2. So what’s Hype Fm all about?
Hype FM is a specialist radio station which will
come under the genre of Indie/alternative.
Hype FM is going to be energetic, awakening and
will keep the audience motivated and informed
about different gigs and events which are music
orientated through out the day and over the
weekend. On Sunday’s the station will transform
into a relaxed and chilled atmosphere.
As the evening progresses during the week Hype
FM will transform into a station that makes you feel
relaxed and at home.
During the evening shows the music maybe chilled
and that station will make you feel at home and
comforted.
3. What audience are we aimed for?
Hype FM audience aim is for 25+ and typically
aim for listeners who enjoy listening to
indie/alternative artists.
Hype FM is music orientated. Subjects that are
most likely to be spoken about are topics such
as: gig dates, album releases, newly signed
bands/artists, cheap places to get gig tickets
and unsigned/signed bands. This will keep the
audience aim informed about the subjects and
topics which best interest them.
Hype FM also are going to include competitions
and daily updates of new unsigned bands. We
though this would be an effective subject to
include in this radio station because it gives the
chance for unsigned bands to become known.
Also this will get more listeners tuning in to
listen to friends and family playing.
Hype FM is aimed for listeners who are
energetic and have a passion for indie music
from all different generations. Also if you enjoy
going to gigs and listening to live music this is
the radio station for you!
4. What Music to expect!
Hype Fm will play music that comes under the genre of Indie music.
Music from different generations will be played this could vary from a modern
Band such as The Killers and bands from the late 60’s like Led Zeppelin.
Also a mixture of Unsigned bands which also come under the genre of indie/alternative music.
Hype FM thought this was a good idea because it will gain more listeners and give bands the
chance to get there name out there and be heard.
5. Advert
Our advert for our Specialist station
promotes a band called The View who
are on tour this year. The advert
promotes the tour and it links to our
audience because The View produce
music that the fans of the show would
usually listen to.
We decided to use a famous song of
the bands called ‘Same Jeans’ in the
background of the advert because a
lot of people who do not like this
genre of music still know the song.
Then the song can continue playing
as the genre fits the radio station
perfectly.
6. Link:
Keeping our target listeners in mind, we formed
our links around what types of information and
music they would like to listen to, and the way we
talked and introduced each section.
Here is an example of a link which can be used.
7. The news stories we used for
this station were:
• Topman t-shirt story
• New album release by The
Kooks
• The opening of Harry Potter
World
News for Hype FM
8. Reasons for choosing news
content
These news stories were chosen as
they aim toward the target listener
which is 25+
The story about Topman appeals to this
listener because Topman is somewhere
they may shop so they might want to
hear about the latest news from that
store
9. The Kooks new album release is likely to
appeal to our target listener as they may
listen to this particular band and wish to
purchase the album
The opening of Harry potter world is likely to
appeal to our target listener as it has a wide
appeal and it was also big news at the time
10. Editing
• This shows an example of the editing
process used to make the demo sound as
professional as possible
• This particular piece of audio was created
by joining two separate pieces of audio
together using audacity and also putting
music underneath the audio.
• To put the music underneath the speech, I
imported both pieces of audio on separate
tracks and then lowered the volume on the
music to a suitable level
• The tools I used were the selection tool and
the time shift tool to remove and move
audio. To fade audio I used the envelope
tool
11. Summary
In summary to this we at
hype Fm have spent a lot of
time researching about who
our target audience are as
well as there needs and
expectations from each
shows, on different days and
times.
We found our target
audience want a station that
will wake them up in the
morning as well as making
them feel involved, energetic
but at times relaxed and
chilled. We get the listeners
involved by competitions,
calling/texting in and getting
unsigned bands involved.
Also we found our target
audience listen mostly to
indie/alternative music as
