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Running a Restaurant In a Digital World… A Chef’s Perspective Presented by Chef Mark Garcia
Who Am I And Why Should You Listen To Me?
Social Media Advice From A Chef??!!   ,[object Object],[object Object],[object Object]
Social Media Advice From a Rock Star??   ,[object Object],[object Object]
Thought Provoking Question
Social Media Statement “  Social Media Is The Greatest Scam Of All Time…”
Social Media Statement “  Social Media Is The Greatest Invention In The History Of World…”
Social Media Question Which One Is TRUE ?
Would It Surprise You If I Said  BOTH?? Let Me Explain…
Social Media Framework Why Is There Even a Need For Social Media?
Social Media Framework One  VERY BIG   Reason…
Social Media Framework In less than 3 years, Social Media has become  THE   most popular activity on the web! What activity did it overtake????
Social Media Framework Even   the   mighty   wasn’t powerful enough to do that!
Social Media Framework Why Is There Even a Need For Social Media?
Social Media Framework Many   VERY BIG   Reasons!   Come along and I will show you why…
Social Media Isn’t A Conversation It’s Where Conversations Take Place
Tools Change…Be Ready
Anyone Remember These? @ 10 Years ago, these were  THE  top search engines
Social Media Framework
Worry About Tools Last, Not First www.conversationprism.com
My Social Media Journey   ,[object Object],[object Object],[object Object]
Who Am I Now? ,[object Object]
Who Am I Now? ,[object Object],[object Object]
Who Am I Now? ,[object Object],[object Object],[object Object]
 
Who Am I Now? ,[object Object],[object Object]
Who Am I Now? ,[object Object]
Enough About Me… What About YOU? ,[object Object]
Enough About Me… What About YOU? ,[object Object],[object Object]
Here’s What   “Experts”   Say Social Media Is: ,[object Object]
WTF  ??!!   One More Time  In English Please
Non-Experts   Say Social Media Is: ,[object Object],[object Object]
Chef Mark Says Social Media Is: ,[object Object]
YESTERDAY Wake Up Go To Sleep News Paper  Radio  Trades  Billboards  TV  Magazine
TODAY Wake Up Go To Sleep News Paper  Radio  Trades  Billboards  TV  Magazine Mobile Alerts  Social Networking Sites  Web Video Blogs V-Logs  Cloud Services  E-Readers  WIKIS  Message Boards RSS Feeds  Peer-To-Peer Networks  Mobile Apps Satellite Radio  Web Applications  DVR Podcast  WAP Browsing Video Games  E-Mails Micro-Blogging Forums  SMS
WORLD LENS IPHONE APP
Best Practices To Execute ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Initial Approach to Digital in 2008 ,[object Object],PAID SEARCH ADVERTISING VIDEOS SOCIAL   EMAIL COUPONS
Approach to Digital in 2011 ,[object Object]
The Growth of Social Media ,[object Object],[object Object],[object Object],[object Object]
Brand Destinations vs. Social Destinations
 
Mobile Trends ,[object Object],[object Object],[object Object]
Mobile Shopping Trends ,[object Object],[object Object],[object Object],[object Object],[object Object]
Starbuck Cross Channel Engagement
 
ISIS: VERIZON WIRELESS, T-MOBILE, AT&T AND DISCOVER  ARE WORKING ON A CONTACTLESS PAYMENT SYSTEM VISA AND DEVICE FIDELITY’S IN2PAY IPHONE CASE
People are socializing  what, when, and where they’re eating
 
 
 
 
 
EPICURIOUS APP
 
 
Grill Campaign
Recipes are ubiquitous in the digital space across the web, mobile, and social
 
Digital has become an integral part of the  kitchen, meal planning, shopping and preparation
 
 
 
Questions ,[object Object],[object Object]
Good News For Restaurateurs ,[object Object]
Where Do I Start? ,[object Object],[object Object]
Where Do I Start? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media Best Practices ,[object Object]
Social Media Best Practices ,[object Object],[object Object]
Social Media Best Practices ,[object Object],[object Object],[object Object]
The Big Four
The Big Four Media Shareable All Interconnected
Social Media’s Big Four ,[object Object],[object Object],[object Object],[object Object]
Social Media’s Big Four ,[object Object],[object Object]
Social Media’s Big Four ,[object Object],[object Object],[object Object]
 
Social Media’s Big Four ,[object Object],[object Object],[object Object],[object Object]
Social Media’s Big Four ,[object Object],[object Object],[object Object]
Social Media’s Big Four ,[object Object],[object Object],[object Object],[object Object]
Social Media’s Big Four ,[object Object],[object Object],[object Object],[object Object]
Social Media’s Big Four ,[object Object]
Social Media’s Big Four ,[object Object],[object Object],[object Object]
Social Media’s Big Four ,[object Object],[object Object],[object Object]
Social Media’s Big Four ,[object Object],[object Object],[object Object]
Social Media’s Big Four ,[object Object]
Social Media Perspective ,[object Object],[object Object],[object Object],[object Object],TIP !
Social Media Perspective ,[object Object],[object Object],[object Object]
7 Step Recipe For Social Media Success
7 Ingredients For A Killer  Social Media Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media Strategy ,[object Object]
Social Media Strategy ,[object Object]
Social Media Strategy ,[object Object]
Social Media Strategy ,[object Object],[object Object]
Social Media Strategy ,[object Object],[object Object],[object Object]
Social Media Strategy ,[object Object],[object Object],[object Object],[object Object]
Social Media Strategy ,[object Object]
Social Media Strategy ,[object Object]
Social Media Strategy ,[object Object]
Social Media Strategy ,[object Object],[object Object]
Social Media Strategy ,[object Object]
Social Media Isn’t a Fad… It’s here to stay 900,000 blog posts per day @ 10 million tweets per hour > 30 billion pieces of content shared on Facebook per month
[object Object],[object Object],Thank You Make Sure We Connect: [email_address]
Entire Presentation Is at ChefMarkGarcia.com/unipro Thank You

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Running a Restaurant in the Digital World

Editor's Notes

  1. Quick Q&A from the audience on their skill level, involvement and/or experience with Social Media
  2. Quick Q&A from the audience on their skill level, involvement and/or experience with Social Media
  3. Quick Q&A from the audience on their skill level, involvement and/or experience with Social Media
  4. Quick Q&A from the audience on their skill level, involvement and/or experience with Social Media
  5. One of my favorite quotes “SOCIAL MEDIA IS A NEW SET OF COLLABORATIVE AND COMMUNICATION TOOLS THAT ENABLE MANY TYPES OF INTERACTIONS THAT WERE PREVIOUSLY NOT AVAILABLE TO COMMON PERSON” Quick Q&A from the audience on their skill level, involvement and/or experience with Social Media
  6. Quick Q&A from the audience on their skill level, involvement and/or experience with Social Media
  7. Quick Q&A from the audience on their skill level, involvement and/or experience with Social Media
  8. http://www.allrecipes.com http://www.epicurious.com http://www.food.com http://www.foodnetwork.com http://www.marthastewart.com http://www.supercook.com http://www.bettycrocker.com http://www.campbellskitchen.com http://www.eatbetteramerica.com http://www/kraftfoods.com http://www.pillsbury.com http://www.verybestbaking.com
  9. GROUP RECIPES http://www.grouprecipes.com/ Group Recipes is a hub where millions of people from around the world share and discover delicious recipes that have been uploaded and tested by home cooks. BAKE SPACE http://www.bakespace.com/ As a BakeSpace member you can post, search and swap recipes in real-time, and our unique recipe swap feature ensures that you'll always know what your friends are cooking.
  10. ALL RECIPES: Your Kitchen Inspiration iPad app • search options to access more than 45,000 member-tested recipes
• Ingredients to specifically include or exclude
• Dietary restrictions like gluten free, low carbs, or low sodium
• Search recipes by course, cooking method, or prep time.
• Filter your results by popularity or member rating •  sync with your allrecipes.com account
  11. JAMIE OLIVER website, TV show, and iPhone app
  12. Open Source Food http://www.opensourcefood.com Recipes created and rated by the community
  13. Foodily http://foodily.com/ Recipes network that brings together recipes from all over the web so you can compare any recipe and find the ones your friends like
  14. Paprika http://paprikaapp.com/ http://itunes.apple.com/us/app/paprika-recipe-manager/id392408028 r ecipe management: • download recipes from more than 100 supported sites • copy and paste recipes from any website • scale recipe ingredients • built in kitchen timer • grocery list • customizable recipe categories • prevent the screen from turning off while cooking
  15. Food on the Table http://www.foodonthetable.com an online budget meal planning service; combines weekly sales from your local grocery store with your family's food preferences to create a family-friendly meal plan; a printable grocery list can also be viewed on your smartphone
  16. CHOW HOW-TO VIDEOS http://www.chow.com CHOW THANKSGIVING DINNER COACH http://itunes.apple.com/us/app/chow-thanksgiving-dinner-coach/id399316208 You choose which dishes you want to make, and we give you a step-by-step timeline that guides you through the entire Thanksgiving day (and the two days before, too).
  17. RATIO http://itunes.apple.com/us/app/ratio/id345119718 The best-selling cookbook, Ratio: The Simple Codes Behind the Craft of Everyday Cooking, is now an iPhone app that will help you calculate amounts of ingredients in all the fundamental culinary preparations. When you know a ratio, you don’t know a recipe, you know 1,000. And this application does all the calculating for you. BREAD BAKING BASICS http://itunes.apple.com/us/app/bread-baking-basics/id412454400 Simple fresh baked bread is a tap away with this innovative iPad app that generates bread recipes based on you and your kitchen. Whether you want a simple plain country loaf, a multigrain boule, a sourdough baguette or a pizza, Bread Baking Basics has technique and recipes for all kinds of breads for all kinds of cooks and kitchens.


  18. Tastebud http://itunes.apple.com/us/app/tastebud/id345300311 Find recipes based on the ingredients you already have in your kitchen Fill your basket and Tastebud matches your ingredients against their database of recipes to build a list of dishes that you can cook
  19. Gojee http://www.gojee.com/ recommends recipes personalized to what you’re craving and what you have stocked at home Tell them an ingredient, and they’ll give you a recipe Personalize your “I crave” searches by adding ingredients you have add home or link your supermarket loyalty card Mark you “likes” and “dislikes” to personalize your recipe recommendations Find similar recipes by adding additional ingredients Rate and share recipes
  20. People update their status: 1. to shape how others perceive them 2. to maintain and grow relationships, 3. to share content that others might find valuable 4. to source information
  21. People update their status: 1. to shape how others perceive them 2. to maintain and grow relationships, 3. to share content that others might find valuable 4. to source information
  22. People update their status: 1. to shape how others perceive them 2. to maintain and grow relationships, 3. to share content that others might find valuable 4. to source information
  23. For 1000’s of years people have formed groups, built strong and weak relationships with others, formed allegiances and spread rumors and gossip. We Still use the same behavior patterns. Ever been to a tupperware party, girls night out, afternoon tea, after work for drinks??