Group 8 proposed a two-phased social media strategy for Shinsei Bank. Phase 1 involves engaging customers through social sites like Mixi and Mobage by creating an online presence, games, and applications. Phase 2 focuses on internal employee engagement through an intranet with tools like communities, blogs, and directories. The proposal estimates the total cost at $182,700 over 12 weeks to analyze, design, develop, test, deploy, and support the new social media initiatives.
2. 2
Who are we?
Our understanding
Current Status
Social Sites in Japan, usage and medium of access
Phase 1 âReaching Customers
Phase 2 - Reaching employees
Benefits and Competitive Edge
Time and Cost
1
2
3
4
5
6
7
8
3. » Vast pool of consultants with varied
domain expertise in banking
» Leading name in global consulting brands
Prior major successful projects in the region:
» Shinhan Bank, Korea: IT Transformation and Governance
» Mobank, Japan: Risk Management
» Rakuten, Japan: E-Commerce Platform
3
4. ï Ubiquity of Shinsei bank in the cyber world
ï Harness the power of Social media marketing 2.0 to gain competitive
advantage
ï Customer empowerment through popular social networking applications
ï Cost effective methods to understand functional and emotional needs of
customers
ï Utmost data security and data integrity on the public domain
ï Customer retention and loyalty
ï Employee engagement through state-of-the-art intranet capabilities
4
5. » Banks are moving into the Social Networking Space
» Internet usage is maximum using Mobiles
» Most used application on SNS are games
» The top three SNS in Japan are
Ë Yahoo Mobage Town
Ë Gree
Ë Mixi
» Recent developments â Mixi and Mobage opened APIâs
for third party developers to develop applications
5
6. 6
Source: Mobile Marketing Data Labo., Aug. 2009; n=3,880 Source: Cross Marketing, Sep. 2009; n=2,993
Foreign players struggle
to get footing in Japan
Big three dominate the
social networking
marketplace in Japan
68.4%
53.5%
43.0%
9.3%
7.8%
0.9%
0.3%
0.3%
19.6%
0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 70.0% 80.0%
mobage town
mixi
gree
puchige friends
ixen
my space japan
Twitter
facebook
Other
7.
8. 68.2%
59.5%
56.2%
48.6%
44.1%
41.6%
39.8%
35.1%
24.1%
22.3%
9.8%
12.7%
0% 10% 20% 30% 40% 50% 60% 70% 80%
Blog
Games
Messaging
Avatars
Communities
Circles
Profiles
News
Albums
User search
Videos
Other
8
Source: Mobile Marketing Data Labo., Aug. 2009; n=3,880 (multiple responses allowed)
Good selection of games is an
important attribute of successful
social network in Japan
9. Jan-09 Feb-09 Mar-09 Apr-09 May-09 Jun-09 Jul-09 Aug-09 Sep-09
4.32 3.87 4.25 3.97 4.28 4.07 4.08 4.09 4.52
10.69
9.76
11.1
10.49
11.41
10.99 11.49 11.93 11.44
PC Mobile
(billions)
9
Source: Mobile Marketing Data Labo., Aug. 2009; n=3,880 (multiple responses allowed)
10. Community Pages
ï www.gree.jp
ï www.mixi.jp
ï www.yahoo.mbga.jp (Yahoo Japan)
Real- time updates on Products and Services
Information provided in English and Japanese languages
Customer interaction
» Discussion forums
» Communication channel connecting bank relationship managers
10
11. Customer engagement using games
» Online stock market simulations
» Gaming applications
Applications on the Social websites
» Access basic account information
» Raising grievance issues with the bank
» Redirecting users to Bank website for monetary
transactions
» Exclusive online privileges/benefits 11
12.
13. Create a BANG on FACEBOOK and Twitter
Customer interaction through various functionalities
» Groups
» Like pages
» News feed
» LIVE chat with Shinsei relationship managers
» Create awareness of Shinseiâs Facebook page through email, SMS alerts
» Create APIs to redirect to official Shinsei bank website
» Partnership with for network infrastructure and
authentication
13
14. Phase - 2
Intranet
Applications
Information related to all on-
going and past Projects in the
company
General information on each BU
General company related
informationReal-time Stock
Market related
information
News
Self report generation for
employees
e-Learning portal
Employee Communities
e-Greeting cards
Personal Pictures and
videos upload e-Library
Bulletin Board
Employee Blogs
Activities and
Events happening
in each BU
Employees Directory
14
15. » Improved customer engagement
» Learn customer preferences
» Attract new segment of customers through social media
» Increased speed of response to feedback
» Aid in brand building
» Effective knowledge and resource sharing through intranet
application
15
19. » SPJ Consultants Inc has led a revolution in IT consulting in South
Asia
» Proven track record in blending IT solutions with Social Networks
» Understood Shinsei Bankâs requirement in retail banking and
conducted extensive market research to come up with a unique
solution
» SPJ Consultants Inc offers a 2-phased approach spread over 12
weeks
» Cutting edge technology and innovative ideas @ estimated cost of
$182,700
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