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Identifying & Engaging
 With Social Influencers

      BLUEGLASS.COM
    @ChelseaBlacker
cblacker@blueglass.com
Chelsea Blacker
cblacker@blueglass.com
@chelseablacker

BLUEGLASS.COM
CHELSEABLACKER.COM
Identify Influencers
FollowerWonk
FindPeopleOnPlus
YouTube Search
Twazzup
Google Search Operator
       Queries
What do Influencers
      Like?
MentionMap
PinAlytics
PinAlytics
Search A Site
Content Development
Calendar
  History
Case Studies
Exclusive Interviews
Events
Company History
Employees

Copy Writers?
Engagement
Comment on Posts
Get Familiar on Twitter
Hello Sarah,
          Thanks for the RT of Angela’s last blog post on XXX,
glad you too see the funnier side in cooking disasters! Must
confess, she just threw away the pan instead of trying to clean
up the mess. 

       Angela and I are currently developing a Facebook app
about baking bread. Is there any chance you’d have a moment
to chat through it on Skype/gChat with me? I’d appreciate any
feedback you could offer from your bread baking experiences.

My Skype username is: XXXX, don’t hesitate to email, tweet,
skype message or gChat me when you have a moment!
          KR,
             Chelsea
Outreach Stories
Key Takeaways
1. Be honest about who you are.
2. Collaboration is most powerful with
   both internal staff support and external
   influencers .
3. Ensure what you have to offer is 100%
   relevant to your target influencer.
4. Have fun meeting new people.
Chelsea Blacker
cblacker@blueglass.com
@chelseablacker

BLUEGLASS.COM
CHELSEABLACKER.COM

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Identifying & Engaging With Social Influencers | SheerLuxe #Sheerb2b

Hinweis der Redaktion

  1. Social mention, ice rocket
  2. 100 followers and 912 repins
  3. 100 followers and 912 repins
  4. Google Share CalendarBlog post: top dates in ___Embedded calendar on pageReview top eventsHTML 5 infographic
  5. The Witheridge Transport Company, Dennis "char-a-banc" (T9795), a Ford 14 seater bus and Burford bus (T 9795)Company Birthday – establish one! Then celebrate it onlineImages can be a resource for historic articles – get them on flickr, informative articles, etc
  6. Event attendeesPromote on socialLegit authors on G+Presentorsjournalists