Social Media & Listening | Grand Rounds | MESH | Indiana | October 2013

1. Cheryl Bledsoe,
@CherylBle
DO YOU HEAR WHAT I HEAR?

2. WHO AM I?
• Emergency Manager
• Wife, Mother to 2 Young Kids
• Community & Church Volunteer
• Half-Marathoner
• Political Candidate

3. SOCIAL BY NECESSITY
• Balancing Many Roles,
• Evaluate Situations Quickly,
• Perceptions Influenced by Peers & Family
• More Inputs Today than 5 years ago

4. TODAY’S OBJECTIVES
• Why You Should Care About Social Media
• What You Can Learn If You Listen
• Proactive Leadership

5. SOCIAL MEDIA CHANGES COMMUNICATION
• Provides the ability for
information to be shared
rapidly
• Increases the amount of
visual data that is available
from people “on the scene”
• Offers Agencies access to a
haystack of information

6. WHY SHOULD YOU CARE?
Breaking
News &
Situational
InfoBecome
Your News
Media
Critical
Review of
Your PR
Strategy
Involving Your
Community =
Key For Many

7. MORE IMPORTANTLY?
Relationships Matter

8. • Partnerships
• Funding
• Message
Amplification
• Fresh Ideas
BENEFITS OF SOCIAL COMMUNICATIONS

9. • Find the Energy Hubs
• Reputations / Credibility
• Trust
• Interest / Engagement
• Confusion
• Customer Service
Concerns
WHAT CAN YOU LEARN IF YOU LISTEN?

10. HOW TO LISTEN
• Become Familiar with Social Media Capabilities
• Social Networks like Facebook & Twitter
• Photo & Video-Sharing like FlicKr, Instagram,
YouTube, Pinterest
• Use Social Media to Gather Your Daily News
• Twitter Advanced Search
• Use Social Aggregators like IceRocket, Topsy or
Addictomatic

11. PROACTIVE LEADERSHIP

12. PROACTIVE LEADERSHIP

13. PROACTIVE LEADERSHIP

14. QUESTIONS & DISCUSSION?
Cheryl Bledsoe
503-250-4882
cherylble@gmail.com
http://www.slideshare.net/cherylble