Greg: The Frozen Food Master, the host and producer of Freezerburns shares his secrets on how he turned a super-focused niche topic into a 6-figure business.

1. HOW TO TURN A
VIDEOBLOG INTO A
6 FIGURE BUSINESS
BY @GREGORYNG

2. 1
OCTOBER 4, 2008
“I don’t want to hear about this 9 to 5 bullsh*t.
Work 9 to 5, spend a couple hours with your family.
7 to 2 in the morning is plenty of time to do damage.”

3. 2
• 500+ Episodes
• 200K views per episode
• Distributed to over
30 networks
• In 2011 I earned over
$100k from my show

4. 3
KEYS TO MY SUCCESS
NICHE CONCEPT
LARGE AMOUNTS OF CONTENT
FOCUS
PATIENCE

5. 4
6 STEPS
1. ESTABLISH A NICHE
2. OWN THAT NICHE
3. KNOW YOUR AUDIENCE
4. GROW YOUR AUDIENCE
5. GIVE SOMETHING FOR SPONSORS TO BELIEVE IN
6. MONETIZE

6. STEP 1
ESTABLISH A NICHE

7. 6
“NEESH”
VS
“NITCH”?

8. 7
CHOOSING A NICHE
• Focused content means
you can own it but is it a big
enough audience?
• Dedicated audience is
good but what is the goal of
the show?
• There are SEO advantages
but is anyone looking?

9. 8
25,074 blogs related to “Food”
815 blogs related to “Food Review”
3 blogs related to “Frozen Food Review”
1 blog related to “Video Frozen Food Review”

10. 10
THE BUSINESS BEHIND FROZEN FOODS

11. 11
FROZEN FOODS BRANDS

12. STEP 2
OWN THAT NICHE

13. 13
OCTOBER 4, 2008
EPISODE 1: TGI Friday’s Sweet and Smoky Chicken

14. 14
Head cut off
Reflections
Hot spots
64 Views in the first week. (All friends and family)

15. 15

16. 1
OPTIMIZE AS YOU GO!

17. 17
5 EPISODES PER WEEK FOR THE FIRST YEAR
• Land Grab!
• Scare Off Competition
• Build Camera Presence
• Optimize Production Process
• Build Audience

18. 18
SINGLE FOCUS.
260 EPISODES IN YEAR 1
PRESS
PEOPLE LIKE ME
SUBSCRIBERS
MONEY

19. 20
HOW DO YOU OWN YOUR NICHE?
FIRST, OWN YOUR SHOW.
• Domain Name
• Social Screen names
• Logo
• Theme Song
• Tagline
• Catchphrases
• Title

20. 21
“The Internet’s Only Frozen Food Review Show”
“Eating My Way Through the Freezer Aisle
One Box At A Time”
“Down deep in my belly”
(First Appeared in Episode 13)
“The Frozen Food Master”
(First Appeared in Episode 17)

21. 22
ALWAYS BE BRANDING

22. 23
OCTOBER 11, 2009
236 Episodes = $384.72

23. 23
OCTOBER 11, 2009
236 Episodes = $384.72 = $0.23/hour

24. STEP 3
KNOW YOUR AUDIENCE

25. 25
THE FREEZERBURNS AUDIENCE
STONER COLLEGE
KIDS
44%
GROCERY SHOPPING
MOMS
41%

26. 26
KNOW YOUR AUDIENCE

27. 27
BLIP.TV

28. 28
FACEBOOK QUESTIONS

29. 29
NOVEMBER 21, 2009

30. 30
NEW TAXONOMY

31. 30
NEW TAXONOMY
AVG. TIME ON SITE
from 03:08 to 04:25

32. 31
YOUTUBE ANALYTICS

33. 32
JUNE 4, 2010
EPISODE 336: Chicken Fettuccini Frodown

34. 33
YOUTUBE ANALYTICS HOT SPOTS

35. 34
YOUTUBE VIDEO INSIGHTS

36. 35
MAY 24, 2011
SEEVOLUTION

37. 36
SEEVOLUTION

38. 37
CHANGE IN POST NUMBER

39. 37
CHANGE IN POST NUMBER
PV/VISIT
from 2.50 to 6.32

40. 38
GA, SiteCatalyst
Integration
WYSIWYG
Editor
Multiple
Conversion Goals

41. 39
VISUAL WEBSITE OPTIMIZER TEST
CLICKS +3%
(First time visitors)

42. 40
VISUAL WEBSITE OPTIMIZER TEST
SUBSCRIBERS
+7.21% (Blended)

43. 41
WHERE I AM NOW

44. STEP 4
GROW YOUR AUDIENCE

45. 43
DISTRIBUTE EVERYWHERE

46. 44
GET SEEN WITH VIDEO SEO

47. 45
KNOW WHAT YOUR AUDIENCE WANTS
SPEED, PRICE, CONVENIENCE NUTRITION, TASTE, FAMILY-SIZED
WANTS TO BE ENTERTAINED
WANTS HELP WITH
BUYING DECISIONS
HOT POCKETS, TOTINO’S,
EL MONTEREY
HEALTHY CHOICE, LEAN
CUISINE, SMART ONES, STOUFFER’S

48. 46
STAY FOCUSED ON WHAT THE MAJORITY WANT
X X X
X X X

49. 47
SPREAD THE WEALTH AND
GIVE BEHIND THE SCENES ACCESS

50. 48
ENGAGE IN COMMENTS, RESPOND TO EMAILS

51. 49
TURN YOUR FANS RABID

52. 50
MARCH 22, 2009
FEBRUARY 18, 2012
CARE WHAT YOUR FANS THINK…
BUT TRUST YOUR GUT.

53. 51
HATERS GONNA HATE
ACCORDING TO THE
TROLLS, I…
• “chew like a pervert”
• “am a lazy fat f***”
• “need a job”
• “have a big nose”

54. 52
TROLLS MEAN YOU’RE POPULAR

55. http://www.flickr.com/photos/totally_lemonified
STEP 5
GIVE SPONSORS
SOMETHING TO
BELIEVE IN

56. 54
CAPTURE TESTIMONIALS

57. 55
CREATE PRESS KIT
BRANDING
UVP
TESTIMONIALS

58. 56
ENCOURAGE ACTION FOR BRANDS

59. 57
GIVE BRANDS OPPORTUNITIES FOR EXPOSURE

60. 58
TELL BRANDS YOU EXIST

61. 59
COMPANIES LIKE THIS

62. 60
COMPANIES LIKE THIS

63. http://www.flickr.com/photos/totally_lemonified
STEP 6
MONETIZE

64. 63
VIDEO ADS

65. 64
VIDEO ADS

66. 65
MAKE MONEY WHILE YOU SLEEP

67. 66
Head cut off
Reflections
Hot spots
64 Views in the first week. (All friends and family)
To Date: 117,000 views

68. 67
YOU WON’T GET RICH OFF OF ADS

69. 68
EPISODE SPONSORSHIPS

70. 69
AUGUST 2011
HEALTHY CHOICE
FRESHEN YOUR FREEZER CONTEST

71. 70
CONTACTING SPONSORS
POSITIONING
STATEMENT
TIME RELEVANCE
CREDIBILITY
INDICATOR
DEMOGRAPHIC
RELEVANCE
RECENT SUCCESS

72. 71
AUGUST 2011 LAUNCHED iPHONE APP
app.freezerburns.com

73. 72
FUTURE OF THE FREEZERBURNS APP

74. 71
JULY 2012 WHAT’S NEXT
X
I’M A GROCERY SHOPPING PARENT!
I’M NOT RELEVANT TO
COLLEGE KIDS ANYMORE
4 YEARS LATER COLLEGE FRESHMEN
HAVE GRADUATED

75. 71
JULY 2012 WHAT’S NEXT

76. 73
6 STEPS
 ESTABLISH A NICHE
 OWN THAT NICHE
 KNOW YOUR AUDIENCE
 GROW YOUR AUDIENCE
 GIVE SOMETHING FOR SPONSORS TO BELIEVE IN
 MONETIZE

77. @GregoryNg
Follow me on
Watch me!
www.FreezerBurns.com www.FreezerBurns.com/vlog