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1. Internet advertising
• Internet advertising, also known as
online advertisement, internet marketing,
online marketing or e-marketing, is the
marketing& promotion of products or
services over the internet. The Internet
has become a primal tool for marketing.
Marketing products on the Internet is easy
and cheap and is therefore preferred by
many companies all over the world.

2. TYPES OF INTERNET ADVERTISEMENT
1 Text ads
Text-based hyperlinks are known as Text
Ads. As their name suggests, text ads they
do not include graphic images. Text ads are
sold on non-search websites and can be
served either by individual websites, or a
publisher’s own ad servers.

4. 2 Display Ads
Graphical advertisements featured on websites are
known as Display Ads. Display ads are often
available in many standard shapes and sizes,
including: banners, leader boards, skyscrapers,
large boxes, and other sized graphical ads.
Display ads use eye-catching visuals to quickly
grab catch the attention of website visitors.

6. 3 Banner Ads
A well-customized banner with a good design and well
informed writing can make even the dullest things look
most interesting and grab the attention.

8. 4 Pop-Up Ads
Advertisements that appear to “pop up” in a new
window as users browse a website are known as
Pop-Up Ads. Hover ads, floating ads and slide-in ads
are all considered pop-up ads. (Sometimes these
ads are also known as Pop-Under Ads, depending on
whether they are displayed over or underneath the
current web content being browsed.)

10. Similar to a Pop-Up except that the window is
loaded or sent behind the current window so
that the user does not see it until they close
one or more active windows.
5.Pop-under Ads

12. 6 Flash ads
These kinds of ads incorporate Flash animation
or other motion graphics. Ads may be animated
display ads in more traditional shapes and
sizes, or, as of late, they can be sophisticated
ads that function similarly to pop-up ads but
with much deeper integration into the overall
design of the site.

14. 7 Video Ads
With the popularity of online video watching,
video ads have become a viable means of
distributing rich advertising content. Major
search properties like Google (through
YouTube), MSN, Yahoo all offer advertising on
their video websites.

16. 8 Email Ads (Classified Ads &
Newsletter Advertising)
Ads that are distributed by a publisher
through email blasts to opt-in audiences
are known as email ads. Advertisers can
individually sponsor a publisher’s email
newsletter or they can purchase classified
ad space.

18. 9 Hybrid Ads
These ads are a combination of two or more
types of the ads – a fairly popular trend today.

20. 10.Floating Ads
An ad which moves across the user's screen or
floats above the content.

22. 11.Expanding ads
An ad which changes size and which may alter
the contents of the webpage.

24. 12.Polite ads
A method by which a large ad will be
downloaded in smaller pieces to minimize the
disruption of the content being viewed

26. 13.Wallpaper ads
An ad which changes the background of the
page being viewed.

28. 14.Trick banner
A banner ad that looks like a dialog box with
buttons. It simulates an error message or an
alert.

30. 15.Map ads
Text or graphics linked from, and appearing in or
over, a location on an electronic map such as
on Google Maps.

32. 16.Superstition
An animated ad on a Web page from Enliven
Marketing Technologies. It uses video, 3D
content or Flash to provide a TV-like
advertisement. Used to be known as Uncast
Transitional ads as they were originally made
by Uncast Communications but the company
was acquired by Viewpoint Corporation in
2004, which then changed its name to Enliven
in 2008.

34. 17.Interstitial ads
A full-page ad that appears before a user
reaches their original destination.

36. 17.Frame ads
An ad that appeared within an HTML frame,
usually at the top with the site logo. As the
user browsed the site, the frame would not
change.
In addition, ads containing streaming video or
streaming audio are becoming very popular
with advertisers.

38. Compensesation Methods
The three most common ways in which online
advertising is purchased are
1.CPM
2.CPC
3.CPA

39. 1.CPM (Cost Per Mille) or CPT (Cost Per
Thousand Impressions) is when advertisers
pay for exposure of their message to a specific
audience. “Per mille" means per thousand
impressions, or loads of an advertisement.
However, some impressions may not be
counted, such as a reload or internal user
action.

40. 2. CPC (Cost Per Click) or PPC(Pay per click) Is
when advertisers pay each time a user clicks
on their listing and is redirected to their
website. They do not actually pay for the
listing, but only when the listing is clicked on.
This system allows advertising specialists to
refine searches and gain information about
their market. Under the Pay per click pricing
system, advertisers pay for the right to be
listed under a series of target rich words that
direct relevant traffic to their website, and pay
only when someone clicks on their listing
which links directly to their website.

41. 3. CPA (Cost Per Action or Cost Per
Acquisition)
Advertising is performance based and is
common in the affiliate marketing sector of the
business. In this payment scheme, the
publisher takes all the risk of running the ad,
and the advertiser pays only for the number of
users who complete a transaction, such as a
purchase or sign-up.

42. Approaches
1. One-to-one approaches
In a one-to-one approach, marketers target a
user browsing the Internet alone and so that
the marketers' messages reach the user
personally. This approach is used in search
marketing, for which the advertisements are
based on search engine keywords entered by
the users.

43. 2. Appeal to specific interests
When appealing to specific interests,
marketers place an emphasis on appealing
to a specific behavior or interest, rather
than reaching out to a broadly defined
demographic. These marketers typically
segment their markets according to age
group, gender, geography, and other
general factors. Behavioral targeting
which refers to the use of behavioral
patterns and putting up the relevant
content suitable to the viewer's interest.

44. 3. Niche marketing
• In conventional niche marketing clusters
of consumers (the niche) are identified in
order to more economically and efficiently
target them.[Similarly, niche internet
marketing attempts to create a more
direct advertising message for those who
are seen as most likely to buy the product
being advertised .

45. 4. Geo-targeting
• In Internet marketing, retargeting is the
methods of determining the relocation of a
website visitor with relocation software, and
delivering different content to that visitor
based on his or her location, such as country,
region or state, city, metro code or zip code,
organization, Internet Protocol (IP) address,
ISP, and other criteria.

46. ADVANTAGES
• Wider Coverage
• Targeted Audiences
• Affordable
• Speed
• Informative
• Flexible Payment
• Easy Audience Engagement
• Better Branding

47. • Create new sources of competitive advantage
• More direct distribution model
• Invent new business models
• Target underserved segments
• Lower price barrier
• New delivery methods to reduce capital
expenditure and pricing
• Create more efficient marketplace

48. Problems of online advertising
• Privacy
• Malware
• Limitations
• Security concerns
• Usage trends