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CEO - Calin Rovinescu.


            IATA - AC


        ORIGIN – Canada.


FREQUENTLY OPERATED ROUTES:          • International flag carrier of Canada.
 Boston, Paris, London, Mexico,
San Francisco, Los Angeles, Miami,
                                     • Founded in 1936.
          Dallas, Boston
                                     • World‘s   10th   largest   airline   by   no.   of
          SUBSIDIARIES:                destinations.
        •Air Canada Cargo
                                     • Regional service- AC Express.
      •Air Canada Vacations
       •Air Canada Express           • Operates long as well as short haul routes.
                                     • 1370 scheduled flights daily.
STRENGTH(S)   •   Dominant in domestic market (60% market share) and only 1

                  competitor westjet.

              •   Competive workforce.



              •   Lack of customer support.
WEAKNESS(S)
              •   No price cutting.



              •   ―Best Airline in North America‖ by Global Traveler
  AWARDS      •   Top Five Airlines for In-flight Entertainment by

                  IndependentTraveler.com.

              •   Top Five Most Attractive Companies to work for in Canada

                  according to a survey by Randstad Canada and ICMA

                  International.
IATA - 9W


       OWNER: Naresh Goyal


       CEO - Nikos Kardassis,


           ORIGIN – India
                                       • Started its operations on May 5, 1993.
 FREQUENTLY OPERATED ROUTES:
Abudhabi, Bangkok, Dubai, Singapore    • Largest Indian Airline.
, new York, delhi, Mumbai, Bangalore


           SUBSIDIARIES:
                                       • Operates over 400 flights daily to 76
              •JetLite                 destinations worldwide.
           •Jet Konnect

                                       •Company slogan – The joy of flying.
STRENGTH(S)    • Jet grasps the nettle.

               • restructuring finally paying off.


WEAKNESS(ES)   • Brand confusion.



               • Best First-Class Service in the World
  AWARDS         award at Business Traveller‘s 20th
                 annual ‗Best in Business Travel‘ awards

               • Best Business Class & Best Economy
                 Class at the Business Traveller Awards

               • Best Technical Despatch Reliability by
                 Beaver 2002
IATA – AE


  CHAIRMAN - Wang,Hwa-Yu


       ORIGIN- Taiwan


   FREQUENTLY OPERATED
                               • Owned by China Airlines (93.99%).
          ROUTES:              • Founded in 1991.
Xiamen, Hong Kong, Hangzhou,
       Macau, Taipei.
                               • Mainly domestic operations.
                               • Main base – Taichung Airport.
  PARENT COMPANY – China
                               • Subsidiary of China Airline.
          Airlines.
•   Parent company largest air carrier in China in
                 terms of traffic volume and company assets.
STRENGTHS
             •   Owns most updated fleet.

             •   Has a very good reputation.




WEAKNESSES   •   Low profitability and utilization of capacity.

             •   No obvious competitive advantage.

             •   Lack of resources.


 AWARDS
             •   1995 Outstanding Sales Achievement Awards.

             •   1997 Outstanding Sales Achievement Awards.

             •   1998 Outstanding Sales Achievement Awards.

             •   1996 Outstanding Sales Achievement Awards.
IATA – AF



      ORIGIN – France.



  CEO - Jean-Cyril Spinetta.



FREQUENTLY OPERATED ROUTES     •Founded on 7 October 1933.
 - Bangui, Mumbai, Bordeaux,
   Cape town, Paris, Tahiti
                               •One of the world‘s largest airline.

PARENT COMPANY - Air France-
            KLM
                               •Serves to 156 destinations in 91 countries.


           LOGO –              • Company slogan "Making the sky the best
                               place on Earth―.
STRENGTHS    • Large scale operations.
             • Strong returns and margins.



WEAKNESSES   • Diversified geographic spread.
             • Low load factor in medium haul flights
             • Weak turnover ratios.


             • Award for Best Corporate Social
 AWARDS
               Responsibility Report 2008.
             • Most communicative annual report by
               the Royal Netherlands Institute of
               Chartered Accountants.
IATA – AI



           ORIGIN – India



      FOUNDER – J. R . D. Tata



        CMD – Rohit Nandan.

                                       •Founded July 1932 (as Tata Airlines).
 FREQUENTLY OPERATED ROUTES –
                                       •Commenced operations 15 October 1932.
Bangalore, Kochin, Hyderabad, Delhi,
              Jaipur                   •Part of the government of India owned Air
                                       India Limited (AIL).
PARENT COMPANY – Air India Limited.
                                       •Third largest share in India's domestic air

              LOGO -                   travel market.
STRENGTH(S)    •   Largest air carrier in India in terms of
                   traffic volume and company assets.
               •   Advance information systems.
               •   Has financial backing of government.


WEAKNESS(ES)
               •   Growing competitor base.
               •   Entry of LCC.


 AWARD(S)      •   Preferred International Airline award for
                   travel and hospitality from Awaz
                   Consumer Awards 2006.
               •   Best International West Bound Airline out
                   of India for three successive years by
                   Galileo Express TravelWorld Award.
IATA – BA



               ORIGIN – UK



           CEO - Keith Williams



FREQUENTLY OPERATED ROUTES - Zurich,
Venice, Tokyo, Sofia, Saint Petersburg, San
                Francisco,                    •Largest airline in the UK based on fleet size,
                                              international flights and international
              SUBSIDIARIES –
                                              destinations and second largest measured by
       British Airways World Cargo,

               BA CityFlyer,                  passengers carried.
      British Midland International,          •Company slogan To Fly. To Serve.
               OpenSkies.
                                              •International Airlines Group, IAG, formed by
PARENT COMPANY - International Airlines       the merger of BA and Iberia.
                  Group
                                              •Sponsor of London Olympic Games in 2012.
STRENGTH(S)    •   Vast international operations and presence.
               •   Strong operating performance.
               •   Employee productivity.
               •   Skilled staff.

WEAKNESS(ES)
               •   Sluggish revenue growth from key geographic
                   regions.
               •   High debt burden.
               •   Labor strikes.



 AWARD(S)      •   World‘s Best Business Class Airline Lounge.
               •   Best European Airline to the Middle East' award
               •   Award for Worldwide Charity Support.
IATA – BI



           ORIGIN – Brunei



 CHAIRMAN - Dato Paduka Awang Haji
         Bahrin bin Abdullah



DEPUTY CHAIRMAN - Dermot Mannion
                                        • ROYAL AIR BRUNEI.
  FREQUENTLY OPERATED ROUTES -
                                        •Founded November 18, 1974.
Bahrain, Hongkong, Kuwait, Singapore,
       London, Dubai, Sydney.           •Commenced operations May 14, 1975.
                                        • Fleet size 10 (+6 orders).
 PARENT COMPANY - Government of
               Brunei
                                        • Destinations 14.
                                        •Wholly owned by Government of Brunei.
ACHIEVEMENTS
• Recently won an award for ‗Best Foreign Airline‘ under the category
  ―Award For Best Airlines‖ at the Sabah Tourism Awards 2011.

• The in-flight magazine of Royal Brunei Airlines, titled Muhibah, is
  published six times a year.

• Muhibah won two prestigious awards in 2011. The first for
  "Publication Excellence" in the APEX Awards 2011, USA in July.
  Muhibah also won an award for "Best Magazine 2011" in the Indian
  Journalism Awards by the Mini Box Office, India in August. Muhibah
  was short-listed for the "Most Innovative Magazine Award 2011" by
  Tourism Malaysia.
IATA – BR


        ORIGIN – Taiwan


CHAIRMAN - Dato Paduka Awang
   Haji Bahrin bin Abdullah

                                 •   Founded 8 March 1989.
  FOUNDER – Dr. Chang Yung-fa
                                 •   Second largest Taiwanese airline.
FREQUENTLY OPERATED ROUTES -     •   Fleet size 59+25 orders.
 Bangkok, Seoul, Kuala Lumpur,
   Bali, Paris, Tokyo, London    •   Destinations 50 (incl. cargo).
                                 •   Company slogan - Sharing the World,
      SUBSIDIARY – Uniair.
                                     Flying Together.

 PARENT COMPANY – Evergreen      •   largely privately owned and flies a fully
          Group.                     international route network.
• Chang Kuo-wei is the president of EVA Air.
• Headquartered in Lujhu, Taoyuan County.
• Its domestic and regional subsidiary, UNI Air, operates a medium
  and short-haul network


                       ACHIEVEMENTS/AWARDS


• 2008 Reader’s Digest Trusted Brands- platinum award
• Won silver in the major airline category of travel magazine
  Wanderlust’s annual travel award.
• Earned sixth place in Air Cargo World magazine’s Air Cargo
  Excellence Survey.
IATA – CA



   ORIGIN – People's Republic of China



         CHAIRMAN – Kong Dong



        PRESIDENT - Cai Jianjiang

                                            • Founded 1988.
  FREQUENTLY OPERATED ROUTES - New
 York, San Francisco, Beijing, Hong Kong,   • Fleet size 285 (+258 orders).
           Tokyo, Dubai, Paris
                                            • Destinations 185.
    SUBSIDIARIES - Air China Cargo,Air
      Macau,Beijing Airlines,Dalian
                                            • World's 10th largest airline by fleet size.
   Airlines,Shandong Airlines,Shenzhen
                                            • 3rd in terms of total passengers carried.
                Airlines.



PARENT COMPANY - China National Aviation
               Corporation
• Largest air carrier in China in terms of company
STRENGTH(S)
                 assets.
               • Owns competent repairs & maintenances
                 expertise.
               • More number of routes.



WEAKNESS(ES)   • No clear strategy direction.
               • Low utilization of capacity.



 AWARD(S)      • Best Airline in China- 2007
               • Received "2006 Golden Service Reward"
               • "2006 Best Corporate Image Prize―
               • "2006 the Most Innovative Enterprise of China"
IATA – CI



ORIGIN – People's Republic of China



  CHAIRMAN – Chang, Chia-Juch



 PRESIDENT - Sun, Huang-Hsiang        •   Founded 16 December 1959

                                      •   Fleet size 71 (+19 orders, 6 options)
FREQUENTLY OPERATED ROUTES –
                                      •   Destinations 107(incl. cargo)
Abu Dhabi, Kuala Lumpur, Jakarta,
                                      •   Company slogan Journey with a caring smile.
  Delhi, Taipei,tokyo, Hong Kong
                                      •   strong presence in the Southeast Asia, East Asia, and
                                          Northeast Asia.
 SUBSIDIARIES - Mandarin Airlines
                                      •   Its wholly owned subsidiary, Mandarin Airlines, manages
                                          regional flights to secondary cities with smaller capacity
 PARENT COMPANY- China Airlines
                                          requirements.
              Group
STRENGTH(S)    • High service quality.
               • More no. of loyal frequent flyers.


               • No clear strategy direction.
WEAKNESS(ES)
               • Low utilization of capacity.



AWARD(S)       • Skytrax World Airlines Awards Economy Class
                 Service Quality - Consistency of Ground Staff
                 Check-in Service No.1 – 2011.
               • Skytrax World Airlines Awards Airline of the Year
                 No.8 – 2007.
               • Skytrax Official World Airline Star Ranking 5-Star
                 First Class - 2007
IATA – CX

      ORIGIN – Hong Kong

       CEO - John Slosar
                                   • Founded September 24 , 1946
 CHAIRMAN – Christopher Pratt
                                   • Fleet size 138 (+90 orders)
        COO - Ivan Chu
                                   • Destinations 112 incl. cargo
FREQUENTLY OPERATED ROUTES –
                                   • Company slogan People. They make an
  Bangkok, Taipei, Singapore,
Chicago, Frankfurt, Dubai, Tokyo     airline.

 SUBSIDIARIES - Air Hong Kong,     • Founding member of the One world
          Dragonair                  alliance.
PARENT COMPANY - Swire Pacific     • Ranked as a 5-star airline by Skytrax.
STRENGTH(S)    • Renowned in providing luxurious journey.
               • first one to introduce e-air way bill system.


WEAKNESS(ES)   • Inefficient organizational structure.
               • Suffered from financial crisis.


               • Skytrax World Airlines Awards Best Transpacific
AWARD(S)
                  Airline – 2010.
               • Business Traveller China Best Airline – First Class –
                  2010.
               • Skytrax World Airlines Awards Best Airline Asia –
                  2009.
               • Skytrax Official World Airline Star Ranking Five
                  Star Airline – 2009.
CHINA
                 SOUTHERN
                 AIRLINES.

              IATA – CZ


ORIGIN – People's Republic of China


     PRESIDENT - Tan Wangeng


      CHAIRMAN – Si Xianmin             •   Founded 1981
                                        •   Fleet size 360(+157 orders)
 FREQUENTLY OPERATED ROUTES –
Shanghai, Beijing, Astana, Frankfurt,   •   Destinations 183
         London, Singapore
                                        •   World's sixth-largest airline measured by
                                            passengers carried.
   SUBSIDIARIES - Air Hong Kong,
             Dragonair                  •   Asia's largest airline in terms of both fleet
                                            size and passengers carried.
PARENT COMPANY - China Southern
                                        •   Headquartered in Guangzhou.
         Airlines Co., Ltd.
STRENGTH(S)    •   Largest air transport network in China.
               •   Global network through recent alliance with
                   SkyTeam.
               •   Culturally, politically, linguistically, and historically
                   synchronized with the Chinese market.

WEAKNESS(ES)
               •   High Debt/Equity ratio.
               •   New and relatively un-integrated member of the
                   SkyTeam Alliance.


               •   China Southern Airlines is named the World's Most
AWARD(S)
                   Improved Airline at the World Airline Awards.
               •   China Southern Airlines Honored as Green 2011 Top
                   10 Leading Enterprises of China's Economy.
IATA – DL



        ORIGIN – US

                              •   Founded 1924 (1924)
 PRESIDENT - Edward Bastian       (as Huff Daland Dusters)

                              •   Fleet size 714

                              •   Destinations 247.
  CEO– Richard H. Anderson
                              •   Company slogan Keep Climbing

                              •   Operates over 5,000 flights every day.
FREQUENTLY OPERATED ROUTES
                              •   Delta is the sixth-oldest operating airline by foundation date.
    – Moscow, Amsterdam,
                              •   Founding member of the SkyTeam alliance.
  Barcelona, Milan, Athens,
                              •   World's largest airline in terms of fleet size.
      Bangkok, Manila
                              •   On October 29, 2008, Delta acquired Northwest Airlines.
STRENGTH(S)    •   Market share leadership
               •   Strong management team
               •   Strong brand equity.


               •   Low R&D
WEAKNESS(ES)
               •   No online presence
               •   Not innovative
               •   Not diversified


               •   "Wendell Brown of Airlines" in 2010 for the 17th
                   consecutive year.
AWARD(S)
               •   "Most-Admired" airline of Fortune Magazine. – 2011
               •   Delta is the winner of the 2009 Gay.com Travel
                   Awards in the Favorite Airline category.
IATA – EK



             ORIGIN – UAE



CHAIRMAN & CEO – Ahmed bin Saeed Al
               Maktoum
                                          •   Founded 1985
        PRESIDENT - Tim Clark
                                          •   Fleet size 177.

                                          •   Destinations 120.
  FREQUENTLY OPERATED ROUTES –
Auckland, Bahrain, Doha , Dubai, Paris,   •   Company slogan "Fly Emirates, Hello Tomorrow“.
                Venice
                                          •   It is the largest airline in the Middle East, operating over 2,500

 SUBSIDIARIES - Arabian Adventures,           flights per week.
  Congress Solutions International,
         Emirates Holidays.               •   Ranks amongst the top 10 carriers worldwide in terms of revenue

                                              and passenger kilometres
   PARENT COMPANY - The Emirates
                                          •   Strong brand name in terms of service excellence.
                Group
STRENGTH(S)    •   Focus on diversified market.

               •   Top global brand.

               •   Strong corporate culture.



               •   Does not cater a lot of places in US.
WEAKNESS(ES)
               •   Does not cater to middle class & budget traveler.

               •   Not all of diversification and approach have been
                   successful.


AWARD(S)       •   Pax International Magazine Readership AwardsOutstanding
                   Food Service by a Carrier Middle East 2009.

               •   OAG Airline Industry AwardsBest Airline Based in the Middle
                   East/Indian Sub-Continent.

               •   Annual Travel Star Awards, MontreuxLonghaul Airline of the
                   Year - Nonstop .
IATA – EY



         ORIGIN – UAE



      CEO - James Hogan
                                  •   Founded 2003.

                                  •   Commenced operations in November 2003.
 CHAIRMAN – Sheikh Hamed bin
       Zayed Al Nahyan            •   Fleet size 66.

                                  •   Destinations 82.

FREQUENTLY OPERATED ROUTES –      •   Company slogan From Abu Dhabi to the World.
Ethiopia, Amsterdam, Cape Town,   •   Also operates Etihad Holidays and Etihad Crystal
 Guangzhou, Kolkata, Shanghai,        Cargo.
             Paris
                                  •   Head office in Abu Dhabi.
STRENGTH(S)    • Fast pace growth.
               • Lower fares compared to main competitors .
               • Highly qualified management team.


               • Delayed processing of compensations.
WEAKNESS(ES)
               • Weak support by customer service centres.
               • Fewer destinations than major competitors.



AWARD(S)       • 4-star rating by Skytrax.
               • "World's Leading Airline" award at the World
                 Travel Awards in London(2009).
               • 'World's Best First Class' award by Skytrax at
                 Hamburg.
IATA – FM


  ORIGIN – People's Republic of
             China


       CEO - Fan Hongxi
                                  •   Founded 1985.
     PRESIDENT - Zhou Chi         •   Fleet size 66.

                                  •   Destinations 140.
FREQUENTLY OPERATED ROUTES –      •   Wholly owned subsidiary of china eastern airlines.
  Taipei, Seoul, Tokyo, Osaka,
                                  •   Operates domestic and international services.
      Melbourne, Bangkok
                                  •   Highly regarded in china for its premium services.

                                  •   Accident-free record since 1985.
PARENT COMPANY - China Eastern
            Airlines              •   Member of skyteam alliance.
STRENGTH(S)   • Zero accidents since inception.

              • High growth rate.




AWARD(S)      • Achieved an outstanding safe operation
                performance in 2004.

              • Won Jinyan Cup, the top prize in China.

              • First place in China's Customer Satisfaction
                Survey on Airlines Service for airline safety.

              • Ranked first in punctuality in China‘s airline
                industry
IATA – GA


         ORIGIN – Indonesia.


 CEO & PRESIDENT- Emirsyah Satar


     CHAIRMAN – Hadiyanto SH


 FREQUENTLY OPERATED ROUTES –
Bali, Jakarta, Shanghai, Tokyo, Seoul,
                                         •   Founded 26 January 1949.
         Hong Kong , Dubai

                                         •   Fleet size 87.
 SUBSIDIARIES - PT. Aerowisata, PT.
Abacus DSI, PT. Gapura Angkasa, PT.      •   Destinations 52 (34 Domestic,18 International)
Garuda Indonesia Citilink, PT. Garuda
Maintenance Facility Aero Asia, Cargo    •   Company slogan Fly Ever Higher.
   Garuda Indonesia and PT. Aero
         System Indonesia.               •   Named after the mystical giant bird Garuda .
 PARENT COMPANY - Government of          •   Skytrax's Quality Approved Airlines.
      the Republic of Indonesia
STRENGTH(S)    •   Low cost manufacturing capabilities
               •   Technological know-how
               •   Proprietary technology / superior technological skills.
               •   Superior intellectual capital.
               •   Better product quality.
               •   Market share leadership.


               •   The quality of preflight, in-flight, and post-flight
WEAKNESS(ES)
                   services which are still low.
               •   The biggest international market segment is low yield.
               •   Spareparts and other aircraft equipment.


               •   4-star airline by Skytrax.
AWARD(S)
               •   World's Most Improved Airline by Skytrax during 2010
                   World Airline Awards.
               •   In 2012, Garuda Indonesia was recognized by Australian
                   customers as the Best International Airline.
IATA – HX


      ORIGIN – Hong Kong.


     FOUNDER - Robert Yip


       CEO - Kalid Razack           •   Founded 28 March 2001(as CR Airways).

                                    •   Fleet size 26 (+95 orders) incl. cargo
   PRESIDENT – Yang Jian Hong

                                    •   Destinations 24 excl. cargo and charter.
      COO - Sun Jian Feng .
                                    •   Mainland Chinese carrier Hainan Airlines and Mr
FREQUENTLY OPERATED ROUTES –
London, Singapore, Seoul, Taipei,
                                        Mung Kin Keung took over the airline in 2006 by
    Tokyo, Beijing, Hangzhou            acquiring a 45 percent and 55 percent holdings in

PARENT COMPANY - Hainan Airlines        the airline, respectively.
             (45%)
STRENGTH(S)    •   Strong reputation
               •   Customer oriented
               •   Strong community involvement
               •   High technology
               •   Strong in brand name.



WEAKNESS(ES)   •   Relatively high price and high operation cost
               •   Investment cost high in technology
               •   Internet fraud complaints .


               •   "World‘s Leading New Airline" at the Annual World Travel
AWARD(S)
                   Awards 2007.
               •   "Asia's Leading Budget/No Frills Airline" at the Annual
                   World Travel Awards 2007.
               •   "Best New Service" and "Best Business Class Carrier" at the
                   2007 World Low Cost Airline Congress Awards
IATA – JL



           ORIGIN – Japan.



  CEO & CHAIRMAN - Kazuo Inamori



     PRESIDENT – Yoshiharu Ueki


                                        •   Founded 1 august 1951.
  FREQUENTLY OPERATED ROUTES –
 Sapporo, Nagoya,beijing, Hong Kong,
                                        •   Commenced operations 25 October 1951.
        Delhi ,Paris,Frankfurt

                                        •   Became the national airline of Japan in 1953.
 SUBSIDIARIES - Hokkaido Air System
    (HAC),J-Air (JLJ),JAL Express       •   Fleet size 121.
(JEX),Japan Air Commuter (JAC),Japan
        Transocean Air (JTA)            •   Destinations 103 .

   PARENT COMPANY - Enterprise
                                        •   Company slogan dream skyward.
 Turnaround Initiative Corporation of
            Japan (100%)
                                        •   Member of the oneworld airline alliance .
STRENGTH(S)    • Global service.

               • Broad fleet.

               • Improving profitability.



WEAKNESS(ES)   • Weak revenue.

               • Low employee productivity.


AWARD(S)       • Good Design Awards for 2009.

               • Japan Airlines' Sky Shell Seat Wins Good Design
                 Award 2008.

               • World Savers Award in airline category by Condé
                 Nast Traveler magazine.
IATA – KA



      ORIGIN – Hong Kong



      CEO - Patrick Yeung



    CHAIRMAN - John Slosar
                                  • Founded 24 may 1985.

  PRESIDENT – Yoshiharu Ueki      • Commenced operations July 1985.

                                  • Fleet size 34.
FREQUENTLY OPERATED ROUTES –
Amsterdam, Beijing, Dhaka, Hong   • Destinations 33.
     Kong , Shanghai, Tokyo
                                  • Member of the Oneworld airline alliance.
PARENT COMPANY - Cathay Pacific
STRENGTH(S)    • High service quality.
               • member of the Oneworld airline alliance.
               • Heavy investment in loyalty programmes as part of
                 its customer relationship approach.


               • Inefficient organisational structure.
WEAKNESS(ES)
               • Low capacity utilization.



 AWARD(S)
               • Best Regional Airline - 22nd Annual TTG Travel
                 Awards 2011.
               • 2011 Asia Excellence Brand - Yazhou Zhoukan
                 2011 Asian Excellence Brand Award.
               • Best Airline Economy Class - 2010 Business
                 Traveller China Awards.
IATA – KE



      ORIGIN – South Korea



 CHAIRMAN & CEO- Cho Yangho



FREQUENTLY OPERATED ROUTES –
Cairo, Toronto, New York, Beijing,   •   Founded 1962.
Shanghai, Osaka, Taipei, Prague,
                                     •   Fleet size 145 incl. cargo.
             Phuket
                                     •   Destinations 116 .

                                     •   Company slogan Excellence in Flight.
       SUBSIDIARY - Jin Air
                                     •   Largest airline of South Korea.

                                     •   Among the top 20 airlines in the world in terms of
PARENT COMPANY - Hanjin Group
                                         passengers carried and is also the top-ranked
                                         international cargo airline.

                                     •   Skytrax rates Korean Air as a four-star .
•   Strong business operations.
STRENGTH(S)
               •   Strong operating.

               •   Performance.

               •   Wide market reach.



               •   Limited financial leverage.
WEAKNESS(ES)
               •   Limited liquidity position.

               •   Loss of market share to low cost airlines.


 AWARD(S)
               •   ‗Best Brand of Airlines‘ - Travel & Leisure.

               •   Award for Excellence for In-Flight Duty-free Goods
                   Service in 2010
                   -―2010 DFNI Global Awards‖.

               •   ‗Brand Star in Korea for 2010‘ (Airlines )- Brand Stock.
IATA – KL


     ORIGIN – Netherlands.


   FOUNDER - Albert Plesman


      CEO – P. F. Hartman
                                  •   Funded 7 October 1919 .
FREQUENTLY OPERATED ROUTES –      •   Commenced operations 17 May 1920.
  Abu Dhabi, Amsterdam, Cape      •   Fleet size 116 (+7 orders)
    town, Dubai, Zurich, San
                                  •   Destinations 136 (+2 future)
           Francisco.
                                  •   Company slogan "Journeys of inspiration"

 SUBSIDIARIES - KLM Cityhopper,   •   oldest airline in the world still operating under its original
    Martinair, Transavia.com          name.

                                  •   The merger of KLM with Air France in May 2004 created Air
PARENT COMPANY - Air France-KLM
                                      France-KLM.
•   Focused, aggressive, and innovative management.
STRENGTH(S)
               •   Effective business model.
               •   High seat occupancy rate.
               •   High rate of aircraft utilization.


WEAKNESS(ES)   •   Lack of appropriate frequency in some of the routes.
               •   Brand is strictly linked to low cost model.
               •   Too exposed to outsourcing.
               •   Poor customer service.


 AWARD(S)      •   Award for Outstanding Sales from KLM 2008.
               •   Award for Outstanding Sales from KLM 2007.
               •   Silver Elite Award for Valuable Sales Support &
                   Outstanding Sales Performance.
IATA – KQ



         ORIGIN – Kenya



  CHAIRMAN - Evanson Mwaniki



   CEO – Titus Tukero Naikuni        •   Founded 22 January 1977 (1977-01-22).

                                     •   Commenced operations 4 February 1977.
FREQUENTLY OPERATED ROUTES –         •   Fleet size 34 .
Bangkok, Dubai, Nairobi, Harare,
                                     •   Destinations 56.
 Paris, Muscat, London, Luanda
                                     •   Company slogan The Pride of Africa.

                                     •   Largest airline of Kenya.
   SUBSIDIARIES - African Cargo
 Handling Limited (100%), Kenya      •   Currently a public-private partnership.
Airfreight Handling Limited (51%),
        Precision Air (49%)          •   The shareholder - KLM (26%), Government of Kenya
                                         (23%), rest – Private owners.
• Expanded information network.
STRENGTH(S)
               • Major airline of Africa.

               • Partnerships and alliances.



WEAKNESS(ES)   • Decline in profitability.

               • Poor capitalization of assets.

               • Poor performance of cargo division.



               • Business Airline of the Year – 2010.
 AWARD(S)
               • 2011- Africa's leading economy airline.

               • 2010 – best financial disclosure in Africa.
IATA – LH


        ORIGIN – Germany


      CEO – Christoph Franz

                                      •   Founded 1953.
      CFO- Stephan Gemkow
                                      •   Commenced operations 1954.

                                      •   Fleet size 710.
FREQUENTLY OPERATED ROUTES –
Abu Dhabi, Bastia, Berlin, Chicago,   •   Destinations 221 .

   Dubai, Doha, Istanbul ,Milan,      •   Company slogan Nonstop you. Lufthansa.
              Miami                   •   Largest airline in Europe in terms of overall
                                          passengers carried and fleet size.
  PARENT COMPANY - Lufthansa          •   World's fourth-largest airline in terms of overall
              Group                       passengers carried.

                                      •   Founding member of Star Alliance.
STRENGTH(S)    •   Sound Liquidity Position for Growth.
               •   Fleet and Operational Efficiency.
               •   Diversification across the Value Chain.



WEAKNESS(ES)   •   Poor Operating Margin.
               •   Significant Exposure to Higher Competitive Market.



AWARD(S)       •   ―Best Airline Worldwide‖ at the Business Travel
                   Awards 2010.
               •   ―Best European Airline‖ at the World Airline Awards.
               •   ―Most Innovative European Airline 2010‖ award from
                   airlinetrends.com.
               •   ―Hungary‘s Best Airline 2010‖ by travel magazine Az
                   Utazó.
IATA – MF



 ORIGIN – People's Republic of China



     CHAIRMAN - Hong Disheng

                                       •   Founded 1984
 FREQUENTLY OPERATED ROUTES –          •   Fleet size 77
   Beijing, Jinan, Kuala Lumpur,
                                       •   Destinations 54
    Tianjin, Taipei, Seoul, Dalian
                                       •   Operates a fleet solely of Boeing aircraft.

                                       •   With an average airplane service age of 4.58 years,
 PARENT COMPANY - China Southern
                                           the fleet ranks as one of the youngest in the airline
     Airlines(60%) and Xiamen
                                           industry of the world.
Construction and Development Group
               (40%).                  •   Only airline in Chinese civil aviation industry that has
                                           maintained an outstanding performance of profit for
                                           25 consecutive years.
IATA – MH


          ORIGIN – Malaysia


  CHAIRMAN – Tan Sri Md Nor Yusof


     MD - Ahmad Jauhari Yahya
                                         •   Founded 1947 (as Malayan Airways), 1 October
FREQUENTLY OPERATED ROUTES – Los             1972 (as Malaysian Airline System).
 Angeles, Seoul, Tokyo, Osaka, Bali,
                                         •   Fleet size 115.
Paris , Amsterdam, Cairo ,Mexico city,
               Madrid.                   •   Destinations 60 .

  SUBSIDIARIES – Firefly, MASwings,      •   Company slogan "MH" is Malaysian Hospitality.
             MASkargo
                                         •   Ranked second with score 88 in Aviation
  PARENT COMPANY - Penerbangan               Week's Top Performing Companies.
Malaysia Berhad (Government Holding
              Company)
STRENGTH(S)    •   Popular among investors.
               •   Strong brand building.
               •   Revenue increased by 15%.
               •   Efficient quality distribution system.


WEAKNESS(ES)   •   Poor results of financial restructure.
               •   Sensitive to equity markets.
               •   Decline in profit margins.


 AWARD(S)      •   Best Airline Economy Class 2010
               •   Staff Service Excellence Asia Award 2010
               •   Gold Award for Transportation, Travel & Tourism
                   Category--Putra Brand Awards 2012.
               •   World's Leading Airline to Asia--World Travel Awards
                   (WTA) 2011
IATA – MI



    ORIGIN – Singapore



     CEO – Marvin Tan
                             • Founded 1976 (as Tradewinds Charters).

  FREQUENTLY OPERATED        • Fleet size 20 (+4 orders).
 ROUTES – Singapore, Cebu,
                             • Destinations 43.
 Chennai, Darwin, Xiamen,
           Solo.             • Company slogan More journeys to
                               treasure.
PARENT COMPANY - Singapore   • Serves the short-haul destinations in the
      Airlines Limited
                               Singapore Airlines Group network.
STRENGTH(S)    • Good manpower strength.

               • Leading innovator of in-flight services.

               • Maintains effective communication across all
                  levels.


WEAKNESS(ES)   • Concentrated network in middle east.

               • Ageing fleet .



               • Best Regional Airline: Southeast Asia in 2009.
 AWARD(S)
               • Regional Airline of the Year by the Centre for
                  Aviation (CAPA).

               • Best Regional Airline: Southeast Asia in 2010.
IATA – MU



          ORIGIN – China



     CHAIRMAN – Liu Shaoyong



       COO - Dong Haoqiang
                                       •   Founded 1988

                                       •   Fleet size 298 (+139 orders)
FREQUENTLY OPERATED ROUTES –
                                       •   Destinations 110
    Zurich, Munich, Honolulu,
 Frankfurt, Paris, Bangkok, Kuala      •   Company slogan Traveling the globe, making dreams

          lumpur, Taipei                   come true.

                                       •   China's second-largest carrier by passenger numbers and

SUBSIDIARIES - China Cargo Airlines,       the world‘s third-biggest carriers by market value.
China United Airlines, Jetstar Hong    •   On 21 June 2011, joined the SkyTeam airline alliance
  Kong, Joy Air, Shanghai Airlines
STRENGTH(S)    •   Strong operating performance.
               •   Wide service offerings.


               •   Limited liquidity position.
WEAKNESS(ES)   •   Lawsuits.
               •   Limited financial leverage.


               •   Won Super Green Judges' Award and First Prize for
 AWARD(S)          2012 Green Brand .
               •   Reader's Digest "Asia Trusted Brands Survey Gold
                   Award".(2011).
               •   "CG6005 Certificate of Corporate Governance"
                   from the Taiwan Corporate Governance Association
                   (2010).
IATA – NH



       ORIGIN – Japan.



     CEO - Shinichiro Ito

                                 •   Founded 27 December 1952.
   FREQUENTLY OPERATED
                                 •   Fleet size 177 passenger 9 cargo .
  ROUTES – Beijing, Seoul,
Taipei, Osaka, Akita, Bangkok,   •   Destinations 80.
           Jakarta               •   Largest shareholder in Peach, a low-cost
                                     carrier which plans to begin operations in
SUBSIDIARIES - ANA Wings, ANA
        & JP Express
                                     2012.

                                 •   Currently an official sponsor of Japan Football
                                     Association.
• Brand name.
STRENGTH(S)
               • Investors prefer ANA.



               • Too much capacity.
WEAKNESS(ES)
               • Revenue shortfall.



 AWARD(S)      • Best Airport Services title at the 2011 World
                 Airline Awards.

               • Voted Airline of the Year for 2007 by Air
                 Transport World magazine.

               • Staff Service Excellence Award for Asia.
IATA – NZ



     ORIGIN – New Zealand



         CEO - Rob Fyfe


                                    •   Founded 1939/40 (as Tasman Empire Airways
 DEPUTY CEO - Norm Thompson
                                        Limited)1965 (as Air New Zealand)
FREQUENTLY OPERATED ROUTES –        •   Fleet size 52
Brisbane, Los Angeles, Nadi, Hong
                                    •   Destinations 53
   Kong, Tokyo, Sydney, Osaka
                                    •   Company slogan Amazing journeys. Every day.
SUBSIDIARIES - Air Nelson, Eagle
  Airways, Mount Cook Airline       •   Member of the Star Alliance.

                                    •   Eighth best airline in the world –Skytrax-2009.
PARENT COMPANY - New Zealand
  Government (73.72% owner)
STRENGTH(S)    •   Environment friendly fuel usage and policies.
               •   Special routes have been designed to p romote trade and
                   marketing.
               •   Has an edge of manufacturing air crafts.


WEAKNESS(ES)   •   Accepts credit card payment but not cash.
               •   Economy and premium economy cabins are not
                   comfortable especially in long flights.
               •   Services are often delayed and crew is often not
                   organized.


               •   Air Transport World - 2012 Airline of the Year – WINNER.
 AWARD(S)
               •   Wanderlust Readers' Travel Awards 2012
                   Bronze - Top Airline
               •   Winner - Best Airline Australia / Pacific - 2011
IATA – OZ



       ORIGIN – South Korea



       CEO - Park Chan-Bup


                                       • Founded 1988.
   PRESIDENT - Yoon Young-Doo
                                       • Fleet size 71 (+47 orders).
 FREQUENTLY OPERATED ROUTES –
Beijing, Tokyo, Jeju, Cebu, Bangkok,   • Destinations 100 incl. Cargo.
            Paris, London
                                       • Formerly seoul airlines.
 SUBSIDIARIES - Air Busan, Asiana
                IDT                    • Member of the star alliance.

 PARENT COMPANY - Kumho Asiana         • Ranked as a 5-star airline by skytrax.
            Group
STRENGTH(S)    • Low cost operation.
               • Excellent management team.
               • Highly comfortable seats plus cabins.
               • 95% on time performance.



WEAKNESS(ES)   • Limited service resource.
               • Government often interferes.
               • Highly depends on outsourcing.



 AWARD(S)
               • The airline with the best in-flight service in the
                 world by Global Travelers magazine – 2010.
               • Best airline in Northern Asia of 2010.
               • Airline of the Year by Air Transport World - 2009.
IATA – PG


                                      • Founded 1968 (As Sahakol Air).
        ORIGIN – Thailand.
                                      • Fleet size 18.
PRESIDENT - Dr.Prasert Prasatthong-
                                      • Destinations 20.
              osoth
                                      • Its main base is Suvarnabhumi Airport,
 FREQUENTLY OPERATED ROUTES –           Bangkok.
    Beijing, Tokyo, Jeju, Cebu,
                                      • Currently an official sponsor of Lampang.
      Bangkok, Paris, London
STRENGTH(S)    • Strong revenue growth.

               • Strong marketing programs.

               • Strong fleet operations.



               • Lack of customer support.
WEAKNESS(ES)
               • Weak performance of mail and freight divisions.



 AWARD(S)      • ―Travel Agents Choice Awards‖.

               • Asia‘s Best Regional Airline 2008.
IATA – PR


         ORIGIN – Philippines.


          CEO - Lucio C. Tan


        PRESIDENT - Ramon Ang

                                          •   Founded November 14, 1935 (1935-11-14) (as
FREQUENTLY OPERATED ROUTES – Beijing,
  Butuan, Cebu, Delhi, Melbourne, los         Philippine Aerial Taxi Company).
            angels, Xiamen
                                          •   February 26, 1941 (1941-02-26) (as Philippine Air
                                              Lines).
      DEPUTY CEO - Henry So Uy
                                          •   Commenced operations March 15, 1941.
     SUBSIDIARIES - Airphil Express       •   Fleet size 56 inc. subsidiaries

                                          •   Destinations 45.
 PARENT COMPANY - PAL Holdings, Inc.
(Owned by San Miguel Equity Investments   •   Company slogan Love, Your PAL, 70 Asia's First, Shining
      Inc., starting April 4, 2012)           Through.
STRENGTH(S)    • Employee morale is excellent.
               • Image is highly recognized.
               • Excellent Customer service.
               • User-friendly information system.


WEAKNESS(ES)   • Expensive fare.
               • Space and transportation for cargoes.
               • Limited advertising.
               • Delayed flights.



 AWARD(S)      • DigitalFilipino Web Awards – best website.
               • Rakso travel – 2010 silver award.
IATA – QF

         ORIGIN – Australia

          CEO - Alan Joyce

   CHAIRMAN - Leigh Clifford, AO
                                        •   Fleet size 149.
 FREQUENTLY OPERATED ROUTES –
Adelaide, Bangkok, Dubbo, Jakarta,      •   Destinations 41 (20 domestic, 21 international).
           Roma, Tokyo
                                        •   Company slogan The Spirit of Australia.
 SUBSIDIARIES - QantasLink, Jetstar
                                        •   "QANTAS", an acronym for "Queensland and Northern Territory Aerial
   Airways, Jetconnect, Network
  Aviation, Qantas Freight, Qantas          Services".
 Defence Services, Qantas Holidays,
  Express Ground Handling, Qantas       •   Nicknamed "The Flying Kangaroo―.
    Ground Services, Q Catering
                                        •   Australia's largest airline.
PARENT COMPANY - PAL Holdings, Inc.
                                        •   Oldest continuously operated airline in the world and the second oldest in
    (Owned by San Miguel Equity
  Investments Inc., starting April 4,       the world overall.
               2012)
                                        •   65 percent share of the Australian domestic market and carries 18.7% of

                                            all passengers travelling in and out of Australia.
STRENGTH(S)    •   Strong Backing of Australian government.

               •   Monopoly in Australian Market.


WEAKNESS(ES)   •   Too Much Concentration around Australasia and SE.

               •   Issues between the various stakeholders.



 AWARD(S)      •   2009 Australian International Design Award of the Year – A380
                   Economy Seat.

               •   2010 – The Chicago Anthenaeum‘s Annual Good Design
                   Awards — A380 First Class Suite.

               •   WAEA Avion awards Best Overall Inflight Entertainment –
                   2002, 2003, 2005, 2006.

               •   Inflight entertainment guide – 2005, 2006.

               •   WAEA Avion awards Best Entertainment for Inseat Systems –
                   2006.
IATA – QR


           ORIGIN – Qatar


        CEO - Akbar Al Baker


FREQUENTLY OPERATED ROUTES – Abu
  Dhabi, Bengaluru, Cairo, Chicago,
      London, New York , Paris           •   Founded November 22, 1993 Commenced operations
                                             January 20, 1994.
  SUBSIDIARIES - The Qatar Aircraft      •   Fleet size 108 incl. cargo.
  Catering Company, Qatar Airways
                                         •   Destinations 116 incl. cargo.
Holidays, United Media Int, Qatar Duty
 Free, Qatar Aviation Services, Qatar    •   Company slogan Taking you more personally (old
Distribution Company, Qatar Executive        slogan).

                                         •   World's 5-star airline(new slogan).
 PARENT COMPANY - Government of
                Qatar                    •   Operates a hub-and-spoke network.
STRENGTH(S)    •   Strong Backing of Qatar Government.

               •   Advantage of Being Present in Oil Rich state.



WEAKNESS(ES)   •   Relying Heavily on International Onward Moving Traffic.

               •   Very Little Domestic Traffic.




 AWARD(S)
               •   World's Best Airline at the 2011 World Airline Awards.

               •   2012 Middle East's Leading Airline Business Class.

               •   2012 Middle East's Leading Airline Lounge.

               •   2011 World's Leading Airline Business Class.

               •   2011 World's Leading Airline Lounge: Business Class.
IATA – RJ



        ORIGIN – Jordan



    CHAIRMAN - Nasser Lozi          •   Founded 1963 as Alia Airlines - Royal Jordanian
                                        Airlines.
FREQUENTLY OPERATED ROUTES –        •   Fleet size 33+6.
  Delhi, Hongkong, Doha, Paris,
         London, Berlin
                                    •   Destinations 55 .

                                    •   Company slogan "The Art of Flying―.
SUBSIDIARIES - Royal Wings, Royal
                                    •   Member of the Arab Air Carriers Organization
Jordanian Cargo, Royal Jordanian
        Ground Handling
                                        and Oneworld.

                                    •   Operates over 500 flights per week.
STRENGTH(S)    •   Enhanced financial leverage

               •   Strong business partnership.



WEAKNESS(ES)   •   Declining operational performance

               •   Limited liquidity position



 AWARD(S)      •   Best Airline Livery Award 2007

               •   "Airline of the Year 2007" by Air Finance Journal

               •   Punctuality Award 2009, Intercontinental category,
                   by Schiphol Aviation Awards

               •   2010 Airline Of The Year at "Arabian Business
                   Achievement Awards 2010"
IATA – SQ



      ORIGIN – Singapore



   CEO - Goh Choon Phong



FREQUENTLY OPERATED ROUTES
                                  •   Founded 1 May 1947 (1947-05-01) (as Malayan Airways).
   – Beijing, Bangkok, Paris,
 Melbourne, Moscow, Jakarta       •   1 October 1972 (as Singapore Airlines).

                                  •   Fleet size 100 excl.subsidiaries.
 SUBSIDIARIES - Scoot, SilkAir,   •   Destinations 63.
   Singapore Airlines Cargo
                                  •   Company slogan A Great Way To Fly.

                                  •   strong presence in the Southeast Asia, East Asia, South Asia.
 PARENT COMPANY - Temasek
      Holdings (54.78%)           •   Second largest airline in the world by market capitalisation

                                      with a worth of 14 billion US dollars.
STRENGTH(S)    •   Diversified geographical spread mitigates business risks.

               •   Youngest fleet of aircraft.

               •   Strong financial performance.

               •   Diversification in related industry .

               •   Employee productivity.



WEAKNESS(ES)   •   Unbalanced business portfolio.

               •   Lack of proper relation b/w labor union and management.

               •   Lack of scale.



 AWARD(S)      •   2nd position in 2010 airline of the year.

               •   Favourite airline among business and leisure travellers
                   2011.
IATA – SU



             ORIGIN – Russia



   CHAIRMAN - Viktor Petrovich Ivanov



GENERAL DIRECTOR - Vitaly Gennadyevich
                                            •   Founded 9 February 1923 (1923-02-09) .
                Savelyev
                                            •   Commenced operations 15 July 1923.
   FREQUENTLY OPERATED ROUTES –             •   Fleet size 121.
 Amsterdam, Cairo, Damascus, Istanbul,
              London, Milan                 •   Destinations 97.

                                            •   Company slogan Sincerely Yours.
 SUBSIDIARIES - Aeroflot-Cargo, Aeroflot-
Finance, Donavia(100%), Jetallians Vostok
                                            •   largest airline of the Russian Federation, based on passengers
                                                carried per year.
PARENT COMPANY - Government of Russia
                                            •   Member of Skyteam.
                  (51%)
STRENGTH(S)    •   Strategic alliances.
               •   Strong market position.
               •   Strong operating performance.
               •   Young aircraft fleet.


WEAKNESS(ES)
               • Legal proceedings.
IATA – TG


      ORIGIN – Thailand


CHAIRMAN - Ampon Kittiampon


    PRESIDENT - Piyasvasti
                                  •   Founded 1 May 1960 (merged with Thai Airways Company on 1 April
          Amranand
                                      1988).

                                  •   Fleet size 91 (+56 orders).
   FREQUENTLY OPERATED
ROUTES – Beijing, Seoul, Tokyo,   •   Destinations 71 (60 international + 11 domestic.).
 Hongkong, London, Sydney,        •   Company slogan Smooth as Silk/ I Fly THAI.
           Auckland
                                  •   One of the founding member of the Star Alliance.

                                  •   Largest shareholder of the low-cost carrier Nok Air with a 49% stake.
   PARENT COMPANY - Thai
   Ministry of Finance, Thai      •   Plans to launch a regional carrier under the name Thai Smile in the
     Ministry of Transport            middle of 2012.

                                  •   Currently an official sponsor of Football Association of Thailand.
STRENGTH(S)    •   Strong revenue growth.

               •   Strong operational network.

               •   Marketing programs.

               •   Strong fleet operations.



               •   Weak performance of mail and freight divisions.
WEAKNESS(ES)
               •   Heavy dependence on passenger revenues.

               •   Weak performance in Regional Asia.

               •   Not enough routes.



               •   "Best Intercontinental Airline" in the Norwegian Grand
  AWARD(S)
                   Travel Award 2012.

               •   Outstanding state enterprise award 2011 for Excellent
                   Organization Development 2011.
IATA – TK


        ORIGIN – Turkey


   CHAIRMAN - Hamdi Topçu

                                    •   Founded 1933.
        CEO - Temel Kotil           •   Fleet size 182 (+48 orders).

                                    •   Destinations 190.
FREQUENTLY OPERATED ROUTES –
                                    •   Company slogan Globally Yours.
Almaty, Berlin, Dhaka, Istanbul,
                                    •   Member of the Star Alliance.
  Geneva, Munich, Singapore
                                    •   Currently an official sponsor of FC Barcelona, Manchester
                                        United F.C.,Maroussi Basketball Club, Valencia Basket Club
SUBSIDIARIES - Anadolujet, B&H
 Airlines, North Cyprus Airlines,       and the Turkish Airlines Euroleague Basketball.

           Sunexpress               •   Kobe Bryant - brand promotion ambassador .
STRENGTH(S)    • Expanding home market economy and favorable
                 demographics.
               • Strategic geographic position.
               • Revenues and profits on the rise.
               • Cost advantage over rivals.

WEAKNESS(ES)
               • Higher risk organic growth strategy.
               • Massive fleet growth to fund.
               • Fleet flexibility premium.
               • Decreasing fleet utilization.


  AWARD(S)     • Best Airline in Europe award for 2011.
               • Best Economy Class Onboard Catering 2010.
IATA – UA


              ORIGIN – USA


       CHAIRMAN - Glenn F. Tilton


         CEO - Jeffrey A. Smisek


FREQUENTLY OPERATED ROUTES – Antigua,
                                             • Founded April 6, 1926(as Varney Air
Hamilton, Punta Cana, Toronto, Portlabd,
                 Chicago                       Lines).

  SUBSIDIARIES - Chelsea Food Services,      • Fleet size 703.
 Covia LLC, Kion de Mexico, S.A. de C.V.,
 MileagePlus, Inc., MileagePlus Holdings,    • Destinations 378.
 LLC, United Aviation Fuels Corporation,
United Cogen, Inc., United Vacations, Inc.   • Company slogan Let's Fly Together
                                               Fly the Friendly Skies (until 2011)
 PARENT COMPANY - United Continental
              Holdings, Inc.                   It's Time to Fly (Alternate)
STRENGTH(S)    •   Diseconomies to scale.

               •   Over leveraged financial position.

               •   R&D.

               •   Market share.

               •   No online presence.



WEAKNESS(ES)   •   Not innovative.

               •   Not diversified.

               •   Poor supply chain.

               •   Weak management team.

               •   Weak real estate.

               •   Weak, damaged brand.

               •   Ubiquitioueory, products, services.
IATA – UL


       ORIGIN – Sri Lanka


     CHAIRMAN - Nishantha
        Wickramasinghe
                                  •   Founded July 1979 (1947 as Air Ceylon).

                                  •   Fleet size 23.
   CEO - Kapila Chandrasena
                                  •   Destinations 61.
FREQUENTLY OPERATED ROUTES –
                                  •   Company slogan You're Our World.
 Paris, Moscow, Zurich, Kuwait,
   Ampara, Hong Kong, Tokyo       •   Not a part of any airline alliance.

                                  •   Hub at Bandaranaike International Airport in
  SUBSIDIARIES - Mihin Lanka
                                      the Sri Lankan capital, Colombo.
•   Airline of the Year 2008 and 2009 – Sri Lanka Presidential Travel
               & Tourism Awards.

           •   Airline of the Year 2010 (third year).

           •   Best Airline in South Asia (three consecutive times) from Travel
               Trade Gazette.

           •   Best Airline in Central Asia (four consecutive times) – Skytrax .

AWARD(S)   •   Best Overall In-flight Entertainment (small fleet), twice – World
               Airline Entertainment Association .

           •   Best Airline Turnaround of the Year 2004 – Centre for Asia Pacific
               Aviation.

           •   Best Print Media Presentation in Travel & Tourism.

           •   Destination Loyal Partner / Tour Operator Award for SriLankan
               Holidays .

           •   First Runner-up for World‘s Best Cabin Staff – Skytrax.

           •   Foreign Carrier of the Year (South Asia sector) – Kuala Lumpur
               International Airport Awards.
IATA – UO



       ORIGIN – Hong Kong



   PRESIDENT - Yang Jian Hong

                                    • Founded 10 March 2004.
       CEO - Kalid Razack
                                    • Fleet size 5.
FREQUENTLY OPERATED ROUTES –        • Destinations 13.
 Beijing, Haikou, Harbin, Hailar,
      Sanya, Naha, Osaka.
                                    • Company slogan Fly. To discover.
                                    • Domestic Airline.
PARENT COMPANY - Hainan Airlines
                                    • Main hub at Hong Kong International
                                      Airport.
AWARD(S)   • The Best Airline from Mainland
             China
           • ‘Best Airline China’
IATA – VN


          ORIGIN – Vietnam


    CHAIRMAN - Pham Viet Thanh


        CEO - Pham Ngoc Minh


  FREQUENTLY OPERATED ROUTES –
                                          •   Founded 1956 (as Vietnam Civil Aviation).
Beijing, Macau, Tokyo, Seoul, Bangkok,
          Singapore, Sydney
                                          •   Fleet size 71.

  SUBSIDIARIES - Vietnam Air Service      •   Destinations 48 (20 domestic; 26 international; 2
  Company (VASCO) (100%), Vietnam
Airlines Engineering Company (VAECO)          seasonal).
(100%), Jetstar Pacific Airlines (70%),
  Cambodia Angkor Air (49%), Noibai       •   Company slogan Bringing Vietnamese Culture to the World
Catering Services Join-Stock Company
                                          •   Also earns revenue from catering and the maintenance
 PARENT COMPANY - Vietnam Airlines
                                              and overhauling of aircraft.
             Corporation

                                          •   Member of SkyTeam .
STRENGTH(S)
               • Strong growth rate.
               • Suitable geographic location.
               • Access to main inter-asian
                 shipping routes.
               • Brand value.


WEAKNESS(ES)
               • Low investment.
               • Poor infrastructure.
               • Poor management.
IATA – VS



       ORIGIN – England



  CHAIRMAN - Stephen Murphy



     CEO - Steve Ridgway

                                  •   Founded 1984 Commenced operations 22 June 1984.
PRESIDENT - Sir Richard Branson
                                  •   Fleet size 39.

FREQUENTLY OPERATED ROUTES –      •   Destinations 35.
Antigua, Cancun, London, Tokyo,
                                  •   Owned by Sir Richard Branson's Virgin Group (51%) and
   Sydney, New york, Miami.
                                      Singapore Airlines (49%).
PARENT COMPANY - Virgin Group
                                  •   Eighth largest UK airline based on passenger numbers.
STRENGTH(S)    •   Market share leadership.

               •   Strong management team.

               •   Strong brand equity.

               •   Strong financial position.

               •   Supply chain.

               •   Pricing.

               •   Real estate.

               •   Reputation management.

               •   Unique products.



WEAKNESS(ES)   •   Small player in airline.

               •   Only few planes.

               •   No clear customer target.

               •   Small network.

               •   Lack of scope of economies.


 AWARD(S)
               •   Best Scheduled Airline to US/Canada.

               •   Favourite Airline as voted for by the readers of the The Mail .
IATA – WY



         ORIGIN – Oman



      CEO - Wayne Pearce
                                    •   Founded 1981.

FREQUENTLY OPERATED ROUTES –        •   Fleet size 26 .

Bangalore, Delhi, Mumbai, Lahore,   •   Destinations 43.
        Bahrain, Kuwait
                                    •   Company slogan Modern Vision. Timeless Traditions...

                                    •   main base is Muscat International Airport.
PARENT COMPANY - Government of
                                    •   member of the Arab Air Carriers Organization.
             Oman
                                    •   As of 1 March 2010, Oman Air has become the first airline in

                                        the world to offer both mobile phone and Wi-Fi Internet

                                        services on selected routes..
•   Gold award for the "Airline of the Year" at France‘s
               Laurier d‘Or du Voyage d‘Affaires – 2011.

           •   "Best Use Of Display For Direct Response― Award
AWARD(S)
               for Oman Air‘s Google Campaign.

           •   ‗Technology Implementation of the Year‘ – 2010.

           •   Gold Award for Best In-flight Amenity.

           •   Silver Award for Best First Class Male Amenity Bag
               at the TravelPlus Airline Amenity Bag Awards 2010.

           •   SKYTRAX names Oman Air as an offical 4-Star
               airline.

           •   SKYTRAX names Oman Air as an offical 4-Star
               airline - Reise und Preise readers.

           •   ―Promising New Foreign Airline of the Year‖ in
               Kuala Lumpur by Malaysia Airports Berhad.
Made By:
Vaibhav Rolihan
(Summer Intern)

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Top Airlines

  • 1.
  • 2. CEO - Calin Rovinescu. IATA - AC ORIGIN – Canada. FREQUENTLY OPERATED ROUTES: • International flag carrier of Canada. Boston, Paris, London, Mexico, San Francisco, Los Angeles, Miami, • Founded in 1936. Dallas, Boston • World‘s 10th largest airline by no. of SUBSIDIARIES: destinations. •Air Canada Cargo • Regional service- AC Express. •Air Canada Vacations •Air Canada Express • Operates long as well as short haul routes. • 1370 scheduled flights daily.
  • 3. STRENGTH(S) • Dominant in domestic market (60% market share) and only 1 competitor westjet. • Competive workforce. • Lack of customer support. WEAKNESS(S) • No price cutting. • ―Best Airline in North America‖ by Global Traveler AWARDS • Top Five Airlines for In-flight Entertainment by IndependentTraveler.com. • Top Five Most Attractive Companies to work for in Canada according to a survey by Randstad Canada and ICMA International.
  • 4. IATA - 9W OWNER: Naresh Goyal CEO - Nikos Kardassis, ORIGIN – India • Started its operations on May 5, 1993. FREQUENTLY OPERATED ROUTES: Abudhabi, Bangkok, Dubai, Singapore • Largest Indian Airline. , new York, delhi, Mumbai, Bangalore SUBSIDIARIES: • Operates over 400 flights daily to 76 •JetLite destinations worldwide. •Jet Konnect •Company slogan – The joy of flying.
  • 5. STRENGTH(S) • Jet grasps the nettle. • restructuring finally paying off. WEAKNESS(ES) • Brand confusion. • Best First-Class Service in the World AWARDS award at Business Traveller‘s 20th annual ‗Best in Business Travel‘ awards • Best Business Class & Best Economy Class at the Business Traveller Awards • Best Technical Despatch Reliability by Beaver 2002
  • 6. IATA – AE CHAIRMAN - Wang,Hwa-Yu ORIGIN- Taiwan FREQUENTLY OPERATED • Owned by China Airlines (93.99%). ROUTES: • Founded in 1991. Xiamen, Hong Kong, Hangzhou, Macau, Taipei. • Mainly domestic operations. • Main base – Taichung Airport. PARENT COMPANY – China • Subsidiary of China Airline. Airlines.
  • 7. Parent company largest air carrier in China in terms of traffic volume and company assets. STRENGTHS • Owns most updated fleet. • Has a very good reputation. WEAKNESSES • Low profitability and utilization of capacity. • No obvious competitive advantage. • Lack of resources. AWARDS • 1995 Outstanding Sales Achievement Awards. • 1997 Outstanding Sales Achievement Awards. • 1998 Outstanding Sales Achievement Awards. • 1996 Outstanding Sales Achievement Awards.
  • 8. IATA – AF ORIGIN – France. CEO - Jean-Cyril Spinetta. FREQUENTLY OPERATED ROUTES •Founded on 7 October 1933. - Bangui, Mumbai, Bordeaux, Cape town, Paris, Tahiti •One of the world‘s largest airline. PARENT COMPANY - Air France- KLM •Serves to 156 destinations in 91 countries. LOGO – • Company slogan "Making the sky the best place on Earth―.
  • 9. STRENGTHS • Large scale operations. • Strong returns and margins. WEAKNESSES • Diversified geographic spread. • Low load factor in medium haul flights • Weak turnover ratios. • Award for Best Corporate Social AWARDS Responsibility Report 2008. • Most communicative annual report by the Royal Netherlands Institute of Chartered Accountants.
  • 10. IATA – AI ORIGIN – India FOUNDER – J. R . D. Tata CMD – Rohit Nandan. •Founded July 1932 (as Tata Airlines). FREQUENTLY OPERATED ROUTES – •Commenced operations 15 October 1932. Bangalore, Kochin, Hyderabad, Delhi, Jaipur •Part of the government of India owned Air India Limited (AIL). PARENT COMPANY – Air India Limited. •Third largest share in India's domestic air LOGO - travel market.
  • 11. STRENGTH(S) • Largest air carrier in India in terms of traffic volume and company assets. • Advance information systems. • Has financial backing of government. WEAKNESS(ES) • Growing competitor base. • Entry of LCC. AWARD(S) • Preferred International Airline award for travel and hospitality from Awaz Consumer Awards 2006. • Best International West Bound Airline out of India for three successive years by Galileo Express TravelWorld Award.
  • 12. IATA – BA ORIGIN – UK CEO - Keith Williams FREQUENTLY OPERATED ROUTES - Zurich, Venice, Tokyo, Sofia, Saint Petersburg, San Francisco, •Largest airline in the UK based on fleet size, international flights and international SUBSIDIARIES – destinations and second largest measured by British Airways World Cargo, BA CityFlyer, passengers carried. British Midland International, •Company slogan To Fly. To Serve. OpenSkies. •International Airlines Group, IAG, formed by PARENT COMPANY - International Airlines the merger of BA and Iberia. Group •Sponsor of London Olympic Games in 2012.
  • 13. STRENGTH(S) • Vast international operations and presence. • Strong operating performance. • Employee productivity. • Skilled staff. WEAKNESS(ES) • Sluggish revenue growth from key geographic regions. • High debt burden. • Labor strikes. AWARD(S) • World‘s Best Business Class Airline Lounge. • Best European Airline to the Middle East' award • Award for Worldwide Charity Support.
  • 14. IATA – BI ORIGIN – Brunei CHAIRMAN - Dato Paduka Awang Haji Bahrin bin Abdullah DEPUTY CHAIRMAN - Dermot Mannion • ROYAL AIR BRUNEI. FREQUENTLY OPERATED ROUTES - •Founded November 18, 1974. Bahrain, Hongkong, Kuwait, Singapore, London, Dubai, Sydney. •Commenced operations May 14, 1975. • Fleet size 10 (+6 orders). PARENT COMPANY - Government of Brunei • Destinations 14. •Wholly owned by Government of Brunei.
  • 15. ACHIEVEMENTS • Recently won an award for ‗Best Foreign Airline‘ under the category ―Award For Best Airlines‖ at the Sabah Tourism Awards 2011. • The in-flight magazine of Royal Brunei Airlines, titled Muhibah, is published six times a year. • Muhibah won two prestigious awards in 2011. The first for "Publication Excellence" in the APEX Awards 2011, USA in July. Muhibah also won an award for "Best Magazine 2011" in the Indian Journalism Awards by the Mini Box Office, India in August. Muhibah was short-listed for the "Most Innovative Magazine Award 2011" by Tourism Malaysia.
  • 16. IATA – BR ORIGIN – Taiwan CHAIRMAN - Dato Paduka Awang Haji Bahrin bin Abdullah • Founded 8 March 1989. FOUNDER – Dr. Chang Yung-fa • Second largest Taiwanese airline. FREQUENTLY OPERATED ROUTES - • Fleet size 59+25 orders. Bangkok, Seoul, Kuala Lumpur, Bali, Paris, Tokyo, London • Destinations 50 (incl. cargo). • Company slogan - Sharing the World, SUBSIDIARY – Uniair. Flying Together. PARENT COMPANY – Evergreen • largely privately owned and flies a fully Group. international route network.
  • 17. • Chang Kuo-wei is the president of EVA Air. • Headquartered in Lujhu, Taoyuan County. • Its domestic and regional subsidiary, UNI Air, operates a medium and short-haul network ACHIEVEMENTS/AWARDS • 2008 Reader’s Digest Trusted Brands- platinum award • Won silver in the major airline category of travel magazine Wanderlust’s annual travel award. • Earned sixth place in Air Cargo World magazine’s Air Cargo Excellence Survey.
  • 18. IATA – CA ORIGIN – People's Republic of China CHAIRMAN – Kong Dong PRESIDENT - Cai Jianjiang • Founded 1988. FREQUENTLY OPERATED ROUTES - New York, San Francisco, Beijing, Hong Kong, • Fleet size 285 (+258 orders). Tokyo, Dubai, Paris • Destinations 185. SUBSIDIARIES - Air China Cargo,Air Macau,Beijing Airlines,Dalian • World's 10th largest airline by fleet size. Airlines,Shandong Airlines,Shenzhen • 3rd in terms of total passengers carried. Airlines. PARENT COMPANY - China National Aviation Corporation
  • 19. • Largest air carrier in China in terms of company STRENGTH(S) assets. • Owns competent repairs & maintenances expertise. • More number of routes. WEAKNESS(ES) • No clear strategy direction. • Low utilization of capacity. AWARD(S) • Best Airline in China- 2007 • Received "2006 Golden Service Reward" • "2006 Best Corporate Image Prize― • "2006 the Most Innovative Enterprise of China"
  • 20. IATA – CI ORIGIN – People's Republic of China CHAIRMAN – Chang, Chia-Juch PRESIDENT - Sun, Huang-Hsiang • Founded 16 December 1959 • Fleet size 71 (+19 orders, 6 options) FREQUENTLY OPERATED ROUTES – • Destinations 107(incl. cargo) Abu Dhabi, Kuala Lumpur, Jakarta, • Company slogan Journey with a caring smile. Delhi, Taipei,tokyo, Hong Kong • strong presence in the Southeast Asia, East Asia, and Northeast Asia. SUBSIDIARIES - Mandarin Airlines • Its wholly owned subsidiary, Mandarin Airlines, manages regional flights to secondary cities with smaller capacity PARENT COMPANY- China Airlines requirements. Group
  • 21. STRENGTH(S) • High service quality. • More no. of loyal frequent flyers. • No clear strategy direction. WEAKNESS(ES) • Low utilization of capacity. AWARD(S) • Skytrax World Airlines Awards Economy Class Service Quality - Consistency of Ground Staff Check-in Service No.1 – 2011. • Skytrax World Airlines Awards Airline of the Year No.8 – 2007. • Skytrax Official World Airline Star Ranking 5-Star First Class - 2007
  • 22. IATA – CX ORIGIN – Hong Kong CEO - John Slosar • Founded September 24 , 1946 CHAIRMAN – Christopher Pratt • Fleet size 138 (+90 orders) COO - Ivan Chu • Destinations 112 incl. cargo FREQUENTLY OPERATED ROUTES – • Company slogan People. They make an Bangkok, Taipei, Singapore, Chicago, Frankfurt, Dubai, Tokyo airline. SUBSIDIARIES - Air Hong Kong, • Founding member of the One world Dragonair alliance. PARENT COMPANY - Swire Pacific • Ranked as a 5-star airline by Skytrax.
  • 23. STRENGTH(S) • Renowned in providing luxurious journey. • first one to introduce e-air way bill system. WEAKNESS(ES) • Inefficient organizational structure. • Suffered from financial crisis. • Skytrax World Airlines Awards Best Transpacific AWARD(S) Airline – 2010. • Business Traveller China Best Airline – First Class – 2010. • Skytrax World Airlines Awards Best Airline Asia – 2009. • Skytrax Official World Airline Star Ranking Five Star Airline – 2009.
  • 24. CHINA SOUTHERN AIRLINES. IATA – CZ ORIGIN – People's Republic of China PRESIDENT - Tan Wangeng CHAIRMAN – Si Xianmin • Founded 1981 • Fleet size 360(+157 orders) FREQUENTLY OPERATED ROUTES – Shanghai, Beijing, Astana, Frankfurt, • Destinations 183 London, Singapore • World's sixth-largest airline measured by passengers carried. SUBSIDIARIES - Air Hong Kong, Dragonair • Asia's largest airline in terms of both fleet size and passengers carried. PARENT COMPANY - China Southern • Headquartered in Guangzhou. Airlines Co., Ltd.
  • 25. STRENGTH(S) • Largest air transport network in China. • Global network through recent alliance with SkyTeam. • Culturally, politically, linguistically, and historically synchronized with the Chinese market. WEAKNESS(ES) • High Debt/Equity ratio. • New and relatively un-integrated member of the SkyTeam Alliance. • China Southern Airlines is named the World's Most AWARD(S) Improved Airline at the World Airline Awards. • China Southern Airlines Honored as Green 2011 Top 10 Leading Enterprises of China's Economy.
  • 26. IATA – DL ORIGIN – US • Founded 1924 (1924) PRESIDENT - Edward Bastian (as Huff Daland Dusters) • Fleet size 714 • Destinations 247. CEO– Richard H. Anderson • Company slogan Keep Climbing • Operates over 5,000 flights every day. FREQUENTLY OPERATED ROUTES • Delta is the sixth-oldest operating airline by foundation date. – Moscow, Amsterdam, • Founding member of the SkyTeam alliance. Barcelona, Milan, Athens, • World's largest airline in terms of fleet size. Bangkok, Manila • On October 29, 2008, Delta acquired Northwest Airlines.
  • 27. STRENGTH(S) • Market share leadership • Strong management team • Strong brand equity. • Low R&D WEAKNESS(ES) • No online presence • Not innovative • Not diversified • "Wendell Brown of Airlines" in 2010 for the 17th consecutive year. AWARD(S) • "Most-Admired" airline of Fortune Magazine. – 2011 • Delta is the winner of the 2009 Gay.com Travel Awards in the Favorite Airline category.
  • 28. IATA – EK ORIGIN – UAE CHAIRMAN & CEO – Ahmed bin Saeed Al Maktoum • Founded 1985 PRESIDENT - Tim Clark • Fleet size 177. • Destinations 120. FREQUENTLY OPERATED ROUTES – Auckland, Bahrain, Doha , Dubai, Paris, • Company slogan "Fly Emirates, Hello Tomorrow“. Venice • It is the largest airline in the Middle East, operating over 2,500 SUBSIDIARIES - Arabian Adventures, flights per week. Congress Solutions International, Emirates Holidays. • Ranks amongst the top 10 carriers worldwide in terms of revenue and passenger kilometres PARENT COMPANY - The Emirates • Strong brand name in terms of service excellence. Group
  • 29. STRENGTH(S) • Focus on diversified market. • Top global brand. • Strong corporate culture. • Does not cater a lot of places in US. WEAKNESS(ES) • Does not cater to middle class & budget traveler. • Not all of diversification and approach have been successful. AWARD(S) • Pax International Magazine Readership AwardsOutstanding Food Service by a Carrier Middle East 2009. • OAG Airline Industry AwardsBest Airline Based in the Middle East/Indian Sub-Continent. • Annual Travel Star Awards, MontreuxLonghaul Airline of the Year - Nonstop .
  • 30. IATA – EY ORIGIN – UAE CEO - James Hogan • Founded 2003. • Commenced operations in November 2003. CHAIRMAN – Sheikh Hamed bin Zayed Al Nahyan • Fleet size 66. • Destinations 82. FREQUENTLY OPERATED ROUTES – • Company slogan From Abu Dhabi to the World. Ethiopia, Amsterdam, Cape Town, • Also operates Etihad Holidays and Etihad Crystal Guangzhou, Kolkata, Shanghai, Cargo. Paris • Head office in Abu Dhabi.
  • 31. STRENGTH(S) • Fast pace growth. • Lower fares compared to main competitors . • Highly qualified management team. • Delayed processing of compensations. WEAKNESS(ES) • Weak support by customer service centres. • Fewer destinations than major competitors. AWARD(S) • 4-star rating by Skytrax. • "World's Leading Airline" award at the World Travel Awards in London(2009). • 'World's Best First Class' award by Skytrax at Hamburg.
  • 32. IATA – FM ORIGIN – People's Republic of China CEO - Fan Hongxi • Founded 1985. PRESIDENT - Zhou Chi • Fleet size 66. • Destinations 140. FREQUENTLY OPERATED ROUTES – • Wholly owned subsidiary of china eastern airlines. Taipei, Seoul, Tokyo, Osaka, • Operates domestic and international services. Melbourne, Bangkok • Highly regarded in china for its premium services. • Accident-free record since 1985. PARENT COMPANY - China Eastern Airlines • Member of skyteam alliance.
  • 33. STRENGTH(S) • Zero accidents since inception. • High growth rate. AWARD(S) • Achieved an outstanding safe operation performance in 2004. • Won Jinyan Cup, the top prize in China. • First place in China's Customer Satisfaction Survey on Airlines Service for airline safety. • Ranked first in punctuality in China‘s airline industry
  • 34. IATA – GA ORIGIN – Indonesia. CEO & PRESIDENT- Emirsyah Satar CHAIRMAN – Hadiyanto SH FREQUENTLY OPERATED ROUTES – Bali, Jakarta, Shanghai, Tokyo, Seoul, • Founded 26 January 1949. Hong Kong , Dubai • Fleet size 87. SUBSIDIARIES - PT. Aerowisata, PT. Abacus DSI, PT. Gapura Angkasa, PT. • Destinations 52 (34 Domestic,18 International) Garuda Indonesia Citilink, PT. Garuda Maintenance Facility Aero Asia, Cargo • Company slogan Fly Ever Higher. Garuda Indonesia and PT. Aero System Indonesia. • Named after the mystical giant bird Garuda . PARENT COMPANY - Government of • Skytrax's Quality Approved Airlines. the Republic of Indonesia
  • 35. STRENGTH(S) • Low cost manufacturing capabilities • Technological know-how • Proprietary technology / superior technological skills. • Superior intellectual capital. • Better product quality. • Market share leadership. • The quality of preflight, in-flight, and post-flight WEAKNESS(ES) services which are still low. • The biggest international market segment is low yield. • Spareparts and other aircraft equipment. • 4-star airline by Skytrax. AWARD(S) • World's Most Improved Airline by Skytrax during 2010 World Airline Awards. • In 2012, Garuda Indonesia was recognized by Australian customers as the Best International Airline.
  • 36. IATA – HX ORIGIN – Hong Kong. FOUNDER - Robert Yip CEO - Kalid Razack • Founded 28 March 2001(as CR Airways). • Fleet size 26 (+95 orders) incl. cargo PRESIDENT – Yang Jian Hong • Destinations 24 excl. cargo and charter. COO - Sun Jian Feng . • Mainland Chinese carrier Hainan Airlines and Mr FREQUENTLY OPERATED ROUTES – London, Singapore, Seoul, Taipei, Mung Kin Keung took over the airline in 2006 by Tokyo, Beijing, Hangzhou acquiring a 45 percent and 55 percent holdings in PARENT COMPANY - Hainan Airlines the airline, respectively. (45%)
  • 37. STRENGTH(S) • Strong reputation • Customer oriented • Strong community involvement • High technology • Strong in brand name. WEAKNESS(ES) • Relatively high price and high operation cost • Investment cost high in technology • Internet fraud complaints . • "World‘s Leading New Airline" at the Annual World Travel AWARD(S) Awards 2007. • "Asia's Leading Budget/No Frills Airline" at the Annual World Travel Awards 2007. • "Best New Service" and "Best Business Class Carrier" at the 2007 World Low Cost Airline Congress Awards
  • 38. IATA – JL ORIGIN – Japan. CEO & CHAIRMAN - Kazuo Inamori PRESIDENT – Yoshiharu Ueki • Founded 1 august 1951. FREQUENTLY OPERATED ROUTES – Sapporo, Nagoya,beijing, Hong Kong, • Commenced operations 25 October 1951. Delhi ,Paris,Frankfurt • Became the national airline of Japan in 1953. SUBSIDIARIES - Hokkaido Air System (HAC),J-Air (JLJ),JAL Express • Fleet size 121. (JEX),Japan Air Commuter (JAC),Japan Transocean Air (JTA) • Destinations 103 . PARENT COMPANY - Enterprise • Company slogan dream skyward. Turnaround Initiative Corporation of Japan (100%) • Member of the oneworld airline alliance .
  • 39. STRENGTH(S) • Global service. • Broad fleet. • Improving profitability. WEAKNESS(ES) • Weak revenue. • Low employee productivity. AWARD(S) • Good Design Awards for 2009. • Japan Airlines' Sky Shell Seat Wins Good Design Award 2008. • World Savers Award in airline category by Condé Nast Traveler magazine.
  • 40. IATA – KA ORIGIN – Hong Kong CEO - Patrick Yeung CHAIRMAN - John Slosar • Founded 24 may 1985. PRESIDENT – Yoshiharu Ueki • Commenced operations July 1985. • Fleet size 34. FREQUENTLY OPERATED ROUTES – Amsterdam, Beijing, Dhaka, Hong • Destinations 33. Kong , Shanghai, Tokyo • Member of the Oneworld airline alliance. PARENT COMPANY - Cathay Pacific
  • 41. STRENGTH(S) • High service quality. • member of the Oneworld airline alliance. • Heavy investment in loyalty programmes as part of its customer relationship approach. • Inefficient organisational structure. WEAKNESS(ES) • Low capacity utilization. AWARD(S) • Best Regional Airline - 22nd Annual TTG Travel Awards 2011. • 2011 Asia Excellence Brand - Yazhou Zhoukan 2011 Asian Excellence Brand Award. • Best Airline Economy Class - 2010 Business Traveller China Awards.
  • 42. IATA – KE ORIGIN – South Korea CHAIRMAN & CEO- Cho Yangho FREQUENTLY OPERATED ROUTES – Cairo, Toronto, New York, Beijing, • Founded 1962. Shanghai, Osaka, Taipei, Prague, • Fleet size 145 incl. cargo. Phuket • Destinations 116 . • Company slogan Excellence in Flight. SUBSIDIARY - Jin Air • Largest airline of South Korea. • Among the top 20 airlines in the world in terms of PARENT COMPANY - Hanjin Group passengers carried and is also the top-ranked international cargo airline. • Skytrax rates Korean Air as a four-star .
  • 43. Strong business operations. STRENGTH(S) • Strong operating. • Performance. • Wide market reach. • Limited financial leverage. WEAKNESS(ES) • Limited liquidity position. • Loss of market share to low cost airlines. AWARD(S) • ‗Best Brand of Airlines‘ - Travel & Leisure. • Award for Excellence for In-Flight Duty-free Goods Service in 2010 -―2010 DFNI Global Awards‖. • ‗Brand Star in Korea for 2010‘ (Airlines )- Brand Stock.
  • 44. IATA – KL ORIGIN – Netherlands. FOUNDER - Albert Plesman CEO – P. F. Hartman • Funded 7 October 1919 . FREQUENTLY OPERATED ROUTES – • Commenced operations 17 May 1920. Abu Dhabi, Amsterdam, Cape • Fleet size 116 (+7 orders) town, Dubai, Zurich, San • Destinations 136 (+2 future) Francisco. • Company slogan "Journeys of inspiration" SUBSIDIARIES - KLM Cityhopper, • oldest airline in the world still operating under its original Martinair, Transavia.com name. • The merger of KLM with Air France in May 2004 created Air PARENT COMPANY - Air France-KLM France-KLM.
  • 45. Focused, aggressive, and innovative management. STRENGTH(S) • Effective business model. • High seat occupancy rate. • High rate of aircraft utilization. WEAKNESS(ES) • Lack of appropriate frequency in some of the routes. • Brand is strictly linked to low cost model. • Too exposed to outsourcing. • Poor customer service. AWARD(S) • Award for Outstanding Sales from KLM 2008. • Award for Outstanding Sales from KLM 2007. • Silver Elite Award for Valuable Sales Support & Outstanding Sales Performance.
  • 46. IATA – KQ ORIGIN – Kenya CHAIRMAN - Evanson Mwaniki CEO – Titus Tukero Naikuni • Founded 22 January 1977 (1977-01-22). • Commenced operations 4 February 1977. FREQUENTLY OPERATED ROUTES – • Fleet size 34 . Bangkok, Dubai, Nairobi, Harare, • Destinations 56. Paris, Muscat, London, Luanda • Company slogan The Pride of Africa. • Largest airline of Kenya. SUBSIDIARIES - African Cargo Handling Limited (100%), Kenya • Currently a public-private partnership. Airfreight Handling Limited (51%), Precision Air (49%) • The shareholder - KLM (26%), Government of Kenya (23%), rest – Private owners.
  • 47. • Expanded information network. STRENGTH(S) • Major airline of Africa. • Partnerships and alliances. WEAKNESS(ES) • Decline in profitability. • Poor capitalization of assets. • Poor performance of cargo division. • Business Airline of the Year – 2010. AWARD(S) • 2011- Africa's leading economy airline. • 2010 – best financial disclosure in Africa.
  • 48. IATA – LH ORIGIN – Germany CEO – Christoph Franz • Founded 1953. CFO- Stephan Gemkow • Commenced operations 1954. • Fleet size 710. FREQUENTLY OPERATED ROUTES – Abu Dhabi, Bastia, Berlin, Chicago, • Destinations 221 . Dubai, Doha, Istanbul ,Milan, • Company slogan Nonstop you. Lufthansa. Miami • Largest airline in Europe in terms of overall passengers carried and fleet size. PARENT COMPANY - Lufthansa • World's fourth-largest airline in terms of overall Group passengers carried. • Founding member of Star Alliance.
  • 49. STRENGTH(S) • Sound Liquidity Position for Growth. • Fleet and Operational Efficiency. • Diversification across the Value Chain. WEAKNESS(ES) • Poor Operating Margin. • Significant Exposure to Higher Competitive Market. AWARD(S) • ―Best Airline Worldwide‖ at the Business Travel Awards 2010. • ―Best European Airline‖ at the World Airline Awards. • ―Most Innovative European Airline 2010‖ award from airlinetrends.com. • ―Hungary‘s Best Airline 2010‖ by travel magazine Az Utazó.
  • 50. IATA – MF ORIGIN – People's Republic of China CHAIRMAN - Hong Disheng • Founded 1984 FREQUENTLY OPERATED ROUTES – • Fleet size 77 Beijing, Jinan, Kuala Lumpur, • Destinations 54 Tianjin, Taipei, Seoul, Dalian • Operates a fleet solely of Boeing aircraft. • With an average airplane service age of 4.58 years, PARENT COMPANY - China Southern the fleet ranks as one of the youngest in the airline Airlines(60%) and Xiamen industry of the world. Construction and Development Group (40%). • Only airline in Chinese civil aviation industry that has maintained an outstanding performance of profit for 25 consecutive years.
  • 51.
  • 52. IATA – MH ORIGIN – Malaysia CHAIRMAN – Tan Sri Md Nor Yusof MD - Ahmad Jauhari Yahya • Founded 1947 (as Malayan Airways), 1 October FREQUENTLY OPERATED ROUTES – Los 1972 (as Malaysian Airline System). Angeles, Seoul, Tokyo, Osaka, Bali, • Fleet size 115. Paris , Amsterdam, Cairo ,Mexico city, Madrid. • Destinations 60 . SUBSIDIARIES – Firefly, MASwings, • Company slogan "MH" is Malaysian Hospitality. MASkargo • Ranked second with score 88 in Aviation PARENT COMPANY - Penerbangan Week's Top Performing Companies. Malaysia Berhad (Government Holding Company)
  • 53. STRENGTH(S) • Popular among investors. • Strong brand building. • Revenue increased by 15%. • Efficient quality distribution system. WEAKNESS(ES) • Poor results of financial restructure. • Sensitive to equity markets. • Decline in profit margins. AWARD(S) • Best Airline Economy Class 2010 • Staff Service Excellence Asia Award 2010 • Gold Award for Transportation, Travel & Tourism Category--Putra Brand Awards 2012. • World's Leading Airline to Asia--World Travel Awards (WTA) 2011
  • 54. IATA – MI ORIGIN – Singapore CEO – Marvin Tan • Founded 1976 (as Tradewinds Charters). FREQUENTLY OPERATED • Fleet size 20 (+4 orders). ROUTES – Singapore, Cebu, • Destinations 43. Chennai, Darwin, Xiamen, Solo. • Company slogan More journeys to treasure. PARENT COMPANY - Singapore • Serves the short-haul destinations in the Airlines Limited Singapore Airlines Group network.
  • 55. STRENGTH(S) • Good manpower strength. • Leading innovator of in-flight services. • Maintains effective communication across all levels. WEAKNESS(ES) • Concentrated network in middle east. • Ageing fleet . • Best Regional Airline: Southeast Asia in 2009. AWARD(S) • Regional Airline of the Year by the Centre for Aviation (CAPA). • Best Regional Airline: Southeast Asia in 2010.
  • 56. IATA – MU ORIGIN – China CHAIRMAN – Liu Shaoyong COO - Dong Haoqiang • Founded 1988 • Fleet size 298 (+139 orders) FREQUENTLY OPERATED ROUTES – • Destinations 110 Zurich, Munich, Honolulu, Frankfurt, Paris, Bangkok, Kuala • Company slogan Traveling the globe, making dreams lumpur, Taipei come true. • China's second-largest carrier by passenger numbers and SUBSIDIARIES - China Cargo Airlines, the world‘s third-biggest carriers by market value. China United Airlines, Jetstar Hong • On 21 June 2011, joined the SkyTeam airline alliance Kong, Joy Air, Shanghai Airlines
  • 57. STRENGTH(S) • Strong operating performance. • Wide service offerings. • Limited liquidity position. WEAKNESS(ES) • Lawsuits. • Limited financial leverage. • Won Super Green Judges' Award and First Prize for AWARD(S) 2012 Green Brand . • Reader's Digest "Asia Trusted Brands Survey Gold Award".(2011). • "CG6005 Certificate of Corporate Governance" from the Taiwan Corporate Governance Association (2010).
  • 58. IATA – NH ORIGIN – Japan. CEO - Shinichiro Ito • Founded 27 December 1952. FREQUENTLY OPERATED • Fleet size 177 passenger 9 cargo . ROUTES – Beijing, Seoul, Taipei, Osaka, Akita, Bangkok, • Destinations 80. Jakarta • Largest shareholder in Peach, a low-cost carrier which plans to begin operations in SUBSIDIARIES - ANA Wings, ANA & JP Express 2012. • Currently an official sponsor of Japan Football Association.
  • 59. • Brand name. STRENGTH(S) • Investors prefer ANA. • Too much capacity. WEAKNESS(ES) • Revenue shortfall. AWARD(S) • Best Airport Services title at the 2011 World Airline Awards. • Voted Airline of the Year for 2007 by Air Transport World magazine. • Staff Service Excellence Award for Asia.
  • 60. IATA – NZ ORIGIN – New Zealand CEO - Rob Fyfe • Founded 1939/40 (as Tasman Empire Airways DEPUTY CEO - Norm Thompson Limited)1965 (as Air New Zealand) FREQUENTLY OPERATED ROUTES – • Fleet size 52 Brisbane, Los Angeles, Nadi, Hong • Destinations 53 Kong, Tokyo, Sydney, Osaka • Company slogan Amazing journeys. Every day. SUBSIDIARIES - Air Nelson, Eagle Airways, Mount Cook Airline • Member of the Star Alliance. • Eighth best airline in the world –Skytrax-2009. PARENT COMPANY - New Zealand Government (73.72% owner)
  • 61. STRENGTH(S) • Environment friendly fuel usage and policies. • Special routes have been designed to p romote trade and marketing. • Has an edge of manufacturing air crafts. WEAKNESS(ES) • Accepts credit card payment but not cash. • Economy and premium economy cabins are not comfortable especially in long flights. • Services are often delayed and crew is often not organized. • Air Transport World - 2012 Airline of the Year – WINNER. AWARD(S) • Wanderlust Readers' Travel Awards 2012 Bronze - Top Airline • Winner - Best Airline Australia / Pacific - 2011
  • 62. IATA – OZ ORIGIN – South Korea CEO - Park Chan-Bup • Founded 1988. PRESIDENT - Yoon Young-Doo • Fleet size 71 (+47 orders). FREQUENTLY OPERATED ROUTES – Beijing, Tokyo, Jeju, Cebu, Bangkok, • Destinations 100 incl. Cargo. Paris, London • Formerly seoul airlines. SUBSIDIARIES - Air Busan, Asiana IDT • Member of the star alliance. PARENT COMPANY - Kumho Asiana • Ranked as a 5-star airline by skytrax. Group
  • 63. STRENGTH(S) • Low cost operation. • Excellent management team. • Highly comfortable seats plus cabins. • 95% on time performance. WEAKNESS(ES) • Limited service resource. • Government often interferes. • Highly depends on outsourcing. AWARD(S) • The airline with the best in-flight service in the world by Global Travelers magazine – 2010. • Best airline in Northern Asia of 2010. • Airline of the Year by Air Transport World - 2009.
  • 64. IATA – PG • Founded 1968 (As Sahakol Air). ORIGIN – Thailand. • Fleet size 18. PRESIDENT - Dr.Prasert Prasatthong- • Destinations 20. osoth • Its main base is Suvarnabhumi Airport, FREQUENTLY OPERATED ROUTES – Bangkok. Beijing, Tokyo, Jeju, Cebu, • Currently an official sponsor of Lampang. Bangkok, Paris, London
  • 65. STRENGTH(S) • Strong revenue growth. • Strong marketing programs. • Strong fleet operations. • Lack of customer support. WEAKNESS(ES) • Weak performance of mail and freight divisions. AWARD(S) • ―Travel Agents Choice Awards‖. • Asia‘s Best Regional Airline 2008.
  • 66. IATA – PR ORIGIN – Philippines. CEO - Lucio C. Tan PRESIDENT - Ramon Ang • Founded November 14, 1935 (1935-11-14) (as FREQUENTLY OPERATED ROUTES – Beijing, Butuan, Cebu, Delhi, Melbourne, los Philippine Aerial Taxi Company). angels, Xiamen • February 26, 1941 (1941-02-26) (as Philippine Air Lines). DEPUTY CEO - Henry So Uy • Commenced operations March 15, 1941. SUBSIDIARIES - Airphil Express • Fleet size 56 inc. subsidiaries • Destinations 45. PARENT COMPANY - PAL Holdings, Inc. (Owned by San Miguel Equity Investments • Company slogan Love, Your PAL, 70 Asia's First, Shining Inc., starting April 4, 2012) Through.
  • 67. STRENGTH(S) • Employee morale is excellent. • Image is highly recognized. • Excellent Customer service. • User-friendly information system. WEAKNESS(ES) • Expensive fare. • Space and transportation for cargoes. • Limited advertising. • Delayed flights. AWARD(S) • DigitalFilipino Web Awards – best website. • Rakso travel – 2010 silver award.
  • 68. IATA – QF ORIGIN – Australia CEO - Alan Joyce CHAIRMAN - Leigh Clifford, AO • Fleet size 149. FREQUENTLY OPERATED ROUTES – Adelaide, Bangkok, Dubbo, Jakarta, • Destinations 41 (20 domestic, 21 international). Roma, Tokyo • Company slogan The Spirit of Australia. SUBSIDIARIES - QantasLink, Jetstar • "QANTAS", an acronym for "Queensland and Northern Territory Aerial Airways, Jetconnect, Network Aviation, Qantas Freight, Qantas Services". Defence Services, Qantas Holidays, Express Ground Handling, Qantas • Nicknamed "The Flying Kangaroo―. Ground Services, Q Catering • Australia's largest airline. PARENT COMPANY - PAL Holdings, Inc. • Oldest continuously operated airline in the world and the second oldest in (Owned by San Miguel Equity Investments Inc., starting April 4, the world overall. 2012) • 65 percent share of the Australian domestic market and carries 18.7% of all passengers travelling in and out of Australia.
  • 69. STRENGTH(S) • Strong Backing of Australian government. • Monopoly in Australian Market. WEAKNESS(ES) • Too Much Concentration around Australasia and SE. • Issues between the various stakeholders. AWARD(S) • 2009 Australian International Design Award of the Year – A380 Economy Seat. • 2010 – The Chicago Anthenaeum‘s Annual Good Design Awards — A380 First Class Suite. • WAEA Avion awards Best Overall Inflight Entertainment – 2002, 2003, 2005, 2006. • Inflight entertainment guide – 2005, 2006. • WAEA Avion awards Best Entertainment for Inseat Systems – 2006.
  • 70. IATA – QR ORIGIN – Qatar CEO - Akbar Al Baker FREQUENTLY OPERATED ROUTES – Abu Dhabi, Bengaluru, Cairo, Chicago, London, New York , Paris • Founded November 22, 1993 Commenced operations January 20, 1994. SUBSIDIARIES - The Qatar Aircraft • Fleet size 108 incl. cargo. Catering Company, Qatar Airways • Destinations 116 incl. cargo. Holidays, United Media Int, Qatar Duty Free, Qatar Aviation Services, Qatar • Company slogan Taking you more personally (old Distribution Company, Qatar Executive slogan). • World's 5-star airline(new slogan). PARENT COMPANY - Government of Qatar • Operates a hub-and-spoke network.
  • 71. STRENGTH(S) • Strong Backing of Qatar Government. • Advantage of Being Present in Oil Rich state. WEAKNESS(ES) • Relying Heavily on International Onward Moving Traffic. • Very Little Domestic Traffic. AWARD(S) • World's Best Airline at the 2011 World Airline Awards. • 2012 Middle East's Leading Airline Business Class. • 2012 Middle East's Leading Airline Lounge. • 2011 World's Leading Airline Business Class. • 2011 World's Leading Airline Lounge: Business Class.
  • 72. IATA – RJ ORIGIN – Jordan CHAIRMAN - Nasser Lozi • Founded 1963 as Alia Airlines - Royal Jordanian Airlines. FREQUENTLY OPERATED ROUTES – • Fleet size 33+6. Delhi, Hongkong, Doha, Paris, London, Berlin • Destinations 55 . • Company slogan "The Art of Flying―. SUBSIDIARIES - Royal Wings, Royal • Member of the Arab Air Carriers Organization Jordanian Cargo, Royal Jordanian Ground Handling and Oneworld. • Operates over 500 flights per week.
  • 73. STRENGTH(S) • Enhanced financial leverage • Strong business partnership. WEAKNESS(ES) • Declining operational performance • Limited liquidity position AWARD(S) • Best Airline Livery Award 2007 • "Airline of the Year 2007" by Air Finance Journal • Punctuality Award 2009, Intercontinental category, by Schiphol Aviation Awards • 2010 Airline Of The Year at "Arabian Business Achievement Awards 2010"
  • 74. IATA – SQ ORIGIN – Singapore CEO - Goh Choon Phong FREQUENTLY OPERATED ROUTES • Founded 1 May 1947 (1947-05-01) (as Malayan Airways). – Beijing, Bangkok, Paris, Melbourne, Moscow, Jakarta • 1 October 1972 (as Singapore Airlines). • Fleet size 100 excl.subsidiaries. SUBSIDIARIES - Scoot, SilkAir, • Destinations 63. Singapore Airlines Cargo • Company slogan A Great Way To Fly. • strong presence in the Southeast Asia, East Asia, South Asia. PARENT COMPANY - Temasek Holdings (54.78%) • Second largest airline in the world by market capitalisation with a worth of 14 billion US dollars.
  • 75. STRENGTH(S) • Diversified geographical spread mitigates business risks. • Youngest fleet of aircraft. • Strong financial performance. • Diversification in related industry . • Employee productivity. WEAKNESS(ES) • Unbalanced business portfolio. • Lack of proper relation b/w labor union and management. • Lack of scale. AWARD(S) • 2nd position in 2010 airline of the year. • Favourite airline among business and leisure travellers 2011.
  • 76. IATA – SU ORIGIN – Russia CHAIRMAN - Viktor Petrovich Ivanov GENERAL DIRECTOR - Vitaly Gennadyevich • Founded 9 February 1923 (1923-02-09) . Savelyev • Commenced operations 15 July 1923. FREQUENTLY OPERATED ROUTES – • Fleet size 121. Amsterdam, Cairo, Damascus, Istanbul, London, Milan • Destinations 97. • Company slogan Sincerely Yours. SUBSIDIARIES - Aeroflot-Cargo, Aeroflot- Finance, Donavia(100%), Jetallians Vostok • largest airline of the Russian Federation, based on passengers carried per year. PARENT COMPANY - Government of Russia • Member of Skyteam. (51%)
  • 77. STRENGTH(S) • Strategic alliances. • Strong market position. • Strong operating performance. • Young aircraft fleet. WEAKNESS(ES) • Legal proceedings.
  • 78. IATA – TG ORIGIN – Thailand CHAIRMAN - Ampon Kittiampon PRESIDENT - Piyasvasti • Founded 1 May 1960 (merged with Thai Airways Company on 1 April Amranand 1988). • Fleet size 91 (+56 orders). FREQUENTLY OPERATED ROUTES – Beijing, Seoul, Tokyo, • Destinations 71 (60 international + 11 domestic.). Hongkong, London, Sydney, • Company slogan Smooth as Silk/ I Fly THAI. Auckland • One of the founding member of the Star Alliance. • Largest shareholder of the low-cost carrier Nok Air with a 49% stake. PARENT COMPANY - Thai Ministry of Finance, Thai • Plans to launch a regional carrier under the name Thai Smile in the Ministry of Transport middle of 2012. • Currently an official sponsor of Football Association of Thailand.
  • 79. STRENGTH(S) • Strong revenue growth. • Strong operational network. • Marketing programs. • Strong fleet operations. • Weak performance of mail and freight divisions. WEAKNESS(ES) • Heavy dependence on passenger revenues. • Weak performance in Regional Asia. • Not enough routes. • "Best Intercontinental Airline" in the Norwegian Grand AWARD(S) Travel Award 2012. • Outstanding state enterprise award 2011 for Excellent Organization Development 2011.
  • 80. IATA – TK ORIGIN – Turkey CHAIRMAN - Hamdi Topçu • Founded 1933. CEO - Temel Kotil • Fleet size 182 (+48 orders). • Destinations 190. FREQUENTLY OPERATED ROUTES – • Company slogan Globally Yours. Almaty, Berlin, Dhaka, Istanbul, • Member of the Star Alliance. Geneva, Munich, Singapore • Currently an official sponsor of FC Barcelona, Manchester United F.C.,Maroussi Basketball Club, Valencia Basket Club SUBSIDIARIES - Anadolujet, B&H Airlines, North Cyprus Airlines, and the Turkish Airlines Euroleague Basketball. Sunexpress • Kobe Bryant - brand promotion ambassador .
  • 81. STRENGTH(S) • Expanding home market economy and favorable demographics. • Strategic geographic position. • Revenues and profits on the rise. • Cost advantage over rivals. WEAKNESS(ES) • Higher risk organic growth strategy. • Massive fleet growth to fund. • Fleet flexibility premium. • Decreasing fleet utilization. AWARD(S) • Best Airline in Europe award for 2011. • Best Economy Class Onboard Catering 2010.
  • 82. IATA – UA ORIGIN – USA CHAIRMAN - Glenn F. Tilton CEO - Jeffrey A. Smisek FREQUENTLY OPERATED ROUTES – Antigua, • Founded April 6, 1926(as Varney Air Hamilton, Punta Cana, Toronto, Portlabd, Chicago Lines). SUBSIDIARIES - Chelsea Food Services, • Fleet size 703. Covia LLC, Kion de Mexico, S.A. de C.V., MileagePlus, Inc., MileagePlus Holdings, • Destinations 378. LLC, United Aviation Fuels Corporation, United Cogen, Inc., United Vacations, Inc. • Company slogan Let's Fly Together Fly the Friendly Skies (until 2011) PARENT COMPANY - United Continental Holdings, Inc. It's Time to Fly (Alternate)
  • 83. STRENGTH(S) • Diseconomies to scale. • Over leveraged financial position. • R&D. • Market share. • No online presence. WEAKNESS(ES) • Not innovative. • Not diversified. • Poor supply chain. • Weak management team. • Weak real estate. • Weak, damaged brand. • Ubiquitioueory, products, services.
  • 84. IATA – UL ORIGIN – Sri Lanka CHAIRMAN - Nishantha Wickramasinghe • Founded July 1979 (1947 as Air Ceylon). • Fleet size 23. CEO - Kapila Chandrasena • Destinations 61. FREQUENTLY OPERATED ROUTES – • Company slogan You're Our World. Paris, Moscow, Zurich, Kuwait, Ampara, Hong Kong, Tokyo • Not a part of any airline alliance. • Hub at Bandaranaike International Airport in SUBSIDIARIES - Mihin Lanka the Sri Lankan capital, Colombo.
  • 85. Airline of the Year 2008 and 2009 – Sri Lanka Presidential Travel & Tourism Awards. • Airline of the Year 2010 (third year). • Best Airline in South Asia (three consecutive times) from Travel Trade Gazette. • Best Airline in Central Asia (four consecutive times) – Skytrax . AWARD(S) • Best Overall In-flight Entertainment (small fleet), twice – World Airline Entertainment Association . • Best Airline Turnaround of the Year 2004 – Centre for Asia Pacific Aviation. • Best Print Media Presentation in Travel & Tourism. • Destination Loyal Partner / Tour Operator Award for SriLankan Holidays . • First Runner-up for World‘s Best Cabin Staff – Skytrax. • Foreign Carrier of the Year (South Asia sector) – Kuala Lumpur International Airport Awards.
  • 86. IATA – UO ORIGIN – Hong Kong PRESIDENT - Yang Jian Hong • Founded 10 March 2004. CEO - Kalid Razack • Fleet size 5. FREQUENTLY OPERATED ROUTES – • Destinations 13. Beijing, Haikou, Harbin, Hailar, Sanya, Naha, Osaka. • Company slogan Fly. To discover. • Domestic Airline. PARENT COMPANY - Hainan Airlines • Main hub at Hong Kong International Airport.
  • 87. AWARD(S) • The Best Airline from Mainland China • ‘Best Airline China’
  • 88. IATA – VN ORIGIN – Vietnam CHAIRMAN - Pham Viet Thanh CEO - Pham Ngoc Minh FREQUENTLY OPERATED ROUTES – • Founded 1956 (as Vietnam Civil Aviation). Beijing, Macau, Tokyo, Seoul, Bangkok, Singapore, Sydney • Fleet size 71. SUBSIDIARIES - Vietnam Air Service • Destinations 48 (20 domestic; 26 international; 2 Company (VASCO) (100%), Vietnam Airlines Engineering Company (VAECO) seasonal). (100%), Jetstar Pacific Airlines (70%), Cambodia Angkor Air (49%), Noibai • Company slogan Bringing Vietnamese Culture to the World Catering Services Join-Stock Company • Also earns revenue from catering and the maintenance PARENT COMPANY - Vietnam Airlines and overhauling of aircraft. Corporation • Member of SkyTeam .
  • 89. STRENGTH(S) • Strong growth rate. • Suitable geographic location. • Access to main inter-asian shipping routes. • Brand value. WEAKNESS(ES) • Low investment. • Poor infrastructure. • Poor management.
  • 90. IATA – VS ORIGIN – England CHAIRMAN - Stephen Murphy CEO - Steve Ridgway • Founded 1984 Commenced operations 22 June 1984. PRESIDENT - Sir Richard Branson • Fleet size 39. FREQUENTLY OPERATED ROUTES – • Destinations 35. Antigua, Cancun, London, Tokyo, • Owned by Sir Richard Branson's Virgin Group (51%) and Sydney, New york, Miami. Singapore Airlines (49%). PARENT COMPANY - Virgin Group • Eighth largest UK airline based on passenger numbers.
  • 91. STRENGTH(S) • Market share leadership. • Strong management team. • Strong brand equity. • Strong financial position. • Supply chain. • Pricing. • Real estate. • Reputation management. • Unique products. WEAKNESS(ES) • Small player in airline. • Only few planes. • No clear customer target. • Small network. • Lack of scope of economies. AWARD(S) • Best Scheduled Airline to US/Canada. • Favourite Airline as voted for by the readers of the The Mail .
  • 92. IATA – WY ORIGIN – Oman CEO - Wayne Pearce • Founded 1981. FREQUENTLY OPERATED ROUTES – • Fleet size 26 . Bangalore, Delhi, Mumbai, Lahore, • Destinations 43. Bahrain, Kuwait • Company slogan Modern Vision. Timeless Traditions... • main base is Muscat International Airport. PARENT COMPANY - Government of • member of the Arab Air Carriers Organization. Oman • As of 1 March 2010, Oman Air has become the first airline in the world to offer both mobile phone and Wi-Fi Internet services on selected routes..
  • 93. Gold award for the "Airline of the Year" at France‘s Laurier d‘Or du Voyage d‘Affaires – 2011. • "Best Use Of Display For Direct Response― Award AWARD(S) for Oman Air‘s Google Campaign. • ‗Technology Implementation of the Year‘ – 2010. • Gold Award for Best In-flight Amenity. • Silver Award for Best First Class Male Amenity Bag at the TravelPlus Airline Amenity Bag Awards 2010. • SKYTRAX names Oman Air as an offical 4-Star airline. • SKYTRAX names Oman Air as an offical 4-Star airline - Reise und Preise readers. • ―Promising New Foreign Airline of the Year‖ in Kuala Lumpur by Malaysia Airports Berhad.