2. What is Tiara?
All natural organic blend shampoo
The only 100% natural shampoo in the market
Helps heal damaged hair
Made out of 9 natural ingredients
Rose Water Saw Palmeto Fenugreek Goosaberry Eclipta Alba Acacai Concinna Reetha Neem Aloe Vera
4. Target Market
Women aged 15 – 25 years old
Middle and upper class
Need an all natural shampoo
Market Size = 11, 285, 704 women
Potential Market Volume = 67, 714, 228 units
5. Growth of 3.5% (2004-2009)
Forecasted sales of £1, 384.0 million
Compound Annual Growth Rate (CAGR) of 1.9%
Opportunity
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
Hair Care Sales 1,282.2 1,292.1 1,301.2 1,305.4 1,314.2 1,327.1
Forecasted Hair Care Sales 1,327.1 1,340.7 1,354.1 1,366.4 1,376.7 1,384.0
1,220.00
1,240.00
1,260.00
1,280.00
1,300.00
1,320.00
1,340.00
1,360.00
1,380.00
1,400.00
£million
Hair Care Sales Vs. Forecasted Sales
6. Trends
Desire for natural and
organic products
Double the Trouble
25% of women wait for
price promotions