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Fantaisie
  au chocolat
Objectives
 Run a median-class chocolate shop
Emphasize on providing high quality and
 healthy organic chocolate to customers.
Develop a new milestone of choco-
 cosmetology.
Mission
http://www.youtube.com/watch?v=m7Wt4kzex
F8&feature=youtu.be
Opportunities and Threats
Opportunities                              Threats
• Not well developed organic chocolate     • Chocolates are not necessities
  market in Hong Kong
- Occupied a relatively high market        • Limited knowledge about organic
  share in local organic market              chocolate of public
- Low competition of raw materials
                                           • The concept ‘chocolate is fat and
• Traditions of eating chocolates during     unhealthy’ is deep-rooted in public’s
  special festivals                          mind
- Valentine’s Day
- Easter                                   • Gradually increase of price of raw
                                             materials
• High purchasing power of target
  customer                                 • Insufficient supply of organic cocoa

• Strong desire of skincare products  • Old famous chocolate brands(Godiva,
                                        Lucullus, Leonidas, etc.) have share of
• Development of technology and media   mind when people talk about
                                        chocolate
Analyze of our
target customers
The needs of our company serving
• Customers nowadays pay more attention to
  issue of health
Produce healthy and organic chocolate

• Market of healthy and organic chocolate is not
  well-developed and competitive in Hong Kong
 occupy large market share in the organic
chocolate market
Our target customers
• Middle to upper class     • Upper to middle
  Females                     class households
• Aged 20-40                • 1-2 children with
• Interested in and willing   their parents or
  to spend on beauty and      single parent
  healthy product           • Interested in healthy
                              and organic food
When, where, how and how often do
     our customers buy and why?
Where
• High purchasing power interested in
  shopping on some mega shopping mall
• Majority of our target customers work
  on the Wan Chai and central
• Go to our shop and purchase some
  products after getting off their work
How
• Walk in
• Order chocolate via the phone, email
  or our official website
• Pay by paypal, credit card or other
  e-payment methods
4P
Products
Chocolates
•   Fresh and healthy
•   Handmade
•   Low saturated fat and low sugar
•   Raw materials from Europe and cocoa
    from Ghana
Types of chocolates
Three types of packages: gifts, snacks and
hampers

Special flavor: flower tea and swallow’s nest

Limited edition: Fresh Strawberries filled with
dark chocolate butter cream
Chocolate masks
• two types of mask
• beautiful skin: suitable for youngsters , it
  incorporates milk chocolate, vitamin C and honey

• women wonder: suitable for women, it
  incorporates cranberry seed oil and black
  raspberry

• Masks are needed to purchase in two days
  advance
Workshops
 provision of high quality of chocolate melt, fruits and
  nuts,
 customers can enjoy the process of mixing the flavor
  chocolates according to their preference.

 The type of chocolates we teach will be matched with
  the seasons.

 $120 per lesson

 1 lesson per week.
Price
Chocolate treats
-$12 for one piece of chocolate
-$15 for special flavor of chocolates
-Strawberry limited edition: $50 per packages

Chocolate small gift: $120
A larger size of gift box: $240
Hamper: $350

Chocolate mask:$200 per 2oog of mask
Price
• A bit higher than the medium level

• Reasons behind such price setting
  -high production cost
  -high promotion cost
  -price represents our image
  -saturated market of luxurious chocolate
*To gain a balance between these factors
Place
• Locates on 32 Lyndhurst Terrace, Central.

• Reasons of choosing this place
• High number of our targeted customers
• Near Lan Kwai Fong
Promotion
• Purchase up to $100          chocolate masks
   testers will be given
• Develop VIP system
• (a) enjoy a 10% off of all the products in our
      shop.
  (b) enjoy an extra 20% off discount during
      their birthday month
  (c) join our ‘Stamp collection scheme’
Promotion
• Mega sale on two days before the expiry date
  of the chocolate
•       -let our customers to enjoy a low-price
       chocolate
       -to sell all our stocks out.
Promotion
• Give out chocolates to orphans in
  Christmas ,Children’s Day and Easter

• To fulfill our social responsibility and to make
  them feel they are being loved
Sales forecast




At the beginning(Jan-Mar): low sales due to newly operation
Continue to increase as it gains more recognition
Drop sharply on June : no festival workshops, no festival to boost
the consumers’ demand
• Increase sharply on July: People have more spare time to
  join the workshop
• Continued to increase from Nov to Dec:
• Dry weather increase the demand of mask and
• The coming of Christmas increase the demand of
  chocolates

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Htm2121 sem005 group B Chocolatier

  • 1. Fantaisie au chocolat
  • 2. Objectives  Run a median-class chocolate shop Emphasize on providing high quality and healthy organic chocolate to customers. Develop a new milestone of choco- cosmetology.
  • 4. Opportunities and Threats Opportunities Threats • Not well developed organic chocolate • Chocolates are not necessities market in Hong Kong - Occupied a relatively high market • Limited knowledge about organic share in local organic market chocolate of public - Low competition of raw materials • The concept ‘chocolate is fat and • Traditions of eating chocolates during unhealthy’ is deep-rooted in public’s special festivals mind - Valentine’s Day - Easter • Gradually increase of price of raw materials • High purchasing power of target customer • Insufficient supply of organic cocoa • Strong desire of skincare products • Old famous chocolate brands(Godiva, Lucullus, Leonidas, etc.) have share of • Development of technology and media mind when people talk about chocolate
  • 6. The needs of our company serving • Customers nowadays pay more attention to issue of health Produce healthy and organic chocolate • Market of healthy and organic chocolate is not well-developed and competitive in Hong Kong  occupy large market share in the organic chocolate market
  • 7. Our target customers • Middle to upper class • Upper to middle Females class households • Aged 20-40 • 1-2 children with • Interested in and willing their parents or to spend on beauty and single parent healthy product • Interested in healthy and organic food
  • 8. When, where, how and how often do our customers buy and why? Where • High purchasing power interested in shopping on some mega shopping mall • Majority of our target customers work on the Wan Chai and central • Go to our shop and purchase some products after getting off their work
  • 9. How • Walk in • Order chocolate via the phone, email or our official website • Pay by paypal, credit card or other e-payment methods
  • 10. 4P
  • 12. Chocolates • Fresh and healthy • Handmade • Low saturated fat and low sugar • Raw materials from Europe and cocoa from Ghana
  • 13. Types of chocolates Three types of packages: gifts, snacks and hampers Special flavor: flower tea and swallow’s nest Limited edition: Fresh Strawberries filled with dark chocolate butter cream
  • 14. Chocolate masks • two types of mask • beautiful skin: suitable for youngsters , it incorporates milk chocolate, vitamin C and honey • women wonder: suitable for women, it incorporates cranberry seed oil and black raspberry • Masks are needed to purchase in two days advance
  • 15. Workshops  provision of high quality of chocolate melt, fruits and nuts,  customers can enjoy the process of mixing the flavor chocolates according to their preference.  The type of chocolates we teach will be matched with the seasons.  $120 per lesson  1 lesson per week.
  • 16. Price
  • 17. Chocolate treats -$12 for one piece of chocolate -$15 for special flavor of chocolates -Strawberry limited edition: $50 per packages Chocolate small gift: $120 A larger size of gift box: $240 Hamper: $350 Chocolate mask:$200 per 2oog of mask
  • 18. Price • A bit higher than the medium level • Reasons behind such price setting -high production cost -high promotion cost -price represents our image -saturated market of luxurious chocolate *To gain a balance between these factors
  • 19. Place • Locates on 32 Lyndhurst Terrace, Central. • Reasons of choosing this place • High number of our targeted customers • Near Lan Kwai Fong
  • 20. Promotion • Purchase up to $100 chocolate masks testers will be given • Develop VIP system • (a) enjoy a 10% off of all the products in our shop. (b) enjoy an extra 20% off discount during their birthday month (c) join our ‘Stamp collection scheme’
  • 21. Promotion • Mega sale on two days before the expiry date of the chocolate • -let our customers to enjoy a low-price chocolate -to sell all our stocks out.
  • 22. Promotion • Give out chocolates to orphans in Christmas ,Children’s Day and Easter • To fulfill our social responsibility and to make them feel they are being loved
  • 23. Sales forecast At the beginning(Jan-Mar): low sales due to newly operation Continue to increase as it gains more recognition Drop sharply on June : no festival workshops, no festival to boost the consumers’ demand
  • 24. • Increase sharply on July: People have more spare time to join the workshop • Continued to increase from Nov to Dec: • Dry weather increase the demand of mask and • The coming of Christmas increase the demand of chocolates