  to	
  dis+nguish	
  archetypes	
  from	
  stereotypes.
                                                          	
     Archetypes	
  are	
  uni-­‐dimensional	
  extremes,	
  caricatures	
  that	
  could	
  never	
  
                                                                 describe	
  a	
  real	
  person	
  or	
  issue	
  or	
  situa+on.	
  Part	
  of	
  their	
  u+lity	
  is	
  in	
  their	
  
                                                                 extremity,	
  that	
  they	
  help	
  us	
  to	
  discuss	
  the	
  boundaries	
  of	
  experience,	
  which	
  
                                                                 are	
  usually	
  the	
  places	
  we	
  are	
  most	
  concerned	
  with	
  coping	
  with.

                                                          	
     Everyone	
  and	
  everything	
  can	
  be	
  iden+fied	
  with	
  archetypes	
  in	
  some	
  way;	
  but	
  
                                                                 nobody	
  and	
  nothing	
  fits	
  a	
  stereotype.	
  Stereotypes	
  divide	
  but	
  archetypes	
  
                                                                 integrate.

                                                          	
     A	
  group	
  of	
  archetypes	
  together	
  represents	
  a	
  "family"	
  of	
  forces	
  within	
  a	
  
                                                                 community	
  or	
  with	
  respect	
  to	
  a	
  subject.	
  Thus	
  one	
  archetype	
  doesn't	
  "work"	
  in	
  
                                                                 isola+on	
  but	
  must	
  always	
  be	
  understood	
  in	
  the	
  context	
  of	
  the	
  collec+ve	
  
                                                                 representa+on	
  of	
  a	
  community	
  and	
  a	
  concern.	
  A	
  stereotype	
  has	
  few	
  if	
  any	
  
                                                                 connec+ons	
  and	
  is	
  defined	
  more	
  by	
  its	
  isola+on	
  than	
  by	
  its	
  rela+onships.

                                                          Uses	
  of	
  archetypes
                                                          Once	
  derived,	
  archetypes	
  provide	
  a	
  means	
  of	
  developing	
  a	
  common	
  language	
  
                                                          with	
  which	
  to	
  address	
  issues	
  that	
  are	
  important	
  but	
  not	
  always	
  easily	
  surfaced.	
  
                                                          For	
  example:


                                                                  •	
  People	
  may	
  use	
  archetypes	
  to	
  help	
  two	
  groups	
  understand	
  their	
  differing	
  	
  
                                                                 perspec+ves	
  on	
  risk.

                                                                  •	
  People	
  may	
  use	
  archetypes	
  to	
  organize	
  narra+ve	
  historical	
  data	
  so	
  that	
  
                                                                 they	
  can	
  quickly	
  find	
  meaningful	
  analogies	
  to	
  a	
  risk	
  situa+on	
  they	
  are	
  facing	
  
                                                                 today.

                                                                  •	
  People	
  may	
  use	
  archetypes	
  to	
  design	
  new	
  approaches	
  to	
  risk	
  mi+ga+on	
  	
  by	
  
                                                                 tes+ng	
  new	
  procedures	
  against	
  the	
  reac+ons	
  of	
  a	
  family	
  of	
  archetypes	
  which	
  
                                                                 represents	
  features	
  of	
  the	
  organisa+on	
  /	
  customer	
  community.




	
  




                                                                                                                                                                                               Page 8
Risk	
  mi*ga*on	
  &	
  interven*on




The	
  first	
  two	
  phases	
  of	
  our	
  approach	
  to	
  risk	
  will	
  have	
  provided	
  insight	
  into	
  peoples	
  views,	
  
a]tudes	
  and	
  approaches	
  to	
  risk	
  in	
  an	
  organisa+on.	
  We	
  will	
  also	
  have	
  iden+fied	
  specific	
  risk	
  
issues	
  present,	
  and	
  some	
  similari+es	
  /	
  differences	
  that	
  exist	
  across	
  divisions.	
  A	
  key	
  pool	
  of	
  
risk	
  issues	
  will	
  have	
  been	
  iden+fied	
  in	
  the	
  complex	
  domain	
  of	
  the	
  risk	
  framework	
  that	
  need	
  
further	
  explora+on.

The	
  focus	
  of	
  the	
  third	
  phase	
  is	
  on	
  the	
  development	
  of	
  specific	
  risk	
  mi+ga+on	
  interven+ons	
  
to	
  address	
  those	
  highly	
  complex	
  risk	
  issues	
  iden+fied.

Complex	
  risk	
  issues	
  cannot	
  be	
  dealt	
  with	
  in	
  the	
  same	
  manner	
  as	
  those	
  where	
  there	
  is	
  a	
  
rela+onship	
  between	
  cause	
  and	
  effect.	
  Truly	
  complex	
  risk	
  issues	
  need	
  to	
  have	
  interven+ons	
  
developed	
  through	
  small	
  scale	
  probes	
  and	
  experiments.	
  If	
  a	
  specific	
  interven+on	
  is	
  
successful,	
  then	
  its	
  applica+on	
  can	
  be	
  amplified.	
  If	
  it	
  has	
  liRle	
  or	
  no	
  effect,	
  then	
  that	
  
approach	
  can	
  be	
  discounted.	
  This	
  approach	
  provides	
  for	
  the	
  development	
  of	
  high	
  impact,	
  
low	
  cost	
  interven+ons	
  in	
  	
  short	
  +me	
  frame.

A	
  one	
  day	
  workshop	
  with	
  key	
  stakeholders	
  and	
  representa+ves	
  of	
  the	
  business	
  will	
  provide	
  
for	
  the	
  development	
  of	
  an	
  interven+on	
  strategy	
  and	
  implementa+on	
  roadmap	
  to	
  address	
  
complex	
  risk	
  issues.




                                                                                                                                              Page 9
About us:

                           Emerging Options are a consulting network specialising in
                           complexity and ways of helping organisations and groups
                           understand the world in which they participate in order to act.




                             Vivien Read is a founder of Emerging Options. Viv has over 30 years
                             experience as a consultant and manager in organisational strategy,
                             change management, industrial relations, leadership development, and
                             action learning. She has co facilitated 4 Cognitive Edge accreditation
                             programs, in Australia and South East Asia. She is currently involved in
                             projects using the Cognitive Edge tools and processes in Australia and
                             Singapore.

                             Viv is a frequent presenter at conferences, seminars and professional
                             groups including knowledge management societies, facilitator networks,
                             and training and development groups.



                             Chris Fletcher is a co-founder of Emerging Options. Prior to starting
                             Emerging Options, Chris was the Asia Pacific Director for Knowledgement
                             Management at Deloitte. He has over 20 years experience working
                             in Marketing, Business Development, Strategy and Knowledge Management -
                             predominantly in the professional services sector. His current focus is on using
                             Cognitive Edge tools and processes to help organisations and groups
                             understand complex issues, connect people and develop networks.

                             Chris is a regular speaker at conferences and seminars in the Asia Pacific
                             region.



For more information on this project or to express interest in participating, please contact:

Viv Read

email: viv@emergingoptions.com.au
Phone: +61 414 294 339

Chris Fletcher

email: chris@emergingoptions.com.au
Phone: +61 402 308 403




                                                                                                                Page 10
 	
  ATTACHMENT	
  A
Sensemaker output
  Quantitative & Qualitative Data




    Sensemaker provides hard and soft data for actionable results


  Narrative fragments




      Sensemaker uses fragments to uncover patterns not readily visible




                                                                          Page 11
Sensemaker Reporting




                       Page 12

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Managing Risk in Uncertain times

  • 1. Risk in Uncertain Times A approach to assess risk readiness, implications and risk mitigation MAY 2009
  • 2.  “there  is  nothing  more  dif/icult  to  plan,  more  doubtful  of  success,  nor  more   dangerous  to  manage  than  the  creation  of  a  new  system”    - Machiavelli  Risk in uncertain times Risk  management  today  is  no  longer  something  that  can  be  taken  as  a  given  -­‐  that  the  tools,   processes  and  procedures  in  place  are  doing  their  job.  As  we  have  seen,  in  recent  =mes,  risk   management  has  failed  in  a  spectacular  fashion,  arguably  a  major  contributor  to  the  global   financial  crisis  currently  being  grappled  with.  We  hear  on  a  daily  basis  about  “  toxic  assets”,  about   lack  of  understanding  on  “exo=c”  financial  instruments,  about  the  dubious  ethical  prac=ces  on   Wall  Street  and  the  corporate  values  absen=ng  themselves  from  the  boardroom.  When  common   sense  failures  have  played  out  on  the  front  page  of  na=onal  newspapers,  it  is  clear  that  some   organisa=ons  did  not  just  have  a  gap  in  basic  risk  assessment  procedures  -­‐  these  were  symptoms  of   systema=c  and  cultural  collapse  manifes=ng  themselves  in  less  obvious  ways.  The  most  serious   gaps  being  papered  over  did  not  relate  to  technology  and  models  -­‐  the  tools  that  have  been  the   mainstay  of  risk  management,  but  rather  the  roles  people  played  and  the  company  decision-­‐ making  processes.  At  its  most  basic,  catastrophic  failure  has  its  origins  with  people  -­‐  their   behaviors,  values,  ethics  and  interac=on.   If  we  believe  that  people  are  an  important  and  oGen  mis-­‐aligned  aspect  of  risk  management,  then   we  need  to  understand  their  role  in  managing  the  impact  of  change  in  uncertain  business   environments  and  mi=ga=ng  the  probability  or  impact  of  nega=ve  changes  that  could  occur  in  the   future.  “Let’s  today  step  out  of  the  normal  boundaries  of  analysis  of  our  economic   crisis  and  ask  a  more  radical  question:  What  if  the  crisis  of  2008   represents  something  much  more  fundamental  than  a  deep  recession?   What  if  it’s  telling  us  that  the  whole  growth  model  we  created  over  the  last   50  years  is  simply  unsustainable  economically  and  ecologically  and  that   2008  was  when  we  hit  the  wall  -­  when  Mother  nature  and  the  market  both   said:  “No  more”  ”    - Thomas Friedman Page 2
  • 3. The new normal requires a new approach  “Societies  are  said  to  swing  like  pendulums  between  alternating  phases  of   vigor  and  decay;  progress  and  reaction;  licentiousness  and  puritanism.   Each  outward  movement  produces  a  crisis  of  excess  which  leads  to  a   reaction.  The  equilibrium  position  is  hard  to  achieve  and  always  unstable.”     - Robert Skidelsky It  is  becoming  more  apparent  that  the  current  downturn  is  fundamentally  different  from  those   of  the  past.  We  are  not  just  experiencing  another  phase  in  the  business  cycle,  but  a   fundamental  restructuring  of  economies.  So  the  old  adage  “hindsight  does  not  lead  to   foresight”  con=nues  to  ring  true  today.  The  tried  and  true  methods,  tools  and  processes  of  the   past  might  not  necessarily  provide  the  solid  founda=ons  for  risk  management  required  for   future  growth.  We  need  to  embrace  the  uncertainty  that  we  are  grappling  with  today  and  look   to  new  ways  of  understanding  how  to  effec=vely  include  our  people  in  new  risk  management   frames  and  strategies. Today’s  economic  slowdown  can  serve  as  a  catalyst  for  organisa=ons  to  take  a  more  strategic   perspec=ve  on  risk.  It  can  create  the  impetus  for  organisa=ons  to  take  a  more  intelligent,  fact-­‐ based  approach  to  understanding  their  current  and  future  risk  requirements  as  well  as   providing  the  opportunity  to  iden=fy  and  fill  gaps.  Most  importantly,  it  can  drive  the  mandate   for  overall  workforce  transforma=on  on  views  towards  risk  -­‐  a  rethinking  of  the  work  that  must   be  done,  the  manner  in  which  individuals  accomplish  the  work  and  the  role  senior  execu=ves   need  to  play  in  helping  the  organisa=on  assess  and  manage  risk  through  difficult  =mes. Emerging  Op+ons  has  been  working  with  Cogni+ve  Edge  in  the  use  of  “narra+ve  techniques”  to   capture  and  understand  the  drivers  of  risk  in  Context. The  approach  is  based  on  some  core  principles: • Faced  with  complex,  difficult  or  intractable  challenges,  we  prefer  to  find  several  people   with  appropriate  exper+se  and  listen  to  their  stories  (generally  known  as  fragments  or   anecdotes)  form  which  new  understanding  and  capability  is  synthesized. • It  is  not  just  key  employees  who  manage  risk;  it  is  cri+cal  to  discover  who  has  the  ability  to   impact  and  influence  risk  and  where  it  these  ac+vi+es  can  occur. • Systems  to  support  managing  risk  need  to  also  support  ambiguous  enquiries,  to  reflect  the   way  in  which  people  have  conversa+ons  around  the  water  coolers,  par++ons  or  silos.   Humans  engage  in  “serendipitous  encounters”  with  others,  which  can  have  an  impact  on   percep+ons  of  risk. Page 3
  • 4. Our approach to Risk Emerging  Op=ons  employees  a  three  phase  approach  to  the  human  face  of  Risk: Making sense The Human Identification Risk mitigation of risk face of Risk of Risk areas & intervention implications This  approach  provides  the  ability  to  very  quickly  understand  what  people  perceive  about  risk   and  how  they  approach  addressing  and  mi=ga=ng  risk  issues.  The  workshops  and  processes   used  are  not  mutually  exclusive,  and  are  designed  to  sit  alongside  exis=ng  risk  management   programs  as  an  adjunct  to  and  value  added  missing  link. Iden*fica*on  of  Risk  areas Risk  exists  at  four  levels: • Strategic  –  risks  ensuring  business  survival  and  long-­‐term  security  or  stability  of  the   organiza=on • Program  –  risks  involved  in  managing  interdependencies  between  individual  projects   and  the  wider  business  environment • Projects  –  risks  involved  in  making  progress  against  project  plans • Opera=onal  –  risks  involved  in  the  day  to  day  running  of  the  business Associated  with  each  level  of  risk  are  the  people  aspects  of  the  business  that  will  impact  on   each  level  of  risk  and  the  rela=onships  that  exist  between  risk  levels: • Values  by  which  the  organiza=on  operates • Rela=onship  networks • Trust • Stakeholder  rela=onships • Transparency • Knowledge  sharing  Even  the  great  neo-­liberal  ideological  standard-­bearer,  the  long-­serving   chairman  of  the  US  Federal  Reserve  Alan  Greenspan,    recently  conceded   in  testimony  before  Congress  that  his  ideological  viewpoint  was  /lawed,   that  the  “whole  intellectual  edi/ice”  of  modern  risk  management  had   collapsed  - Kevin Rudd Page 4
  • 5. Emerging  Op=ons  uses  SenseMakerTM  to  capture  large  volumes  of  narra=ve  from  the   organiza=on  to  unpack  staff  and  management  views  on  risk  at  each  level,  its  impact  on  the   organisa=on  and  areas  where  risk  is  not  being  managed  well  from  the  grass  roots  level  up.   Literally  thousands  of  stories,  anecdotes,  pictures,  ar=cles,  verbal  records  and  much  more,   can  be  captured  at  a  minimal  cost.  Those  who  provide  the  stories  or  submit  other  sense   making  material  answer  a  number  of  ques=ons  that  provide  the  indexing  criteria,  and   subsequent  repor=ng.  Indexing  is  customised  to  each  organisa=on’s  risk  profile  and  central  to   the  Cogni=ve  Edge  Sense  Making  soGware’s  ability  to  shown  paWerns  that  could  uncover   emerging  trends,  issues  or  insights  around  risk  that  are  not  readily  apparent  with  tradi=onal   methods  of  data  interroga=on. SenseMakerTM  will  allow  for  the  uncovering  of  paWerns  around  risk  and  people’s  appe=te  for   risk  vs  reward.  The  dataset  collected,  will  also  form  the  basis  for  the  ongoing  benchmarking       of  iden=fied  risk  drivers  moving  forward. The  kind  of  complex  organic  database  created,  can  help  you  find  out  who  is  saying  what,  and   how  a  challenge  or  project  is  being  handled.  For  example,  six  clicks  of  a  mouse  buWon  can  tell   you  all  the  stories  told  by  an  experienced  staff  member,  facing  a  crisis,  involving  deep  conflict   and  emo=ons,  told  from  their  point  of  view,  with  the  inten=on  of  teaching.  Depending  on  the   number  of  queries  you  look  at,  you  can  narrow  or  expand  your  poten=al  insight  about  what   might  be  relevant  and  what  might  not. SenseMakerTM  will  provide  the  organisa*on  with: • ability  to  allow  mul+ple  perspec+ves  to  be  visible  and  recognized  -­‐  to  make  the   “invisible  voices  visible” •  ability  to  value  dissent  without  requiring  aRribu+on  of  blame • Providing  perspec+ves  and  frameworks  that  enable  people  to  take  ac+on  in   addressing  complex  risk  issues   • Compliment  and  work  in  conjunc+on  with  exis+ng  risk  tools  and  processes • The  use  of  narra+ve  as  a  key  component  of  collec+ng  and  understanding  knowledge   in  context • a  founda+on  for  risk  benchmarking • The  ability  to  uncover  risk  related  issues  origina+ng  from  changing  workforce   composi+on •  A  boRom-­‐up  approach  to  iden+fying  issues  masked  through  organisa+on  hierarchy • A  near  real  +me  view  of  the  organisa+on  and  how  it  manages  risk •  An  understanding  of  areas  that  need  greater  focus  on  risk  mi+ga+on Page 5
  • 6. Making  sense  of  risk  implica*ons  for  the  business Behaviours  of  personnel  in  the  organisa+on  can  expose  it  to  significant  risk,  be  it  through  reputa+on,  financial   or  ethical  considera+ons. The  second  arm  of  the  Emerging  Op+ons  approach  to  Risk  assessment,  iden+fica+on,  and  mi+ga+on  is  based   on  a  two  day  workshop  covering  three  key  areas: 1. Future  Backwards  -­‐  uncovering  mul+ple  perspec+ves  on  risk 2. Development  of  a  Risk  support  framework 3. Archetype  Extrac+on  -­‐  developing  a  shared  understanding  on  risk The  Future  Backwards The  Future,  Backwards  method  was  developed  as  an  alterna+ve  to  scenario  planning  and  is  designed  to   increase  the  number  of  perspec+ves  that  a  group  can  take  both  on  an  understanding  of  their  past,  and  of   the  range  of  possible  futures.  It  can  be  used  to  discover  what  entrained  paRerns  of  past  percep+ons  of  risk   in  an  organisa+on  are  determining  its  future.  It  can  be  used  to  compare  and  contrast  different  perspec+ves   as  to  the  present  and  the  future  of  risk.  It  can  be  used  to  generate  mul+ple  turning  points  or  decision   points  for  use  in  the  social  construc+on  of  the  Risk  Support  framework  outlined  below. Page 6
  • 7. Risk  Support  framework A  Risk  Support  framework  for  each  organisa+on  will  be  developed  by  the  workshop  par+cipants.   This  framework  is  based  upon  the  Cynefin  complexity  framework  developed  by  Dave  Snowden  &   Cogni+ve  Edge  Pte  Ltd.    The  advantages  of  this  framework  include  the  ability  to  very  quickly   iden+fy  types  of  risk  that  exist,  and  priori+se  approaches  to  dealing  with  this  risk. The  framework….. At  the  heart  of  the  approach  is  the  Cynefin  framework;  an  open  systems  model  that  enhances   sense  making  and  provides  support  for  decision  making.     Understanding  the  dis+nc+on  between  ordered  and  unordered  elements  of  a  complex  or   intractable  problem  leads  to  the  applica+on  for  different  methods  for  diagnosis  and  interven+on   derived  from  the  different  contexts. • Ordered  systems  are  based  on  the  belief  that  it  was  just  a  maRer  of  +me  and  resources  before   the  rela+onships  between  cause  and  effect  could  be  discovered  in  any  situa+on • Unorder  -­‐  or  emergent  order.  PaRerns  are  self  organising  and  there  too  are  mul+ple   possibili+es  and  op+ons  to  discern  a  rela+onship  between  cause  and  effect. The  many  management  tools  and  processes  that  we  have  available  to  address  organisa+onal  issues   primarily  assume  that  there  is  order-­‐  a  definable  rela+onship  between  cause  and  effect  that  can   inform  strategy  and  interven+ons.    In  current  complex  and  turbulent  environments,  it  is   increasingly  obvious  that  these  approaches  do  not  serve  us  well  when  dealing  with  complex   interac+ons.      The  Cogni+ve  Edge  methods  provide  the  opportunity  for  iden+fying  the  different   elements  that  need  to  be  managed,  and  specific  tools  designed  to  support  ac+on  in  the  unordered   domain. Underpinning  concepts  for  using  the   Cynefin  framework   • Sense  Making…. Unlike  many  management  models  and   frameworks,  the  framework  and  the   boundaries  are  not  predetermined.      The   boundaries  emerge  through  discourse   rather  than  fi]ng  predetermined   categories.    Sense  making  is  exploratory,   can  detect  weak  signals  and  new  paRerns,   but  is  not  a  quick  fix  process  . • Social  Construc+on…. Using  data  drawn  from  par+cipants,  the   framework  is  socially  constructed  within  an   organisa+on  using  one  of  a  number  of   possible  methods.    Consultants  are   responsible  for  providing  the  opportunity   for  sense  making;  but  they  are  not  involved   as  experts  in  the  collec+on  and  ini+al   ! analysis  of  the  data. • Gaining  perspec+ve….. The  fundamental  purpose  is  to  enable  a   group  of  people  to  see  things  from  mul+ple   perspec+ves  and  therefore  to  gain  new   insights  and  ways  to  take  ac+on. Page 7
  • 8. Archetype  extrac*on Archetype  extrac+on  is  an  approach  to  deriving  meaning  from  a  body  of  anecdotal  material  either  gathered   in  advance  or  created  in  the  workshop.  The  results  are  cultural  constructs  (known  as  emergent  proper*es,   these  are  expressed  as  archetypes,  values,  and  themes)  and  can  be  used  directly  or  contrasted  with   espoused  values,  or  with  the  construc+ons  of  emergent  meaning  from  different  groups  (how  do  managers   see  risk  themselves,  how  is  risk  seen  by  employees  etc). Archetypes  are  constructs  of  shared  meaning  that  encapsulate  and  ar+culate  social  understandings  about   "the  way  things  are"  for  a  community.  Archetypes  are  not  generally  about  things  everyone  can  easily  talk   about,  but  are  usually  about  things  that  are  not  well  ar+culated  in  any  other  way.  The  process  of  deriving   archetypes  is  about  disclosure,  discovery,  and  understanding. Archetypes  are  not  stereotypes   We  use  three  heuris+cs  to  dis+nguish  archetypes  from  stereotypes.   Archetypes  are  uni-­‐dimensional  extremes,  caricatures  that  could  never   describe  a  real  person  or  issue  or  situa+on.  Part  of  their  u+lity  is  in  their   extremity,  that  they  help  us  to  discuss  the  boundaries  of  experience,  which   are  usually  the  places  we  are  most  concerned  with  coping  with.   Everyone  and  everything  can  be  iden+fied  with  archetypes  in  some  way;  but   nobody  and  nothing  fits  a  stereotype.  Stereotypes  divide  but  archetypes   integrate.   A  group  of  archetypes  together  represents  a  "family"  of  forces  within  a   community  or  with  respect  to  a  subject.  Thus  one  archetype  doesn't  "work"  in   isola+on  but  must  always  be  understood  in  the  context  of  the  collec+ve   representa+on  of  a  community  and  a  concern.  A  stereotype  has  few  if  any   connec+ons  and  is  defined  more  by  its  isola+on  than  by  its  rela+onships. Uses  of  archetypes Once  derived,  archetypes  provide  a  means  of  developing  a  common  language   with  which  to  address  issues  that  are  important  but  not  always  easily  surfaced.   For  example: •  People  may  use  archetypes  to  help  two  groups  understand  their  differing     perspec+ves  on  risk. •  People  may  use  archetypes  to  organize  narra+ve  historical  data  so  that   they  can  quickly  find  meaningful  analogies  to  a  risk  situa+on  they  are  facing   today. •  People  may  use  archetypes  to  design  new  approaches  to  risk  mi+ga+on    by   tes+ng  new  procedures  against  the  reac+ons  of  a  family  of  archetypes  which   represents  features  of  the  organisa+on  /  customer  community.   Page 8
  • 9. Risk  mi*ga*on  &  interven*on The  first  two  phases  of  our  approach  to  risk  will  have  provided  insight  into  peoples  views,   a]tudes  and  approaches  to  risk  in  an  organisa+on.  We  will  also  have  iden+fied  specific  risk   issues  present,  and  some  similari+es  /  differences  that  exist  across  divisions.  A  key  pool  of   risk  issues  will  have  been  iden+fied  in  the  complex  domain  of  the  risk  framework  that  need   further  explora+on. The  focus  of  the  third  phase  is  on  the  development  of  specific  risk  mi+ga+on  interven+ons   to  address  those  highly  complex  risk  issues  iden+fied. Complex  risk  issues  cannot  be  dealt  with  in  the  same  manner  as  those  where  there  is  a   rela+onship  between  cause  and  effect.  Truly  complex  risk  issues  need  to  have  interven+ons   developed  through  small  scale  probes  and  experiments.  If  a  specific  interven+on  is   successful,  then  its  applica+on  can  be  amplified.  If  it  has  liRle  or  no  effect,  then  that   approach  can  be  discounted.  This  approach  provides  for  the  development  of  high  impact,   low  cost  interven+ons  in    short  +me  frame. A  one  day  workshop  with  key  stakeholders  and  representa+ves  of  the  business  will  provide   for  the  development  of  an  interven+on  strategy  and  implementa+on  roadmap  to  address   complex  risk  issues. Page 9
  • 10. About us: Emerging Options are a consulting network specialising in complexity and ways of helping organisations and groups understand the world in which they participate in order to act. Vivien Read is a founder of Emerging Options. Viv has over 30 years experience as a consultant and manager in organisational strategy, change management, industrial relations, leadership development, and action learning. She has co facilitated 4 Cognitive Edge accreditation programs, in Australia and South East Asia. She is currently involved in projects using the Cognitive Edge tools and processes in Australia and Singapore. Viv is a frequent presenter at conferences, seminars and professional groups including knowledge management societies, facilitator networks, and training and development groups. Chris Fletcher is a co-founder of Emerging Options. Prior to starting Emerging Options, Chris was the Asia Pacific Director for Knowledgement Management at Deloitte. He has over 20 years experience working in Marketing, Business Development, Strategy and Knowledge Management - predominantly in the professional services sector. His current focus is on using Cognitive Edge tools and processes to help organisations and groups understand complex issues, connect people and develop networks. Chris is a regular speaker at conferences and seminars in the Asia Pacific region. For more information on this project or to express interest in participating, please contact: Viv Read email: viv@emergingoptions.com.au Phone: +61 414 294 339 Chris Fletcher email: chris@emergingoptions.com.au Phone: +61 402 308 403 Page 10
  • 11.    ATTACHMENT  A Sensemaker output Quantitative & Qualitative Data Sensemaker provides hard and soft data for actionable results Narrative fragments Sensemaker uses fragments to uncover patterns not readily visible Page 11