Presented at the League of Women Voters of California Leadership Council 2014 by Tommy Keswick as an Ignite talk format.

1. Using the Web to Expand Your Audience LWVC Leadership Council 2014
Using the Web to
ExpandYour Audience
How to take advantage of your most valuable
communication asset.
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2. LWVC Leadership Council 2014Using the Web to Expand Your Audience
Who used a mobile
device today?
photo: Erik Tjallinks https://www.flickr.com/photos/eriksimages/7663856854

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Last minute research takes place on
mobile devices…
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photo: Josh Thompson https://www.flickr.com/photos/joshmt/2245007197

4. LWVC Leadership Council 2014Using the Web to Expand Your Audience
Getting there:
1. Good writing
2. Accessible content
3. Sharability

5. LWVC Leadership Council 2014Using the Web to Expand Your Audience
1. Meaningful Titles
and Headings
http://chillco.com/blog/5-tips-writing-web
Good Writing:

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2. Most important
sentence first
http://chillco.com/blog/5-tips-writing-web
Good Writing:

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http://chillco.com/blog/5-tips-writing-web
3. Short paragraphs
Good Writing:

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http://chillco.com/blog/5-tips-writing-web
4. Lists
Good Writing:

9. LWVC Leadership Council 2014Using the Web to Expand Your Audience
pdf icon: Mimooh http://commons.wikimedia.org/wiki/File:Pdf_by_mimooh.svg

10. LWVC Leadership Council 2014Using the Web to Expand Your Audience
PDFs on mobile…

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Email
Sharable Contentphoto: EstherVargas https://www.flickr.com/photos/esthervargasc/9657863733

14. LWVC Leadership Council 2014Using the Web to Expand Your Audience
People share stories in
which they feel invested
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http://chillco.com/blog/engaging-social-media

15. LWVC Leadership Council 2014Using the Web to Expand Your Audience
Potential Members
Galore!
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photo: Kris Krug https://www.flickr.com/photos/kk/6863172432

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OK, now what?
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Let’s talk.
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Come see our demo
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Come see our demo

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ThankYou!
League Easy Web Discovery Project
Tommy Keswick
tkeswick@chillco.com
Rain Breaw Michaels
rbreaw@chillco.com
We welcome your feedback and questions!
Resources: http://chillco.com/blog/lwvc-council-2014
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