SocialTALK is the social media industry's most robust publishing, management, and measurement platform. As a Social CMS (Content Management System) it enables you to build, manage and measure your social media presence across multiple touchpoints including Facebook, Twitter, YouTube, Wordpress, and Movable Type. As a Social CRM (Customer Relationship Management) tool SocialTALK enables you to identify and respond to your most influential customers, encouraging them to continue building your brand. Check us out at www.socialtalk.com or read Mashable's posts: SocialTALK Helps Businesses Diffuse Social Media Clutter: http://mashable.com/2010/02/12/socialtalk/ SocialTALK named one of Mashable's top 10 essential tools for B2B marketers. http://mashable.com/2010/04/08/b2b-marketing-tools/

1. SocialTALK
The social media management platform
for the world’s largest companies

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LEADERS IN SOCIAL TECHNOLOGY
We have 140 of the smartest people in social technology in
offices across the US, Canada and Europe

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MANAGING OVER 50
MILLION CLIENT-TO-
CUSTOMER DIRECT
CONNECTIONS
Enterprise-grade technology to
build, manage, and measure the
social media presence for the
world’s largest brands
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In 2007 Blackberry had 1 Facebook Page
managed by 1 person.
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Today BlackBerry has 33 pages managed by over
50 people connecting to 3 million customers
across 28 countries, in 18 different languages.
That’s just one brand.
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EFFICIENCY GOVERNANCE REPORTING
Managing many Legal and PR teams Executives want
global social media are concerned about better reports
locations is time the risks involved in showing the results
consuming and their social media and impact of their
resource-intensive participation social media efforts
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EFFICIENCY
• Manage all of your pages and blogs
from one central tool
• Schedule your posts in advance
across time zones
• Archive and retrieve all of your social
media activities
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GLOBALIZATION
• Syndicate global equity content to
all local pages with one click
• Allow regional markets to run
campaigns with their own posts
• Aggregate all engagement metrics
through one central tool
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GOVERNANCE social media coordinator, agencies, interns
EDITOR
• Create custom workflows to record
management and legal approvals
APPROVER*
• Reduce your risk by controlling who
can approve and publish your content PUBLISHER
• Keep a time-stamped digital
thumbprint of every interaction *chief privacy officer, in-house counsel, managers
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REPORTING
• Graph your publishing activities across all
social media platforms
• See how your engagements (likes, comments,
shares) trend globally and locally over time
• Optimize the direct 1-on-1 connections you’ve
established across your brands
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BENEFITS
• Prove causality between your media spend and
direct connections
• Increase community engagement by optimizing
post content and timing
• Earn higher budgets and executive support by
showing campaign effectiveness
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EXAMPLE
All-Channel Fan Engagement: Pull all available data from all channels including
Facebook, Twitter, YouTube, WordPress to see your total social media growth.
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EXAMPLE
Facebook Fan Engagement: Track each brand or location over time in one chart
to show which communities are growing in size and engagement.
High Membership Base, Low Level High Membership Base, High Level
of Engagement of Engagement (Optimal)
Low Membership Base, Low Level of Low Membership Base, High Level of
Engagement Engagement
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EXAMPLE
Response Index Per Page: Track # of fans over total engagements per post to
show community growth (blue line) and activity level (red line).
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Our client services team is here for you.
WEEK ONE: Administrative Setup
We’ll set you up with all the right users and permissions and your own
customized workflow
WEEK TWO: Customized Training
Your staff and agencies will be fully trained on how to use SocialTALK
WEEK THREE: Optimization
We’ll help you optimize your activities and workflows based on your first few
weeks of usage
WEEK FOUR: Reporting
We’ll advise your key users on how to use the reporting suite for their own
unique needs.
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Get started today
It takes just a few minutes to get you on your way
to centrally managing and measuring your social
media activities
No software to install, no downloads
All you need is a password and a web connection
Full training and customer support
Included with your monthly license!
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THANK YOU
Let’s start the conversation.
Andrew Cherwenka Adrienne Scissons
VP US Sales Account Manager
a.cherwenka@syncapse.com a.scissons@syncapse.com
(646) 267-2474 (212) 699-3703
41 East 11th St 41 East 11th St
11th Floor 11th Floor
New York, NY New York, NY
10003 10003
www.syncapse.com www.syncapse.com
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