1. Your brand management cat!
http://catNapoleon.com/en

2. What is Napoleon
• Napoleon is a social media content
management and analytics platform.
• Key modules:
o Facebook analytics
o Facebook page content management system
o Social media brand mention monitoring
www.cheesecat.com

3. Napoleon
• Currently one of the leaders in social
media monitoring in Poland
• Monitoring: now over 15k facebook pages
in Poland, 5k largest in Europe, and Top
25 worldwide
• Planning to rollout to Western Europe,
North and South America in Q1 2011
• Solution is ready to scale for a larger range
of data
www.cheesecat.com

4. Audience
• Napoleon is targeted at social media
managers in
o digital agencies
o PR agencies
o brand managers in enterprises
o freelancers - facebook page administrators
www.cheesecat.com

5. Advantages for marketers
• Analytics - KPI’s of your fan pages and your
competitors
• Wall reader - convenient as an email client
• Group work - between an agency and its
clients, teams
• Security - of your fan pages when
publishing posts
• Monitoring - your brand in social and
media
www.cheesecat.com

6. Analytics
• KPI’s: Fans, Active
Fans, Engagement Rate,
Social Interaction
• Quick View – read what was
on the wall by clicking on the graph
• Comparison reports
• Social Interaction
Index – our own
interactivity index that is
weighted and gives and
overview of the page’s
responsivity
www.cheesecat.com

7. CMS – for Facebook pages
• Proffessionals deal with facebook pages in
a different way than the avarege user
• Must know what was read, answered,
which posts/comments are important and
need to be dealt with
• All your facebook page stream plus
advanced content creation
o Easy tab creation using a WYSWIG editor
o Advanvced post publishing
www.cheesecat.com

8. CMS - group work and wall reader
• Updated posts always
visible on top (as
conversations in an email
client)
• Flag important messages
• Forward posts &
comments
• Keep track of
correspondence history
and notes regarding a
post/comment

9. Advanced post publishing
• Plan your
posts in time
• Track clicks and
shares in links
• Save geo
targeting
settings your
posts
• Give custom
url’s for image
miniatures
www.cheesecat.com

10. Security
• Limit access to specific Facebook fan pages
to outside contractors
• Limit the number of admins of your
facebook pages to the necessary few to
minimise risk of spam and account
blocking
• Give analytics rights to read only users
www.cheesecat.com

11. Brand mentions monitoring
• Track brand
mention as
keywords on
Facebook,
Twitter, Google+,
Google Search
• Get quick access
to source links
• Track mentions
over time
• Use logical
expressions
• Export for
further analysis
www.cheesecat.com

12. Some of our customers
Enterprise clients, mid size companies, government:
Digital agencies, media house, PR agencies:

13. Contact information
Kornel Kulisiewicz
Managing Director | Chief Cat
kornel@cheesecat.com
+48 506 112 536
www.cheesecat.com