The document is a presentation about running a restaurant in the digital world from the perspective of Chef Mark Garcia. Some key points:
- Social media has become the most popular online activity, overtaking even search engines. It allows for two-way conversations between brands and customers.
- Mobile usage is rising dramatically and changing digital behaviors, such as mobile shopping. Many restaurants are engaging customers across channels including social media, websites, and mobile apps.
- The presentation provides examples of how some restaurants are using tools like Facebook, Twitter, YouTube, and Pinterest as part of their social media strategies to build awareness, drive sales, and boost loyalty.
- Chef Garcia outlines a seven step recipe for a successful social media strategy
34. YESTERDAY Wake Up Go To Sleep News Paper Radio Trades Billboards TV Magazine
35. TODAY Wake Up Go To Sleep News Paper Radio Trades Billboards TV Magazine Mobile Alerts Social Networking Sites Web Video Blogs V-Logs Cloud Services E-Readers WIKIS Message Boards RSS Feeds Peer-To-Peer Networks Mobile Apps Satellite Radio Web Applications DVR Podcast WAP Browsing Video Games E-Mails Micro-Blogging Forums SMS
109. Social Media Isn’t a Fad… It’s here to stay 900,000 blog posts per day @ 10 million tweets per hour > 30 billion pieces of content shared on Facebook per month
Quick Q&A from the audience on their skill level, involvement and/or experience with Social Media
Quick Q&A from the audience on their skill level, involvement and/or experience with Social Media
Quick Q&A from the audience on their skill level, involvement and/or experience with Social Media
Quick Q&A from the audience on their skill level, involvement and/or experience with Social Media
One of my favorite quotes “SOCIAL MEDIA IS A NEW SET OF COLLABORATIVE AND COMMUNICATION TOOLS THAT ENABLE MANY TYPES OF INTERACTIONS THAT WERE PREVIOUSLY NOT AVAILABLE TO COMMON PERSON” Quick Q&A from the audience on their skill level, involvement and/or experience with Social Media
Quick Q&A from the audience on their skill level, involvement and/or experience with Social Media
Quick Q&A from the audience on their skill level, involvement and/or experience with Social Media
GROUP RECIPES http://www.grouprecipes.com/ Group Recipes is a hub where millions of people from around the world share and discover delicious recipes that have been uploaded and tested by home cooks. BAKE SPACE http://www.bakespace.com/ As a BakeSpace member you can post, search and swap recipes in real-time, and our unique recipe swap feature ensures that you'll always know what your friends are cooking.
ALL RECIPES: Your Kitchen Inspiration iPad app • search options to access more than 45,000 member-tested recipes • Ingredients to specifically include or exclude • Dietary restrictions like gluten free, low carbs, or low sodium • Search recipes by course, cooking method, or prep time. • Filter your results by popularity or member rating • sync with your allrecipes.com account
JAMIE OLIVER website, TV show, and iPhone app
Open Source Food http://www.opensourcefood.com Recipes created and rated by the community
Foodily http://foodily.com/ Recipes network that brings together recipes from all over the web so you can compare any recipe and find the ones your friends like
Paprika http://paprikaapp.com/ http://itunes.apple.com/us/app/paprika-recipe-manager/id392408028 r ecipe management: • download recipes from more than 100 supported sites • copy and paste recipes from any website • scale recipe ingredients • built in kitchen timer • grocery list • customizable recipe categories • prevent the screen from turning off while cooking
Food on the Table http://www.foodonthetable.com an online budget meal planning service; combines weekly sales from your local grocery store with your family's food preferences to create a family-friendly meal plan; a printable grocery list can also be viewed on your smartphone
CHOW HOW-TO VIDEOS http://www.chow.com CHOW THANKSGIVING DINNER COACH http://itunes.apple.com/us/app/chow-thanksgiving-dinner-coach/id399316208 You choose which dishes you want to make, and we give you a step-by-step timeline that guides you through the entire Thanksgiving day (and the two days before, too).
RATIO http://itunes.apple.com/us/app/ratio/id345119718 The best-selling cookbook, Ratio: The Simple Codes Behind the Craft of Everyday Cooking, is now an iPhone app that will help you calculate amounts of ingredients in all the fundamental culinary preparations. When you know a ratio, you don’t know a recipe, you know 1,000. And this application does all the calculating for you. BREAD BAKING BASICS http://itunes.apple.com/us/app/bread-baking-basics/id412454400 Simple fresh baked bread is a tap away with this innovative iPad app that generates bread recipes based on you and your kitchen. Whether you want a simple plain country loaf, a multigrain boule, a sourdough baguette or a pizza, Bread Baking Basics has technique and recipes for all kinds of breads for all kinds of cooks and kitchens.
Tastebud http://itunes.apple.com/us/app/tastebud/id345300311 Find recipes based on the ingredients you already have in your kitchen Fill your basket and Tastebud matches your ingredients against their database of recipes to build a list of dishes that you can cook
Gojee http://www.gojee.com/ recommends recipes personalized to what you’re craving and what you have stocked at home Tell them an ingredient, and they’ll give you a recipe Personalize your “I crave” searches by adding ingredients you have add home or link your supermarket loyalty card Mark you “likes” and “dislikes” to personalize your recipe recommendations Find similar recipes by adding additional ingredients Rate and share recipes
People update their status: 1. to shape how others perceive them 2. to maintain and grow relationships, 3. to share content that others might find valuable 4. to source information
People update their status: 1. to shape how others perceive them 2. to maintain and grow relationships, 3. to share content that others might find valuable 4. to source information
People update their status: 1. to shape how others perceive them 2. to maintain and grow relationships, 3. to share content that others might find valuable 4. to source information
For 1000’s of years people have formed groups, built strong and weak relationships with others, formed allegiances and spread rumors and gossip. We Still use the same behavior patterns. Ever been to a tupperware party, girls night out, afternoon tea, after work for drinks??