SlideShare ist ein Scribd-Unternehmen logo
1 von 37
Downloaden Sie, um offline zu lesen
9 Ways to Create 
Engaging 
Content
9 Ways to Engaging Content 
for Challenging Industries 
including gambling, healthcare, and B2B. 
1. Find a PG angle for your content. 
2. Get professional researchers involved. 
3. Publishers are partners, involving them means they buy into your 
content. 
4. Turn internal staff into valued experts. 
5. Develop the blog as a resource which can be linked to. 
6. Promote staff as the content creators for other publishers. 
7. Locate offline experts hungry to expand business. 
8. Develop offline experts into online experts. 
9. Separate your transactional content from informational content.
Challenge 1: 
To promote a brand & industry 
nobody wants to support
Gambling Industry
Gambling does not typically receive good press, making our job to create outstanding content 
to drive new visitors even more challenging.
1. Find a PG angle 
for your content. 
1. Find a PG angle 
for your content. 
Poker is a sport! 
Not just a game popular 
in the gambling industry.
As a skill set, 
players are looking 
to develop their 
skill set, and there 
is a wealth of 
research on this 
sport by people 
like Dr. 
Schoonmaker. 
Alan N. Schoonmaker, Ph.D. 
Industrial psychology at UC Berkeley 
Maths 
Logic 
Concentration 
Patience 
Discipline 
Risk Reward 
Diversity 
2. Get professional 
researchers 
involved.
What poker skill is 
transferable to 
the general 
public? 
Bluffing.
Eye movements 
show if you’re 
making up a story 
or remembering 
events from your 
past.
Touching your 
neck is an action 
to pacify yourself 
in stressful 
situations.
Feet itch, wiggle, 
and sweat when 
nervous.
Create a research 
lead content piece 
and publish the 
results on the 
brand’s website.
Get on the phones 
and call publishers 
to establish who is 
interested in using 
the research to 
create dynamic 
content.
3. Publishers are 
partners, involving 
them means they buy 
into your content. 
Mashable was 
interested in 
publishing the 
content 
Throughout development, we sent drafts and ideas to the editor to 
get their input and feedback. This kept the relationship alive and 
ensured the content was exactly what they wanted.
Social Results: 
12,500+ 
social shares
SEO Results: 
519 External Links 
Before Placement After Placement from 65 Domains 
External 
Backlinks 1 519 
Referring 
Domains 1 65 
Moz Page 
Authority 1/100 53/100
Lessons 
Learned 
1. Find a universally appropriate 
angle for your content. 
2. Get professional researchers 
involved. 
3. Publishers are partners, 
involving them means they buy 
into publishing.
Challenge 2: 
To make B2B corporate venue rentals an 
exciting topic to share with publishers
Conference rooms 
for rent, this is 
what the brand 
represents.
How do we make 
interesting 
content around 
conference 
rooms? 
Educate the 
target 
market.
4. Turn internal staff 
into valued experts. 
Incorporate staff 
to increase the 
online profile of 
the brand.
5. Develop the blog 
as a resource which 
can be linked to. 
Develop the blog 
as a resource 
others in the B2B 
space turn to.
Promote staff’s 
expertise on other 
sites. 
- Images have been removed - 
Site 1 
CitationFlow: 42 
TrustFlow: 47 
Moz DA: 54 
Site 2 
CitationFlow: 39 
TrustFlow: 54 
Moz DA: 64 
6. Promote staff as 
the content 
creators for other 
publishers.
Lessons 
Learned 
4. Make internal staff into experts. 
5. Develop the blog as a resource 
which can be linked to. 
6. Promote staff as the content 
creators for other websites.
Challenge 3: 
Don’t get sued
Nutrition Industry
Regulatory Bodies
What can we say?
If we can’t 
promote product 
benefits, who 
can? 
Experts. 
7. Locate offline experts 
hungry to expand business.
We hired 
nutritionists to 
write articles for 
the brand’s 
website
Create a hub for 
nutrition related 
content, separate 
from the e-commerce 
site. 
8. Separate your transactional content 
from informational content. 
Do. Transactional Content. 
Know. Informational Content 
Go. Navigational Content
And updated the 
nutritionists social 
profiles to ensure 
current social 
signals were 
shared around 
their content.
Promote our 
experts to 
publications, here 
are some of the 
publications. 
- *Images have been removed - 
Site 1 
CitationFlow: 56 
TrustFlow: 71 
Moz DA: 84 
84 
Site 2 
CitationFlow: 48 
TrustFlow: 55 
Moz DA: 67 
Site 3 
CitationFlow: 59 
TrustFlow: 53 
Moz DA: 89 
9. Develop offline 
experts into online 
experts.
We even get 
published off-line 
in magazines and 
academic research 
journals as a 
result!
Lessons 
Learned 
7. Locate offline experts hungry 
to expand their opportunities. 
8. Develop your offline experts 
into online experts. 
9. Separate your transactional 
content from informational 
content.
1. Find a PG angle for your content. 
2. Get professional researchers involved. 
3. Publishers are partners, involving them means they buy 
into your content. 
4. Turn internal staff into valued experts. 
5. Develop the blog as a resource which can be linked to. 
6. Promote staff as the content creators for other 
publishers. 
7. Locate offline experts hungry to expand business. 
8. Develop offline experts into online experts. 
9. Separate your transactional content from informational 
content.
@ChelseaBlacker 
enquiries@blueglass.co.uk 
www.blueglass.co.uk

Weitere ähnliche Inhalte

Was ist angesagt?

From a closed gate to an open door
From a closed gate to an open doorFrom a closed gate to an open door
From a closed gate to an open doorSteve Hall
 
Content to Conversion: How to use content marketing to build your business
Content to Conversion: How to use content marketing to build your businessContent to Conversion: How to use content marketing to build your business
Content to Conversion: How to use content marketing to build your businessLesley Robinson
 
Influencer Marketing Best Practices with BuzzSumo and BuzzStream
Influencer Marketing Best Practices with BuzzSumo and BuzzStreamInfluencer Marketing Best Practices with BuzzSumo and BuzzStream
Influencer Marketing Best Practices with BuzzSumo and BuzzStreamBuzzSumo
 
Social media thought leadership
Social media thought leadershipSocial media thought leadership
Social media thought leadershipMichael Durwin
 
Social Media Strategies For Your Business SBA 8-30-16
Social Media Strategies For Your Business SBA 8-30-16Social Media Strategies For Your Business SBA 8-30-16
Social Media Strategies For Your Business SBA 8-30-16Lisa Landry
 
accelerate your sales 2016
accelerate your sales 2016accelerate your sales 2016
accelerate your sales 2016cjoseph_linkedin
 
B2B Lead Generation using Google, AdWords, Facebook, LinkedIn, and Twitter
B2B Lead Generation using Google, AdWords, Facebook, LinkedIn, and TwitterB2B Lead Generation using Google, AdWords, Facebook, LinkedIn, and Twitter
B2B Lead Generation using Google, AdWords, Facebook, LinkedIn, and TwitterAsif Anwar
 
Social Selling 101: The Fundamentals of Social Selling
Social Selling 101: The Fundamentals of Social SellingSocial Selling 101: The Fundamentals of Social Selling
Social Selling 101: The Fundamentals of Social SellingLinkedIn Sales Solutions
 
Social media - it's all about content
Social media - it's all about contentSocial media - it's all about content
Social media - it's all about contentNigel Charlesworth
 
Tackling the Tip of the Iceberg: Get Marketing Savvy October 15, 2015
Tackling the Tip of the Iceberg: Get Marketing Savvy October 15, 2015Tackling the Tip of the Iceberg: Get Marketing Savvy October 15, 2015
Tackling the Tip of the Iceberg: Get Marketing Savvy October 15, 2015Lisa Landry
 
Defining Social Media Success
Defining Social Media SuccessDefining Social Media Success
Defining Social Media SuccessNxtbook Media
 
LinkedIn Social Selling Workshop - Seattle
LinkedIn Social Selling Workshop - SeattleLinkedIn Social Selling Workshop - Seattle
LinkedIn Social Selling Workshop - SeattleLinkedIn Sales Solutions
 
Bad Girl Ventures - What Is Content Marketing
Bad Girl Ventures - What Is Content MarketingBad Girl Ventures - What Is Content Marketing
Bad Girl Ventures - What Is Content MarketingMonina Wagner
 
Why Blogging Should be the Hub of Your Social Media Efforts
Why Blogging Should be the Hub of Your Social Media EffortsWhy Blogging Should be the Hub of Your Social Media Efforts
Why Blogging Should be the Hub of Your Social Media EffortsWill Davis
 
Linkedinfool proofguidetosocialselling-final-soharddbwarez
Linkedinfool proofguidetosocialselling-final-soharddbwarezLinkedinfool proofguidetosocialselling-final-soharddbwarez
Linkedinfool proofguidetosocialselling-final-soharddbwarezSoHarD_dB_wAREz
 

Was ist angesagt? (19)

From a closed gate to an open door
From a closed gate to an open doorFrom a closed gate to an open door
From a closed gate to an open door
 
Content to Conversion: How to use content marketing to build your business
Content to Conversion: How to use content marketing to build your businessContent to Conversion: How to use content marketing to build your business
Content to Conversion: How to use content marketing to build your business
 
Influencer Marketing Best Practices with BuzzSumo and BuzzStream
Influencer Marketing Best Practices with BuzzSumo and BuzzStreamInfluencer Marketing Best Practices with BuzzSumo and BuzzStream
Influencer Marketing Best Practices with BuzzSumo and BuzzStream
 
PR Secrets
PR SecretsPR Secrets
PR Secrets
 
Social media thought leadership
Social media thought leadershipSocial media thought leadership
Social media thought leadership
 
Social Media Strategies For Your Business SBA 8-30-16
Social Media Strategies For Your Business SBA 8-30-16Social Media Strategies For Your Business SBA 8-30-16
Social Media Strategies For Your Business SBA 8-30-16
 
Find the Right People
Find the Right PeopleFind the Right People
Find the Right People
 
accelerate your sales 2016
accelerate your sales 2016accelerate your sales 2016
accelerate your sales 2016
 
B2B Lead Generation using Google, AdWords, Facebook, LinkedIn, and Twitter
B2B Lead Generation using Google, AdWords, Facebook, LinkedIn, and TwitterB2B Lead Generation using Google, AdWords, Facebook, LinkedIn, and Twitter
B2B Lead Generation using Google, AdWords, Facebook, LinkedIn, and Twitter
 
Social Selling 101: The Fundamentals of Social Selling
Social Selling 101: The Fundamentals of Social SellingSocial Selling 101: The Fundamentals of Social Selling
Social Selling 101: The Fundamentals of Social Selling
 
Why Content Advertising is the Only Advertising Left - Simon Kelly, Story Wor...
Why Content Advertising is the Only Advertising Left - Simon Kelly, Story Wor...Why Content Advertising is the Only Advertising Left - Simon Kelly, Story Wor...
Why Content Advertising is the Only Advertising Left - Simon Kelly, Story Wor...
 
Social media - it's all about content
Social media - it's all about contentSocial media - it's all about content
Social media - it's all about content
 
Tackling the Tip of the Iceberg: Get Marketing Savvy October 15, 2015
Tackling the Tip of the Iceberg: Get Marketing Savvy October 15, 2015Tackling the Tip of the Iceberg: Get Marketing Savvy October 15, 2015
Tackling the Tip of the Iceberg: Get Marketing Savvy October 15, 2015
 
Defining Social Media Success
Defining Social Media SuccessDefining Social Media Success
Defining Social Media Success
 
LinkedIn Social Selling Workshop - Seattle
LinkedIn Social Selling Workshop - SeattleLinkedIn Social Selling Workshop - Seattle
LinkedIn Social Selling Workshop - Seattle
 
Bad Girl Ventures - What Is Content Marketing
Bad Girl Ventures - What Is Content MarketingBad Girl Ventures - What Is Content Marketing
Bad Girl Ventures - What Is Content Marketing
 
Why Blogging Should be the Hub of Your Social Media Efforts
Why Blogging Should be the Hub of Your Social Media EffortsWhy Blogging Should be the Hub of Your Social Media Efforts
Why Blogging Should be the Hub of Your Social Media Efforts
 
Linkedinfool proofguidetosocialselling-final-soharddbwarez
Linkedinfool proofguidetosocialselling-final-soharddbwarezLinkedinfool proofguidetosocialselling-final-soharddbwarez
Linkedinfool proofguidetosocialselling-final-soharddbwarez
 
Checklist: Ready for Launch
Checklist: Ready for LaunchChecklist: Ready for Launch
Checklist: Ready for Launch
 

Ähnlich wie 9 Ways to Create Engaging Content #ContentMarketingShow

LinkedIn Publishing Playbook
LinkedIn Publishing PlaybookLinkedIn Publishing Playbook
LinkedIn Publishing PlaybookBrett Mikoy
 
LinkedIn Publishing Playbook
LinkedIn Publishing PlaybookLinkedIn Publishing Playbook
LinkedIn Publishing PlaybookFlutterbyBarb
 
Content Marketing Talk
Content Marketing TalkContent Marketing Talk
Content Marketing TalkGreg Fry
 
LinkedIn Publishing Playbook
LinkedIn Publishing PlaybookLinkedIn Publishing Playbook
LinkedIn Publishing PlaybookColin Frankland
 
Linkedin Publishing Playbook
Linkedin Publishing PlaybookLinkedin Publishing Playbook
Linkedin Publishing PlaybookVictor Chan
 
Online customer acquisition 2014, via web marketing
Online customer acquisition 2014, via web marketingOnline customer acquisition 2014, via web marketing
Online customer acquisition 2014, via web marketingChris Leonard
 
"Mastering Your Personal Brand: Steps to Career Success"
"Mastering Your Personal Brand: Steps to Career Success""Mastering Your Personal Brand: Steps to Career Success"
"Mastering Your Personal Brand: Steps to Career Success"Placement 360.in
 
Cómo Causar Una Buena Impresión Utilizando El Marketing de Contenidos
Cómo Causar Una Buena Impresión Utilizando El Marketing de ContenidosCómo Causar Una Buena Impresión Utilizando El Marketing de Contenidos
Cómo Causar Una Buena Impresión Utilizando El Marketing de ContenidosClikéalo WSI
 
Authority based marketing
Authority based marketingAuthority based marketing
Authority based marketinggreenleaf
 
Summery of socail media
Summery of socail mediaSummery of socail media
Summery of socail mediaAloosh1
 
What the Blog speech by G.Bhalla
What the Blog speech by G.BhallaWhat the Blog speech by G.Bhalla
What the Blog speech by G.BhallaGayatri Bhalla
 
Are you and Engaged Marketer on LinkedIn?
Are you and Engaged Marketer on LinkedIn?Are you and Engaged Marketer on LinkedIn?
Are you and Engaged Marketer on LinkedIn?LinkedIn Europe
 
Linked in VT Students Chapter 2018
Linked in VT Students Chapter 2018Linked in VT Students Chapter 2018
Linked in VT Students Chapter 2018Evandro MINATO
 
Linked in for business
Linked in for businessLinked in for business
Linked in for businessDanny O Brien
 
New Business Development And Thought Leadership
New Business Development And Thought LeadershipNew Business Development And Thought Leadership
New Business Development And Thought Leadershipfourburkhardts
 
Top 15 secret linked in hacks to triple your business growth.
Top 15 secret linked in hacks to triple your business growth.Top 15 secret linked in hacks to triple your business growth.
Top 15 secret linked in hacks to triple your business growth.YumnaHafeez
 
LinkedIn: It's Not Rocket Surgery
LinkedIn: It's Not Rocket SurgeryLinkedIn: It's Not Rocket Surgery
LinkedIn: It's Not Rocket SurgeryJason Piasecki
 
How to Create Content that is Engaging, Shareable and Delivers ROI
How to Create Content that is Engaging, Shareable and Delivers ROIHow to Create Content that is Engaging, Shareable and Delivers ROI
How to Create Content that is Engaging, Shareable and Delivers ROIInfluence and Co.
 

Ähnlich wie 9 Ways to Create Engaging Content #ContentMarketingShow (20)

LinkedIn Publishing Playbook
LinkedIn Publishing PlaybookLinkedIn Publishing Playbook
LinkedIn Publishing Playbook
 
LinkedIn Publishing Playbook
LinkedIn Publishing PlaybookLinkedIn Publishing Playbook
LinkedIn Publishing Playbook
 
Content Marketing Talk
Content Marketing TalkContent Marketing Talk
Content Marketing Talk
 
Leveraging LinkedIn for Business Development
Leveraging LinkedIn for Business DevelopmentLeveraging LinkedIn for Business Development
Leveraging LinkedIn for Business Development
 
LinkedIn Publishing Playbook
LinkedIn Publishing PlaybookLinkedIn Publishing Playbook
LinkedIn Publishing Playbook
 
Linkedin Publishing Playbook
Linkedin Publishing PlaybookLinkedin Publishing Playbook
Linkedin Publishing Playbook
 
Online customer acquisition 2014, via web marketing
Online customer acquisition 2014, via web marketingOnline customer acquisition 2014, via web marketing
Online customer acquisition 2014, via web marketing
 
"Mastering Your Personal Brand: Steps to Career Success"
"Mastering Your Personal Brand: Steps to Career Success""Mastering Your Personal Brand: Steps to Career Success"
"Mastering Your Personal Brand: Steps to Career Success"
 
Cómo Causar Una Buena Impresión Utilizando El Marketing de Contenidos
Cómo Causar Una Buena Impresión Utilizando El Marketing de ContenidosCómo Causar Una Buena Impresión Utilizando El Marketing de Contenidos
Cómo Causar Una Buena Impresión Utilizando El Marketing de Contenidos
 
Authority based marketing
Authority based marketingAuthority based marketing
Authority based marketing
 
Summery of socail media
Summery of socail mediaSummery of socail media
Summery of socail media
 
Content easy guide
Content easy guideContent easy guide
Content easy guide
 
What the Blog speech by G.Bhalla
What the Blog speech by G.BhallaWhat the Blog speech by G.Bhalla
What the Blog speech by G.Bhalla
 
Are you and Engaged Marketer on LinkedIn?
Are you and Engaged Marketer on LinkedIn?Are you and Engaged Marketer on LinkedIn?
Are you and Engaged Marketer on LinkedIn?
 
Linked in VT Students Chapter 2018
Linked in VT Students Chapter 2018Linked in VT Students Chapter 2018
Linked in VT Students Chapter 2018
 
Linked in for business
Linked in for businessLinked in for business
Linked in for business
 
New Business Development And Thought Leadership
New Business Development And Thought LeadershipNew Business Development And Thought Leadership
New Business Development And Thought Leadership
 
Top 15 secret linked in hacks to triple your business growth.
Top 15 secret linked in hacks to triple your business growth.Top 15 secret linked in hacks to triple your business growth.
Top 15 secret linked in hacks to triple your business growth.
 
LinkedIn: It's Not Rocket Surgery
LinkedIn: It's Not Rocket SurgeryLinkedIn: It's Not Rocket Surgery
LinkedIn: It's Not Rocket Surgery
 
How to Create Content that is Engaging, Shareable and Delivers ROI
How to Create Content that is Engaging, Shareable and Delivers ROIHow to Create Content that is Engaging, Shareable and Delivers ROI
How to Create Content that is Engaging, Shareable and Delivers ROI
 

Mehr von Oben8 UG

Content Marketing ROI Measurement How To's
Content Marketing ROI Measurement How To'sContent Marketing ROI Measurement How To's
Content Marketing ROI Measurement How To'sOben8 UG
 
12 Actionable Tips To Become The Content Authority In Your Niche
12 Actionable Tips To Become The Content Authority In Your Niche12 Actionable Tips To Become The Content Authority In Your Niche
12 Actionable Tips To Become The Content Authority In Your NicheOben8 UG
 
Authorship to Authority: Defining Your Digital Profile
Authorship to Authority: Defining Your Digital ProfileAuthorship to Authority: Defining Your Digital Profile
Authorship to Authority: Defining Your Digital ProfileOben8 UG
 
Identifying & Engaging With Social Influencers | SheerLuxe #Sheerb2b
Identifying & Engaging With Social Influencers | SheerLuxe #Sheerb2bIdentifying & Engaging With Social Influencers | SheerLuxe #Sheerb2b
Identifying & Engaging With Social Influencers | SheerLuxe #Sheerb2bOben8 UG
 
Blogger Outreach for Link Building Tips & Lessons Learned - Linkdex ThinkTank
Blogger Outreach for Link Building Tips & Lessons Learned - Linkdex ThinkTankBlogger Outreach for Link Building Tips & Lessons Learned - Linkdex ThinkTank
Blogger Outreach for Link Building Tips & Lessons Learned - Linkdex ThinkTankOben8 UG
 
The Future of Local SEO | Tips & Tricks for Future Proofing - #DistilledLive -
The Future of Local SEO | Tips & Tricks for Future Proofing - #DistilledLive - The Future of Local SEO | Tips & Tricks for Future Proofing - #DistilledLive -
The Future of Local SEO | Tips & Tricks for Future Proofing - #DistilledLive - Oben8 UG
 
Recycling and Reusing Content
Recycling and Reusing ContentRecycling and Reusing Content
Recycling and Reusing ContentOben8 UG
 
Types of Links to Acquire Post Penguin
Types of Links to Acquire Post PenguinTypes of Links to Acquire Post Penguin
Types of Links to Acquire Post PenguinOben8 UG
 
Impact of TV Commercials Online | SEO Case Study
Impact of TV Commercials Online | SEO Case StudyImpact of TV Commercials Online | SEO Case Study
Impact of TV Commercials Online | SEO Case StudyOben8 UG
 

Mehr von Oben8 UG (9)

Content Marketing ROI Measurement How To's
Content Marketing ROI Measurement How To'sContent Marketing ROI Measurement How To's
Content Marketing ROI Measurement How To's
 
12 Actionable Tips To Become The Content Authority In Your Niche
12 Actionable Tips To Become The Content Authority In Your Niche12 Actionable Tips To Become The Content Authority In Your Niche
12 Actionable Tips To Become The Content Authority In Your Niche
 
Authorship to Authority: Defining Your Digital Profile
Authorship to Authority: Defining Your Digital ProfileAuthorship to Authority: Defining Your Digital Profile
Authorship to Authority: Defining Your Digital Profile
 
Identifying & Engaging With Social Influencers | SheerLuxe #Sheerb2b
Identifying & Engaging With Social Influencers | SheerLuxe #Sheerb2bIdentifying & Engaging With Social Influencers | SheerLuxe #Sheerb2b
Identifying & Engaging With Social Influencers | SheerLuxe #Sheerb2b
 
Blogger Outreach for Link Building Tips & Lessons Learned - Linkdex ThinkTank
Blogger Outreach for Link Building Tips & Lessons Learned - Linkdex ThinkTankBlogger Outreach for Link Building Tips & Lessons Learned - Linkdex ThinkTank
Blogger Outreach for Link Building Tips & Lessons Learned - Linkdex ThinkTank
 
The Future of Local SEO | Tips & Tricks for Future Proofing - #DistilledLive -
The Future of Local SEO | Tips & Tricks for Future Proofing - #DistilledLive - The Future of Local SEO | Tips & Tricks for Future Proofing - #DistilledLive -
The Future of Local SEO | Tips & Tricks for Future Proofing - #DistilledLive -
 
Recycling and Reusing Content
Recycling and Reusing ContentRecycling and Reusing Content
Recycling and Reusing Content
 
Types of Links to Acquire Post Penguin
Types of Links to Acquire Post PenguinTypes of Links to Acquire Post Penguin
Types of Links to Acquire Post Penguin
 
Impact of TV Commercials Online | SEO Case Study
Impact of TV Commercials Online | SEO Case StudyImpact of TV Commercials Online | SEO Case Study
Impact of TV Commercials Online | SEO Case Study
 

Kürzlich hochgeladen

Ice Cream Brand Harmony Study - TINT Emotional Profiling Research
Ice Cream Brand Harmony Study - TINT Emotional Profiling ResearchIce Cream Brand Harmony Study - TINT Emotional Profiling Research
Ice Cream Brand Harmony Study - TINT Emotional Profiling ResearchTINT Marketing
 
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...Sophie Logan
 
Imposter Syndrome in Marketing & Why You're Not Alone
Imposter Syndrome in Marketing & Why You're Not AloneImposter Syndrome in Marketing & Why You're Not Alone
Imposter Syndrome in Marketing & Why You're Not AloneHerd
 
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch DeckPodvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch DeckNedko Nedkov
 
A navigation of two creative processes Study
A navigation of two creative processes StudyA navigation of two creative processes Study
A navigation of two creative processes Studystuwilson.co.uk
 
Digital Marketing Analytics: Driving Hotel Success (2016 May report)
Digital Marketing Analytics: Driving Hotel Success (2016 May report)Digital Marketing Analytics: Driving Hotel Success (2016 May report)
Digital Marketing Analytics: Driving Hotel Success (2016 May report)yaeyukimoto
 
A_B Testing Personalized Meditation Recommendations.pdf
A_B Testing Personalized Meditation Recommendations.pdfA_B Testing Personalized Meditation Recommendations.pdf
A_B Testing Personalized Meditation Recommendations.pdfVWO
 
SEO Trends in 2024: What You Need to Know to Succeed
SEO Trends in 2024: What You Need to Know to SucceedSEO Trends in 2024: What You Need to Know to Succeed
SEO Trends in 2024: What You Need to Know to SucceedMumbai Pixels
 
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptx
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptxToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptx
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptxivanrazine1
 
Crafting High-Converting eCommerce Landing Pages
Crafting High-Converting eCommerce Landing PagesCrafting High-Converting eCommerce Landing Pages
Crafting High-Converting eCommerce Landing PagesVWO
 
2024 Google SERP Features: New Strategies To Gain Visibility
2024 Google SERP Features: New Strategies To Gain Visibility2024 Google SERP Features: New Strategies To Gain Visibility
2024 Google SERP Features: New Strategies To Gain VisibilitySearch Engine Journal
 
scope in Digital Marketing & advertising
scope in Digital Marketing & advertisingscope in Digital Marketing & advertising
scope in Digital Marketing & advertisingKBS SHOP
 
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdf
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdfTAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdf
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdfSocial Samosa
 
Converting with Comedy: Research Parallels for CRO
Converting with Comedy: Research Parallels for CROConverting with Comedy: Research Parallels for CRO
Converting with Comedy: Research Parallels for CROVWO
 
Cricket Playbook for Growth Marketers: Adjust x Glance report
Cricket Playbook for Growth Marketers: Adjust x Glance reportCricket Playbook for Growth Marketers: Adjust x Glance report
Cricket Playbook for Growth Marketers: Adjust x Glance reportSocial Samosa
 
The Creative Marketing campaigns of WeRoad
The Creative Marketing campaigns of WeRoadThe Creative Marketing campaigns of WeRoad
The Creative Marketing campaigns of WeRoadFabio Bin
 
Advertising and public relations, Role and Impact
Advertising and public relations, Role and ImpactAdvertising and public relations, Role and Impact
Advertising and public relations, Role and ImpactMuhammad Junaid
 
How to Get Off Spamhaus Blocklist - 5 Step Process
How to Get Off Spamhaus Blocklist - 5 Step ProcessHow to Get Off Spamhaus Blocklist - 5 Step Process
How to Get Off Spamhaus Blocklist - 5 Step ProcessQuickEmailVerification
 
Harnessing Social Media for Marketing Growth
Harnessing Social Media for Marketing GrowthHarnessing Social Media for Marketing Growth
Harnessing Social Media for Marketing Growthabinashdm2014
 
Top 15 Emerging Technologies for the Modern World
Top 15 Emerging Technologies for the Modern WorldTop 15 Emerging Technologies for the Modern World
Top 15 Emerging Technologies for the Modern WorldD Cloud Solutions
 

Kürzlich hochgeladen (20)

Ice Cream Brand Harmony Study - TINT Emotional Profiling Research
Ice Cream Brand Harmony Study - TINT Emotional Profiling ResearchIce Cream Brand Harmony Study - TINT Emotional Profiling Research
Ice Cream Brand Harmony Study - TINT Emotional Profiling Research
 
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
 
Imposter Syndrome in Marketing & Why You're Not Alone
Imposter Syndrome in Marketing & Why You're Not AloneImposter Syndrome in Marketing & Why You're Not Alone
Imposter Syndrome in Marketing & Why You're Not Alone
 
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch DeckPodvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck
 
A navigation of two creative processes Study
A navigation of two creative processes StudyA navigation of two creative processes Study
A navigation of two creative processes Study
 
Digital Marketing Analytics: Driving Hotel Success (2016 May report)
Digital Marketing Analytics: Driving Hotel Success (2016 May report)Digital Marketing Analytics: Driving Hotel Success (2016 May report)
Digital Marketing Analytics: Driving Hotel Success (2016 May report)
 
A_B Testing Personalized Meditation Recommendations.pdf
A_B Testing Personalized Meditation Recommendations.pdfA_B Testing Personalized Meditation Recommendations.pdf
A_B Testing Personalized Meditation Recommendations.pdf
 
SEO Trends in 2024: What You Need to Know to Succeed
SEO Trends in 2024: What You Need to Know to SucceedSEO Trends in 2024: What You Need to Know to Succeed
SEO Trends in 2024: What You Need to Know to Succeed
 
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptx
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptxToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptx
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptx
 
Crafting High-Converting eCommerce Landing Pages
Crafting High-Converting eCommerce Landing PagesCrafting High-Converting eCommerce Landing Pages
Crafting High-Converting eCommerce Landing Pages
 
2024 Google SERP Features: New Strategies To Gain Visibility
2024 Google SERP Features: New Strategies To Gain Visibility2024 Google SERP Features: New Strategies To Gain Visibility
2024 Google SERP Features: New Strategies To Gain Visibility
 
scope in Digital Marketing & advertising
scope in Digital Marketing & advertisingscope in Digital Marketing & advertising
scope in Digital Marketing & advertising
 
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdf
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdfTAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdf
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdf
 
Converting with Comedy: Research Parallels for CRO
Converting with Comedy: Research Parallels for CROConverting with Comedy: Research Parallels for CRO
Converting with Comedy: Research Parallels for CRO
 
Cricket Playbook for Growth Marketers: Adjust x Glance report
Cricket Playbook for Growth Marketers: Adjust x Glance reportCricket Playbook for Growth Marketers: Adjust x Glance report
Cricket Playbook for Growth Marketers: Adjust x Glance report
 
The Creative Marketing campaigns of WeRoad
The Creative Marketing campaigns of WeRoadThe Creative Marketing campaigns of WeRoad
The Creative Marketing campaigns of WeRoad
 
Advertising and public relations, Role and Impact
Advertising and public relations, Role and ImpactAdvertising and public relations, Role and Impact
Advertising and public relations, Role and Impact
 
How to Get Off Spamhaus Blocklist - 5 Step Process
How to Get Off Spamhaus Blocklist - 5 Step ProcessHow to Get Off Spamhaus Blocklist - 5 Step Process
How to Get Off Spamhaus Blocklist - 5 Step Process
 
Harnessing Social Media for Marketing Growth
Harnessing Social Media for Marketing GrowthHarnessing Social Media for Marketing Growth
Harnessing Social Media for Marketing Growth
 
Top 15 Emerging Technologies for the Modern World
Top 15 Emerging Technologies for the Modern WorldTop 15 Emerging Technologies for the Modern World
Top 15 Emerging Technologies for the Modern World
 

9 Ways to Create Engaging Content #ContentMarketingShow

  • 1. 9 Ways to Create Engaging Content
  • 2. 9 Ways to Engaging Content for Challenging Industries including gambling, healthcare, and B2B. 1. Find a PG angle for your content. 2. Get professional researchers involved. 3. Publishers are partners, involving them means they buy into your content. 4. Turn internal staff into valued experts. 5. Develop the blog as a resource which can be linked to. 6. Promote staff as the content creators for other publishers. 7. Locate offline experts hungry to expand business. 8. Develop offline experts into online experts. 9. Separate your transactional content from informational content.
  • 3. Challenge 1: To promote a brand & industry nobody wants to support
  • 5. Gambling does not typically receive good press, making our job to create outstanding content to drive new visitors even more challenging.
  • 6. 1. Find a PG angle for your content. 1. Find a PG angle for your content. Poker is a sport! Not just a game popular in the gambling industry.
  • 7. As a skill set, players are looking to develop their skill set, and there is a wealth of research on this sport by people like Dr. Schoonmaker. Alan N. Schoonmaker, Ph.D. Industrial psychology at UC Berkeley Maths Logic Concentration Patience Discipline Risk Reward Diversity 2. Get professional researchers involved.
  • 8. What poker skill is transferable to the general public? Bluffing.
  • 9. Eye movements show if you’re making up a story or remembering events from your past.
  • 10. Touching your neck is an action to pacify yourself in stressful situations.
  • 11. Feet itch, wiggle, and sweat when nervous.
  • 12. Create a research lead content piece and publish the results on the brand’s website.
  • 13. Get on the phones and call publishers to establish who is interested in using the research to create dynamic content.
  • 14. 3. Publishers are partners, involving them means they buy into your content. Mashable was interested in publishing the content Throughout development, we sent drafts and ideas to the editor to get their input and feedback. This kept the relationship alive and ensured the content was exactly what they wanted.
  • 15. Social Results: 12,500+ social shares
  • 16. SEO Results: 519 External Links Before Placement After Placement from 65 Domains External Backlinks 1 519 Referring Domains 1 65 Moz Page Authority 1/100 53/100
  • 17. Lessons Learned 1. Find a universally appropriate angle for your content. 2. Get professional researchers involved. 3. Publishers are partners, involving them means they buy into publishing.
  • 18. Challenge 2: To make B2B corporate venue rentals an exciting topic to share with publishers
  • 19. Conference rooms for rent, this is what the brand represents.
  • 20. How do we make interesting content around conference rooms? Educate the target market.
  • 21. 4. Turn internal staff into valued experts. Incorporate staff to increase the online profile of the brand.
  • 22. 5. Develop the blog as a resource which can be linked to. Develop the blog as a resource others in the B2B space turn to.
  • 23. Promote staff’s expertise on other sites. - Images have been removed - Site 1 CitationFlow: 42 TrustFlow: 47 Moz DA: 54 Site 2 CitationFlow: 39 TrustFlow: 54 Moz DA: 64 6. Promote staff as the content creators for other publishers.
  • 24. Lessons Learned 4. Make internal staff into experts. 5. Develop the blog as a resource which can be linked to. 6. Promote staff as the content creators for other websites.
  • 28. What can we say?
  • 29. If we can’t promote product benefits, who can? Experts. 7. Locate offline experts hungry to expand business.
  • 30. We hired nutritionists to write articles for the brand’s website
  • 31. Create a hub for nutrition related content, separate from the e-commerce site. 8. Separate your transactional content from informational content. Do. Transactional Content. Know. Informational Content Go. Navigational Content
  • 32. And updated the nutritionists social profiles to ensure current social signals were shared around their content.
  • 33. Promote our experts to publications, here are some of the publications. - *Images have been removed - Site 1 CitationFlow: 56 TrustFlow: 71 Moz DA: 84 84 Site 2 CitationFlow: 48 TrustFlow: 55 Moz DA: 67 Site 3 CitationFlow: 59 TrustFlow: 53 Moz DA: 89 9. Develop offline experts into online experts.
  • 34. We even get published off-line in magazines and academic research journals as a result!
  • 35. Lessons Learned 7. Locate offline experts hungry to expand their opportunities. 8. Develop your offline experts into online experts. 9. Separate your transactional content from informational content.
  • 36. 1. Find a PG angle for your content. 2. Get professional researchers involved. 3. Publishers are partners, involving them means they buy into your content. 4. Turn internal staff into valued experts. 5. Develop the blog as a resource which can be linked to. 6. Promote staff as the content creators for other publishers. 7. Locate offline experts hungry to expand business. 8. Develop offline experts into online experts. 9. Separate your transactional content from informational content.